5 E Commerce Marketing Manager jobs in whatjobs

E-commerce Marketing Manager

80100 Nairobi, Nairobi KES150000 Monthly WhatJobs

Posted 10 days ago

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Job Description

full-time
Our client is a rapidly expanding online retail brand looking for a results-driven and innovative E-commerce Marketing Manager. This hybrid role offers a unique opportunity to blend strategic planning with hands-on execution to drive online sales and brand presence. You will be responsible for developing and implementing comprehensive marketing strategies across various digital channels, optimizing campaigns for maximum ROI, and enhancing the customer journey from discovery to purchase.

Key responsibilities will include managing and growing our e-commerce sales channels, developing and executing performance marketing campaigns (SEM, SEO, social media advertising, email marketing), and analyzing campaign performance to identify areas for improvement. You will oversee content creation for product listings, website banners, and promotional materials, ensuring brand consistency and compelling messaging. This role requires a deep understanding of e-commerce platforms, customer behavior, and digital marketing best practices. You will also be responsible for managing the marketing budget, tracking key performance indicators (KPIs), and reporting on campaign effectiveness to senior management.

Core duties include:
  • Developing and executing integrated e-commerce marketing strategies to drive traffic, conversions, and revenue.
  • Managing paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram), and other relevant channels.
  • Optimizing website content and structure for search engines (SEO) to improve organic rankings.
  • Implementing and managing email marketing campaigns to nurture leads and retain customers.
  • Analyzing website traffic, sales data, and campaign performance using tools like Google Analytics.
  • Identifying target audiences and creating tailored marketing messages and offers.
  • Collaborating with creative teams to produce engaging marketing collateral, including product descriptions, visuals, and promotional videos.
  • Monitoring competitor activities and market trends to identify new opportunities.
  • Managing the e-commerce marketing budget and ensuring efficient allocation of resources.
  • Reporting on key metrics and providing insights for strategic decision-making.

The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, and at least 5 years of experience in e-commerce marketing, with a proven track record of success in driving online sales. Strong analytical skills and proficiency in e-commerce platforms (e.g., Shopify, Magento) and marketing analytics tools are essential. Excellent written and verbal communication skills, as well as strong project management abilities, are required. This role requires a blend of remote work and in-office presence for strategic meetings and team collaboration, supporting our business in **Malindi, Kilifi, KE**.
This advertiser has chosen not to accept applicants from your region.

E-commerce Marketing Manager

80100 Nairobi, Nairobi KES300000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client is looking for an innovative and results-driven E-commerce Marketing Manager to lead their online sales and marketing efforts. This position is fully remote, offering the flexibility to work from anywhere with a stable internet connection. You will be responsible for developing and executing comprehensive e-commerce strategies that drive traffic, increase conversion rates, and enhance customer loyalty. The ideal candidate has a deep understanding of online retail, digital marketing channels, social media engagement, and customer relationship management. This role requires a strategic thinker with strong analytical skills and a proven ability to manage online campaigns from conception to completion. You will work closely with cross-functional teams to ensure a seamless customer journey and achieve ambitious growth targets. Your expertise in optimizing the online shopping experience and leveraging social media for business growth will be crucial.

Key Responsibilities:
  • Develop and implement a strategic e-commerce marketing plan to achieve sales and growth objectives.
  • Manage all digital marketing channels, including SEO, SEM, email marketing, social media marketing, and affiliate marketing.
  • Oversee the creation of compelling product descriptions, marketing copy, and visual content for the e-commerce platform.
  • Analyze website traffic, conversion rates, and customer behavior using analytics tools to identify areas for improvement.
  • Plan and execute targeted digital advertising campaigns to drive qualified traffic and conversions.
  • Develop and manage social media strategies to build brand awareness, engage with customers, and drive sales.
  • Implement and optimize email marketing campaigns for customer acquisition, retention, and loyalty.
  • Manage online promotions, discounts, and loyalty programs.
  • Collaborate with product development and merchandising teams to ensure product availability and presentation.
  • Monitor competitor activities and market trends to identify new opportunities.
  • Manage the e-commerce budget and track ROI of marketing initiatives.
  • Ensure a seamless and positive customer experience across all online touchpoints.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
  • Minimum of 5 years of experience in e-commerce marketing, with a strong track record of driving online sales growth.
  • Proven expertise in SEO, SEM, email marketing, social media marketing, and content marketing.
  • Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
  • Strong understanding of customer journey mapping and conversion rate optimization (CRO).
  • Excellent analytical, problem-solving, and strategic thinking skills.
  • Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads).
  • Creative and detail-oriented with excellent written and verbal communication skills.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
If you are a passionate e-commerce expert ready to lead and innovate in a fully remote capacity, we encourage you to apply and help shape the future of online retail for our client.
This advertiser has chosen not to accept applicants from your region.

