1,868 Digital Marketing Specialist jobs in Kenya
Digital Marketing Specialist (SEO/SEM)
60200 Meru , Eastern
KES120000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client is seeking a highly analytical and results-driven Digital Marketing Specialist with a strong focus on SEO and SEM to join their fully remote marketing team. This role is critical in driving online visibility, increasing website traffic, and generating qualified leads through strategic search engine optimization and paid advertising campaigns. You will be responsible for developing and executing data-driven strategies to improve search engine rankings, manage paid search campaigns, and analyze performance metrics. This is an excellent opportunity for a digital marketing professional who thrives in a remote environment and is passionate about leveraging cutting-edge techniques to achieve measurable business outcomes.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive relevant traffic.
- Conduct keyword research, content optimization, and technical SEO audits.
- Manage and optimize Google Ads (and other PPC platforms) campaigns, including keyword selection, ad copywriting, and bid management.
- Monitor, analyze, and report on website traffic, SEO performance, and SEM campaign results using tools like Google Analytics, SEMrush, and Ahrefs.
- Identify trends, insights, and opportunities for growth in search engine marketing.
- Collaborate with content creators to ensure all content is optimized for search engines.
- Stay up-to-date with the latest SEO/SEM best practices, algorithm changes, and industry trends.
- Develop and execute A/B testing for ad copy, landing pages, and other campaign elements.
- Manage social media advertising campaigns to complement search strategies.
- Provide recommendations for website structure, content, and linking to improve SEO.
- Track ROI for all digital marketing efforts and adjust strategies accordingly.
- Work effectively in a remote team setting, communicating proactively and contributing to team goals.
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
- Minimum of 4 years of hands-on experience in SEO and SEM, with a proven track record of success.
- In-depth knowledge of search engine algorithms and ranking factors.
- Proficiency in using SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics).
- Experience managing paid search campaigns (Google Ads, Bing Ads) and a strong understanding of PPC best practices.
- Excellent analytical skills and the ability to interpret complex data sets.
- Strong understanding of content marketing principles and their impact on SEO.
- Excellent written and verbal communication skills.
- Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
- Google Ads certifications are a plus.
This advertiser has chosen not to accept applicants from your region.
0
Remote Digital Marketing Specialist - SEO & SEM
20100 Kapsuser
KES100000 month
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Posted 3 days ago
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Job Description
Our client is seeking a results-oriented and analytically minded Remote Digital Marketing Specialist with expertise in SEO and SEM to join their expanding marketing department. This is a fully remote position, allowing you to contribute to campaigns for clients worldwide from any location, supporting the growth of businesses potentially connected to **Naivasha, Nakuru, KE**. You will be responsible for developing and implementing effective search engine optimization (SEO) and search engine marketing (SEM) strategies to drive organic and paid traffic, increase website rankings, and improve conversion rates. The ideal candidate will possess a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization techniques, and paid advertising platforms (Google Ads, Bing Ads). You will conduct regular performance analysis, generate insightful reports, and continuously optimize campaigns for maximum ROI. This role requires excellent analytical skills, a data-driven mindset, and the ability to translate complex data into actionable strategies. You will work collaboratively with content creators, web developers, and other marketing team members to ensure cohesive digital marketing efforts. Responsibilities include: Developing and executing comprehensive SEO strategies to improve organic search rankings. Conducting in-depth keyword research and competitor analysis. Optimizing website content, meta tags, and site architecture for search engines. Implementing effective link-building strategies. Managing and optimizing Google Ads and other PPC campaigns. Monitoring campaign performance, analyzing data, and generating regular reports. Identifying trends and insights to enhance SEO and SEM efforts. Collaborating with content and web development teams to implement recommendations. Staying up-to-date with the latest SEO and SEM best practices and algorithm updates. Qualifications: Bachelor's degree in Marketing, Digital Media, or a related field. Proven experience (4+ years) as an SEO/SEM Specialist or Digital Marketing Manager. Demonstrable success in improving search rankings and driving qualified traffic. Expertise in Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs). Proven experience managing successful PPC campaigns. Strong understanding of website analytics and data interpretation. Excellent analytical, problem-solving, and communication skills. Ability to work independently and manage multiple projects in a remote environment.
