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Senior Digital Marketing Manager - Campaign Strategy

20100 Mwembe KES160000 Annually WhatJobs

Posted 10 days ago

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Job Description

full-time
Our client is searching for an experienced and results-oriented Senior Digital Marketing Manager to lead their comprehensive marketing campaigns. This is a fully remote role, offering the flexibility to work from home and contribute to a globally distributed team. The ideal candidate will possess a deep understanding of the digital marketing landscape, with a proven ability to develop, execute, and optimize integrated campaigns that drive brand awareness, lead generation, and customer engagement. You will be responsible for setting strategic direction, managing budgets, analyzing performance, and collaborating effectively with various stakeholders.

Responsibilities:
  • Develop and implement overarching digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
  • Plan, execute, and manage integrated online marketing campaigns from conception to completion.
  • Define key performance indicators (KPIs) for all campaigns and track performance against objectives.
  • Analyze campaign data to identify trends, insights, and areas for optimization.
  • Manage and allocate digital marketing budgets effectively to maximize ROI.
  • Oversee content creation and distribution to ensure brand consistency and audience engagement.
  • Collaborate with internal teams (e.g., sales, product, design) and external agencies to align marketing efforts.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Provide regular reports on campaign performance and strategic recommendations to senior leadership.
  • Mentor and guide junior marketing team members.
  • Utilize marketing automation tools for campaign execution and lead nurturing.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is a plus.
  • Minimum of 7 years of experience in digital marketing, with a significant focus on campaign management and strategy.
  • Proven success in developing and executing high-impact digital marketing campaigns.
  • Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing, and content marketing.
  • Proficiency with marketing analytics tools such as Google Analytics, Adobe Analytics, or similar.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data.
  • Excellent written and verbal communication skills, essential for remote collaboration.
  • Demonstrated leadership abilities and experience managing teams or projects.
  • Ability to work independently and manage multiple projects in a fast-paced, remote environment.
This fully remote position allows you to make a substantial impact on our client's marketing efforts, working from anywhere while contributing to their success within the **Naivasha, Nakuru, KE** market. Join a team that values innovation and data-driven results.
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Sr. Business Analyst (Finance/ERP Focus) 1690

KES600000 - KES1200000 Y In All Media

Posted today

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Job Description

Position:
Senior Business Analyst (Finance/ERP Focus)

Location:
Remote from EMEA

Contract Type:
Full-time vendor

Time Zone Alignment:
IST GMT+1

About

In All Media is a nearshore managed service provider focused on team augmentation and digital product delivery. We assemble senior, LATAM-based squads from our vetted Coderfull community (500+ engineers) that integrate seamlessly with client teams to deliver software, data, cloud, and AI initiatives with speed and rigor. Our model is community-driven, remote-first, and outcomes-oriented, with long-term partnerships across multiple industries. All contracts are directly with In All Media.

Project Overview

Join a critical transformation initiative for a major global enterprise focusing on optimizing and modernizing core
Finance and Enterprise Resource Planning (ERP)
systems. You will be embedded within the PMO and Product team, acting as the crucial bridge between key business stakeholders (including C-level and regional leads) and the technical development/integration squads. The primary challenge involves streamlining complex financial processes, standardizing data definitions across international business units, and ensuring seamless adoption of an enterprise-grade ERP solution. This role is pivotal in driving the discovery, requirements definition, and quality assurance phases to ensure high-impact delivery.

Key Responsibilities

  • Deep Process Analysis: Gain in-depth knowledge of current Finance and business practices through shadowing, interviewing, and maintaining a thorough understanding of the supported departments.
  • Requirements Management: Analyze, draft, validate, and finalize comprehensive business and technical requirements (user stories, functional specifications) for ERP integration and process enhancement.
  • Quality Assurance & UAT: Develop the User Acceptance Testing (UAT) strategy, create detailed test cases, drive UAT completion, and manage defect resolution proactively.
  • Change Impact & Prioritization: Proactively examine the change impact of process adjustments on people, strategy, and systems, informing Program Managers on priority of needs.
  • Stakeholder Alignment: Engage with PMO leadership to align efforts with the business area's vision, goals, and strategic initiatives.
  • Data & Reporting Support: Fulfill ad hoc and recurring reporting requests, identifying reliable data sources, and supporting Business Intelligence (BI) teams.
  • Post-Implementation Review: Monitor and measure the effectiveness of processes post-implementation to ensure continued positive impact and appropriateness for the business.

