2 Lead E Commerce Marketing Strategist jobs in whatjobs

Lead E-commerce Marketing Strategist

80100 Nairobi, Nairobi KES160000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client is seeking a dynamic and experienced Lead E-commerce Marketing Strategist to spearhead their online retail presence. This is a fully remote position, allowing you to contribute your expertise from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies to drive online sales, enhance customer engagement, and build brand loyalty. This role requires a deep understanding of the e-commerce landscape, including SEO, SEM, social media marketing, email marketing, and content strategy. You will analyze market trends, competitor activities, and customer behavior to identify growth opportunities and optimize marketing campaigns. Key responsibilities include managing the e-commerce marketing budget, overseeing the creation of compelling marketing content, and leveraging data analytics to measure campaign performance and ROI. You will collaborate closely with the web development and product teams to ensure a seamless customer journey and to implement new features and functionalities. The ideal candidate will have a proven track record of success in e-commerce marketing, with a strong portfolio of impactful campaigns. Excellent analytical skills, creativity, and the ability to think strategically are essential. You should be proficient in various marketing automation tools and analytics platforms. Strong leadership and communication skills are vital, as you will be guiding a remote team and liaising with various departments. This position offers the chance to shape the future of our online retail operations and significantly impact our sales growth. We are looking for an innovative and results-oriented individual who is passionate about digital marketing and eager to drive success in a remote-first environment. Your ability to adapt to evolving digital trends and deliver measurable results will be key to your success in this role. You will be instrumental in creating engaging online experiences that convert browsers into loyal customers. The ideal candidate is a self-starter with a strong sense of ownership and a passion for all things digital.
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Lead E-commerce Marketing Strategist

80100 Nairobi, Nairobi KES260000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is looking for an innovative and results-driven Lead E-commerce Marketing Strategist to spearhead our online sales and digital presence. This is a fully remote position, ideal for a seasoned marketing professional who can drive growth and engagement in the competitive e-commerce landscape. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing. Your focus will be on increasing website traffic, improving conversion rates, and maximizing customer lifetime value. Key responsibilities include market research, competitor analysis, campaign management, and performance tracking using analytics tools. You will lead a remote marketing team, fostering collaboration and ensuring the effective implementation of marketing initiatives. The ideal candidate will have a proven track record of success in e-commerce marketing, with extensive experience in developing and optimizing digital campaigns. Strong analytical skills are essential, along with proficiency in e-commerce platforms, CRM systems, and marketing automation tools. Expertise in social media marketing, content creation, and paid advertising strategies is a must. Excellent communication and leadership abilities are required to guide the team and present strategic recommendations to stakeholders. A Bachelor's degree in Marketing, Business Administration, or a related field is required, along with a minimum of 7 years of relevant experience in e-commerce marketing, with at least 3 years in a leadership role. This remote opportunity offers a chance to shape the online brand strategy and drive significant revenue growth for our client. We are seeking a creative and data-driven strategist who can stay ahead of digital trends and deliver exceptional results.
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