5 Senior Brand Manager jobs in whatjobs
Senior Brand Manager
Posted 20 days ago
Job Viewed
Job Description
Our client, a prestigious marketing firm representing a diverse portfolio of clients, is seeking an experienced and strategic Senior Brand Manager. This pivotal role is responsible for developing and executing comprehensive brand strategies that drive market presence, customer loyalty, and revenue growth for assigned brands. This is a fully remote position, allowing you to lead brand initiatives and collaborate with teams and clients from any location, offering unparalleled flexibility. The role's brand focus is for clients in **Mombasa, Mombasa, KE**, but the execution of your duties will be entirely remote.
As a Senior Brand Manager, you will be the custodian of assigned brands, ensuring their consistent and compelling representation in the market. Your responsibilities will include conducting market research, analyzing consumer insights, and identifying opportunities for brand differentiation and growth. You will develop integrated marketing plans, encompassing advertising, digital marketing, public relations, and promotional activities. This role requires a deep understanding of marketing principles, brand positioning, and competitive landscapes. You will work closely with cross-functional teams, including product development, sales, and creative agencies, to bring brand strategies to life. The successful candidate will manage brand budgets, track campaign performance, and provide strategic recommendations for optimization.
The ideal candidate will possess a proven track record of successfully managing and growing brands, preferably within a fast-paced agency or client-side marketing environment. Exceptional strategic thinking, analytical skills, and a strong understanding of consumer behavior are essential. You must demonstrate excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels. Proficiency in marketing analytics tools, market research methodologies, and digital marketing platforms is required. A bachelor's degree in Marketing, Business Administration, or a related field is mandatory; an MBA or equivalent advanced degree is highly desirable. A minimum of five years of progressive brand management experience is required.
We are looking for a proactive, creative, and results-oriented individual who is passionate about building powerful brands. You should be adept at managing multiple projects simultaneously, thriving in a dynamic and collaborative remote work environment. The ability to think critically, anticipate market shifts, and adapt strategies accordingly is paramount. This is an outstanding opportunity to lead high-impact brand initiatives for significant clients, shaping brand perception and driving commercial success from a remote setting.
Key Responsibilities:
As a Senior Brand Manager, you will be the custodian of assigned brands, ensuring their consistent and compelling representation in the market. Your responsibilities will include conducting market research, analyzing consumer insights, and identifying opportunities for brand differentiation and growth. You will develop integrated marketing plans, encompassing advertising, digital marketing, public relations, and promotional activities. This role requires a deep understanding of marketing principles, brand positioning, and competitive landscapes. You will work closely with cross-functional teams, including product development, sales, and creative agencies, to bring brand strategies to life. The successful candidate will manage brand budgets, track campaign performance, and provide strategic recommendations for optimization.
The ideal candidate will possess a proven track record of successfully managing and growing brands, preferably within a fast-paced agency or client-side marketing environment. Exceptional strategic thinking, analytical skills, and a strong understanding of consumer behavior are essential. You must demonstrate excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels. Proficiency in marketing analytics tools, market research methodologies, and digital marketing platforms is required. A bachelor's degree in Marketing, Business Administration, or a related field is mandatory; an MBA or equivalent advanced degree is highly desirable. A minimum of five years of progressive brand management experience is required.
We are looking for a proactive, creative, and results-oriented individual who is passionate about building powerful brands. You should be adept at managing multiple projects simultaneously, thriving in a dynamic and collaborative remote work environment. The ability to think critically, anticipate market shifts, and adapt strategies accordingly is paramount. This is an outstanding opportunity to lead high-impact brand initiatives for significant clients, shaping brand perception and driving commercial success from a remote setting.
Key Responsibilities:
- Develop and implement strategic brand plans to enhance market presence and equity.
- Conduct market research and analyze consumer insights to identify growth opportunities.
- Create integrated marketing campaigns across various channels.
- Manage brand positioning, messaging, and visual identity.
- Oversee advertising, digital marketing, and promotional activities.
- Collaborate with internal teams and external agencies to execute brand initiatives.
- Manage brand budgets and track ROI of marketing investments.
- Monitor competitor activities and market trends.
- Bachelor's degree in Marketing or Business Administration; MBA preferred.
- Minimum of 5 years of experience in brand management.
- Proven ability to develop and execute successful brand strategies.
- Strong analytical and market research skills.
- Excellent communication and stakeholder management abilities.
This advertiser has chosen not to accept applicants from your region.
