2 Senior Brand Manager Fmcg Innovations jobs in whatjobs
Senior Brand Manager - FMCG Innovations
Posted 21 days ago
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Job Description
Our client is seeking a highly strategic and results-driven Senior Brand Manager to lead innovative brand initiatives within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, offering the flexibility to work from anywhere. The ideal candidate will possess a deep understanding of market trends, consumer insights, and brand development strategies. You will be responsible for crafting and executing comprehensive brand plans, overseeing product launches, and driving market share growth. Your role will involve close collaboration with cross-functional teams, including marketing, sales, product development, and external agencies. Key responsibilities include conducting market analysis, identifying growth opportunities, managing brand budgets, and ensuring consistent brand messaging across all platforms. You will also be tasked with developing creative marketing campaigns and monitoring their effectiveness through data analysis and key performance indicators (KPIs). The successful candidate will have a proven track record of success in brand management within the FMCG industry, with experience in developing and implementing successful marketing strategies. A Bachelor's or Master's degree in Marketing, Business Administration, or a related field is required. Excellent communication, leadership, and analytical skills are essential for this role. You should be adept at working independently, managing multiple projects simultaneously, and delivering exceptional results in a dynamic, fast-paced environment. If you are passionate about building iconic brands and driving consumer engagement, we encourage you to apply. This remote role demands self-discipline, excellent time management, and a proactive approach to problem-solving. Join our team and help shape the future of beloved consumer products. The **Mombasa, Mombasa, KE** region benefits from a vibrant commercial landscape, and while this role is remote, a connection to its energy can be inspiring.
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Senior Brand Manager, FMCG Innovations
Posted 20 days ago
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Job Description
We are seeking a highly strategic and experienced Senior Brand Manager to spearhead our innovative FMCG product lines. This is a fully remote, dynamic role perfect for a self-starter who thrives in a fast-paced, collaborative environment. The ideal candidate will possess a deep understanding of consumer behavior within the Fast-Moving Consumer Goods sector, with a proven track record of developing and executing successful brand strategies. You will be responsible for managing the entire brand lifecycle, from ideation and market research to product launch and ongoing performance analysis. This includes defining brand positioning, crafting compelling marketing campaigns across digital and traditional channels, and ensuring consistent brand messaging and visual identity.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement comprehensive brand strategies that align with overall business objectives for our FMCG portfolio.
- Conduct in-depth market analysis, consumer insights research, and competitive landscape assessments to identify growth opportunities and emerging trends.
- Lead the cross-functional development of new products, working closely with R&D, sales, and operations teams to ensure successful launches.
- Oversee the creation and execution of integrated marketing and communication plans, including advertising, digital marketing, social media, PR, and in-store promotions.
- Manage brand budgets, allocate resources effectively, and track campaign performance against key metrics (ROI, market share, brand awareness).
- Foster strong relationships with external agencies and partners, guiding their work to ensure brand consistency and quality.
- Monitor brand health, sales performance, and consumer feedback, making data-driven recommendations for continuous improvement.
- Mentor and develop junior members of the brand team, fostering a culture of collaboration and high performance.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 7 years of progressive experience in brand management, preferably within the FMCG industry.
- Demonstrated success in launching new products and growing established brands.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Proficiency in digital marketing tools and analytics platforms.
- A strategic thinker with a creative and innovative mindset.
- Proven ability to manage multiple projects simultaneously in a remote setting.
This advertiser has chosen not to accept applicants from your region.
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