Digital Marketing Specialist - Remote

80100 Nairobi, Nairobi KES95000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client, a dynamic and rapidly growing e-commerce business, is looking for a talented Digital Marketing Specialist to join their fully remote team. This role will be instrumental in developing and executing innovative online marketing strategies to enhance brand visibility, drive website traffic, and boost customer acquisition and retention. You will manage a variety of digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing. The ideal candidate will be data-driven, creative, and possess a strong understanding of the latest digital marketing trends and best practices.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing campaigns across various platforms.
  • Manage and optimize search engine optimization (SEO) strategies to improve organic search rankings.
  • Plan and execute paid advertising campaigns (SEM/PPC) on platforms like Google Ads and social media.
  • Develop and manage engaging social media content and community interactions.
  • Create and execute email marketing campaigns, including newsletters and promotional emails.
  • Analyze campaign performance data and provide regular reports with insights and recommendations.
  • Conduct market research to identify new opportunities and stay ahead of industry trends.
  • Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
  • Manage the digital marketing budget effectively to maximize ROI.
  • Stay updated with the latest digital marketing tools, technologies, and trends.

Qualifications:
  • A Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience (3+ years) as a Digital Marketing Specialist or in a similar role, with a strong portfolio of successful campaigns.
  • In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, and email marketing platforms.
  • Excellent analytical skills with the ability to interpret data and draw actionable insights.
  • Strong written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
  • Experience with A/B testing and conversion rate optimization (CRO) is a plus.

This is an exciting opportunity to shape the digital presence of a growing brand. If you are a passionate digital marketer eager to contribute your expertise in a flexible, remote setting, we encourage you to apply.
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Senior Digital Marketing Specialist - Remote

80100 Nairobi, Nairobi KES3200000 Annually WhatJobs remove_red_eye View All

Posted 19 days ago

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full-time
Our client is seeking a highly creative and strategic Senior Digital Marketing Specialist to join their dynamic team, operating entirely remotely. This role is crucial for developing, implementing, and managing innovative digital marketing campaigns that drive brand awareness, customer engagement, and conversions. The ideal candidate will possess a deep understanding of the latest digital marketing trends, tools, and best practices across various channels, including SEO, SEM, social media marketing, email marketing, and content marketing. You will be responsible for defining digital marketing strategies, setting campaign objectives, and managing budgets to achieve measurable results. This position requires a strong ability to analyze campaign performance, interpret data, and optimize strategies for maximum ROI. You will collaborate closely with cross-functional teams, including sales, product development, and creative services, to ensure cohesive brand messaging and integrated marketing efforts. The Senior Digital Marketing Specialist will also lead the development of compelling marketing content, including website copy, blog posts, social media updates, and email newsletters. Experience in A/B testing, conversion rate optimization (CRO), and marketing automation platforms is essential. This role requires excellent communication, project management, and analytical skills, along with the ability to work autonomously and as part of a remote team. You will stay abreast of industry developments and competitor activities, adapting strategies accordingly. This is an exceptional opportunity to make a significant impact on the company's growth and online presence, driving impactful campaigns from your home office.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies across multiple channels (SEO, SEM, Social Media, Email, Content).
  • Manage and optimize digital advertising campaigns to maximize ROI.
  • Create engaging and persuasive marketing content for various platforms.
  • Analyze campaign performance data, generate reports, and provide actionable insights for optimization.
  • Conduct A/B testing and implement conversion rate optimization (CRO) strategies.
  • Manage social media presence and engagement strategies.
  • Collaborate with internal teams to ensure brand consistency and integrated marketing efforts.
  • Stay up-to-date with the latest digital marketing trends and technologies.
  • Manage marketing automation platforms and email marketing campaigns.
  • Monitor competitor digital marketing activities.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
  • In-depth knowledge of SEO, SEM, Google Analytics, social media marketing, and email marketing best practices.
  • Experience with marketing automation tools (e.g., HubSpot, Mailchimp) and CRM systems.
  • Proficiency in content management systems (CMS) like WordPress.
  • Strong analytical skills and ability to interpret complex data.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to work independently and manage multiple projects in a remote environment.
  • Creative thinking and problem-solving abilities.
  • Experience with e-commerce marketing is a plus.
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Remote Digital Marketing Specialist

80100 Nairobi, Nairobi KES110000 Annually WhatJobs remove_red_eye View All

Posted 20 days ago

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full-time
Our client is seeking an innovative and analytical Remote Digital Marketing Specialist to drive their online presence and customer acquisition efforts. This is a fully remote role, offering the flexibility to work from anywhere. You will be responsible for developing, implementing, and managing effective digital marketing campaigns across various channels, including SEO, SEM, email marketing, social media advertising, and display advertising. Key responsibilities include keyword research, optimizing website content for search engines, managing PPC campaigns, analyzing website traffic and user behavior, and developing engaging email marketing strategies. You will also collaborate with the content team to ensure marketing messages are aligned with brand strategy and target audience needs. The ideal candidate will have a proven track record of successfully executing digital marketing campaigns that deliver measurable ROI. Strong analytical skills, proficiency in Google Analytics and other marketing analytics platforms, and a solid understanding of SEO/SEM best practices are essential. Experience with marketing automation tools and CRM systems is a plus. You should possess excellent written and verbal communication skills, with the ability to create compelling marketing copy. This role requires a proactive, data-driven individual who can work independently and manage multiple priorities in a remote setting. You will be instrumental in expanding our client's reach, engaging potential customers, and driving conversions. Staying up-to-date with the latest digital marketing trends and technologies will be crucial for continued success. This is an exciting opportunity for a talented digital marketer to contribute significantly to our client's growth in a remote environment.
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Remote Social Media Marketing Strategist & Content Creator

