1,948 Senior Brand Manager jobs in Kenya

• Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
• Conduct market research and consumer analysis to identify target audiences, market trends, and competitive landscapes.
• Define brand positioning, messaging, and identity, ensuring consistency across all marketing channels.
• Oversee the development and execution of integrated marketing campaigns, including advertising, promotions, digital marketing, and public relations.
• Manage the brand budget effectively, optimizing spend for maximum ROI.
• Collaborate with product development teams to ensure new products align with brand strategy.
• Monitor brand performance, track key metrics (e.g., brand awareness, market share, customer loyalty), and provide regular reports.
• Work closely with creative teams and external agencies to develop compelling brand assets and content.
• Stay abreast of industry trends, consumer behavior, and competitive activities to identify new opportunities and challenges.
• Ensure all marketing communications and materials adhere to brand guidelines and quality standards.
• Lead and mentor junior marketing team members, fostering a culture of creativity and collaboration.

• Develop and implement comprehensive brand strategies that align with business objectives and target market needs.
• Conduct market research and consumer analysis to identify key insights, trends, and opportunities.
• Oversee the creation and execution of integrated marketing campaigns across digital and traditional channels.
• Manage brand positioning, messaging, and visual identity to ensure consistency and impact.
• Collaborate with product development, sales, and creative teams to launch new products and initiatives.
• Monitor brand performance, analyze market share, and report on key metrics.
• Manage advertising budgets, agency relationships, and promotional activities.
• Identify and explore new marketing channels and partnership opportunities.
• Ensure all marketing communications adhere to brand guidelines and regulatory requirements.
• Lead and mentor junior marketing team members in a remote work environment.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of experience in brand management, preferably within the FMCG sector.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong understanding of consumer behavior, market dynamics, and competitive landscapes.
• Proficiency in digital marketing, social media strategy, and performance analytics.
• Excellent communication, presentation, and project management skills.
• Demonstrated ability to lead cross-functional teams and manage multiple projects remotely.
• Creative thinking and problem-solving abilities.
• Experience with market research tools and techniques.
• A passion for building strong, memorable brands.

• Develop and implement comprehensive brand strategies that align with overall business objectives and target market needs.
• Define and articulate the brand's unique value proposition, positioning, and key messaging.
• Oversee the creation of integrated marketing campaigns across digital, social media, content, PR, and traditional channels.
• Conduct market research, consumer insights analysis, and competitive intelligence to inform brand strategies.
• Manage brand guidelines and ensure consistent application across all touchpoints.
• Collaborate with creative agencies and internal teams to develop compelling brand assets and marketing materials.
• Monitor brand health metrics, track performance, and make data-driven recommendations for optimization.
• Identify and capitalize on new branding opportunities and market trends.
• Manage marketing budgets effectively and ensure efficient allocation of resources.
• Lead and mentor junior marketing team members, fostering a collaborative and high-performing environment.
• Present brand strategies and campaign plans to senior leadership.
• Champion the brand internally, ensuring alignment and understanding across the organization.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 7+ years of progressive experience in brand management or marketing strategy, preferably within the consumer goods sector.
• Proven track record of successfully developing and executing impactful brand strategies that have driven business growth.
• Deep understanding of brand development principles, consumer psychology, and market dynamics.
• Strong analytical skills with the ability to interpret data, derive insights, and make strategic recommendations.
• Excellent creative thinking and storytelling abilities.
• Exceptional communication, presentation, and interpersonal skills, critical for remote collaboration and stakeholder management.
• Experience managing marketing budgets and working with external agencies.
• Ability to work independently, prioritize effectively, and manage multiple projects in a remote setting.
• Proficiency in marketing research tools and techniques.
• Demonstrated leadership qualities and the ability to inspire teams.

• Develop and implement integrated brand strategies to drive growth and market penetration.
• Conduct market research and consumer insight analysis to identify trends and opportunities.
• Manage brand P&L, including budgeting, forecasting, and optimizing marketing spend.
• Oversee the development and execution of advertising, promotional, and digital marketing campaigns.
• Collaborate with product development teams to ensure product innovation aligns with brand strategy.
• Manage brand messaging, positioning, and visual identity across all touchpoints.
• Analyze sales data and market performance metrics to measure campaign effectiveness and inform future strategies.
• Build and maintain strong relationships with advertising agencies, media partners, and other external stakeholders.
• Develop and manage packaging design and go-to-market strategies for new product launches.
• Monitor competitive landscape and identify threats and opportunities.
• Ensure consistent brand execution across all channels and markets.
• Lead cross-functional teams to ensure successful implementation of brand initiatives.
• Present brand plans and performance reports to senior management.
• Stay abreast of evolving consumer behaviors and digital marketing trends.
• Foster a data-driven approach to marketing decision-making.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• MBA or advanced degree in Marketing is a plus.
• Minimum of 7 years of progressive experience in brand management within the FMCG sector.
• Proven track record of developing and executing successful brand strategies that drive business results.
• Strong understanding of consumer insights, market research, and data analysis.
• Expertise in digital marketing, social media, and integrated campaign management.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and leadership abilities.
• Experience with budget management and P&L responsibility.
• Ability to work independently, manage multiple projects, and thrive in a remote environment.
• Creative and innovative mindset with a passion for consumer brands.
• Experience in product innovation and launch management is highly desirable.

