2 Senior Brand Manager Fmcg Innovation jobs in whatjobs
Senior Brand Manager - FMCG Innovation
Posted 19 days ago
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Job Description
Our client, a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Senior Brand Manager to drive innovation and growth for their key product lines. This is a fully remote position, offering the flexibility to manage brand strategy from anywhere. You will be responsible for developing and executing comprehensive brand plans, identifying new market opportunities, and launching innovative products that resonate with target consumers. A deep understanding of consumer insights, market trends, and competitive landscapes within the FMCG industry is essential. Your role will involve leading cross-functional teams, including marketing, sales, R&D, and supply chain, to ensure seamless execution of brand strategies. Responsibilities include managing brand P&L, overseeing advertising and promotional campaigns, conducting market research, and analyzing performance metrics to optimize brand positioning and sales. The ideal candidate possesses a proven track record of successful brand building and product innovation within the FMCG space. Strong analytical, strategic thinking, and project management skills are paramount. Excellent communication and interpersonal skills are vital for collaborating effectively with remote teams and stakeholders. A minimum of 7 years of progressive experience in brand management or product marketing within the FMCG industry is required. A Bachelor's degree in Business Administration, Marketing, or a related field is essential; an MBA is a plus. Experience with digital marketing strategies and e-commerce platforms is highly desirable. This is an exceptional opportunity to shape the future of iconic brands, drive significant business impact, and contribute to product innovation, all within a flexible and dynamic remote work environment. Our client is committed to fostering a culture of innovation and employee empowerment.
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Senior Brand Manager - FMCG Innovation
Posted 7 days ago
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Job Description
Our client, a dynamic force in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking an accomplished Senior Brand Manager to drive brand strategy and innovation. This pivotal role involves shaping the perception and market position of our key brands, ensuring sustained growth and consumer engagement. You will be responsible for developing and executing comprehensive marketing plans, leading product innovation initiatives, and managing cross-functional teams to bring exciting new products to market. The ideal candidate possesses a deep understanding of consumer behavior, market dynamics, and a proven track record in brand management within the FMCG industry.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated brand strategies that align with company objectives and enhance brand equity.
- Lead the ideation, development, and launch of new products, from market research and concept generation to final commercialization.
- Conduct market analysis, consumer insights research, and competitive landscape assessments to identify opportunities and threats.
- Develop and manage annual marketing plans, including advertising, promotions, digital marketing, and public relations.
- Oversee brand messaging, positioning, and creative execution across all marketing channels.
- Manage brand budgets effectively, ensuring optimal return on investment for marketing activities.
- Collaborate closely with sales, R&D, supply chain, and agency partners to ensure seamless execution of brand plans.
- Monitor brand performance, key performance indicators (KPIs), and market trends, making data-driven adjustments as needed.
- Mentor and develop junior marketing team members.
- Build strong relationships with key stakeholders, both internal and external.
- Ensure brand consistency and compliance with regulatory requirements.
- Identify and champion opportunities for brand innovation and portfolio expansion.
This advertiser has chosen not to accept applicants from your region.
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