Must-Have Skills

  • 5+ years of professional experience as a Business Analyst in an Agile work environment.
  • Finance Domain Expertise: Proven experience working with core financial processes (GL, AP, AR, Budgeting, Reporting, etc.).
  • ERP Systems Expertise: Hands-on experience working with or implementing major ERP systems (e.g., Workday (preferred), PeopleSoft, SAP, Microsoft D365).
  • Core BA Competencies: Skilled in business process modeling/lifecycle management, developing business cases, creating user stories, functional requirements, and data mapping/modeling.
  • Fluent English for all daily written and verbal communication, as you will interact with senior leaders globally.

Nice-to-Have Skills

  • Strong knowledge of SQL, dashboard design, KPI tracking, and advanced reporting as a data Subject Matter Expert (SME).
  • Experience with workflow and project management tools like Jira, Slack, and Asana.
  • Familiarity with system migrations or large-scale transformation projects.
  • Recognized for independent judgment and developing diplomatic solutions to complex stakeholder issues.

Language

All interviews, documentation, and day-to-day collaboration will be conducted in
English
.

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E-commerce Business Development Manager

80100 Nairobi, Nairobi KES750000 Annually WhatJobs

Posted 13 days ago

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Job Description

full-time
Our client is seeking a dynamic and strategic E-commerce Business Development Manager to drive growth and expand market reach for their online retail presence. This fully remote position offers the unique opportunity to shape and execute strategies that enhance sales, customer acquisition, and partnership opportunities across digital platforms. You will be responsible for identifying new business opportunities, forging strategic alliances with online marketplaces and technology providers, and developing innovative growth initiatives. The role requires a deep understanding of e-commerce trends, digital marketing channels, and consumer behavior across various online segments. You will work closely with marketing, sales, and product teams to align business development efforts with overall company objectives. Key responsibilities include market analysis to identify growth areas, evaluating and negotiating partnership agreements, developing and implementing go-to-market strategies for new initiatives, and managing relationships with key online stakeholders. The ideal candidate possesses a proven track record in business development, sales, or marketing within the e-commerce or retail sectors. Strong analytical, negotiation, and strategic planning skills are essential. You should be adept at identifying and capitalizing on emerging market trends and opportunities. Excellent communication, presentation, and interpersonal skills are crucial for building and maintaining strong business relationships in this remote environment. This position requires a Bachelor's degree in Business Administration, Marketing, or a related field; an MBA is a plus. A minimum of 6 years of experience in business development or a related role, with a significant focus on e-commerce or online retail, is mandatory. Experience in managing partnerships with online marketplaces, digital advertising platforms, or affiliate networks is highly valued. If you are a results-driven professional eager to make a substantial impact on online business growth, we invite you to apply. This role is based in **Mombasa, Mombasa, KE**.
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E-commerce Strategy Manager

50200 Tuwan KES210000 Annually WhatJobs

Posted 26 days ago

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Job Description

full-time
Our client, a rapidly expanding online retail enterprise, is seeking an experienced and innovative E-commerce Strategy Manager to join their entirely remote team. This role is pivotal in driving online sales growth, enhancing customer experience, and optimizing digital marketing efforts across all e-commerce platforms. You will be responsible for developing and executing comprehensive e-commerce strategies, including market analysis, competitor benchmarking, and identifying new growth opportunities. Your expertise will be crucial in managing product merchandising, promotional campaigns, and website user experience to maximize conversion rates and customer engagement. The ideal candidate will have a proven track record in e-commerce management, with a deep understanding of online retail trends, digital marketing, and data analytics.

Key responsibilities include analyzing website traffic and sales data to derive actionable insights, managing the e-commerce P&L, and collaborating with marketing, sales, and IT teams to ensure seamless execution of strategies. You will also be responsible for overseeing A/B testing initiatives, optimizing customer journeys, and staying abreast of emerging e-commerce technologies and platforms. This remote position demands excellent leadership, strategic thinking, and communication skills, enabling effective collaboration with distributed teams. Proficiency in e-commerce platforms (e.g., Shopify, Magento), analytics tools (e.g., Google Analytics), and digital marketing tools is essential. This is an outstanding opportunity for a results-driven professional to shape the future of a thriving online business and make a significant impact on its success, all within a flexible remote work environment. We are looking for a visionary leader who can drive innovation and achieve ambitious e-commerce objectives. Your strategic input will be key to the continued success and expansion of our client's online presence.

