1 Senior Digital Marketing Manager Remote jobs in whatjobs
Senior Digital Marketing Manager - Remote
Posted 18 days ago
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Job Description
Our client, a leader in driving brand growth, is seeking an experienced Senior Digital Marketing Manager to spearhead innovative marketing strategies. This role is entirely remote, empowering you to design and execute campaigns that reach audiences worldwide. You will be responsible for developing and implementing comprehensive digital marketing plans to increase brand awareness, drive customer acquisition, and optimize marketing ROI. While supporting clients and projects that may involve **Mombasa, Mombasa, KE**, your influence will extend across various markets. We are looking for a data-driven strategist with a proven ability to manage multiple facets of digital marketing.
Key Responsibilities:
Key Responsibilities:
- Develop and execute integrated digital marketing strategies across various channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising.
- Manage and optimize digital advertising campaigns (PPC, social ads) to maximize reach, engagement, and conversions within budget.
- Oversee SEO strategies to improve search engine rankings and drive organic traffic.
- Develop and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
- Collaborate with content creators to develop compelling marketing materials that resonate with target audiences.
- Analyze marketing data and campaign performance metrics to identify trends, insights, and opportunities for optimization.
- Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Conduct market research and competitor analysis to inform strategy development.
- Manage relationships with external agencies and vendors as needed.
- Lead and mentor a team of digital marketing specialists.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6 years of progressive experience in digital marketing, with a strong track record of successful campaign management.
- Proven expertise in SEO, SEM, PPC advertising, social media marketing, email marketing, and content marketing.
- Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent communication, leadership, and project management abilities.
- Ability to work independently and manage multiple projects simultaneously in a remote setting.
- Creative mindset with a data-driven approach to decision-making.
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