3 Senior Content Strategist Digital Media jobs in whatjobs

Senior Content Strategist - Digital Media

80100 Nairobi, Nairobi KES300000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client, a rapidly growing digital media house, is seeking a creative and analytical Senior Content Strategist to lead their content initiatives. This is a fully remote position, allowing you to shape compelling narratives and audience engagement strategies from anywhere. You will be responsible for developing and executing data-driven content plans across various platforms, ensuring alignment with brand objectives and audience interests. Your expertise will drive content creation, optimization, and distribution to achieve key performance indicators.

Key Responsibilities:
  • Develop and implement comprehensive content strategies that align with brand goals and target audience needs.
  • Conduct audience research, market analysis, and competitor benchmarking to identify content opportunities.
  • Oversee the editorial calendar, ensuring timely and high-quality content production across multiple channels (e.g., website, social media, blogs, video).
  • Define content themes, formats, and messaging to maximize engagement and conversion.
  • Collaborate with content creators, designers, and marketing teams to ensure cohesive brand storytelling.
  • Analyze content performance metrics (e.g., traffic, engagement, conversions) and use insights to optimize strategies.
  • Develop SEO strategies and keyword research to improve content visibility and organic search rankings.
  • Manage content workflows, from ideation and creation to review, publication, and promotion.
  • Stay up-to-date with the latest trends in digital media, content marketing, and audience behavior.
  • Mentor junior content team members and foster a collaborative, results-oriented remote environment.
Required Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 5 years of experience in content strategy, content marketing, or digital marketing.
  • Proven ability to develop and execute successful content strategies that drive engagement and achieve business objectives.
  • Strong understanding of SEO best practices, content management systems (CMS), and analytics tools (e.g., Google Analytics).
  • Excellent writing, editing, and communication skills, with a keen eye for detail.
  • Experience with social media marketing and platform-specific content best practices.
  • Proficiency in project management and content workflow tools.
  • Demonstrated ability to work independently and manage multiple projects effectively in a remote setting.
  • Creative mindset with a data-driven approach to decision-making.
  • Experience in the media or publishing industry is a plus.
This is an exciting fully remote opportunity to make a significant impact on our client's digital presence. You will have the autonomy to lead content strategy and innovation within a supportive and dynamic virtual team. Our client is committed to delivering high-quality content and fostering a culture of creativity and collaboration. The ideal candidate will be a strategic thinker, a compelling communicator, and passionate about the power of storytelling in the digital age. Join us and help craft the future of digital content.
This advertiser has chosen not to accept applicants from your region.

Senior Content Strategist, Digital Media

80100 Nairobi, Nairobi KES190000 Annually WhatJobs

Posted 22 days ago

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Job Description

full-time
Our client is seeking a creative and strategic Senior Content Strategist to lead the development and execution of compelling digital content. This role requires a deep understanding of media production, audience engagement, and multi-platform content distribution. You will be responsible for shaping the editorial vision, guiding content creation, and analyzing performance to optimize reach and impact. A proven ability to craft engaging narratives and manage cross-functional teams in a fast-paced media environment is essential. Your expertise in SEO, social media, and content marketing will be critical.

Key Responsibilities:
  • Develop and execute comprehensive content strategies aligned with brand objectives and audience needs.
  • Define content themes, formats, and editorial calendars for various digital platforms.
  • Oversee the creation of high-quality, engaging content, including articles, videos, social media posts, and infographics.
  • Conduct audience research and competitive analysis to identify content opportunities and trends.
  • Optimize content for search engines (SEO) and social media platforms to maximize reach and engagement.
  • Collaborate with marketing, design, and production teams to ensure cohesive content delivery.
  • Analyze content performance metrics (e.g., engagement, traffic, conversions) and provide actionable insights.
  • Manage content budgets and vendor relationships.
  • Stay abreast of emerging trends in digital media, content marketing, and social media.
  • Develop and maintain brand voice and style guidelines.
  • Lead and mentor junior content creators and editors.
  • Manage A/B testing for content optimization.
  • Report on content strategy performance to senior leadership.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 6 years of experience in content strategy, content marketing, or digital media.
  • Proven track record of developing and executing successful content strategies that drive engagement and business results.
  • Expertise in SEO best practices, content optimization, and social media marketing.
  • Strong understanding of content management systems (CMS) and analytics tools (e.g., Google Analytics).
  • Excellent writing, editing, and storytelling skills.
  • Experience in managing cross-functional teams and projects.
  • Strong analytical and problem-solving abilities.
  • Ability to adapt to a dynamic media landscape.
  • Experience in video production or multimedia content creation is a plus.
  • Strong project management and organizational skills.
This role offers a dynamic opportunity to shape digital narratives and audience engagement, with the flexibility of a hybrid work model. Our client is a leader in the media industry, known for its innovative content and commitment to quality. The opportunity is located in **Mombasa, Mombasa, KE**, and requires a Hybrid work arrangement.
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Senior Content Strategist - Digital Media

80100 Nairobi, Nairobi KES130000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is seeking an innovative and results-driven Senior Content Strategist to lead their digital media initiatives. This is a fully remote position where you will be instrumental in shaping and executing compelling content strategies that engage target audiences and achieve business objectives. You will be responsible for developing and managing a comprehensive content calendar across various digital platforms, including websites, social media, blogs, and email marketing campaigns. Your role will involve conducting audience research, analyzing content performance metrics, and identifying trends to inform content creation and optimization. You will collaborate closely with marketing, design, and product teams to ensure content is aligned with brand messaging, campaign goals, and SEO best practices. The ideal candidate will have a strong understanding of content marketing principles, SEO, social media strategy, and digital analytics. You must be adept at creating engaging narratives, optimizing content for various channels, and measuring the impact of content initiatives. Excellent writing, editing, and communication skills are essential, as is the ability to manage multiple projects simultaneously and work effectively in a remote, fast-paced environment. This position offers a unique opportunity to influence brand perception, drive engagement, and contribute to the growth of a dynamic digital presence. If you are a creative storyteller with a strategic mindset and a passion for creating impactful digital content, we encourage you to apply and help shape the future of our client's online voice.

Responsibilities:
  • Develop and execute comprehensive content strategies aligned with marketing and business goals.
  • Create and manage a detailed content calendar across multiple digital platforms.
  • Oversee the creation of high-quality, engaging content, including blog posts, articles, social media updates, website copy, and email newsletters.
  • Conduct audience research and competitive analysis to identify content opportunities and gaps.
  • Optimize content for search engines (SEO) to improve organic visibility and traffic.
  • Analyze content performance metrics using tools like Google Analytics and social media insights.
  • Collaborate with designers, marketers, and other stakeholders to ensure content consistency and quality.
  • Manage content distribution and promotion across various channels.
  • Stay current with industry trends, best practices in content marketing, and emerging digital platforms.
  • Provide editorial guidance and ensure brand voice consistency across all content.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
  • Minimum of 5 years of experience in content strategy, content marketing, or digital marketing.
  • Proven experience developing and implementing successful content strategies.
  • Excellent writing, editing, and proofreading skills with a strong command of grammar and style.
  • Solid understanding of SEO principles and best practices.
  • Experience with content management systems (CMS) and social media management tools.
  • Proficiency in using digital analytics tools (e.g., Google Analytics).
  • Strong project management and organizational skills.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively in a remote team.
  • Creative mindset with a data-driven approach to content optimization.
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