5 E Commerce Marketing Manager jobs in whatjobs
E-commerce Marketing Manager
Posted 10 days ago
Job Viewed
Job Description
Key responsibilities will include managing and growing our e-commerce sales channels, developing and executing performance marketing campaigns (SEM, SEO, social media advertising, email marketing), and analyzing campaign performance to identify areas for improvement. You will oversee content creation for product listings, website banners, and promotional materials, ensuring brand consistency and compelling messaging. This role requires a deep understanding of e-commerce platforms, customer behavior, and digital marketing best practices. You will also be responsible for managing the marketing budget, tracking key performance indicators (KPIs), and reporting on campaign effectiveness to senior management.
Core duties include:
- Developing and executing integrated e-commerce marketing strategies to drive traffic, conversions, and revenue.
- Managing paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram), and other relevant channels.
- Optimizing website content and structure for search engines (SEO) to improve organic rankings.
- Implementing and managing email marketing campaigns to nurture leads and retain customers.
- Analyzing website traffic, sales data, and campaign performance using tools like Google Analytics.
- Identifying target audiences and creating tailored marketing messages and offers.
- Collaborating with creative teams to produce engaging marketing collateral, including product descriptions, visuals, and promotional videos.
- Monitoring competitor activities and market trends to identify new opportunities.
- Managing the e-commerce marketing budget and ensuring efficient allocation of resources.
- Reporting on key metrics and providing insights for strategic decision-making.
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, and at least 5 years of experience in e-commerce marketing, with a proven track record of success in driving online sales. Strong analytical skills and proficiency in e-commerce platforms (e.g., Shopify, Magento) and marketing analytics tools are essential. Excellent written and verbal communication skills, as well as strong project management abilities, are required. This role requires a blend of remote work and in-office presence for strategic meetings and team collaboration, supporting our business in **Malindi, Kilifi, KE**.
E-commerce Marketing Manager
Posted 5 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement a strategic e-commerce marketing plan to achieve sales and growth objectives.
- Manage all digital marketing channels, including SEO, SEM, email marketing, social media marketing, and affiliate marketing.
- Oversee the creation of compelling product descriptions, marketing copy, and visual content for the e-commerce platform.
- Analyze website traffic, conversion rates, and customer behavior using analytics tools to identify areas for improvement.
- Plan and execute targeted digital advertising campaigns to drive qualified traffic and conversions.
- Develop and manage social media strategies to build brand awareness, engage with customers, and drive sales.
- Implement and optimize email marketing campaigns for customer acquisition, retention, and loyalty.
- Manage online promotions, discounts, and loyalty programs.
- Collaborate with product development and merchandising teams to ensure product availability and presentation.
- Monitor competitor activities and market trends to identify new opportunities.
- Manage the e-commerce budget and track ROI of marketing initiatives.
- Ensure a seamless and positive customer experience across all online touchpoints.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
- Minimum of 5 years of experience in e-commerce marketing, with a strong track record of driving online sales growth.
- Proven expertise in SEO, SEM, email marketing, social media marketing, and content marketing.
- Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
- Strong understanding of customer journey mapping and conversion rate optimization (CRO).
- Excellent analytical, problem-solving, and strategic thinking skills.
- Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads).
- Creative and detail-oriented with excellent written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
E-commerce Marketing Manager
Posted 4 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute integrated digital marketing strategies to drive traffic, conversions, and revenue for the e-commerce platform.
- Manage and optimize all paid advertising campaigns (Google Ads, social media ads) to achieve target ROAS.
- Implement and manage SEO strategies to improve organic search rankings and drive qualified traffic.
- Oversee social media marketing efforts, including content creation, community management, and influencer collaborations.
- Develop and execute email marketing campaigns for customer acquisition, retention, and promotional activities.
- Create engaging and high-converting website content, product descriptions, and landing pages.
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, and provide regular reports with actionable insights.
- Monitor market trends, competitor activities, and industry best practices to identify new opportunities.
- Manage the e-commerce marketing budget effectively, ensuring optimal allocation of resources.
- Collaborate with design, content, and product teams to ensure brand consistency and enhance customer experience.
- Drive conversion rate optimization (CRO) initiatives across the website.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in e-commerce marketing, with a proven track record of success.
- In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email, and content marketing.
- Proficiency in e-commerce platforms (e.g., Shopify, Magento) and marketing automation tools.
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Excellent copywriting and communication skills.
- Demonstrated ability to manage multiple projects and meet deadlines in a remote environment.
- Creative thinker with a passion for digital innovation and customer engagement.
E-commerce Marketing Manager
Posted 4 days ago
Job Viewed
Job Description
E-commerce Marketing Manager
Posted 1 day ago
Job Viewed
Job Description
Be The First To Know
About the latest E commerce marketing manager Jobs in Nairobi !