172 Product Management jobs in Kenya

Lead Product Management Specialist

00100 Abothuguchi West KES350000 Annually WhatJobs

Posted 3 days ago

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full-time
Our client is looking for a seasoned and strategic Lead Product Management Specialist to spearhead product vision and execution for their innovative digital platforms. As a remote-first leader, you will define product strategies, guide development teams, and champion user-centric solutions from conception to launch. This role requires a deep understanding of market dynamics, customer needs, and technological possibilities to drive product success and market leadership. You will be responsible for the entire product lifecycle, ensuring that our offerings not only meet but exceed customer expectations and business objectives. Your expertise will be crucial in identifying new market opportunities and translating them into compelling product roadmaps.

Key Responsibilities:
  • Develop and articulate a clear product vision, strategy, and roadmap aligned with company goals.
  • Conduct in-depth market research, competitive analysis, and customer segmentation to identify product opportunities.
  • Define product requirements, user stories, and acceptance criteria for development teams.
  • Prioritize product features and backlog based on business value, user impact, and technical feasibility.
  • Collaborate closely with engineering, design, marketing, and sales teams throughout the product development lifecycle.
  • Launch new products and features, working with marketing and sales to ensure successful go-to-market strategies.
  • Monitor product performance, gather user feedback, and iterate on products to drive continuous improvement.
  • Present product strategies and updates to stakeholders at all levels of the organization.
  • Mentor and guide junior product managers and analysts.
  • Act as the voice of the customer within the organization.

Qualifications:
  • Bachelor's degree in Business, Marketing, Computer Science, or a related field; MBA is a plus.
  • Minimum of 7 years of experience in product management, with a proven track record of successfully launching and managing digital products.
  • Strong understanding of agile development methodologies.
  • Excellent analytical, problem-solving, and strategic thinking skills.
  • Demonstrated ability to translate complex user needs and business requirements into detailed product specifications.
  • Exceptional communication, presentation, and interpersonal skills.
  • Experience with data analysis and A/B testing to inform product decisions.
  • Proficiency in product management tools (e.g., Jira, Confluence, Productboard).
  • Experience in a remote-first work environment is highly advantageous.
  • Leadership experience in managing cross-functional teams.
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Senior UI/UX Designer (Digital Product Strategy)

00200 Abothuguchi West KES1450000 Annually WhatJobs

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full-time
Our client is a leading digital innovation agency seeking a Senior UI/UX Designer to shape intuitive and engaging digital experiences. This is a fully remote position, allowing you to contribute your design expertise from anywhere while collaborating with a talented international team. You will be responsible for leading the design process for digital products, from user research and concept development to wireframing, prototyping, and visual design. Key responsibilities include conducting user interviews and usability testing, creating user journey maps and personas, designing intuitive user interfaces, and ensuring a consistent and delightful user experience across various platforms. The ideal candidate will have a strong portfolio showcasing a deep understanding of user-centered design principles, a keen eye for aesthetics, and proficiency in industry-standard design tools (e.g., Figma, Sketch, Adobe Creative Suite). You will work closely with product managers, developers, and clients to translate requirements into visually appealing and functional designs. This role demands creativity, strong communication skills, and the ability to think critically about user needs and business goals. Join our client and make a significant impact on the digital products shaping the future.

Responsibilities:
  • Conduct user research, including interviews, surveys, and usability testing.
  • Develop user personas, user journey maps, and information architecture.
  • Create wireframes, prototypes, and high-fidelity mockups for web and mobile applications.
  • Design intuitive and aesthetically pleasing user interfaces (UI).
  • Ensure a seamless and engaging user experience (UX) across all touchpoints.
  • Collaborate with product managers, developers, and stakeholders throughout the design process.
  • Iterate on designs based on user feedback and data analytics.
  • Maintain and contribute to design systems and style guides.
  • Stay updated with the latest UI/UX design trends and technologies.
  • Present design concepts and rationale effectively to clients and internal teams.
Qualifications:
  • Bachelor's degree in Design, HCI, Computer Science, or a related field.
  • Minimum of 5 years of professional experience in UI/UX design.
  • A strong portfolio demonstrating expertise in user research, wireframing, prototyping, and UI design.
  • Proficiency in design and prototyping tools such as Figma, Sketch, Adobe XD, InVision, etc.
  • Solid understanding of user-centered design principles, usability best practices, and accessibility standards.
  • Experience designing for web and mobile applications.
  • Excellent communication, collaboration, and presentation skills.
  • Ability to work effectively in a remote, collaborative team environment.
  • Experience with animation or motion design is a plus.
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Associate Product Marketing Manager

