6 Senior Brand Manager Fmcg Remote jobs in whatjobs

Senior Brand Manager - FMCG (Remote)

80100 Nairobi, Nairobi KES190000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a dynamic and strategic Senior Brand Manager to join their marketing team. This fully remote position offers an exceptional opportunity to shape and grow iconic brands from anywhere in Kenya. The ideal candidate will have a proven track record in brand strategy development, marketing campaign execution, and consumer insights within the FMCG industry. You will be responsible for driving brand awareness, market share, and profitability through innovative marketing initiatives.

Key Responsibilities:
  • Developing and executing comprehensive brand strategies and marketing plans.
  • Conducting market research and consumer analysis to identify key trends and opportunities.
  • Managing brand positioning, messaging, and visual identity across all touchpoints.
  • Overseeing the development and execution of integrated marketing campaigns (digital, ATL, BTL).
  • Collaborating with internal teams (sales, product development, agencies) to ensure brand consistency and effective market penetration.
  • Managing marketing budgets and optimizing spend for maximum ROI.
  • Analyzing brand performance metrics and making data-driven recommendations for improvement.
  • Identifying and nurturing new product development opportunities aligned with brand strategy.
  • Monitoring competitor activities and market dynamics to ensure competitive advantage.
  • Building and maintaining strong relationships with external agencies and partners.
  • Leading and mentoring junior brand management staff.
  • Ensuring all marketing activities comply with regulatory requirements and ethical standards.
  • Driving innovation in brand communication and consumer engagement strategies.
The required qualifications include a Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or a Master's in Marketing is highly preferred. A minimum of 7 years of progressive experience in brand management, with a significant focus on the FMCG sector, is essential. Demonstrated success in launching and growing brands is required. Strong analytical skills, creativity, and excellent project management capabilities are a must. Experience working remotely and managing cross-functional teams in a virtual environment is highly advantageous. This is a fully remote position, supporting our extensive operations, with a key market focus historically in Mombasa, Mombasa, KE , but open to talent across Kenya. We are seeking a passionate and results-driven brand leader.
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Senior Brand Manager, FMCG - Remote

80100 Nairobi, Nairobi KES420000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client is seeking a dynamic and results-oriented Senior Brand Manager to lead the strategic direction and execution of key brands within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, providing the flexibility to manage brand portfolios from anywhere. You will be responsible for developing and implementing comprehensive brand strategies that drive market share, consumer engagement, and profitability. Your duties will include conducting market analysis, identifying consumer insights, and translating these into actionable marketing plans. You will work closely with cross-functional teams, including product development, sales, advertising agencies, and media partners, to ensure consistent brand messaging and execution across all channels. Experience in managing P&Ls, leading new product launches, and developing integrated marketing campaigns is essential. The ideal candidate will possess a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of progressive experience in brand management within the FMCG industry. Strong leadership, strategic thinking, and creative problem-solving skills are required. Excellent communication, presentation, and negotiation abilities are crucial for success in this remote role. You should be adept at analyzing market data, understanding consumer behavior, and developing innovative marketing solutions. This is an exciting opportunity to own and grow influential FMCG brands, driving their success in competitive markets. You will have the autonomy to develop and implement innovative strategies, leveraging your expertise to connect with consumers and build lasting brand loyalty. Success in this role will be measured by brand performance metrics, market growth, and overall business impact. This is a key remote role for a seasoned marketing professional.
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Senior Brand Manager - FMCG (Remote)

80100 Nairobi, Nairobi KES280000 Annually WhatJobs

Posted 12 days ago

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Job Description

full-time
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Senior Brand Manager to spearhead their brand strategies. This is a fully remote position, allowing you to contribute from your preferred location. You will be responsible for developing and executing comprehensive brand plans that drive market share, consumer preference, and profitable growth. Your remit will include market analysis, consumer insights generation, brand positioning, advertising and promotional strategy development, new product launches, and budget management. The ideal candidate will possess a strategic mindset, a deep understanding of FMCG dynamics, and a proven ability to build strong, recognizable brands. Excellent leadership, cross-functional collaboration, and project management skills are essential. You will work closely with sales, R&D, and agency partners to ensure consistent brand execution across all touchpoints. This role requires a creative and analytical thinker with a passion for understanding consumer behavior and market trends. We are looking for someone who can translate consumer insights into actionable brand initiatives. The ability to manage multiple projects simultaneously, influence stakeholders, and deliver measurable results is crucial. A bachelor's degree in Marketing, Business, or a related discipline, along with a minimum of 7 years of progressive brand management experience in the FMCG industry, is required. Experience with international markets and a strong understanding of digital marketing are highly desirable. This is an exceptional opportunity to make a significant impact on iconic brands from a remote work setting. We are looking for a candidate who can drive innovation and growth for our client's portfolio, with a particular focus on markets relevant to Mombasa, Mombasa, KE .
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Senior Brand Manager - FMCG (Remote)