0
Senior Brand Manager
Posted 14 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a strategic and innovative Senior Brand Manager to join their dynamic, remote-first marketing team. This crucial role will be responsible for developing and executing comprehensive brand strategies that drive market share, enhance brand equity, and achieve aggressive growth targets. The ideal candidate will possess deep expertise in brand management, a keen understanding of consumer insights, and a proven ability to lead cross-functional teams to success.
Responsibilities:
Qualifications:
This is a fully remote position offering the exciting opportunity to shape and grow a leading brand from anywhere in the world. You will be instrumental in driving brand success and contributing to the overall growth of a major FMCG player.
Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactical initiatives.
- Conduct in-depth market research and consumer analysis to identify key trends, opportunities, and challenges.
- Manage all aspects of the brand's marketing mix, including product, pricing, promotion, and distribution.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, traditional, social media).
- Collaborate closely with sales, product development, R&D, and agency partners to ensure brand consistency and successful product launches.
- Monitor brand performance, analyze sales data, and track key performance indicators (KPIs) to measure the effectiveness of marketing strategies.
- Manage the brand's P&L and advertising budget, ensuring optimal allocation of resources and ROI.
- Develop compelling brand positioning and messaging that resonates with target consumers.
- Lead and mentor junior brand team members, fostering a culture of collaboration and high performance.
- Stay abreast of competitive activities and industry trends to inform brand strategy.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a strong asset.
- Minimum of 6 years of progressive experience in brand management within the FMCG sector.
- Demonstrated success in developing and executing effective brand strategies that have driven significant business growth.
- Strong understanding of consumer behavior, market analysis, and brand positioning principles.
- Proven experience in managing integrated marketing campaigns and digital marketing initiatives.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to manage budgets effectively and deliver strong financial results.
- Proven leadership skills with the ability to motivate and influence cross-functional teams.
- Proficiency in marketing analytics tools and platforms.
- Ability to thrive in a fast-paced, remote work environment, demonstrating initiative and strong organizational skills.
This is a fully remote position offering the exciting opportunity to shape and grow a leading brand from anywhere in the world. You will be instrumental in driving brand success and contributing to the overall growth of a major FMCG player.
This advertiser has chosen not to accept applicants from your region.
1
Senior Brand Manager
Posted 11 days ago
Job Viewed
Job Description
Our client is looking for an innovative and results-driven Senior Brand Manager to spearhead the strategic development and execution of brand initiatives. This is a fully remote position, enabling you to leverage your expertise from anywhere, fostering a culture of independence and collaboration across our distributed teams.
As a Senior Brand Manager, you will be instrumental in shaping the brand's identity, driving market share, and enhancing consumer engagement for our fast-moving consumer goods (FMCG) portfolio. You will be responsible for developing and implementing comprehensive marketing strategies, conducting market research, analyzing consumer insights, and managing the brand's P&L. This role requires a deep understanding of the FMCG landscape, a passion for consumer behavior, and the ability to translate insights into actionable brand plans.
Key Responsibilities:
Qualifications:
This is an exciting opportunity for a seasoned marketing professional to take ownership of a key brand, driving its growth and success in the digital age, all within a supportive and fully remote work structure.
As a Senior Brand Manager, you will be instrumental in shaping the brand's identity, driving market share, and enhancing consumer engagement for our fast-moving consumer goods (FMCG) portfolio. You will be responsible for developing and implementing comprehensive marketing strategies, conducting market research, analyzing consumer insights, and managing the brand's P&L. This role requires a deep understanding of the FMCG landscape, a passion for consumer behavior, and the ability to translate insights into actionable brand plans.
Key Responsibilities:
- Develop and execute integrated marketing strategies that align with business objectives and brand vision.
- Conduct in-depth market research and competitive analysis to identify growth opportunities and emerging trends.
- Translate consumer insights into innovative product development and marketing campaigns.
- Manage the brand's advertising, promotion, and public relations activities across various channels.
- Oversee the brand's financial performance, including budget management and P&L responsibility.
- Collaborate with cross-functional teams, including sales, R&D, and supply chain, to ensure seamless execution of brand strategies.
- Lead the development of compelling brand messaging and creative assets.
- Monitor brand performance metrics and adjust strategies as needed to optimize results.
- Mentor and guide junior marketing team members in a remote setting.
- Foster strong relationships with external agencies and partners.
Qualifications:
- A Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- A minimum of 5-7 years of progressive experience in brand management, preferably within the FMCG sector.
- Demonstrated success in developing and launching successful marketing campaigns.
- Strong analytical skills with the ability to interpret market data and consumer insights.
- Proven experience in P&L management and budget allocation.
- Excellent understanding of digital marketing, social media, and traditional advertising channels.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic, and remote work environment.