This advertiser has chosen not to accept applicants from your region.
1
Digital Marketing Specialist
50100 Kakamega, Western
KES70000 Annually
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Posted today
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Job Description
Our client is looking for a creative and data-driven Digital Marketing Specialist to join their team in **Kakamega, Kakamega, KE**. This role is crucial in developing and executing innovative digital marketing strategies to enhance brand visibility, drive engagement, and generate leads. The ideal candidate will have a strong understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, and email marketing. You will be responsible for analyzing campaign performance, optimizing strategies based on data insights, and staying abreast of the latest digital marketing trends. This position offers a fantastic opportunity to contribute to impactful campaigns and shape the online presence of our client.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies across various channels.
- Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings.
- Plan and execute Search Engine Marketing (SEM) campaigns, including Google Ads and other paid search platforms.
- Develop and manage social media marketing strategies to increase brand awareness and engagement.
- Create and curate engaging content for website, blogs, social media, and email campaigns.
- Design and execute email marketing campaigns, segmenting audiences and analyzing performance.
- Monitor website traffic and user behavior using analytics tools (e.g., Google Analytics).
- Analyze campaign performance data and provide actionable insights and recommendations for improvement.
- Collaborate with internal teams (e.g., sales, product) to ensure brand consistency and campaign alignment.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing roles.
- Proven experience with SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in using Google Analytics and other web analytics platforms.
- Experience with marketing automation tools and CRM systems is a plus.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative mindset with a keen eye for detail.
- Experience in A/B testing and campaign optimization.
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing Specialist
20200 Kapsuser
KES70000 Annually
WhatJobs
Posted today
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Job Description
Our client is seeking an innovative and results-driven Digital Marketing Specialist to spearhead their online presence. This is a fully remote opportunity, allowing you to leverage your expertise in digital strategy from the comfort of your home office. The ideal candidate will have a proven track record of developing and executing successful digital marketing campaigns across various platforms. You will be responsible for managing social media channels, creating engaging content, optimizing website SEO, implementing paid advertising strategies (PPC/SEM), and analyzing campaign performance to drive lead generation and brand awareness. Experience with email marketing, content marketing, and marketing automation tools is essential. You should possess strong analytical skills to interpret data, identify trends, and make data-driven recommendations for improvement. Collaboration with internal teams, including sales and product development, will be key to aligning marketing efforts with business objectives. We are looking for a creative thinker with a passion for digital trends and a commitment to achieving measurable results. A strong understanding of customer journeys and digital marketing funnels is vital.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to increase brand awareness and lead generation.
- Manage and grow social media presence across relevant platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Create, curate, and publish engaging content (text, images, video) tailored to target audiences.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Plan, execute, and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Manage email marketing campaigns, including list segmentation, campaign creation, and performance tracking.
- Analyze website traffic and campaign performance using tools like Google Analytics, providing regular reports and insights.
- Monitor digital marketing trends and competitor activities, adapting strategies as needed.
- Collaborate with cross-functional teams to ensure consistent brand messaging and integrated marketing efforts.
- Stay up-to-date with emerging digital marketing technologies and best practices.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 4 years of experience in digital marketing.
- Demonstrable experience in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
- Experience with marketing automation tools (e.g., HubSpot, Mailchimp) is a plus.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Creative thinking and a passion for storytelling.
- Ability to work independently and collaboratively in a remote team environment.
This advertiser has chosen not to accept applicants from your region.
3
Digital Marketing Specialist
30100 Kipreres
KES95000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a highly motivated and results-oriented Digital Marketing Specialist to join their dynamic team. This is a fully remote position, offering the flexibility to work from anywhere. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our client and its services. You will have a strong understanding of the current online marketing landscape, including social media and content marketing, SEO, and SEM. Your primary goal will be to drive engagement, increase brand awareness, and generate qualified leads through innovative digital strategies.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies across various channels including social media, email marketing, search engines, and content platforms.