This position is fully remote. While location is not a constraint, an awareness of consumer markets in areas like Bungoma, Bungoma, KE may offer useful perspectives.
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E-commerce Business Development Manager - Remote

10100 Witeithie KES210000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client, a rapidly expanding online retailer, is seeking a highly motivated and strategic E-commerce Business Development Manager to join their fully remote team. This pivotal role will focus on identifying new growth opportunities, developing strategic partnerships, and expanding the company's online presence and market share. The Business Development Manager will be responsible for market research, competitive analysis, lead generation, and negotiating partnerships with complementary businesses, influencers, and platforms. The ideal candidate will possess a strong understanding of the e-commerce landscape, exceptional sales and negotiation skills, and a proven ability to drive revenue growth in a remote setting.

Responsibilities:
  • Identify and pursue new business opportunities within the e-commerce sector.
  • Develop and execute strategies to expand the company's online market reach and customer base.
  • Forge strategic partnerships with relevant businesses, platforms, and influencers.
  • Conduct thorough market research and competitive analysis to identify trends and opportunities.
  • Generate leads and manage the sales pipeline for potential business development initiatives.
  • Negotiate and finalize partnership agreements and commercial terms.
  • Collaborate with marketing and product teams to develop go-to-market strategies for new initiatives.
  • Monitor and analyze the performance of business development initiatives and partnerships.
  • Build and maintain strong relationships with key external stakeholders.
  • Prepare business proposals and presentations for potential partners and stakeholders.
  • Stay abreast of the latest trends and innovations in e-commerce and digital business development.

Qualifications:
  • Bachelor's degree in Business Administration, Marketing, Economics, or a related field. An MBA or equivalent is highly desirable.
  • Minimum of 7 years of experience in business development, sales, or strategy within the e-commerce or digital industry.
  • Proven track record of identifying and closing successful business partnerships and revenue-generating opportunities.
  • Deep understanding of the e-commerce ecosystem, online marketplaces, and digital marketing strategies.
  • Exceptional negotiation, communication, and presentation skills.
  • Strong analytical and strategic thinking abilities.
  • Ability to work independently, self-motivate, and manage a remote workload effectively.
  • Proficiency in CRM software and sales management tools.
  • Experience in developing and executing business plans.
  • A strong network within the e-commerce or digital space is a significant advantage.

This is an exciting opportunity for a proactive and results-driven professional to significantly contribute to the growth and strategic direction of an innovative online company. If you are passionate about business growth, thrive on building relationships, and excel in a fully remote environment, we encourage you to apply.
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Senior E-commerce Strategy Manager

20100 Mwembe KES4800000 Annually WhatJobs

Posted 13 days ago

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Job Description

full-time
Our client is seeking a highly strategic and results-oriented Senior E-commerce Strategy Manager to lead their online retail initiatives from a fully remote position. This role is crucial for driving online sales growth, enhancing customer experience, and optimizing the digital retail footprint. You will be responsible for developing and executing comprehensive e-commerce strategies, analyzing market trends, and leading cross-functional teams to achieve ambitious sales targets.

Key Responsibilities:
  • Develop and implement innovative e-commerce strategies to drive revenue growth and market share.
  • Analyze online sales performance, customer behavior, and market trends to identify opportunities and challenges.
  • Manage and optimize the entire online customer journey, from discovery to purchase and post-purchase engagement.
  • Oversee website content, product merchandising, promotions, and marketing campaigns across all digital channels.
  • Collaborate with marketing, product, and technology teams to ensure seamless integration and execution of e-commerce initiatives.
  • Manage relationships with third-party e-commerce platforms and partners.
  • Stay updated on emerging e-commerce technologies, tools, and best practices.
  • Develop and track key performance indicators (KPIs) to measure the success of e-commerce strategies.
  • Lead a remote team of e-commerce professionals, providing guidance and mentorship.
  • Conduct competitive analysis to identify industry best practices and areas for differentiation.
  • Ensure a consistent and compelling brand experience across all online touchpoints.
This is a 100% remote role, offering ultimate flexibility. While the role is linked to our retail operations in **Nakuru, Nakuru, KE**, the work is performed remotely. The ideal candidate will possess a Bachelor's degree in Marketing, Business, or a related field, with a proven track record of success in managing and growing e-commerce businesses. Strong analytical, strategic thinking, and leadership skills are essential. If you are a forward-thinking e-commerce expert ready to lead and innovate from a remote environment, we encourage you to apply.
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Remote E-commerce Strategy Manager