- Strategic thinker with a creative and innovative mindset.
- Proficiency in marketing analytics software and project management tools.
This is an exciting opportunity for a seasoned marketing professional to take ownership of a key brand, driving its growth and success in the digital age, all within a supportive and fully remote work structure.
This advertiser has chosen not to accept applicants from your region.
2
Senior Brand Manager
Posted 10 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company renowned for its innovative products and strong market presence, is seeking a strategic and results-oriented Senior Brand Manager to join their fully remote marketing division. This pivotal role will oversee the development and execution of comprehensive brand strategies aimed at driving growth, enhancing market share, and building strong consumer engagement across key product lines. The successful candidate will possess a deep understanding of consumer insights, market dynamics, and brand building principles within the FMCG sector. You will be responsible for managing the entire brand portfolio, from ideation and positioning to campaign execution and performance analysis.
Key Responsibilities:
This position requires a strategic thinker with excellent leadership and communication skills, adept at managing projects and motivating teams in a remote-first setting. You will be contributing your expertise from Malindi, Kilifi, KE , to a collaborative, globally distributed team. A proven track record of successful brand management within the FMCG industry and a passion for creating impactful consumer experiences are essential. If you are a dynamic marketer looking for a challenging and rewarding remote career, we encourage you to apply.
Key Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactical execution.
- Conduct in-depth market research and consumer analysis to identify trends, opportunities, and competitive threats.
- Manage brand P&L, ensuring profitable growth and efficient allocation of marketing budgets.
- Lead the development of integrated marketing campaigns across various channels (digital, social media, traditional advertising, PR, etc.).
- Collaborate with cross-functional teams, including sales, R&D, and supply chain, to ensure brand alignment and execution excellence.
- Oversee product innovation, line extensions, and packaging development from a brand perspective.
- Monitor and analyze brand performance metrics, providing insights and recommendations for continuous improvement.
- Build and maintain strong relationships with external agencies and partners.
- Stay abreast of industry best practices and emerging marketing trends to drive brand innovation.
- Champion the brand vision and ensure consistent brand messaging across all touchpoints.
This position requires a strategic thinker with excellent leadership and communication skills, adept at managing projects and motivating teams in a remote-first setting. You will be contributing your expertise from Malindi, Kilifi, KE , to a collaborative, globally distributed team. A proven track record of successful brand management within the FMCG industry and a passion for creating impactful consumer experiences are essential. If you are a dynamic marketer looking for a challenging and rewarding remote career, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
3
Senior Brand Manager
Posted 3 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and results-driven Senior Brand Manager to lead a portfolio of exciting brands. This is a strategic, fully remote position where you will have the autonomy to shape brand strategies and drive market growth from anywhere. You will be responsible for the end-to-end management of assigned brands, from consumer insights and strategy development to marketing execution and performance analysis. This role requires a deep understanding of the FMCG market, consumer behavior, and effective brand building principles.
Key Responsibilities include:
Qualifications:
If you are a strategic thinker with a passion for building iconic brands and are seeking a challenging yet rewarding fully remote role, we encourage you to apply. Join our client's ambitious team and make a significant impact on their brand portfolio.
Key Responsibilities include:
- Developing and executing comprehensive brand strategies that align with company objectives and drive sustainable growth.
- Conducting market research and analyzing consumer trends, competitive landscapes, and sales data to identify growth opportunities.
- Managing the brand's P&L, including budgeting, forecasting, and optimizing marketing spend for maximum ROI.
- Overseeing the development and implementation of integrated marketing campaigns across various channels (digital, traditional, in-store).
- Collaborating with cross-functional teams, including sales, product development, R&D, and agencies, to ensure successful product launches and ongoing brand support.
- Building strong relationships with key stakeholders, including distributors, retailers, and external partners.
- Monitoring brand performance, reporting on key metrics, and making data-driven recommendations for improvement.
- Leading and mentoring junior brand team members (if applicable).
- Ensuring brand consistency and adherence to brand guidelines across all touchpoints.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 7 years of progressive brand management experience in the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of marketing principles, brand strategy, and consumer insights.
- Experience with digital marketing, social media, and e-commerce platforms.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to manage budgets and P&Ls effectively.
- Experience working in a remote or distributed team environment.
- Proficiency in market research tools and CRM software.
If you are a strategic thinker with a passion for building iconic brands and are seeking a challenging yet rewarding fully remote role, we encourage you to apply. Join our client's ambitious team and make a significant impact on their brand portfolio.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Senior brand manager Jobs in Nairobi !
4