Nairobi, Nairobi Google

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**Minimum qualifications:**
+ Bachelor's degree or equivalent practical experience.
+ Experience in marketing, brand management, strategy consulting, marketing agency, or a related field through full time roles, internships, projects, or academic classes.
+ Ability to communicate in English and any African language fluently in order to work with stakeholders in Sub-Saharan Africa region.
**Preferred qualifications:**
+ Knowlede of and passion for Google's products, technology, and leadership in the Artificial Intelligence (AI) space.
+ Demonstrated global mindset and ability to think across disciplines, industries, cultures, and scenarios.
+ Excellent program management and communication skills with an interest in marketing, brand management, strategy consulting, agency, AI, technology, or related fields.
+ Demonstrated analytical success, with capacity for developing and understanding strategy.
+ Comfort with ambiguity and agility.
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As an APMM (Associate Product Marketing Manager), you will be part of a two year, cohort based, development program. During your time in the program, you will work on priority marketing projects in your organization to develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and senior leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.
You will be assigned projects within the Marketing organization supporting their business goals and you'll make direct contributions under the scope of a larger project, with general guidance. For example, you may help bring the voice of the user into the product development process and/or develop the go-to-market plans for driving awareness and adoption for new products and features among target segments. You may drive growth marketing and optimization, contribute to Google's brand strategy, generate user insights, and/or manage campaigns and programming.
**Responsibilities:**
+ Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key KPIs.
+ Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them, and measuring the efficacy of such programs.
+ Support the team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate new developments to users.
+ Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
+ Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
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FMCG Product Marketing Manager

30100 Kitale, Rift Valley KES175000 Annually WhatJobs

Posted today

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full-time
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Product Marketing Manager to lead their remote marketing efforts. This crucial role will be responsible for developing and executing comprehensive marketing strategies for a portfolio of FMCG products, driving brand awareness, market share, and sales growth. You will conduct market research, identify consumer insights, and translate them into compelling product positioning and messaging. Key responsibilities include creating and implementing go-to-market plans, managing product launches, and developing integrated marketing campaigns across various channels, including digital and social media. You will work closely with product development, sales, and trade marketing teams to ensure product success. The ideal candidate will possess a strong understanding of the FMCG landscape, consumer behavior, and the principles of product marketing. Exceptional analytical, communication, and project management skills are essential. You should be adept at using marketing analytics tools to measure campaign effectiveness and optimize strategies. This fully remote position requires a creative thinker with a proven ability to work independently and collaboratively in a virtual environment. Experience in brand management, digital marketing, and consumer insights is highly valued. A bachelor's degree in Marketing, Business Administration, or a related field is required. A minimum of 7 years of experience in product marketing, preferably within the FMCG industry, is necessary, with a demonstrated history of successful product launches and marketing campaign execution. If you are passionate about building strong brands and driving growth in the FMCG sector, this remote opportunity serving the **Kitale, Trans-Nzoia, KE** region is for you.
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Senior Product Marketing Manager

20200 Naivasha, Rift Valley KES240000 Annually WhatJobs

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full-time
Our client, a prominent Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced Senior Product Marketing Manager to drive the success of their product portfolio. This is a fully remote role, offering flexibility to manage product marketing strategies from any location. You will be responsible for defining product positioning, developing go-to-market strategies, and crafting compelling messaging that resonates with target consumers. Your role will involve close collaboration with product development, sales, and communication teams to ensure alignment and successful product launches. We are looking for a candidate with a deep understanding of the FMCG market, strong analytical skills, and a passion for understanding consumer needs. You will conduct market research, analyze competitive landscapes, and leverage insights to inform marketing decisions. The ideal candidate will have a proven ability to develop data-driven marketing plans and execute them effectively to achieve business objectives. Experience in managing product lifecycles and driving revenue growth is essential.

Key responsibilities:
  • Develop and execute comprehensive product marketing strategies for FMCG products.
  • Define product positioning, messaging, and value propositions.
  • Lead go-to-market planning and execution for new product launches.
  • Conduct market research, competitive analysis, and consumer segmentation.
  • Collaborate with product management on roadmap development and feature prioritization.
  • Create compelling marketing collateral, sales enablement tools, and campaign materials.
  • Manage product pricing, promotions, and channel strategies.
  • Analyze product performance, sales data, and market trends to identify growth opportunities.
  • Partner with cross-functional teams (sales, R&D, creative) to ensure successful product execution.
  • Stay updated on industry trends and best practices in product marketing.

Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.
  • 5+ years of experience in product marketing, with a significant focus on the FMCG sector.
  • Demonstrated success in launching and managing consumer products.
  • Strong analytical skills and experience with market research methodologies.
  • Excellent written and verbal communication, presentation, and storytelling abilities.
  • Proven ability to influence cross-functional teams.
  • Experience with digital marketing tools and strategies.
  • Ability to work autonomously and manage multiple projects in a remote setting.