- Manage and optimize paid advertising campaigns (SEM, social media ads) to maximize ROI.
- Create compelling and engaging content for blog posts, social media updates, website copy, and email newsletters.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Analyze campaign performance data using tools like Google Analytics, social media insights, and marketing automation platforms.
- Prepare regular reports on campaign performance, providing insights and recommendations for improvement.
- Collaborate with cross-functional teams, including sales and product development, to ensure marketing efforts align with business objectives.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage the company's social media presence, fostering community engagement and growth.
- Develop and execute email marketing campaigns, including list segmentation and A/B testing.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Proven experience as a Digital Marketing Specialist or similar role, with a portfolio of successful campaigns.
- In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management tools (e.g., Hootsuite, Buffer), and email marketing platforms (e.g., Mailchimp, HubSpot).
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Strong written and verbal communication skills, with a talent for creating engaging content.
- Ability to work independently and manage multiple projects simultaneously in a remote environment.
- Creative mindset with a passion for innovation in digital marketing.
This advertiser has chosen not to accept applicants from your region.
4
Digital Marketing Specialist
60100 Mlolongo, Eastern
KES70000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client is seeking a dynamic and results-oriented Digital Marketing Specialist to enhance their online presence and drive customer engagement. This role is based in Mlolongo, Machakos, KE , with a flexible hybrid work arrangement, allowing for a blend of in-office collaboration and remote work. The ideal candidate will possess a strong understanding of various digital marketing channels and be adept at developing and executing comprehensive marketing campaigns. You will be responsible for managing social media, SEO/SEM, email marketing, and content creation to achieve key marketing objectives and contribute to business growth.
Responsibilities:
Responsibilities:
- Develop, implement, and manage innovative digital marketing strategies across multiple platforms.
- Create engaging and compelling content for social media, blog posts, email newsletters, and website updates.
- Plan and execute Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve website traffic and rankings.
- Manage social media accounts, monitor trends, and engage with the online community to build brand awareness.
- Design and implement email marketing campaigns to nurture leads and retain customers.
- Analyze marketing campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
- Conduct market research and competitor analysis to identify opportunities and optimize strategies.
- Collaborate with internal teams, including sales and product development, to align marketing efforts with business goals.
- Manage digital advertising budgets and ensure optimal return on investment (ROI).
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience as a Digital Marketing Specialist or similar role, with a portfolio showcasing successful campaigns.
- Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing principles.
- Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Excellent written and verbal communication skills, with a creative flair for content creation.
- Analytical mindset with the ability to interpret data and translate it into strategic decisions.
- Experience with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.
- Ability to work effectively both independently and as part of a hybrid team.
- Strong organizational and project management skills, with the ability to manage multiple tasks simultaneously.
This advertiser has chosen not to accept applicants from your region.
5
Digital Marketing Specialist
20200 Kapsuser
KES95000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a creative and results-oriented Digital Marketing Specialist to join our vibrant, remote-first marketing department. This is an exciting opportunity to shape and execute innovative digital campaigns that drive engagement and growth. As a fully remote role, you will have the flexibility to work from your preferred location while collaborating with a talented team of marketing professionals. Your responsibilities will encompass developing and implementing comprehensive digital marketing strategies across various channels, including social media, email marketing, search engine optimization (SEO), paid advertising (PPC), and content marketing. You will be tasked with creating compelling content, managing social media platforms, analyzing campaign performance, and optimizing strategies based on data insights. We are looking for someone who is proficient in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software. The ideal candidate will possess strong copywriting skills, a keen eye for design, and a deep understanding of current digital marketing trends and best practices. You should be adept at audience segmentation, A/B testing, and conversion rate optimization. Experience with SEO/SEM is highly desirable. This role requires excellent communication and collaboration skills, as you will work closely with cross-functional teams to align marketing efforts with business objectives. You must be a self-starter, highly organized, and capable of managing multiple projects simultaneously in a remote setting. We foster a culture of innovation and continuous improvement, encouraging creativity and data-driven decision-making. If you are passionate about digital marketing and eager to make a significant impact from a remote location, this role is for you. While this position is fully remote, it is ideally suited for individuals residing in or near Kericho, Kericho, KE . Join our team and help us reach new audiences.
