22 Senior Brand Manager Fmcg jobs in whatjobs
Senior Brand Manager, FMCG
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a highly strategic and experienced Senior Brand Manager with a strong background in the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, offering the opportunity to drive brand growth and market presence from anywhere. You will be responsible for developing and executing comprehensive brand strategies, managing product portfolios, and leading cross-functional teams to achieve marketing objectives. The ideal candidate possesses deep market insights, a creative flair for brand storytelling, and a proven ability to deliver measurable results in a competitive landscape. This role requires exceptional leadership, analytical skills, and a passion for consumer brands.
Key responsibilities include:
Key responsibilities include:
- Developing and implementing long-term brand strategies, including positioning, messaging, and target audience definition.
- Managing the entire brand lifecycle, from product development and launch to ongoing marketing and repositioning.
- Conducting market research and competitive analysis to identify consumer trends and opportunities.
- Overseeing the development and execution of integrated marketing campaigns across various channels (digital, traditional, in-store).
- Managing brand budgets, allocating resources effectively to maximize ROI.
- Collaborating closely with sales, R&D, supply chain, and agency partners to ensure brand consistency and success.
- Monitoring brand performance, analyzing sales data, and reporting on key metrics.
- Leading and mentoring a remote team of marketing professionals, fostering innovation and collaboration.
- Identifying opportunities for brand expansion, partnerships, and new product development.
- Ensuring all brand activities align with company vision, mission, and values.
This advertiser has chosen not to accept applicants from your region.
0
Senior Brand Manager (FMCG)
Posted 20 days ago
Job Viewed
Job Description
Our client, a rapidly expanding Fast-Moving Consumer Goods (FMCG) company, is looking for a strategic and innovative Senior Brand Manager to join their fully remote team. This is a critical role responsible for developing and executing brand strategies that drive market share, profitability, and consumer engagement across key product lines. You will be instrumental in shaping brand perception, identifying new market opportunities, and leading cross-functional teams to bring innovative marketing campaigns to life. The ideal candidate possesses a deep understanding of consumer insights, a passion for brand building, and a proven ability to deliver exceptional results in a dynamic environment.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies, including positioning, messaging, and marketing plans.
- Conduct market research and analyze consumer trends, competitive activities, and category performance to identify growth opportunities.
- Manage the marketing budget effectively, ensuring optimal allocation of resources.
- Lead the development and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
- Collaborate with product development, sales, and supply chain teams to ensure alignment and successful product launches.
- Oversee creative development, ensuring brand consistency and compelling creative output.
- Monitor brand performance metrics, analyze results, and provide actionable insights and recommendations.
- Identify and explore new market segments and consumer needs.
- Manage agency relationships and external partnerships.
- Mentor junior brand team members and foster a high-performance culture.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 6 years of experience in brand management, preferably within the FMCG sector.
- Demonstrated success in developing and executing brand strategies that have driven significant growth.
- Strong understanding of consumer insights, market analysis, and brand positioning.
- Proven experience in managing integrated marketing campaigns and P&L responsibility.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and leadership abilities.
- Experience working with cross-functional teams in a matrixed organization.
- Proficiency in data analysis and reporting tools.
- Ability to thrive in a fast-paced, dynamic, and remote work environment.
This advertiser has chosen not to accept applicants from your region.
1
Senior Brand Manager (FMCG)
Posted 20 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished and strategic Senior Brand Manager to lead their brand initiatives in a fully remote capacity. This is an exciting opportunity to drive brand growth, enhance market presence, and connect with consumers on a deeper level. You will be responsible for developing and executing comprehensive brand strategies, managing the brand's portfolio, and leading cross-functional teams to achieve ambitious marketing objectives. This role requires a deep understanding of consumer behavior, market dynamics, and effective brand communication.
Key responsibilities include: developing and implementing annual brand plans, including marketing strategies, promotional activities, and new product launches. You will manage the brand's marketing budget, ensuring efficient allocation of resources to maximize ROI. Conducting market research and consumer analysis to identify trends, opportunities, and competitive threats is crucial. You will work closely with sales teams, product development, agencies, and other stakeholders to ensure brand consistency and execution excellence across all touchpoints. This role involves overseeing advertising campaigns, digital marketing initiatives, public relations, and social media engagement to build brand equity and drive consumer demand. The ideal candidate possesses a proven track record of successfully managing and growing FMCG brands, demonstrating strong analytical, strategic thinking, and leadership skills. Excellent communication, presentation, and interpersonal abilities are essential, as is the capacity to thrive in a fast-paced, results-oriented, and fully remote environment. If you are a passionate and innovative brand builder looking for a challenging and rewarding remote opportunity to shape iconic FMCG brands from Mombasa, Mombasa, KE , we invite you to apply.
Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. MBA is highly desirable. Minimum of 7 years of experience in brand management, preferably within the FMCG industry. Proven success in developing and executing effective brand strategies and marketing campaigns. Strong understanding of consumer insights, market analysis, and competitive intelligence. Experience with digital marketing, social media, and e-commerce. Excellent project management, organizational, and analytical skills. Strong leadership and collaboration abilities. Outstanding written and verbal communication skills. Ability to work effectively in a remote team environment.
Key responsibilities include: developing and implementing annual brand plans, including marketing strategies, promotional activities, and new product launches. You will manage the brand's marketing budget, ensuring efficient allocation of resources to maximize ROI. Conducting market research and consumer analysis to identify trends, opportunities, and competitive threats is crucial. You will work closely with sales teams, product development, agencies, and other stakeholders to ensure brand consistency and execution excellence across all touchpoints. This role involves overseeing advertising campaigns, digital marketing initiatives, public relations, and social media engagement to build brand equity and drive consumer demand. The ideal candidate possesses a proven track record of successfully managing and growing FMCG brands, demonstrating strong analytical, strategic thinking, and leadership skills. Excellent communication, presentation, and interpersonal abilities are essential, as is the capacity to thrive in a fast-paced, results-oriented, and fully remote environment. If you are a passionate and innovative brand builder looking for a challenging and rewarding remote opportunity to shape iconic FMCG brands from Mombasa, Mombasa, KE , we invite you to apply.
Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. MBA is highly desirable. Minimum of 7 years of experience in brand management, preferably within the FMCG industry. Proven success in developing and executing effective brand strategies and marketing campaigns. Strong understanding of consumer insights, market analysis, and competitive intelligence. Experience with digital marketing, social media, and e-commerce. Excellent project management, organizational, and analytical skills. Strong leadership and collaboration abilities. Outstanding written and verbal communication skills. Ability to work effectively in a remote team environment.
This advertiser has chosen not to accept applicants from your region.
2
Senior Brand Manager - FMCG
Posted 20 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Senior Brand Manager. This position is based in our vibrant Mombasa, Mombasa, KE office and requires full-time presence to effectively manage and grow assigned brands. You will be responsible for developing and executing comprehensive brand strategies, driving market share growth, and enhancing brand equity. This includes market analysis, consumer insights, product innovation, marketing campaign development, and P&L management. The ideal candidate will have a proven track record in brand management within the FMCG industry, a deep understanding of consumer behavior, and exceptional strategic thinking and execution skills. You will lead cross-functional teams, including sales, marketing, R&D, and supply chain, to achieve brand objectives.
Key Responsibilities:
Key Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
- Conduct in-depth market and consumer research to identify growth opportunities and unmet needs.
- Drive product innovation pipeline from concept to launch, working closely with R&D and sales teams.
- Develop and manage integrated marketing communications campaigns across various channels (advertising, digital, PR, in-store).
- Monitor brand performance, analyze market trends, and adjust strategies as needed to achieve business goals.
- Manage brand P&L, ensuring profitability and efficient resource allocation.
- Collaborate with sales teams to ensure effective in-market execution and trade marketing support.
- Build and maintain strong relationships with agencies and external partners.
- Provide leadership and direction to the brand team, fostering a collaborative and high-performance culture.
- Present brand strategies and performance updates to senior management.
This advertiser has chosen not to accept applicants from your region.
3
Senior Brand Manager - FMCG
Posted 20 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Senior Brand Manager to join their team in Mombasa, Mombasa, KE . This hybrid role requires a dynamic individual with a proven track record in developing and executing successful brand strategies that drive market share and consumer engagement. You will be responsible for overseeing all aspects of brand management, including market analysis, consumer insights, product development, marketing campaigns, and budget management. The ideal candidate will possess a deep understanding of the FMCG landscape, strong analytical skills, and exceptional creativity. You will lead cross-functional teams, including marketing, sales, and product development, to ensure cohesive brand execution across all touchpoints. Your ability to translate consumer insights into actionable brand plans and drive profitable growth will be crucial. This position offers a blend of remote work flexibility and essential in-office collaboration, allowing for strategic planning and team synergy. If you are a results-oriented marketer with a passion for building iconic brands, this is an exceptional opportunity.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement comprehensive brand strategies to achieve business objectives.
- Conduct market research, consumer analysis, and competitive landscape assessment.
- Manage the brand's P&L, ensuring profitable growth and market share expansion.
- Lead the development and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
- Collaborate with product development teams on new product innovation and launches.
- Oversee advertising, promotions, and public relations activities for the brand.
- Manage external agencies (advertising, PR, research) effectively.
- Monitor brand performance, track KPIs, and provide regular reports with actionable insights.
