2 Digital Marketing Strategist E Commerce Growth jobs in whatjobs

Digital Marketing Strategist - E-commerce Growth

80100 Nairobi, Nairobi KES110000 Annually WhatJobs

Posted 16 days ago

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Job Description

full-time
Our client is seeking a creative and results-oriented Digital Marketing Strategist to spearhead e-commerce growth initiatives. This is a fully remote position, allowing you to craft and execute cutting-edge digital marketing campaigns from anywhere. You will be responsible for developing comprehensive strategies to drive online traffic, enhance brand visibility, increase conversions, and optimize the customer journey for our online retail presence. This role requires a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and analytics. You will work closely with sales, product development, and customer support teams to ensure cohesive brand messaging and a superior customer experience. Key responsibilities include:
  • Developing and implementing integrated digital marketing strategies across various channels to achieve e-commerce sales targets.
  • Managing and optimizing paid advertising campaigns (e.g., Google Ads, social media ads) for maximum ROI.
  • Implementing SEO best practices to improve organic search rankings and drive targeted traffic.
  • Creating engaging and persuasive content for website, social media, email campaigns, and other digital platforms.
  • Developing and executing email marketing campaigns, including segmentation, automation, and performance analysis.
  • Managing social media presence, fostering community engagement, and analyzing social media trends.
  • Utilizing analytics tools (e.g., Google Analytics) to track campaign performance, identify insights, and make data-driven recommendations.
  • Conducting market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
  • A/B testing different campaign elements, landing pages, and ad creatives to optimize conversion rates.
  • Collaborating with web development teams to ensure website functionality and user experience align with marketing goals.
  • Reporting on key marketing metrics and performance to senior management.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce and online sales growth.
  • Proven expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
  • Demonstrated experience managing successful paid advertising campaigns with significant budgets.
  • Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, Mailchimp, Hootsuite).
  • Excellent analytical and data interpretation skills.
  • Strong creative thinking and content creation abilities.
  • Exceptional written and verbal communication skills.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
  • Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is a plus.
This is an excellent opportunity for a strategic digital marketer to shape the online presence and drive substantial growth for our client's e-commerce business in a fully remote capacity.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Strategist - E-commerce Growth

80100 Nairobi, Nairobi KES3500000 Annually WhatJobs

Posted 9 days ago

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Job Description

full-time
Our client is seeking a results-driven Digital Marketing Strategist to join their fully remote marketing department. This role is critical for driving online growth, enhancing brand visibility, and optimizing customer acquisition across various digital channels. You will be responsible for developing and implementing comprehensive digital marketing strategies, including SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising campaigns. The ideal candidate will have a deep understanding of current digital marketing trends, analytics tools, and a proven track record of successfully managing and optimizing campaigns to achieve KPIs. You will collaborate with creative teams, web developers, and sales departments to ensure cohesive brand messaging and campaign execution. This remote-first position requires exceptional analytical skills, strategic thinking, and the ability to translate data into actionable insights. You will manage marketing budgets, monitor campaign performance, and provide regular reports on key metrics. The role demands excellent communication skills to liaise with internal teams and potentially external agencies, all within a virtual collaboration environment. We are looking for a proactive individual who can identify new opportunities for digital engagement and customer reach, demonstrating innovation and a data-informed approach. This is an excellent opportunity to make a significant impact on our client's online presence and contribute to their continued success in the e-commerce space. The role involves staying abreast of algorithm changes, emerging platforms, and best practices in digital marketing to maintain a competitive edge. You will be instrumental in shaping the digital narrative and customer journey for brands associated with Mombasa, Mombasa, KE . Embrace the challenge of building impactful digital strategies from anywhere.
This advertiser has chosen not to accept applicants from your region.
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