This advertiser has chosen not to accept applicants from your region.
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6
Digital Marketing Specialist
20101 Nyeri Town
KES180000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client is seeking a creative and results-driven Digital Marketing Specialist to join their fully remote marketing team. This role is crucial for developing and executing impactful online marketing campaigns to enhance brand visibility and drive customer engagement. You will be responsible for managing and optimizing various digital channels, including social media, search engine marketing (SEM), email marketing, and content marketing. The ideal candidate will have a proven track record in developing and implementing successful digital marketing strategies, with a deep understanding of SEO, SEM, content creation, and analytics. You will be tasked with creating compelling marketing content, managing social media communities, analyzing campaign performance, and identifying opportunities for growth. Strong analytical skills are essential to measure the effectiveness of campaigns and make data-driven decisions. This is a fully remote position, requiring excellent communication, collaboration, and time management skills to work effectively within a distributed team. You will collaborate closely with graphic designers, content writers, and sales teams to ensure cohesive brand messaging and campaign execution. Experience with marketing automation tools, CRM systems, and web analytics platforms (e.g., Google Analytics) is highly desirable. We are looking for a passionate marketer who stays ahead of digital trends and can bring innovative ideas to our client's online presence. This role offers a fantastic opportunity to make a significant impact on marketing initiatives and contribute to business growth in a flexible, remote work environment. You will be instrumental in shaping our client's digital footprint and engaging with target audiences across various online platforms. The ability to adapt to a fast-paced environment and manage multiple projects simultaneously is key. A Bachelor's degree in Marketing, Communications, or a related field, along with demonstrable experience, is preferred.
Responsibilities:
Qualifications:
Responsibilities:
- Develop, implement, and manage digital marketing campaigns across various channels (SEO, SEM, social media, email, content marketing).
- Create engaging and high-quality content for social media, blogs, websites, and email newsletters.
- Monitor and analyze the performance of digital marketing campaigns using analytics tools (e.g., Google Analytics).
- Optimize campaigns to improve engagement, lead generation, and conversion rates.
- Manage social media accounts, build online communities, and respond to inquiries.
- Conduct keyword research and implement SEO strategies to improve search engine rankings.
- Manage paid advertising campaigns (Google Ads, social media ads).
- Collaborate with design and content teams to ensure brand consistency.
- Stay up-to-date with the latest digital marketing trends and technologies.
- Prepare regular reports on campaign performance and insights.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience as a Digital Marketing Specialist or similar role.
- Demonstrable experience with SEO, SEM, social media marketing, and email marketing.
- Proficiency in Google Analytics and other web analytics tools.
- Experience with content management systems (CMS) and marketing automation platforms.
- Strong understanding of digital marketing principles and best practices.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and manage multiple projects in a remote setting.
- Experience with graphic design tools is a plus.
This advertiser has chosen not to accept applicants from your region.
7
Digital Marketing Specialist
40100 Kisumu
KES3000000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is looking for a creative and results-oriented Digital Marketing Specialist to join their innovative team. This is a fully remote position, allowing you to leverage your expertise from anywhere in Kenya. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive website traffic, and generate leads. The ideal candidate possesses a strong understanding of SEO, SEM, content marketing, social media marketing, email marketing, and other digital channels. You will analyze campaign performance, identify trends, and optimize strategies to achieve maximum ROI. This role requires a proactive approach, excellent analytical skills, and the ability to stay ahead of the rapidly evolving digital landscape. You will collaborate closely with cross-functional teams, including sales, product development, and design, to ensure cohesive brand messaging and campaign execution. We are seeking an individual who is passionate about digital trends, driven by data, and capable of transforming creative ideas into impactful marketing initiatives. Your work will directly contribute to the company's growth and market presence.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement effective digital marketing campaigns across various channels.
