2,021 Senior Product Manager E Commerce jobs in Kenya

• Define and drive the product vision, strategy, and roadmap for e-commerce platforms.
• Conduct market research, competitive analysis, and customer segmentation.
• Translate customer needs and business requirements into detailed product specifications.
• Prioritize product backlogs and manage the product development lifecycle.
• Collaborate with engineering, design, and marketing teams to deliver high-quality products.
• Monitor product performance, analyze key metrics, and identify areas for improvement.
• Champion user experience and customer-centric design principles.
• Manage product launches and go-to-market strategies.
• Communicate product strategy and progress to stakeholders at all levels.
• Stay abreast of industry trends and emerging technologies in e-commerce.

• Bachelor's degree in Business, Marketing, Computer Science, or related field.
• Minimum of 7 years of product management experience, with a focus on e-commerce.
• Proven experience in defining product strategy and roadmaps.
• Strong understanding of UX/UI principles and customer-centric design.
• Expertise in agile development methodologies.
• Excellent analytical, problem-solving, and decision-making skills.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to influence and collaborate with cross-functional teams.
• Experience with analytics tools and data-driven product development.
• Demonstrated success in launching and managing successful digital products.

• Identify emerging market trends, consumer needs, and competitive opportunities within the FMCG sector.
• Lead the ideation process for new product development, fostering creativity and innovation.
• Conduct thorough market research, including consumer surveys, focus groups, and competitive analysis.
• Develop compelling product concepts and business cases for new product initiatives.
• Collaborate closely with R&D and technical teams to translate concepts into viable product formulations and packaging.
• Oversee product testing, including sensory evaluation, consumer acceptance testing, and pilot production runs.
• Develop and execute go-to-market strategies in collaboration with marketing and sales teams.
• Manage the product launch process, ensuring timely and successful introduction to the market.
• Monitor post-launch performance and gather market feedback for future product enhancements.
• Champion innovation across the organization, staying ahead of industry developments.

• Bachelor's degree in Marketing, Business Administration, Food Science, or a related field; MBA is a plus.
• Proven experience (5+ years) in product development and innovation within the FMCG industry.
• Strong understanding of consumer behavior, market dynamics, and product lifecycle management.
• Demonstrated success in launching new products and achieving market growth.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management abilities with experience managing cross-functional teams.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to thrive in a fast-paced, remote work environment and manage multiple priorities.
• Creative mindset with a passion for consumer products.
• Familiarity with market research methodologies and tools.

• Define and champion the product vision, strategy, and roadmap for the company's e-commerce product portfolio.
• Conduct market research, customer analysis, and competitive benchmarking to identify new product opportunities and growth areas.
• Translate product strategy into detailed product requirements, user stories, and functional specifications.
• Prioritize the product backlog and manage the product development lifecycle from ideation to launch and iteration.
• Collaborate closely with engineering teams to ensure timely and high-quality product delivery.
• Work with marketing and sales teams to develop go-to-market strategies and product launch plans.
• Monitor product performance, analyze key metrics (e.g., conversion rates, customer lifetime value, engagement), and identify areas for optimization.
• Gather and synthesize customer feedback to inform product improvements and future iterations.
• Manage stakeholder expectations and communicate product updates effectively across the organization.
• Mentor junior product managers and contribute to the continuous improvement of product management processes within the company.

• Bachelor's degree in Business, Marketing, Computer Science, or a related field. MBA or Master's degree preferred.
• Minimum of 7 years of experience in product management, with a strong focus on e-commerce and consumer goods (FMCG).
• Demonstrated success in launching and scaling successful online products and features.
• Deep understanding of e-commerce platforms, digital marketing, user experience (UX) principles, and online consumer behavior.
• Proficiency in agile development methodologies and product management tools (e.g., Jira, Confluence, Trello).
• Strong analytical and data-driven decision-making skills.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to influence cross-functional teams and manage complex projects in a remote environment.
• Experience with A/B testing and conversion rate optimization (CRO) strategies.
• Passion for consumer products and understanding market trends.

• Define and communicate the product vision, strategy, and roadmap for digital consumer products in the FMCG space.
• Conduct thorough market research, competitive analysis, and user research to identify unmet consumer needs and market opportunities.
• Translate consumer insights and business requirements into detailed product specifications, user stories, and functional requirements.
• Collaborate closely with engineering, design, marketing, and sales teams to deliver high-quality digital products on time and within budget.
• Prioritize product features and backlog based on business value, customer impact, and technical feasibility.
• Oversee the agile development process, managing sprints, releases, and ensuring timely delivery of product iterations.
• Develop and execute comprehensive go-to-market strategies for new product launches.
• Monitor product performance, analyze key metrics (e.g., user engagement, conversion rates, customer satisfaction), and identify opportunities for optimization.
• Gather and synthesize customer feedback to inform product improvements and future development.
• Stay abreast of emerging trends in CPG, e-commerce, digital consumer behavior, and relevant technologies.
• Serve as the product evangelist, communicating the value proposition and roadmap to stakeholders across the organization.

Company Description

Reach Digital Marketing Solutions-Kenya is a modern digital marketing agency focused on helping customers create a strong online presence and adapt to the ever-evolving technological business environment. We specialize in tailoring digital strategies to meet unique client needs and promote growth in an increasingly digital world.