- Ensure consistent brand messaging and positioning across all consumer touchpoints.
- Mentor and guide junior marketing team members.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry.
- Demonstrated success in developing and launching new products and marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and branding principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research methodologies and data analysis.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing budgets and working with cross-functional teams.
- Ability to thrive in a hybrid work environment, balancing remote and in-office responsibilities.
This advertiser has chosen not to accept applicants from your region.
4
Senior Brand Manager, FMCG
Posted 18 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced and strategic Senior Brand Manager to drive brand growth and market presence. This role offers a hybrid work arrangement, blending remote work flexibility with essential on-site collaboration. You will be responsible for developing and executing comprehensive brand strategies, managing marketing campaigns, and ensuring the sustained success of key brands within the portfolio.
Responsibilities:
Responsibilities:
- Develop and implement long-term brand strategies to increase market share, brand awareness, and consumer engagement.
- Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, ATL, and BTL.
- Conduct market research and consumer insights analysis to identify new opportunities and evolving consumer needs.
- Manage the brand's P&L, ensuring profitability and return on investment for marketing initiatives.
- Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure brand alignment and execution.
- Develop and manage the annual marketing budget for assigned brands.
- Monitor competitor activities and market trends, adapting brand strategies accordingly.
- Lead and mentor a team of brand executives and assistants.
- Oversee packaging design, product positioning, and communication strategies.
- Analyze sales data and marketing campaign performance, providing regular reports and recommendations to senior management.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or Master's degree is a significant advantage.
- Minimum of 6 years of progressive brand management experience, preferably within the FMCG sector.
- Proven track record of successfully developing and launching brands and marketing campaigns that have driven significant business growth.
- Strong understanding of consumer behavior, market dynamics, and branding principles within the FMCG industry.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Experience in managing budgets and P&Ls.
- Proficiency in digital marketing strategies and analytics tools.
- Ability to work effectively in a hybrid environment, managing time and priorities efficiently.
- A passion for building strong brands and a results-oriented mindset.
This advertiser has chosen not to accept applicants from your region.
5
Senior Brand Manager (FMCG)
Posted 20 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly strategic and creative Senior Brand Manager to lead their brand initiatives. This is a fully remote position, allowing you to drive brand growth from anywhere. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, consumer insights, and competitive landscape assessment, to ensure brand growth and market share expansion. This role requires the development and implementation of integrated marketing plans across various channels, encompassing digital, traditional media, and in-store activations. You will manage brand budgets, P&L responsibilities, and optimize marketing ROI. Collaboration with cross-functional teams, including sales, product development, and supply chain, is crucial to ensure effective execution of brand strategies. You will also be responsible for overseeing advertising campaigns, promotional activities, and packaging design to ensure brand consistency and appeal. The ideal candidate will possess a deep understanding of consumer behavior within the FMCG market, with a proven track record of successfully launching and managing brands. Strong analytical skills, excellent communication and presentation abilities, and a creative mindset are essential. Experience with market research methodologies and proficiency in brand analytics tools are highly valued. This position requires a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 6 years of progressive brand management experience in the FMCG industry. You must be a results-oriented individual, capable of working independently in a remote environment and driving strategic initiatives. We are looking for a passionate leader who can inspire teams and build strong, enduring brands. Your expertise will be vital in shaping the future of our products and connecting with consumers on a deeper level. This fully remote role has a strategic focus on the **Mombasa, Mombasa, KE** market and its broader regional influence.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Senior brand manager fmcg Jobs in Nairobi !
6
Senior Brand Manager (FMCG)
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a strategic and creative Senior Brand Manager to elevate their Fast-Moving Consumer Goods (FMCG) portfolio. This is a fully remote position, allowing you the flexibility to manage brands effectively from your chosen location. You will be responsible for developing and executing comprehensive brand strategies that drive market share, enhance brand equity, and achieve business objectives. Your leadership will shape brand perception and consumer engagement.
Key responsibilities include conducting in-depth market research, analyzing consumer insights, and identifying competitive landscapes to inform brand positioning and marketing initiatives. You will develop and manage integrated marketing campaigns across various channels, including advertising, digital marketing, promotions, and public relations. Collaborating closely with cross-functional teams, such as sales, product development, and agencies, will be crucial for successful brand execution.
The Senior Brand Manager will oversee the development of new product launches, packaging design, and pricing strategies. You will manage the brand's marketing budget, ensuring optimal allocation of resources to maximize return on investment. Analyzing sales data, market trends, and campaign performance will be essential for ongoing strategy refinement. The ability to identify new market opportunities and develop innovative brand experiences is critical. This role demands strong analytical, strategic thinking, leadership, and communication skills. Mentoring junior brand managers and fostering a collaborative team environment is also expected.