- Manage and optimize SEO/SEM strategies to improve search engine rankings and drive organic traffic.
- Create engaging and compelling content for websites, social media, email campaigns, and blogs.
- Manage social media profiles, community engagement, and social media advertising.
- Plan and execute email marketing campaigns, including segmentation and automation.
- Analyze digital marketing campaign performance using tools like Google Analytics.
- Monitor website traffic, identify user behavior, and recommend improvements.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with design and content teams to create marketing assets.
- Manage digital advertising budgets and ensure efficient spend.
Qualifications:
- A Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience as a Digital Marketing Specialist or similar role.
- Demonstrable experience with SEO, SEM, social media marketing, and content marketing.
- Proficiency in Google Analytics, Google Ads, and other digital marketing platforms.
- Strong understanding of content management systems (CMS) and email marketing software.
- Excellent analytical and problem-solving skills.
- Creative thinking and strong copywriting abilities.
- Exceptional communication and interpersonal skills.
- Ability to manage multiple projects and meet deadlines in a remote work environment.
- A portfolio showcasing successful digital marketing campaigns is a plus.
This advertiser has chosen not to accept applicants from your region.
8
Digital Marketing Specialist
40100 Kisumu
KES75000 month
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is searching for a creative and results-driven Digital Marketing Specialist to spearhead their online presence. This fully remote role is perfect for a seasoned professional who can develop and execute comprehensive digital marketing strategies across various platforms. You will be responsible for enhancing brand awareness, driving website traffic, and generating leads through innovative online campaigns. The ideal candidate possesses a deep understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
Responsibilities:
Qualifications:
This is an exceptional opportunity to take ownership of digital marketing initiatives in a fully remote capacity. You will have the autonomy to innovate and drive significant impact for our client's brand. The role requires a strategic thinker with a hands-on approach to execution. If you are passionate about all things digital and excel in a remote work setting, we encourage you to apply. This position, connected to the region of Garissa, Garissa, KE , seeks a specialist ready to elevate online engagement.
Responsibilities:
- Develop, implement, and manage digital marketing campaigns across channels such as Google Ads, social media (Facebook, Instagram, LinkedIn), and email.
- Optimize website content for search engines (SEO) to improve organic rankings.
- Manage and execute paid advertising campaigns (SEM) to drive targeted traffic and conversions.
- Create engaging and shareable content for social media platforms, blogs, and websites.
- Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports.
- Manage email marketing campaigns, including list segmentation, content creation, and automation.
- Identify new digital marketing trends and opportunities for growth.
- Collaborate with graphic designers and content creators to produce compelling marketing materials.
- Manage the company's social media presence and engage with the online community.
- Continuously test and optimize campaigns for maximum ROI.
Qualifications:
- Proven experience as a Digital Marketing Specialist or similar role.
- Demonstrable experience leading and managing SEO, SEM, email marketing, and social media campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- Experience with A/B testing and other optimization techniques.
- Excellent written and verbal communication skills.
- Strong analytical skills and data-driven thinking.
- Ability to work independently and manage multiple projects in a remote environment.
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience).
- Creative mindset with a passion for digital trends.
- Familiarity with content management systems (CMS) is a plus.
This is an exceptional opportunity to take ownership of digital marketing initiatives in a fully remote capacity. You will have the autonomy to innovate and drive significant impact for our client's brand. The role requires a strategic thinker with a hands-on approach to execution. If you are passionate about all things digital and excel in a remote work setting, we encourage you to apply. This position, connected to the region of Garissa, Garissa, KE , seeks a specialist ready to elevate online engagement.
This advertiser has chosen not to accept applicants from your region.
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