80100 Nairobi, Nairobi KES220000 Annually WhatJobs

Posted 13 days ago

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Job Description

full-time
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a strategic and results-driven Remote E-commerce Strategy Manager. This position is critical for expanding our client's digital footprint and driving online sales growth across various e-commerce platforms. You will be responsible for developing and executing comprehensive e-commerce strategies, optimizing online product presentation, managing digital marketing campaigns, and analyzing performance metrics to ensure maximum ROI. The ideal candidate will possess a deep understanding of the FMCG market, e-commerce best practices, and a proven ability to manage complex digital initiatives in a fully remote capacity, with a keen focus on optimizing sales for customers connected to the **Mombasa, Mombasa, KE** market.

Responsibilities:
  • Develop and implement data-driven e-commerce strategies to drive online sales and market share growth.
  • Manage and optimize product listings across multiple e-commerce platforms (e.g., Amazon, Jumia, client's own D2C site), ensuring accurate descriptions, compelling imagery, and competitive pricing.
  • Plan, execute, and analyze digital marketing campaigns, including SEO, SEM, social media marketing, and email marketing, to drive traffic and conversions.
  • Monitor e-commerce KPIs, analyze sales data, website traffic, and customer behavior to identify trends, opportunities, and areas for improvement.
  • Collaborate with marketing, sales, and supply chain teams to ensure seamless execution of online promotions and inventory management.
  • Conduct market research and competitor analysis to identify emerging trends and opportunities in the online FMCG space.
  • Manage the e-commerce budget, ensuring efficient allocation of resources to achieve strategic goals.
  • Stay current with e-commerce technologies, platforms, and best practices, recommending innovative solutions.
  • Develop and maintain strong relationships with e-commerce platform partners.
  • Provide regular performance reports and strategic recommendations to senior leadership.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
  • Minimum of 5 years of experience in e-commerce management, with a strong focus on the FMCG sector.
  • Proven track record of successfully developing and executing e-commerce strategies that drive significant sales growth.
  • In-depth knowledge of various e-commerce platforms, digital marketing channels (SEO, SEM, social media, email), and analytics tools (e.g., Google Analytics).
  • Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Strong project management and organizational skills, with the ability to manage multiple priorities in a remote setting.
  • Excellent written and verbal communication skills for effective remote collaboration.
  • Experience with D2C (Direct-to-Consumer) models is a plus.
  • Creative thinking and problem-solving abilities.
  • Self-motivated and able to thrive in a fast-paced, fully remote work environment.
This is an exciting opportunity for a seasoned e-commerce professional to make a significant impact on our client's digital business, driving growth and innovation from a remote setting.
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Senior Digital Marketing Manager - Remote Campaign Strategy

01000 Makongeni KES6000000 Annually WhatJobs

Posted 14 days ago

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Job Description

full-time
Our client is seeking a creative and results-driven Senior Digital Marketing Manager to lead their remote marketing campaigns. This is a 100% remote position, offering the flexibility to work from anywhere, allowing you to leverage your expertise to drive impactful marketing initiatives. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. Your role will involve analyzing market trends, identifying target audiences, and creating compelling campaigns that enhance brand awareness, drive lead generation, and increase customer acquisition. We are looking for a strategic thinker with a proven track record of managing successful digital marketing campaigns and a passion for leveraging data to optimize performance. You will collaborate with cross-functional teams, including sales and product development, to ensure cohesive and effective marketing efforts.