Responsibilities:
Key responsibilities include conducting in-depth market research, analyzing consumer insights, and identifying competitive landscapes to inform brand positioning and marketing initiatives. You will develop and manage integrated marketing campaigns across various channels, including advertising, digital marketing, promotions, and public relations. Collaborating closely with cross-functional teams, such as sales, product development, and agencies, will be crucial for successful brand execution.
The Senior Brand Manager will oversee the development of new product launches, packaging design, and pricing strategies. You will manage the brand's marketing budget, ensuring optimal allocation of resources to maximize return on investment. Analyzing sales data, market trends, and campaign performance will be essential for ongoing strategy refinement. The ability to identify new market opportunities and develop innovative brand experiences is critical. This role demands strong analytical, strategic thinking, leadership, and communication skills. Mentoring junior brand managers and fostering a collaborative team environment is also expected.
Responsibilities:
- Develop and implement comprehensive brand strategies for FMCG products.
- Conduct market research and analyze consumer insights to inform brand positioning.
- Oversee the creation and execution of integrated marketing campaigns.
- Manage brand P&L, marketing budgets, and resource allocation.
- Lead new product development and launch initiatives.
- Collaborate with sales, product development, and external agencies.
- Analyze brand performance, market trends, and competitor activities.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Identify and capitalize on new market opportunities.
- Mentor and guide junior brand management staff.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- MBA or relevant postgraduate degree is a plus.
- Minimum of 7 years of experience in brand management within the FMCG sector.
- Proven track record of successfully developing and launching FMCG brands.
- Deep understanding of marketing principles, consumer behavior, and brand strategy.
- Experience with digital marketing, social media, and integrated campaign management.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong leadership, project management, and communication abilities.
- Ability to manage multiple projects and deadlines effectively in a remote setting.
This advertiser has chosen not to accept applicants from your region.
7
Senior Brand Manager (FMCG)
Posted 20 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced Senior Brand Manager to drive brand strategy and growth. This is a fully remote position, offering the flexibility to manage impactful brand initiatives from any location. You will be responsible for developing and executing comprehensive brand plans, including marketing strategies, product innovation, and market positioning, to enhance brand equity and market share. Your role will involve conducting market and consumer research, analyzing performance data, and identifying opportunities for brand development. You will lead cross-functional teams, including marketing, sales, product development, and external agencies, to ensure cohesive brand execution across all touchpoints. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a minimum of 7 years of experience in brand management, specifically within the FMCG industry. Proven success in developing and launching new products and executing integrated marketing campaigns is essential. Strong analytical, strategic thinking, and leadership skills are paramount. Experience with digital marketing, social media strategy, and consumer insights is highly valued. The ideal candidate is a creative, results-oriented individual with a passion for building strong consumer brands. This remote role demands excellent communication, presentation, and project management skills, along with the ability to thrive in an autonomous and collaborative environment. You will play a pivotal role in shaping the future success of our renowned brands. If you are a seasoned FMCG brand professional seeking a challenging and rewarding remote opportunity, we invite you to apply. Your strategic vision will elevate our brands to new heights.
This advertiser has chosen not to accept applicants from your region.
8
Senior Brand Manager - FMCG
Posted 20 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Senior Brand Manager to be based in our bustling Mombasa, Mombasa, KE office. This is a pivotal role where you will be responsible for developing and executing comprehensive brand strategies to drive market share, profitability, and brand equity. You will lead the charge in understanding consumer insights, identifying market opportunities, and translating them into successful marketing campaigns. This role requires a strategic thinker with a deep understanding of the FMCG landscape and a passion for building strong, memorable brands.
Key Responsibilities:
Key Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
- Conduct in-depth market analysis, competitor monitoring, and consumer research to identify trends and opportunities.
- Manage the full marketing mix, including product development, pricing, promotion, and distribution.
- Oversee the creation and execution of integrated marketing campaigns across various channels (digital, traditional media, in-store).
- Manage brand budgets effectively, ensuring optimal allocation of resources and tracking ROI.
- Collaborate closely with sales, R&D, supply chain, and external agencies to ensure seamless execution of brand strategies.
- Lead product innovation and renovation initiatives from concept to launch.
- Monitor brand performance metrics and provide regular reports to senior management.
- Develop and maintain strong relationships with key stakeholders.
- Mentor and develop junior members of the marketing team.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 6 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of successfully launching and growing brands.
- Strong understanding of consumer behavior and market dynamics in the FMCG sector.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Proficiency in market research techniques and data analysis.
- Exceptional project management and organizational skills.
- Strong leadership and team collaboration abilities.
- Excellent written and verbal communication skills.
- Adaptable and able to thrive in a fast-paced, dynamic environment.
This advertiser has chosen not to accept applicants from your region.
9