6 Senior Brand Manager Fmcg Remote jobs in whatjobs
Senior Brand Manager - FMCG (Remote)
Posted 21 days ago
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Key Responsibilities:
- Developing and executing comprehensive brand strategies and marketing plans.
- Conducting market research and consumer analysis to identify key trends and opportunities.
- Managing brand positioning, messaging, and visual identity across all touchpoints.
- Overseeing the development and execution of integrated marketing campaigns (digital, ATL, BTL).
- Collaborating with internal teams (sales, product development, agencies) to ensure brand consistency and effective market penetration.
- Managing marketing budgets and optimizing spend for maximum ROI.
- Analyzing brand performance metrics and making data-driven recommendations for improvement.
- Identifying and nurturing new product development opportunities aligned with brand strategy.
- Monitoring competitor activities and market dynamics to ensure competitive advantage.
- Building and maintaining strong relationships with external agencies and partners.
- Leading and mentoring junior brand management staff.
- Ensuring all marketing activities comply with regulatory requirements and ethical standards.
- Driving innovation in brand communication and consumer engagement strategies.
Senior Brand Manager, FMCG - Remote
Posted 21 days ago
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Senior Brand Manager - FMCG (Remote)
Posted 12 days ago
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Senior Brand Manager - FMCG (Remote)
Posted 4 days ago
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Senior Brand Manager - FMCG (Remote)
Posted 2 days ago
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Job Description
Key Responsibilities:
- Develop and implement integrated brand strategies and marketing plans to achieve business objectives.
- Conduct market research and analysis to identify consumer insights, market trends, and competitive activities.
- Define brand positioning, messaging, and visual identity to ensure consistent brand communication across all channels.
- Oversee the development and execution of marketing campaigns, including advertising, digital marketing, social media, and public relations.
- Manage the brand's budget, ensuring effective allocation of resources and ROI.
- Collaborate with sales teams to develop effective sales support materials and promotional programs.
- Work closely with product development teams to identify opportunities for product innovation and line extensions.
- Monitor brand performance metrics, analyze results, and provide regular reports and recommendations to senior management.
- Ensure all marketing activities comply with company policies and regulatory requirements.
- Lead and inspire cross-functional teams in a remote setting to achieve brand goals.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 6 years of progressive brand management experience, specifically within the FMCG sector.
- Proven track record of successfully launching and growing brands, resulting in significant market share gains.
- Strong analytical skills with the ability to interpret market data and consumer insights.
- Excellent understanding of marketing principles, including digital marketing, advertising, and brand strategy.
- Demonstrated ability to develop and execute effective marketing campaigns.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing budgets and external agencies.
- Proven ability to work effectively in a fully remote, collaborative team environment.
This is an exciting opportunity to shape the future of well-known FMCG brands from your home office. If you are a strategic thinker with a passion for brand building and a proven ability to deliver results in a remote setting, we encourage you to apply. The brand focus is relevant to the market in Mombasa, Mombasa, KE , but the position is fully remote.
Senior Brand Manager - FMCG - Remote
Posted 2 days ago
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Job Description
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 6 years of experience in brand management, specifically within the FMCG industry.
- Proven track record of developing and successfully executing brand strategies that have driven significant growth.
- Strong understanding of marketing principles, consumer insights, and market dynamics.
- Experience in digital marketing, social media strategy, and campaign management.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously and thrive in a remote environment.
- Experience with (mention relevant marketing/analytics tools) is a plus.
- A passion for consumer brands and a creative, innovative mindset.
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