Key Responsibilities:
  • Develop and implement integrated digital marketing strategies to achieve business objectives.
  • Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
  • Develop and execute social media marketing strategies to build brand presence and engage target audiences.
  • Create and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
  • Oversee content marketing initiatives, including blog posts, articles, white papers, and case studies.
  • Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics).
  • Identify target audiences and develop buyer personas to tailor marketing messages.
  • Manage the digital marketing budget and ensure optimal allocation of resources.
  • Collaborate with sales and product teams to ensure alignment of marketing efforts with business goals.
  • Stay abreast of the latest digital marketing trends, technologies, and best practices.
  • Conduct A/B testing and other optimization techniques to improve campaign effectiveness.
  • Prepare regular reports on marketing performance, providing insights and recommendations for improvement.
  • Manage relationships with external vendors and agencies as needed.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
  • Minimum of 8 years of experience in digital marketing, with a proven track record of managing successful online campaigns.
  • In-depth knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and marketing automation.
  • Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Mailchimp, HubSpot).
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Excellent written and verbal communication skills.
  • Proven ability to develop and execute creative marketing strategies.
  • Strong project management and organizational skills.
  • Ability to work independently and manage multiple priorities in a remote setting.
  • Experience in B2B or B2C marketing, depending on industry focus.
This remote role supports the marketing efforts for operations near **Thika, Kiambu, KE**, necessitating effective virtual teamwork.
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Digital Marketing Lead - Campaign Strategy

30100 Kitale, Rift Valley KES150000 Monthly WhatJobs

Posted 17 days ago

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Job Description

full-time
Our client is seeking a talented and results-driven Digital Marketing Lead to spearhead campaign strategy and execution. This hybrid role allows for a blend of remote work and in-office collaboration, based in Kitale, Trans-Nzoia, KE . The ideal candidate will have a deep understanding of the digital marketing landscape, with proven experience in developing and implementing successful online marketing campaigns across various channels. You will be responsible for crafting innovative strategies to enhance brand awareness, drive customer acquisition, and foster engagement.

Key responsibilities include managing SEO/SEM, marketing databases, email, social media, and display advertising campaigns. You will measure and report performance of all digital marketing campaigns against goals (ROI and KPIs). The Digital Marketing Lead will work closely with the marketing team to brainstorm new and creative growth strategies. You will also be tasked with optimizing user experience on digital platforms and identifying trends and insights to optimize spend and performance based on the data. Collaboration with cross-functional teams, including sales and product development, will be crucial to ensure marketing efforts are aligned with business objectives. Excellent analytical skills, creativity, and a passion for staying ahead of digital marketing trends are essential. This role requires strong leadership and project management capabilities.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a focus on campaign strategy and execution.
  • Proven track record of success in developing and managing digital marketing campaigns (SEO, SEM, social media, email marketing, content marketing).
  • Hands-on experience with Google Analytics, Google Ads, and social media advertising platforms.
  • Excellent analytical skills and the ability to interpret complex data sets to drive decision-making.
  • Strong understanding of current digital marketing trends and best practices.
  • Creative mindset with a keen eye for detail and engaging content.
  • Experience with marketing automation tools is a plus.
  • Strong project management and organizational skills.
  • Excellent written and verbal communication skills.
  • Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.
  • Demonstrated ability to lead and mentor a team.
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Senior Social Media Marketing Manager - Remote Campaign Strategy

20111 Mwembe KES150000 Annually WhatJobs

Posted 12 days ago

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Job Description

full-time
Our client, a dynamic and fast-paced e-commerce business, is looking for a Senior Social Media Marketing Manager to lead their fully remote social media strategy. This position is responsible for developing and executing innovative social media campaigns that enhance brand visibility, drive engagement, and generate sales. You will oversee all social media channels, creating compelling content, managing online communities, and analyzing performance metrics to optimize strategies. The ideal candidate will have a deep understanding of major social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.), social media analytics tools, and paid social advertising. You should be creative, data-driven, and possess a strong ability to craft engaging narratives that resonate with target audiences. This is a remote-first role, offering the flexibility to work from anywhere while collaborating with a talented marketing team. Your strategic input will be crucial for growing our online presence and connecting with consumers across various markets. While your position is fully remote, your efforts will be pivotal in building brand loyalty and driving e-commerce growth, impacting markets relevant to regions such as Naivasha, Nakuru, KE . Key responsibilities include developing social media content calendars, creating and curating high-quality visual and written content, managing social media advertising campaigns, monitoring social media trends and conversations, and responding to community inquiries and feedback. You will also track key performance indicators (KPIs), generate performance reports, and collaborate with other marketing functions to ensure brand consistency. The successful candidate will demonstrate exceptional communication, organizational, and project management skills, with a proven ability to work autonomously and meet deadlines. This is an outstanding opportunity to shape the social media presence of a growing e-commerce brand and contribute to its overall success. Your ability to foster online communities and build brand advocacy will be a significant asset. Experience with influencer marketing and user-generated content strategies is also highly valued.
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