6 Fmcg Brand Manager jobs in whatjobs
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and strategic Brand Manager to drive the growth and success of their key brands. This hybrid role offers a blend of remote flexibility and in-office collaboration, ideal for developing and executing compelling brand strategies. You will be responsible for all aspects of brand management, including market analysis, product innovation, marketing campaign development, and P&L management. The ideal candidate will possess a deep understanding of consumer insights, a passion for brand building, and a proven ability to deliver impactful marketing initiatives.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement comprehensive brand strategies to achieve brand objectives and market share growth.
- Conduct thorough market research, consumer analysis, and competitive landscape assessments to identify opportunities and threats.
- Oversee the development and execution of integrated marketing campaigns across various channels (advertising, digital, PR, in-store promotions).
- Manage the brand's P&L, ensuring profitability and effective budget allocation.
- Collaborate with R&D, sales, and supply chain teams to drive product innovation and new product launches.
- Develop compelling brand positioning, messaging, and creative briefs.
- Monitor brand performance metrics, analyze sales data, and provide actionable insights and recommendations.
- Manage agency relationships and ensure the effective delivery of marketing projects.
- Stay abreast of FMCG industry trends, consumer behavior, and emerging marketing technologies.
- Ensure brand consistency across all touchpoints and maintain brand integrity.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- A minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully developing and launching brands and executing impactful marketing campaigns.
- Strong understanding of consumer insights, market research methodologies, and brand strategy development.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in marketing planning tools and analytics platforms.
- Ability to manage multiple projects simultaneously and thrive in a dynamic environment.
- This role requires a hybrid presence in **Mombasa, Mombasa, KE**, balancing remote work with essential office collaboration.
This advertiser has chosen not to accept applicants from your region.
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Job Description
Our client is looking for an innovative and strategic FMCG Brand Manager to join their remote-first marketing team. This role is pivotal in shaping and executing brand strategies that drive growth and market presence for our client's fast-moving consumer goods portfolio. You will be responsible for developing and managing brand plans, overseeing marketing campaigns, and ensuring consistent brand messaging across all channels. Key responsibilities include conducting market research and competitor analysis, identifying consumer insights, and translating them into actionable brand initiatives. You will manage brand budgets, track performance metrics, and optimize marketing spend for maximum ROI. This position requires a deep understanding of the FMCG landscape, consumer behavior, and effective marketing strategies. Collaboration with cross-functional teams, including sales, product development, and advertising agencies, is crucial. Excellent communication, presentation, and project management skills are essential, especially in a remote setting where clear and concise communication is vital. We are seeking a candidate with a proven track record in brand management, demonstrating creativity, analytical skills, and a passion for building strong consumer brands. Experience with digital marketing, social media, and data analysis tools is highly desirable. The ideal candidate is a self-starter, capable of working independently, managing multiple priorities, and driving results in a dynamic, remote work environment. Join our client and make a significant impact on the success of their brands.
This advertiser has chosen not to accept applicants from your region.
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is actively searching for a strategic and innovative Brand Manager to join their fully remote team. This role is pivotal in shaping and driving the growth of key brands within our client's extensive portfolio. You will be responsible for developing and executing comprehensive brand strategies, including market research, product positioning, advertising campaigns, and promotional activities. The ideal candidate will possess a deep understanding of the FMCG market, consumer behavior, and competitive landscapes. Your responsibilities will include managing brand budgets, analyzing sales performance, and identifying opportunities for market expansion and innovation. You will collaborate closely with cross-functional teams, including sales, marketing, product development, and supply chain, to ensure consistent brand messaging and execution across all touchpoints. Experience in digital marketing, social media engagement, and e-commerce strategies for consumer brands is highly desirable. The ability to translate consumer insights into compelling brand initiatives and measure their effectiveness is crucial. This is an exceptional opportunity to take ownership of significant brands and make a tangible impact on their success, all within a flexible and dynamic remote work environment. We are seeking a creative, results-oriented individual with a passion for building strong consumer brands and excelling in a virtual team setting. You will be expected to lead the charge in developing innovative marketing plans and driving brand equity. The successful candidate will possess strong analytical skills, excellent communication abilities, and a proven track record in brand management within the FMCG industry.
This advertiser has chosen not to accept applicants from your region.
2
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and strategic FMCG Brand Manager to join their fully remote marketing team. In this pivotal role, you will be responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and revenue growth. You will oversee all aspects of brand management, from market research and product positioning to advertising campaigns and promotional activities. This position requires a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. You will work closely with cross-functional teams, including sales, product development, and agencies, to ensure brand consistency and maximize impact. The ideal candidate will have a proven track record in brand management, exceptional analytical and strategic thinking skills, and a passion for building strong consumer brands. We are looking for an individual who is highly creative, results-oriented, and adept at managing multiple projects in a fast-paced environment. This is a remote-first role, emphasizing the need for strong self-management, excellent virtual communication, and the ability to leverage digital tools for marketing planning and execution. Your insights into consumer insights and your ability to translate them into effective brand initiatives will be crucial. You will be responsible for budget management, campaign performance tracking, and continuous optimization of brand strategies. If you are a seasoned marketing professional with a passion for the FMCG sector and thrive in a collaborative remote setting, we encourage you to apply. You will have the opportunity to shape the future of well-known consumer products and make a significant impact on brand success. Your innovative approach to brand building will be highly valued.