E-commerce Marketing Manager

80201 Nairobi, Nairobi KES150000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Join our cutting-edge e-commerce platform as a fully remote E-commerce Marketing Manager, driving our online sales and brand presence from anywhere. This role is perfect for a creative and data-driven marketer who excels at developing and executing comprehensive digital marketing strategies to boost online revenue and customer engagement. You will be responsible for all aspects of online marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing. The ideal candidate will have a proven track record of success in growing e-commerce businesses, a deep understanding of consumer behavior in the digital space, and the ability to analyze market trends and competitor activities to identify new opportunities. You will manage the marketing budget, track ROI, and continuously optimize campaigns for maximum performance. This is a remote-first position, requiring excellent self-management skills and the ability to collaborate effectively with remote teams. You will leverage analytics tools to gain insights into customer journeys, campaign effectiveness, and website performance, translating data into actionable strategies. We are looking for an innovator who can think outside the box and implement new tactics to stay ahead in the competitive online retail landscape. Your expertise in conversion rate optimization (CRO) and customer acquisition strategies will be crucial. The role involves creating compelling marketing content, managing social media communities, and building strong relationships with influencers and partners. This is an exciting opportunity to shape the online success of a rapidly expanding retail brand, offering significant professional growth and the freedom of a remote work environment.

Key Responsibilities:
  • Develop and execute integrated digital marketing strategies to drive traffic, conversions, and revenue for the e-commerce platform.
  • Manage and optimize all paid advertising campaigns (Google Ads, social media ads) to achieve target ROAS.
  • Implement and manage SEO strategies to improve organic search rankings and drive qualified traffic.
  • Oversee social media marketing efforts, including content creation, community management, and influencer collaborations.
  • Develop and execute email marketing campaigns for customer acquisition, retention, and promotional activities.
  • Create engaging and high-converting website content, product descriptions, and landing pages.
  • Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, and provide regular reports with actionable insights.
  • Monitor market trends, competitor activities, and industry best practices to identify new opportunities.
  • Manage the e-commerce marketing budget effectively, ensuring optimal allocation of resources.
  • Collaborate with design, content, and product teams to ensure brand consistency and enhance customer experience.
  • Drive conversion rate optimization (CRO) initiatives across the website.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in e-commerce marketing, with a proven track record of success.
  • In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email, and content marketing.
  • Proficiency in e-commerce platforms (e.g., Shopify, Magento) and marketing automation tools.
  • Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
  • Excellent copywriting and communication skills.
  • Demonstrated ability to manage multiple projects and meet deadlines in a remote environment.
  • Creative thinker with a passion for digital innovation and customer engagement.
The ideal candidate for this fully remote role in **Malindi, Kilifi, KE** will bring a strategic vision and a hands-on approach to digital marketing.
This advertiser has chosen not to accept applicants from your region.

E-commerce Marketing Manager

80205 Nairobi, Nairobi KES280000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client, a rapidly expanding online retailer, is seeking a talented and results-driven E-commerce Marketing Manager to lead their digital presence. This fully remote position offers the unique opportunity to shape and execute comprehensive marketing strategies across multiple online channels. You will be responsible for driving website traffic, increasing conversion rates, and enhancing customer engagement to achieve ambitious sales targets. Your key duties will include developing and managing paid advertising campaigns (PPC, social media ads), optimizing search engine visibility (SEO), and implementing effective email marketing strategies. You will also oversee social media content creation and community management to build brand loyalty and drive sales. Analyzing marketing performance metrics, identifying trends, and providing actionable insights for continuous improvement will be a critical part of your role. Collaboration with design, content, and product teams to ensure cohesive brand messaging and campaign execution is essential. The ideal candidate will have a proven track record in e-commerce marketing, with extensive experience in digital marketing tools and platforms. Strong analytical skills, creativity, and a deep understanding of consumer behavior in the online space are required. Excellent communication and project management skills are necessary to thrive in this remote, collaborative environment. You will be expected to stay abreast of the latest digital marketing trends and technologies, continuously innovating to keep our client ahead of the competition. This role offers a high degree of autonomy and the chance to significantly impact the growth of an exciting e-commerce brand. Join our client’s forward-thinking team and leverage your expertise to deliver outstanding results in the dynamic world of online retail, all from your chosen remote workspace.
This advertiser has chosen not to accept applicants from your region.

E-commerce Marketing Manager

80100 Nairobi, Nairobi KES70000 Monthly WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client is looking for a driven and results-oriented E-commerce Marketing Manager to lead and execute our online sales and social media strategies. This is a 100% remote position, enabling you to manage campaigns and engage with customers from anywhere in Kenya. You will be responsible for developing and implementing comprehensive e-commerce marketing plans to drive traffic, conversions, and revenue growth across various online channels. This includes managing paid advertising campaigns (Google Ads, social media ads), optimizing product listings, executing email marketing campaigns, and leveraging social media platforms to build brand awareness and community engagement. You will analyze website traffic and sales data to identify trends, opportunities, and areas for improvement, reporting regularly on key performance metrics. Collaboration with the product development and sales teams is crucial to ensure alignment on marketing initiatives and product launches. The ideal candidate will have a proven track record in e-commerce marketing, a deep understanding of SEO, SEM, and social media marketing best practices, and experience with e-commerce platforms. You should be proficient in analytics tools such as Google Analytics and have a creative approach to content creation and campaign execution. This role requires strong analytical skills, excellent written and verbal communication, and the ability to work independently in a remote setting. You will be expected to stay up-to-date with the latest digital marketing trends and technologies. If you are a strategic thinker with a passion for e-commerce and social media, and you thrive in a remote work environment, we encourage you to apply. Join our innovative team and shape the future of our online presence, contributing to our success from your home base in Mombasa, Mombasa, KE .
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