Company Description

Mancave Manmarket is your trusted source for all things men's grooming. More than just a store, it's a community dedicated to providing high-quality products, personalized guidance, and a curated experience that elevates your grooming routine. Join us on the journey to a more confident you.

Role Description

This is a full-time hybrid role for a Franchise Sales Manager located in Nairobi County, Kenya. The Franchise Sales Manager will be responsible for driving franchise sales, developing business plans, and managing franchising activities. Daily tasks include lead generation, communicating with potential franchisees, and building strong relationships to ensure successful franchise operations. Some work from home is acceptable.

Qualifications

• Experience in Franchise Sales and Franchising
• Skills in Business Planning and Lead Generation
• Excellent Communication skills
• Proven ability to build and maintain relationships
• Ability to work independently as part of a hybrid setup
• Relevant degree in Business, Marketing, or related field is a plus
• Experience in the grooming or retail industry is a plus

• Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
• Conduct market research, consumer insights analysis, and competitive landscape assessments to inform brand strategy.
• Manage the marketing budget for assigned brands, ensuring efficient allocation of resources and maximizing ROI.
• Oversee the development and execution of integrated marketing campaigns across various channels (digital, traditional, social media, in-store).
• Collaborate with sales teams to drive brand performance and achieve sales targets.
• Work with product development teams to manage the product lifecycle, including new product launches and line extensions.
• Monitor brand performance metrics, analyze results, and provide regular reports with actionable insights.
• Manage agency relationships (advertising, PR, digital) to ensure effective campaign execution.
• Ensure consistent brand messaging and visual identity across all touchpoints.
• Identify opportunities for brand partnerships and sponsorships.
• Stay abreast of consumer trends, industry developments, and competitor activities.
• Contribute to the overall marketing strategy and innovation pipeline.
• Manage packaging design and label compliance for all products.
• Lead cross-functional teams to achieve brand objectives.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
• Minimum of 5 years of experience in brand management, specifically within the FMCG sector.
• Proven track record of successfully launching and managing consumer brands.
• Strong understanding of marketing principles, consumer behavior, and market dynamics.
• Experience with digital marketing, social media management, and e-commerce platforms.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management and organizational abilities.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work effectively in a hybrid work environment, collaborating both remotely and in person.
• Proficiency in MS Office Suite and marketing analytics tools.
• Experience with P&L management is highly desirable.
• A proactive and self-motivated individual with a passion for building strong brands.

• Developing and implementing integrated marketing plans and brand strategies that align with company objectives.
• Conducting market research and analyzing consumer behavior, market trends, and competitor activities to identify growth opportunities.
• Managing brand budgets, ensuring optimal allocation of resources for maximum ROI.
• Overseeing the development of creative assets, advertising campaigns, and promotional activities across various channels.
• Collaborating with the sales team to ensure effective product launches and retail execution.
• Monitoring brand performance metrics and providing regular reports on key KPIs such as market share, brand awareness, and profitability.
• Identifying and managing relationships with external agencies, including advertising, PR, and digital marketing firms.
• Driving product innovation and line extensions based on consumer needs and market opportunities.
• Ensuring consistent brand representation and adherence to brand guidelines across all touchpoints.
• Staying abreast of emerging trends in marketing, digital media, and consumer engagement.

• Develop and implement comprehensive brand strategies for FMCG products.
• Conduct market research, consumer segmentation, and competitive analysis.
• Define product positioning and key messaging.
• Plan and execute integrated marketing campaigns across multiple channels.
• Manage brand budgets and allocate resources effectively.
• Collaborate with sales teams to drive product distribution and sales performance.
• Work with product development teams on new product launches and line extensions.
• Monitor brand performance, track KPIs, and report on key metrics.
• Manage relationships with advertising, media, and other external agencies.
• Ensure brand consistency across all consumer touchpoints.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
• Minimum of 6 years of experience in brand management, preferably within the FMCG industry.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of consumer insights, market dynamics, and brand building principles.
• Proficiency in digital marketing, social media marketing, and analytics tools.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to manage multiple projects and work effectively in a hybrid environment.
• Experience with product innovation and go-to-market strategies.
• Familiarity with the Kenyan FMCG market is highly advantageous.