80200 Nairobi, Nairobi KES280000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client is seeking a dynamic and strategic Senior Brand Manager to lead brand initiatives within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, offering a significant opportunity to influence brand strategy and execution from anywhere. You will be responsible for developing and implementing comprehensive brand plans that drive market share, consumer engagement, and profitable growth. Your duties will include market research, competitive analysis, consumer insights, product positioning, and the development of integrated marketing campaigns across various channels. The ideal candidate will possess a strong track record in brand management within the FMCG industry, demonstrating success in building and growing brands. You should have a deep understanding of consumer behavior, market trends, and the retail landscape. Excellent analytical, strategic thinking, and communication skills are essential, as is the ability to lead cross-functional teams (including sales, marketing, and product development) towards shared brand objectives. We are looking for a creative and results-oriented individual who can inspire teams and deliver measurable brand performance. Experience with digital marketing, social media strategy, and campaign management is highly desirable. This remote role requires self-motivation, strong project management skills, and the ability to thrive in a fast-paced, competitive environment. This is a chance to shape the future of well-known brands and drive significant business impact from a remote setting.
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Senior Brand Manager - FMCG (Remote)

80100 Nairobi, Nairobi KES170000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a rapidly growing Fast-Moving Consumer Goods (FMCG) company, is seeking a dynamic and strategic Senior Brand Manager to join their fully remote marketing team. This role is pivotal in shaping and driving the growth of key brands within our portfolio. You will be responsible for developing and executing comprehensive brand strategies, including market research, product positioning, marketing campaigns, and promotional activities, all aimed at increasing brand awareness, market share, and profitability. The ideal candidate will possess a deep understanding of the FMCG landscape, a passion for building strong brands, and the ability to thrive in a collaborative, remote-first work environment.

Key Responsibilities:
  • Develop and implement integrated brand strategies and marketing plans to achieve business objectives.
  • Conduct market research and analysis to identify consumer insights, market trends, and competitive activities.
  • Define brand positioning, messaging, and visual identity to ensure consistent brand communication across all channels.
  • Oversee the development and execution of marketing campaigns, including advertising, digital marketing, social media, and public relations.
  • Manage the brand's budget, ensuring effective allocation of resources and ROI.
  • Collaborate with sales teams to develop effective sales support materials and promotional programs.
  • Work closely with product development teams to identify opportunities for product innovation and line extensions.
  • Monitor brand performance metrics, analyze results, and provide regular reports and recommendations to senior management.
  • Ensure all marketing activities comply with company policies and regulatory requirements.
  • Lead and inspire cross-functional teams in a remote setting to achieve brand goals.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
  • Minimum of 6 years of progressive brand management experience, specifically within the FMCG sector.
  • Proven track record of successfully launching and growing brands, resulting in significant market share gains.
  • Strong analytical skills with the ability to interpret market data and consumer insights.
  • Excellent understanding of marketing principles, including digital marketing, advertising, and brand strategy.
  • Demonstrated ability to develop and execute effective marketing campaigns.
  • Exceptional communication, presentation, and interpersonal skills.
  • Experience managing budgets and external agencies.
  • Proven ability to work effectively in a fully remote, collaborative team environment.

This is an exciting opportunity to shape the future of well-known FMCG brands from your home office. If you are a strategic thinker with a passion for brand building and a proven ability to deliver results in a remote setting, we encourage you to apply. The brand focus is relevant to the market in Mombasa, Mombasa, KE , but the position is fully remote.
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Senior Brand Manager - FMCG - Remote

80203 Nairobi, Nairobi KES95000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and strategic Senior Brand Manager to join their team in a fully remote capacity. This role is instrumental in developing and executing brand strategies that drive market share, consumer engagement, and revenue growth for key brands. The ideal candidate will possess a deep understanding of the FMCG landscape, consumer behavior, and brand positioning. You will be responsible for crafting compelling brand narratives, leading new product launches, and overseeing integrated marketing campaigns across various channels. This remote position demands exceptional strategic thinking, strong analytical skills, and the ability to collaborate effectively with cross-functional teams, including marketing, sales, product development, and external agencies. You will translate market insights into actionable brand plans, ensuring consistent brand messaging and positioning. Key responsibilities include: developing and implementing comprehensive brand strategies; conducting market research and competitive analysis to identify opportunities; managing brand budgets and optimizing marketing spend; leading the development and execution of integrated marketing campaigns (digital, social media, traditional advertising); overseeing new product development and launches; collaborating with sales teams to ensure effective in-market execution; monitoring brand performance metrics and adjusting strategies as needed; building strong relationships with agencies and partners; and ensuring all brand activities align with company objectives and values. This is a unique opportunity to shape the future of iconic brands from a remote setting, driving innovation and consumer connection in a dynamic market. Join us and leave your mark on the industry.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Minimum of 6 years of experience in brand management, specifically within the FMCG industry.
  • Proven track record of developing and successfully executing brand strategies that have driven significant growth.
  • Strong understanding of marketing principles, consumer insights, and market dynamics.
  • Experience in digital marketing, social media strategy, and campaign management.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional communication, presentation, and interpersonal skills.
  • Ability to manage multiple projects simultaneously and thrive in a remote environment.
  • Experience with (mention relevant marketing/analytics tools) is a plus.
  • A passion for consumer brands and a creative, innovative mindset.
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