Role Description

This is a full-time hybrid role for the NGO Online Marketing Team. The role involves developing and executing online marketing strategies, managing social media platforms, and supporting sales and marketing efforts. The position is located in Nairobi County, Kenya, with some work-from-home flexibility.

Qualifications

• Proficiency in Online Marketing, Digital Marketing, and Social Media Marketing
• Experience in Marketing and Sales
• Strong communication and collaborative skills
• Ability to work both independently and as part of a team
• Familiarity with NGO sector is a plus

• Define and execute the product strategy and roadmap for skincare and cosmetics e-commerce.
• Conduct market research, competitive analysis, and customer segmentation to identify opportunities.
• Translate customer needs and business requirements into detailed product specifications and user stories.
• Prioritize product features and backlog items based on business value and strategic alignment.
• Oversee the entire product lifecycle, from ideation and development to launch and post-launch analysis.
• Collaborate closely with design and engineering teams to build intuitive and engaging user experiences.
• Work with marketing and sales teams to develop go-to-market strategies and promotional plans.
• Monitor product performance, gather customer feedback, and iterate on features to improve user satisfaction and conversion rates.
• Analyze sales data, market trends, and customer behavior to inform product decisions.
• Manage stakeholder expectations and communicate product plans and progress effectively.
• Mentor junior product managers and contribute to the product team's growth.

• Bachelor's degree in Marketing, Business, Technology, or a related field. MBA or equivalent experience preferred.
• Minimum of 5 years of experience in product management, with a strong focus on e-commerce and consumer goods, particularly beauty and wellness.
• Proven track record of successfully launching and managing digital products.
• Deep understanding of the skincare and cosmetics market, consumer trends, and competitive landscape.
• Expertise in agile product development methodologies.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong communication, collaboration, and leadership abilities.
• Experience with e-commerce platforms and analytics tools.
• Ability to work independently and lead cross-functional teams in a remote environment.
• Passion for the beauty and wellness industry.
• Experience with A/B testing and user experience (UX) design principles.

Role Overview

The Online Sales Associate is responsible for driving online sales of Sokoxtra's products/services by engaging with customers over digital channels, handling inquiries, managing orders, and ensuring a high level of customer satisfaction. This person works closely with marketing, logistics, and customer service teams to deliver on sales targets and build strong long-term relationships with customers.

Key Responsibilities

• Respond to online customer inquiries via email, live chat, social media, etc., in a timely, friendly and professional manner.
• Educate customers on product features, pricing, promotions, and policies.
• Assist customers through the buying process—guiding them from product selection through checkout and payment.
• Upsell/cross-sell complementary products or services.
• Monitor online orders, follow up on delivery and order issues, and coordinate with fulfillment/logistics to ensure smooth delivery.
• Track sales leads, follow up on abandoned carts, and help recover sales.
• Maintain accurate records of sales, customer contacts, and feedback; prepare periodic reports on sales performance, customer issues, and market insights.
• Stay up to date with Sokoxtra's product catalog, promotions, competitor offerings, industry trends.
• Provide excellent post-sales support including returns, exchanges, refunds, and customer satisfaction checks.

Required Skills & Qualifications

• Proven experience in online sales, e-commerce, or customer service roles.
• Strong communication skills (written & verbal).
• Good organizational skills, ability to multitask (e.g. managing multiple customer conversations, orders, etc.).
• Comfort with digital tools: email, chat, CRM or ticketing systems, social media messaging.
• Target-driven mindset with ability to meet or exceed sales KPIs.
• Problem-solving ability: handle customer complaints / logistical issues with composure.
• Basic knowledge of payment methods, shipping/delivery logistics.
• High school diploma required; tertiary education in business, marketing or related field is a plus.

Preferred

• Experience with eCommerce platforms (Shopify, WooCommerce, etc.).
• Familiarity with digital marketing / promotions.
• Experience with upselling / cross-selling.
• Multilingual (if customers speak different languages) or knowing local dialects.

Working Conditions

• This position may be remote or partly remote (depending on company policy), with occasional office visits or coordination.
• Hours may include evenings or weekends to cover peak customer demand.
• May involve performance-based incentives / commissions.

How to Apply via

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• Define the product vision, strategy, and roadmap for the e-commerce platform, aligning with business goals.
• Conduct market research, competitor analysis, and customer feedback sessions to identify new product opportunities.
• Translate product strategy into detailed product requirements, user stories, and prototypes.
• Prioritize product features and backlog items based on business impact and customer value.
• Collaborate closely with engineering, design, marketing, and sales teams throughout the product lifecycle.
• Oversee the development and launch of new products and features, ensuring timely delivery and high quality.
• Monitor product performance, gather user feedback, and iterate on features to drive continuous improvement.
• Analyze key metrics (e.g., conversion rates, customer satisfaction, retention) to inform product decisions.
• Champion the voice of the customer throughout the product development process.
• Stay abreast of industry trends, emerging technologies, and best practices in e-commerce.

• Proven experience in e-commerce product management or a similar role, with a track record of launching successful digital products.
• Deep understanding of e-commerce platforms, online user experience, and digital marketing strategies.
• Experience with agile development methodologies (Scrum, Kanban).
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
• Excellent communication, leadership, and cross-functional collaboration skills.
• Ability to manage multiple projects simultaneously and thrive in a fast-paced, remote environment.
• Bachelor's degree in Computer Science, Engineering, Business, or a related field. An MBA or Master's in a relevant field is a plus.