2 Senior Digital Marketing Manager E Commerce Growth jobs in whatjobs

Senior Digital Marketing Manager - E-commerce Growth

80100 Nairobi, Nairobi KES100000 Annually WhatJobs

Posted 9 days ago

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Job Description

full-time
Our client, a dynamic and fast-growing e-commerce enterprise, is seeking an experienced Senior Digital Marketing Manager to spearhead their online growth strategies. This is a fully remote position, allowing you to drive impactful campaigns from anywhere. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing initiatives across various channels to enhance brand visibility, customer acquisition, and revenue growth. The ideal candidate possesses a deep understanding of the digital landscape, a data-driven approach, and a proven ability to achieve measurable results.

Key Responsibilities:
  • Develop and execute integrated digital marketing strategies, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve target KPIs.
  • Oversee website content and user experience to improve conversion rates and customer engagement.
  • Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends.
  • Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for optimization.
  • Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
  • Collaborate with cross-functional teams, including product, sales, and design, to ensure brand consistency and campaign alignment.
  • Build and nurture online communities and social media presence.
  • Stay up-to-date with the latest digital marketing tools, technologies, and best practices.
  • Lead and mentor junior marketing team members (if applicable).
  • Develop and execute email marketing campaigns to nurture leads and retain customers.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 5-7 years of progressive experience in digital marketing, with a strong focus on e-commerce.
  • Proven track record of developing and executing successful digital marketing strategies that drive significant growth.
  • In-depth knowledge of SEO/SEM best practices, Google Analytics, Google Ads, social media advertising platforms, and email marketing tools.
  • Experience with A/B testing and conversion rate optimization (CRO).
  • Excellent analytical skills and the ability to interpret complex data into actionable insights.
  • Strong project management and organizational skills.
  • Exceptional written and verbal communication skills.
  • Proficiency in content management systems (CMS) and CRM platforms.
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
  • Experience in managing marketing budgets.
This is an exciting opportunity for a strategic and results-oriented digital marketer to lead impactful initiatives for a thriving e-commerce business, working remotely. The role is designated to support our commercial presence in **Mombasa, Mombasa, KE**.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Manager - E-commerce Growth

80100 Nairobi, Nairobi KES580000 Annually WhatJobs

Posted today

Job Viewed

Tap Again To Close

Job Description

full-time
Our client, a dynamic and rapidly expanding e-commerce enterprise, is seeking a visionary Senior Digital Marketing Manager to drive online growth and brand visibility. This fully remote position is critical to developing and executing innovative digital marketing strategies that enhance customer acquisition, engagement, and retention. You will be responsible for overseeing all aspects of our digital presence, ensuring a cohesive and impactful brand message across multiple platforms.

The ideal candidate will possess a comprehensive understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will be adept at leveraging data analytics to track campaign performance, identify key trends, and optimize strategies for maximum ROI. Experience with e-commerce platforms and a proven track record of driving significant growth in online sales is essential. Your responsibilities will include managing the digital marketing budget, developing compelling marketing campaigns, and collaborating with cross-functional teams, including product development, sales, and creative. You will stay abreast of the latest digital marketing trends and technologies, continuously seeking new opportunities to innovate and improve our online strategies. Strong leadership, analytical thinking, and exceptional communication skills are required to guide a remote marketing team and communicate effectively with senior leadership. This role offers an exciting opportunity to significantly influence the success of a growing e-commerce business from a remote location, conceptually linked to Mombasa, Mombasa, KE .

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies to drive e-commerce growth.
  • Manage and optimize SEO, SEM, social media, content, and email marketing campaigns.
  • Analyze campaign performance data and provide actionable insights for improvement.
  • Oversee the digital marketing budget and ensure efficient allocation of resources.
  • Develop and execute compelling online advertising and promotional campaigns.
  • Enhance brand awareness and customer engagement across digital channels.
  • Collaborate with product and sales teams to align marketing efforts with business objectives.
  • Stay current with digital marketing trends, tools, and best practices.
  • Manage relationships with external agencies and vendors as needed.
  • Lead and mentor a remote digital marketing team.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 7 years of experience in digital marketing, with a focus on e-commerce.
  • Proven track record of successfully driving online sales and customer acquisition.
  • In-depth knowledge of SEO, SEM, social media marketing, content marketing, and analytics tools.
  • Experience with e-commerce platforms (e.g., Shopify, Magento) and CRM systems.
  • Strong analytical, strategic thinking, and problem-solving skills.
  • Excellent leadership, communication, and interpersonal abilities.
  • Experience managing remote teams and working in a distributed environment.
This advertiser has chosen not to accept applicants from your region.
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