This is a fully remote opportunity offering a competitive salary, comprehensive benefits, and the chance to make a significant impact on our well-known FMCG brands.
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Senior Product Marketing Manager

00200 Njiru Village KES90000 month WhatJobs

Posted 3 days ago

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full-time
Our client, a rapidly expanding Fast-Moving Consumer Goods (FMCG) company, is actively searching for a highly strategic and creative Senior Product Marketing Manager. This position is exclusively remote, allowing us to build a world-class marketing team without geographical constraints. The successful candidate will be responsible for developing and executing impactful marketing strategies that drive brand awareness, customer engagement, and sales growth for our diverse portfolio of consumer products.

As a Senior Product Marketing Manager, you will be the primary driver of go-to-market strategies, product positioning, and messaging for new and existing products. You will conduct thorough market research, analyze consumer behavior, and identify competitive landscapes to inform your marketing plans. Your role will involve close collaboration with product development, sales, and digital marketing teams to ensure a cohesive and effective market presence. This role requires a deep understanding of the FMCG sector, strong leadership capabilities, and a proven track record of success in product marketing.

Key Responsibilities:
  • Develop and execute comprehensive product marketing strategies and plans for the FMCG portfolio.
  • Define product positioning, messaging, and value propositions that resonate with target audiences.
  • Conduct market research, competitive analysis, and consumer insights to identify growth opportunities.
  • Lead the development and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
  • Collaborate with the sales team to develop sales enablement materials and support go-to-market initiatives.
  • Manage product launch processes from concept to market introduction.
  • Track and analyze campaign performance, adjusting strategies as needed to optimize results.
  • Develop and manage the product marketing budget.
  • Mentor and guide junior marketing team members.
  • Stay abreast of industry trends, consumer preferences, and emerging marketing technologies.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
  • Minimum of 6 years of experience in product marketing, preferably within the FMCG industry.
  • Proven track record of developing and executing successful go-to-market strategies.
  • Strong understanding of marketing principles, consumer behavior, and brand management.
  • Experience with digital marketing, social media marketing, and content marketing.
  • Excellent analytical and market research skills.
  • Exceptional written and verbal communication and presentation skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Proficiency in marketing automation tools and CRM systems.
  • Demonstrated ability to lead and influence cross-functional teams in a remote setting.
This remote role is an exceptional opportunity to shape the future of well-known consumer brands and drive significant business growth.
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Senior Product Marketing Manager - FMCG

00203 Njiru Village KES130000 month WhatJobs

Posted today

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full-time
Our client, a dynamic and innovative leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Senior Product Marketing Manager to lead the strategic marketing efforts for key product lines. This is a crucial, fully remote position, allowing you to drive product success from your preferred location. You will be responsible for developing and executing comprehensive product marketing strategies, from market analysis and positioning to go-to-market planning and lifecycle management. This includes identifying consumer insights, defining product value propositions, creating compelling marketing collateral, and collaborating with cross-functional teams (sales, R&D, digital marketing) to ensure successful product launches and sustained growth. The ideal candidate will possess a strong track record in product marketing within the FMCG industry, with demonstrated success in driving brand awareness, market share, and revenue. Exceptional strategic thinking, creativity, analytical skills, and project management abilities are essential. You must be adept at understanding market trends and consumer needs, and skilled in communicating effectively within a remote team environment.

Responsibilities:
  • Develop and execute product marketing plans that align with company objectives and market opportunities.
  • Conduct thorough market research, competitive analysis, and consumer segmentation.
  • Define product positioning, messaging, and value propositions for target audiences.
  • Lead the go-to-market strategy for new product introductions and existing product enhancements.
  • Create persuasive marketing collateral, sales enablement tools, and digital content.
  • Collaborate closely with R&D, sales, and digital marketing teams to ensure seamless execution.
  • Monitor product performance, market feedback, and competitive activities, adapting strategies as needed.
  • Manage product marketing budgets and measure campaign effectiveness.

Qualifications:
  • Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Minimum of 7 years of experience in product marketing, with a significant focus on the FMCG industry.
  • Proven ability to develop and execute successful product marketing strategies and go-to-market plans.
  • Strong understanding of consumer behavior, market trends, and the FMCG landscape in Kenya.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Proficiency in market research methodologies and tools.
  • Exceptional written and verbal communication skills, with strong presentation abilities for remote audiences.
  • Demonstrated project management skills and the ability to manage multiple priorities effectively.
This is an outstanding opportunity to contribute to the growth and success of prominent FMCG brands, leveraging your marketing expertise in a flexible, fully remote capacity. If you are a results-oriented marketer passionate about bringing products to life, we invite you to apply.
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Senior Product Marketing Manager - FMCG

