3 Senior Digital Marketing Campaign Manager jobs in whatjobs

Senior Digital Marketing Campaign Manager

80100 Nairobi, Nairobi KES185000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client is seeking a highly strategic and results-oriented Senior Digital Marketing Campaign Manager to join their fully remote marketing team. This role is central to conceptualizing, executing, and optimizing high-impact digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and revenue growth. As a remote-first position, you will have the flexibility to manage your campaigns and collaborate effectively from any location. You will be responsible for planning and implementing integrated digital marketing strategies, including SEM, social media advertising, display advertising, email marketing, and content promotion. The ideal candidate will possess a deep understanding of digital marketing analytics, conversion rate optimization (CRO), and a proven ability to deliver measurable ROI. You will work closely with creative, content, and analytics teams to ensure campaign success and alignment with overarching marketing goals. Key responsibilities include managing campaign budgets, setting key performance indicators (KPIs), and continuously analyzing performance data to make data-driven adjustments. We are looking for a proactive leader with exceptional project management skills, a strong command of digital marketing platforms, and the ability to thrive in a fast-paced, remote work environment. Your expertise will be crucial in maximizing the effectiveness of our client's digital marketing efforts and achieving ambitious growth targets. This role demands meticulous attention to detail, creative problem-solving, and a passion for staying ahead of digital marketing trends. You will be empowered to drive impactful campaigns that directly contribute to business objectives. This is an exciting opportunity to advance your career in digital marketing within a dynamic and fully remote setting. While conceptually linked to **Mombasa, Mombasa, KE**, this position is entirely remote.

Responsibilities:
  • Develop and execute comprehensive digital marketing campaign strategies.
  • Manage and optimize paid advertising campaigns across platforms like Google Ads, Meta Ads, LinkedIn Ads.
  • Oversee social media advertising efforts to drive engagement and conversions.
  • Implement and manage email marketing campaigns for lead nurturing and customer retention.
  • Collaborate with content teams to promote relevant marketing materials.
  • Monitor campaign performance, analyze data, and generate insightful reports.
  • Optimize campaigns for conversions, ROI, and other key performance indicators (KPIs).
  • Manage campaign budgets effectively to ensure maximum impact.
  • Conduct A/B testing on ad creatives, landing pages, and targeting parameters.
  • Stay up-to-date with the latest digital marketing trends and best practices.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 6 years of experience in digital marketing campaign management.
  • Proven track record of successfully planning, executing, and optimizing digital campaigns.
  • Expertise in SEM, social media advertising, display advertising, and email marketing.
  • Proficiency in digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Experience with marketing automation platforms and CRM systems.
  • Strong analytical and problem-solving skills.
  • Excellent project management and organizational abilities.
  • Strong written and verbal communication skills.
  • Ability to work independently and as part of a remote team.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Campaign Manager

80100 Nairobi, Nairobi KES250000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client, a rapidly growing digital agency, is seeking a results-driven Senior Digital Marketing Campaign Manager to lead the strategy and execution of impactful online marketing initiatives. This is a fully remote position, offering the flexibility to work from anywhere while driving significant client success. You will be responsible for developing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate possesses a deep understanding of digital marketing best practices, advanced analytical skills, and a proven track record of managing complex campaigns from conception to completion, consistently exceeding ROI targets. You will lead a team of digital marketers, mentor junior staff, and collaborate closely with clients to understand their business objectives and translate them into effective digital campaigns. Responsibilities include keyword research, budget management, campaign performance tracking and optimization, A/B testing, and reporting on key metrics. The successful candidate will be adept at identifying new digital opportunities, leveraging data to inform decisions, and staying ahead of the curve in the ever-evolving digital landscape. We are looking for a strategic thinker with exceptional leadership and communication skills, capable of inspiring teams and delivering outstanding results in a remote setting. This role offers the opportunity to work with a diverse portfolio of clients and make a tangible impact on their online presence and growth.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing campaign strategies across multiple channels (SEO, SEM, Social Media, Email, Content).
  • Manage campaign budgets, ensuring optimal allocation of resources for maximum ROI.
  • Plan, implement, and optimize paid advertising campaigns (Google Ads, Social Media Ads).
  • Conduct keyword research and implement SEO best practices to improve organic visibility.
  • Oversee social media strategy, content creation, and community engagement.
  • Develop and manage email marketing campaigns, including list segmentation and automation.
  • Analyze campaign performance data, generate insights, and provide actionable recommendations for optimization.
  • Create detailed performance reports for clients and internal stakeholders.
  • Stay up-to-date with the latest digital marketing trends, tools, and technologies.
  • Lead and mentor junior digital marketing specialists, fostering a collaborative team environment.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 5 years of experience in digital marketing campaign management.
  • Proven track record of successfully managing and optimizing digital marketing campaigns with measurable results.
  • In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
  • Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms.
  • Strong analytical and data interpretation skills.
  • Excellent project management and organizational abilities.
  • Exceptional written and verbal communication skills.
  • Experience leading and mentoring a team is a strong advantage.
  • Relevant certifications (e.g., Google Ads, HubSpot) are a plus.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Campaign Manager

80100 Nairobi, Nairobi KES190000 Annually WhatJobs

Posted today

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Job Description

full-time
Our client, a dynamic and innovative marketing agency, is seeking a highly motivated and results-driven Senior Digital Marketing Campaign Manager to join their remote-first team. This role is pivotal in planning, executing, and optimizing cutting-edge digital marketing campaigns across various channels to achieve client objectives. The ideal candidate will possess a deep understanding of digital advertising platforms, data analytics, and strategic campaign management. You will be responsible for driving engagement, increasing brand awareness, and delivering measurable ROI for a diverse portfolio of clients, all while working collaboratively in a virtual environment.

Key responsibilities for this position include:
  • Developing and executing comprehensive digital marketing campaign strategies across multiple platforms, including social media, search engines, display advertising, and email marketing.
  • Managing campaign budgets, setting targets, and optimizing performance to maximize ROI.
  • Conducting in-depth audience research and segmentation to ensure campaigns are effectively targeted.
  • Utilizing analytics tools (e.g., Google Analytics, Adobe Analytics) to track campaign performance, analyze data, and generate actionable insights.
  • A/B testing different campaign elements (creatives, copy, targeting) to identify best practices and improve results.
  • Collaborating closely with creative, content, and media teams to ensure cohesive campaign execution.
  • Preparing regular campaign performance reports and presenting findings and recommendations to clients and internal stakeholders.
  • Staying abreast of the latest trends, tools, and best practices in digital marketing and advertising technology.
  • Managing relationships with advertising platform partners and vendors.
  • Providing strategic guidance and mentorship to junior campaign managers.

This is an exciting opportunity for a seasoned digital marketer to lead impactful campaigns and drive significant growth. The position is 100% remote, offering unparalleled flexibility. While the agency serves clients across diverse markets, your primary collaboration will be within our virtual team structure, with a strategic focus relevant to the **Mombasa, Mombasa, KE** region. We are looking for candidates with a Bachelor's degree in Marketing, Advertising, Communications, or a related field, coupled with at least 5 years of experience in managing digital marketing campaigns. Proven experience with major advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads) and a strong understanding of SEO, SEM, social media marketing, and email marketing are essential. Excellent analytical, strategic thinking, and communication skills are paramount. Experience with marketing automation tools and CRM systems is highly desirable. If you are a data-driven marketer with a passion for creating successful campaigns, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
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