Responsibilities:
Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
- Conduct market research and consumer analysis to identify growth opportunities and unmet needs.
- Define brand positioning, messaging, and value propositions.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
- Manage the brand's advertising and promotional budgets effectively.
- Collaborate with product development teams on new product launches and line extensions.
- Monitor brand performance, market trends, and competitor activities.
- Build and maintain strong relationships with external agencies and partners.
- Analyze campaign results and provide actionable insights for optimization.
- Ensure brand consistency across all consumer touchpoints.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Demonstrated success in developing and executing effective marketing strategies.
- Strong understanding of consumer insights, market dynamics, and brand building principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Superb communication, presentation, and interpersonal abilities.
- Proficiency in marketing analytics tools and CRM software.
- Ability to work independently and manage projects effectively in a remote environment.
This advertiser has chosen not to accept applicants from your region.
3
Job Description
Our client, a dynamic and rapidly growing Fast-Moving Consumer Goods (FMCG) company, is seeking an innovative and results-oriented Brand Manager to join their fully remote marketing department. This role is essential for developing and executing brand strategies that drive market share, enhance brand equity, and foster consumer loyalty across our diverse product portfolio. You will be responsible for market analysis, campaign development, product innovation, and performance tracking, working collaboratively with sales, product development, and creative teams. As a remote-first employee, you will leverage cutting-edge digital tools to manage brand initiatives, engage with consumers, and oversee marketing communications. The ideal candidate possesses a deep understanding of the FMCG landscape, a strategic mindset, and a passion for building impactful brands.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement comprehensive brand strategies and marketing plans to achieve business objectives and growth targets.
- Conduct market research and competitive analysis to identify consumer insights, market trends, and opportunities for brand differentiation.
- Oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, advertising, and promotions.
- Manage brand P&L, including budget allocation, forecasting, and performance tracking to ensure profitability.
- Collaborate with product development teams on new product launches, including market validation, positioning, and go-to-market strategies.
- Work closely with sales teams to ensure effective trade marketing strategies and execution at the retail level.
- Monitor brand performance metrics (sales, market share, brand awareness) and provide regular reports to senior management.
- Manage brand packaging, ensuring it aligns with brand identity and appeals to target consumers.
- Build and maintain strong relationships with external agencies (advertising, PR, digital) to ensure effective campaign execution.
- Stay abreast of industry trends, consumer behavior, and best practices in brand management and marketing.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 5 years of experience in brand management within the FMCG sector.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of market research, consumer insights, and data analysis.
- Experience with digital marketing, social media strategy, and e-commerce.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders in a remote setting.
- Proficiency in marketing analytics tools and MS Office Suite.
- Creative mindset with a passion for consumer brands.
- Ability to work independently, manage multiple projects, and thrive in a fast-paced, remote environment.
This advertiser has chosen not to accept applicants from your region.
4
Job Description
Our client, a globally recognized Fast-Moving Consumer Goods (FMCG) company, is searching for a strategic and innovative Brand Manager to spearhead the development and execution of brand strategies. This is a fully remote position, offering the flexibility to drive brand growth from anywhere. You will be responsible for managing the entire brand lifecycle, from market analysis and product positioning to campaign development and performance monitoring. Key duties include conducting market research to identify consumer trends and competitive landscapes, developing comprehensive marketing plans, managing marketing budgets, and collaborating with cross-functional teams (sales, product development, agencies) to ensure successful product launches and ongoing brand initiatives. The ideal candidate possesses a strong understanding of the FMCG sector, exceptional analytical and strategic thinking skills, and a proven ability to build compelling brand narratives. You must be adept at digital marketing, social media strategy, and performance analytics. As a remote employee, you will need outstanding communication, collaboration, and self-management skills. This role requires creativity, a results-driven approach, and the ability to inspire and influence stakeholders. You will be the custodian of the brand, ensuring consistent messaging and optimal market presence. We are looking for a leader who can drive brand equity, market share, and profitability through innovative strategies. This position offers a unique opportunity to shape the future of prominent brands within a dynamic and supportive remote work environment. The brand's primary market focus, though managed remotely, is centered around **Mombasa, Mombasa, KE**, requiring deep insight into local consumer behavior and market dynamics.
This advertiser has chosen not to accept applicants from your region.
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