2 Senior Brand Manager Beverages jobs in whatjobs
Senior Brand Manager - Beverages
Posted 20 days ago
Job Viewed
Job Description
Our client is looking for an accomplished Senior Brand Manager to lead brand strategy and execution for their beverage portfolio in Mombasa, Mombasa, KE . This role is critical in driving brand growth, increasing market share, and enhancing brand equity. The successful candidate will be responsible for developing and implementing comprehensive marketing plans, overseeing product innovation, and managing brand communication across all channels. You will conduct market research to identify consumer insights, competitive trends, and emerging opportunities. This role requires a deep understanding of the FMCG landscape, particularly within the beverage sector. You will work closely with sales, R&D, and supply chain teams to ensure successful product launches and ongoing brand support. Key responsibilities include managing the marketing budget, analyzing campaign performance, and optimizing marketing mix for maximum impact. We are seeking a strategic, creative, and data-driven individual with a proven track record in brand management. The ability to lead cross-functional teams, influence stakeholders, and navigate a fast-paced environment is essential. This is a fantastic opportunity to make a significant impact on a dynamic brand and contribute to its continued success. Join us in shaping the future of our beverage brands and delighting consumers. You will be at the forefront of brand development, ensuring our products resonate with the target audience and achieve their full market potential. The role demands a blend of strategic thinking and hands-on execution to deliver outstanding results.
Responsibilities:
Responsibilities:
- Develop and execute annual brand plans and marketing strategies.
- Manage the brand's P&L, ensuring profitability and growth targets are met.
- Oversee the development of new product initiatives from concept to launch.
- Manage advertising, promotional, and digital marketing campaigns.
- Conduct market analysis, consumer research, and competitive intelligence.
- Collaborate with agencies, sales teams, and internal departments to drive brand initiatives.
- Monitor brand performance metrics and provide regular reports to senior management.
- Ensure consistent brand messaging and positioning across all touchpoints.
- Manage the brand's marketing budget effectively.
- Identify opportunities for brand expansion and innovation.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in brand management within the FMCG sector, preferably beverages.
- Proven track record of successful brand strategy development and execution.
- Strong understanding of marketing principles, market research, and consumer insights.
- Experience with digital marketing, social media, and content creation.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong leadership, communication, and interpersonal skills.
- Ability to manage budgets and work with cross-functional teams.
- Experience in the Kenyan market is a plus.
This advertiser has chosen not to accept applicants from your region.
0
Senior Brand Manager - Beverages
Posted 1 day ago
Job Viewed
Job Description
Our client, a dynamic leader in the Fast-Moving Consumer Goods (FMCG) sector, is actively searching for a highly strategic Senior Brand Manager to spearhead their beverage portfolio from a fully remote position. This role is pivotal in driving brand growth, market share, and consumer engagement for key beverage products. You will be responsible for developing and executing comprehensive brand strategies, encompassing market analysis, product innovation, marketing campaigns, and promotional activities. This includes deep dives into consumer insights, competitive landscapes, and category trends to identify opportunities and challenges.
The ideal candidate will possess a proven track record in brand management within the FMCG industry, with a particular focus on beverages. You will collaborate closely with cross-functional teams, including sales, R&D, and advertising agencies, to ensure cohesive and effective brand execution. Responsibilities include managing brand budgets, evaluating marketing effectiveness, and contributing to new product development pipelines. Strong analytical skills, creative thinking, and exceptional communication abilities are essential. You will lead the charge in building powerful brand narratives, ensuring consistent brand messaging across all touchpoints, and fostering strong relationships with key stakeholders. This is an exciting opportunity to make a significant impact on a well-established brand portfolio in a remote-first environment, supporting our client's extensive operations in **Mombasa, Mombasa, KE** and across the wider region.
The ideal candidate will possess a proven track record in brand management within the FMCG industry, with a particular focus on beverages. You will collaborate closely with cross-functional teams, including sales, R&D, and advertising agencies, to ensure cohesive and effective brand execution. Responsibilities include managing brand budgets, evaluating marketing effectiveness, and contributing to new product development pipelines. Strong analytical skills, creative thinking, and exceptional communication abilities are essential. You will lead the charge in building powerful brand narratives, ensuring consistent brand messaging across all touchpoints, and fostering strong relationships with key stakeholders. This is an exciting opportunity to make a significant impact on a well-established brand portfolio in a remote-first environment, supporting our client's extensive operations in **Mombasa, Mombasa, KE** and across the wider region.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Senior brand manager beverages Jobs in Nairobi !
1