00100 Abothuguchi West KES5000000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a strategic and results-driven Senior Product Marketing Manager to join their fully remote marketing department. This pivotal role involves shaping the go-to-market strategy for new and existing FMCG products, driving consumer demand, and ensuring successful product launches. The ideal candidate will possess a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 7 years of experience in product marketing, specifically within the FMCG sector. A proven track record of developing and executing effective product marketing plans, conducting market research, and analyzing competitive landscapes is essential. As a remote-first employee, you will collaborate closely with cross-functional teams, including product development, sales, and brand management, to achieve business objectives. Key responsibilities include defining product positioning, crafting compelling messaging, developing sales enablement materials, and managing product launch activities. You will also analyze market trends and consumer insights to identify growth opportunities and optimize product performance. Strong analytical, strategic thinking, and communication skills are vital. We are looking for an innovative marketer who can translate consumer needs into successful product strategies and drive profitable growth. Experience with digital marketing, content creation, and project management will be highly beneficial. Join our dynamic and forward-thinking company to influence the success of popular consumer brands from your remote workspace.
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Senior Product Marketing Manager - FMCG

30100 Kitale, Rift Valley KES160000 month WhatJobs

Posted 2 days ago

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full-time
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and creative Senior Product Marketing Manager to drive the success of our product portfolio. This fully remote position offers a unique opportunity to shape brand narratives and go-to-market strategies for a wide range of consumer products. You will be responsible for developing and executing comprehensive marketing plans, conducting market research, and identifying consumer insights to inform product positioning and messaging. Key responsibilities include leading product launches, managing marketing campaigns across various channels (digital, social media, traditional advertising), and collaborating closely with product development, sales, and branding teams. You will also be tasked with analyzing market trends, competitor activities, and sales performance to optimize marketing efforts and achieve business objectives. The ideal candidate will possess a strong understanding of the FMCG market, consumer behavior, and effective marketing strategies. Proven experience in product management or marketing, with a track record of successful product launches and campaign management, is essential. Excellent analytical, communication, and project management skills are required. As a remote manager, you must be highly self-motivated, adaptable, and capable of managing complex projects with a dispersed team. We are looking for an innovative thinker who can translate consumer needs into compelling marketing initiatives and drive brand growth in a competitive landscape.

Responsibilities:
  • Develop and execute product marketing strategies and plans.
  • Conduct market research and analyze consumer insights.
  • Lead product launches and manage marketing campaigns.
  • Define product positioning and messaging.
  • Collaborate with cross-functional teams (product, sales, design).
  • Analyze sales data and marketing campaign performance.
  • Manage marketing budgets and optimize spend.
  • Stay informed about industry trends and competitor activities.
  • Build strong relationships with stakeholders and agencies.
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Senior Product Marketing Manager (FMCG)

20200 Kapsuser KES170000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client, a dynamic leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Senior Product Marketing Manager to drive product success and market penetration. This is a fully remote position, offering a significant opportunity to shape marketing strategies and launch innovative products from anywhere. You will be responsible for developing and executing comprehensive product marketing plans, translating consumer insights into compelling go-to-market strategies, and managing the product lifecycle.

The ideal candidate possesses a deep understanding of the FMCG landscape, a passion for consumer brands, and a proven ability to lead cross-functional teams. You will collaborate with sales, product development, and research teams to ensure products meet consumer needs and achieve business objectives. This role requires strong analytical skills, creativity, and a data-driven approach to marketing.

Key Responsibilities:
  • Develop and implement go-to-market strategies for new and existing FMCG products.
  • Conduct market research, competitive analysis, and consumer segmentation to identify opportunities.
  • Define product positioning, messaging, and value propositions.
  • Create and manage integrated marketing campaigns across various channels (digital, traditional, social media).
  • Collaborate with product development teams to inform product roadmaps and innovation.
  • Work closely with the sales team to equip them with effective marketing collateral and sales tools.
  • Analyze campaign performance, track key metrics, and provide insights for optimization.
  • Manage product launch plans and ensure successful execution.
  • Monitor industry trends and consumer behavior to adapt marketing strategies accordingly.
  • Develop and manage marketing budgets effectively.
  • Ensure brand consistency across all marketing communications.
  • Lead and mentor junior marketing team members.
  • Gather customer feedback and insights to drive product improvements.
  • Contribute to the overall brand strategy and long-term vision.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or relevant Master's degree is a strong asset.
  • Minimum of 6 years of experience in product marketing, preferably within the FMCG industry.
  • Proven experience in developing and executing successful product launch strategies and marketing campaigns.
  • Strong understanding of market research methodologies and consumer insights generation.
  • Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media advertising).
  • Strong analytical skills and the ability to interpret data to drive decisions.
  • Experience in cross-functional team collaboration and project management.
  • Creative thinking and problem-solving abilities.
  • Ability to thrive in a fast-paced, remote work environment.
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