3 Digital Marketing Specialist jobs in whatjobs

Digital Marketing Specialist

80100 Nairobi, Nairobi KES250000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client, a rapidly growing retail brand, is seeking a creative and results-driven Digital Marketing Specialist to join their vibrant marketing team. This position is based in our **Mombasa** office, offering an exciting opportunity to engage directly with our brand and contribute to our online presence. You will be responsible for developing and executing comprehensive digital marketing strategies across various platforms, including social media, search engines, email, and display advertising. Your key responsibilities will include managing social media campaigns, optimizing SEO efforts, creating engaging content, analyzing campaign performance, and identifying new growth opportunities. The ideal candidate will have a strong understanding of digital marketing principles, proficiency with marketing analytics tools (e.g., Google Analytics, social media insights), and experience with marketing automation platforms. Excellent communication, analytical, and creative skills are essential. You should be passionate about digital trends, possess a keen eye for detail, and be adept at translating marketing objectives into actionable campaigns. This role offers significant opportunities for professional growth and the chance to make a tangible impact on the company's success. You will work closely with the broader marketing and sales teams to ensure cohesive brand messaging and customer engagement strategies. We are looking for a proactive individual who thrives in a collaborative environment and is eager to contribute innovative ideas. Join us and help elevate our brand's digital footprint. Your expertise in driving online engagement and conversions will be highly valued.
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Digital Marketing Specialist

80100 Nairobi, Nairobi KES70000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Specialist to join their dynamic marketing team. This role offers a hybrid work arrangement, combining the benefits of remote flexibility with opportunities for in-office collaboration. The Specialist will be responsible for developing and executing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer engagement, and lead generation.

Responsibilities:
  • Develop and implement digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
  • Manage and optimize paid advertising campaigns on platforms such as Google Ads and social media channels.
  • Create engaging and compelling content for website, social media, and email campaigns.
  • Monitor website traffic and user behavior, providing insights and recommendations for improvement.
  • Analyze campaign performance data, generating regular reports on key metrics and ROI.
  • Collaborate with the design team to create visually appealing marketing materials.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Manage social media presence and community engagement initiatives.
  • Conduct market research and competitor analysis to identify opportunities and threats.
  • Utilize marketing automation tools to streamline campaign execution and nurturing.

The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with proven experience in digital marketing roles. Strong understanding of SEO, SEM, content marketing, social media strategy, and email marketing is essential. Proficiency in Google Analytics, Google Ads, and various social media management tools is required. Excellent written and verbal communication skills, along with strong analytical and problem-solving abilities, are crucial. Experience with CRM and marketing automation platforms is a plus. This hybrid role requires excellent time management skills, the ability to work independently on remote tasks, and effectively collaborate with team members during in-office days. A proactive attitude and a passion for digital innovation are highly valued.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing Specialist

80100 Nairobi, Nairobi KES150000 Annually WhatJobs

Posted today

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Specialist to enhance their online presence and drive engagement. This role is fully remote, offering the flexibility to craft compelling digital campaigns from anywhere. The ideal candidate will have a strong understanding of various digital marketing channels and a passion for developing innovative strategies to reach target audiences.

Responsibilities:
  • Develop and execute digital marketing campaigns across various platforms, including social media, email, search engines, and display advertising.
  • Manage and optimize SEO/SEM strategies to increase website traffic and lead generation.
  • Create engaging content, including website copy, blog posts, social media updates, and email newsletters.
  • Analyze campaign performance data and provide actionable insights for improvement.
  • Monitor industry trends and competitor activities to identify new opportunities.
  • Manage the company's social media presence and community engagement.
  • Collaborate with internal teams to ensure brand consistency across all digital channels.
  • Conduct A/B testing and other experiments to optimize campaign effectiveness.
  • Manage digital marketing budgets and ensure ROI.
  • Stay up-to-date with the latest digital marketing tools and technologies.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 4 years of experience in digital marketing.
  • Proven experience with SEO/SEM, email marketing, social media marketing, and content marketing.
  • Proficiency in digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Creative thinking and a keen eye for detail.
  • Ability to work independently and manage multiple projects in a remote setting.
  • Experience with graphic design tools is a plus.
  • Demonstrated ability to drive results and achieve marketing objectives.
This is an exciting opportunity for a skilled digital marketer to make a significant impact. If you are passionate about digital strategy and thrive in a remote work environment, we encourage you to apply.
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