90100 Bahati, Nairobi KES280000 Annually WhatJobs

Posted 11 days ago

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Job Description

full-time
Our client is seeking a creative and results-driven Remote Social Media Marketing Strategist and Content Creator to elevate their online presence across various platforms. This is a fully remote position, allowing you to leverage your expertise in digital marketing and content creation from anywhere. You will be responsible for developing and executing innovative social media strategies that enhance brand awareness, engage target audiences, drive traffic, and ultimately boost e-commerce sales. Your role will encompass everything from strategic planning and campaign management to content ideation, production, and performance analysis.

Key responsibilities include:
  • Developing and implementing comprehensive social media strategies aligned with marketing goals and e-commerce objectives.
  • Managing and growing the company's presence on key social media platforms (e.g., Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest).
  • Creating compelling, high-quality, and on-brand content, including graphics, videos, copy, and stories, optimized for each platform.
  • Planning and executing social media advertising campaigns, including audience targeting, budget management, and performance optimization.
  • Monitoring social media trends, identifying new opportunities, and adapting strategies accordingly.
  • Engaging with the online community, responding to comments and messages, and fostering positive relationships with followers.
  • Analyzing social media performance metrics (e.g., engagement, reach, conversion rates) and providing regular reports with actionable insights.
  • Collaborating with the marketing and sales teams to ensure consistent brand messaging and integrated campaign efforts.
  • Staying up-to-date with the latest social media best practices, tools, and platform updates.
  • Testing and experimenting with new content formats, platforms, and engagement tactics.

The ideal candidate will have a proven track record in social media marketing and content creation, with a strong portfolio showcasing successful campaigns and engaging content. Excellent copywriting, graphic design, and video editing skills are essential. A deep understanding of social media analytics tools and e-commerce platforms is required. You should be highly creative, possess strong strategic thinking abilities, and be comfortable working independently in a remote setting. Exceptional communication and collaboration skills are key to working effectively with a distributed team. This role offers an exciting opportunity to make a significant impact on our client's digital footprint while working remotely, with a strategic focus on markets relevant to **Mlolongo, Machakos, KE**.
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Senior Remote Digital Marketing Specialist

80100 Nairobi, Nairobi KES75000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client is seeking a highly creative and results-oriented Senior Digital Marketing Specialist to drive our online presence and marketing initiatives. This is a fully remote position, allowing you to craft innovative marketing campaigns from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including social media, search engines, email marketing, and content marketing. Your core duties will involve planning and managing paid advertising campaigns (PPC), optimizing website content for SEO, analyzing campaign performance using analytics tools, and identifying opportunities for growth and engagement. You will collaborate closely with content creators, graphic designers, and sales teams to ensure a cohesive brand message and maximize marketing ROI. The ideal candidate will possess a deep understanding of digital marketing trends, proficiency in marketing automation tools, SEO best practices, and social media management. Exceptional analytical, communication, and project management skills are crucial for success in this role. We are looking for a strategic thinker with a passion for data-driven marketing and a proven ability to generate leads and increase brand awareness. You will play a key role in shaping our digital footprint and achieving our marketing objectives. This remote opportunity offers a dynamic career path for a talented digital marketer looking to make a significant impact on our brand's success, supporting our objectives from your remote workspace, connected to our teams near Mombasa, Mombasa, KE .
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Remote Digital Marketing Specialist - Arts & Entertainment

80100 Nairobi, Nairobi KES550000 Annually WhatJobs

Posted 11 days ago

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Job Description

full-time
Our client is seeking a creative and results-driven Remote Digital Marketing Specialist to enhance the online presence of artists and entertainment projects based in **Malindi, Kilifi, KE**. This fully remote role allows you to work from anywhere, connecting with clients and audiences across the globe. You will be responsible for developing and executing innovative digital marketing campaigns that promote artistic endeavors, drive engagement, and expand reach. Your expertise will span social media marketing, content creation, SEO/SEM, email marketing, and performance analytics. Key responsibilities include:
  • Developing and implementing comprehensive digital marketing strategies tailored to the arts and entertainment sector.
  • Managing and growing social media presence across platforms like Instagram, TikTok, Facebook, and Twitter, creating engaging content (visuals, videos, copy).
  • Executing paid advertising campaigns (Google Ads, social media ads) to reach target audiences effectively.
  • Optimizing website content for search engines (SEO) to improve organic visibility.
  • Developing and executing email marketing campaigns to nurture leads and engage subscribers.
  • Collaborating with artists, performers, and event organizers to create compelling marketing materials.
  • Analyzing campaign performance using tools like Google Analytics, social media insights, and other marketing dashboards.
  • Reporting on key performance indicators (KPIs), providing insights, and recommending strategy adjustments.
  • Staying up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the creative industries.
  • Managing online brand reputation and engaging with online communities.
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Digital Media, or a related field, with at least 3 years of experience in digital marketing, with a focus on the arts or entertainment industry. Proven experience managing successful social media campaigns and paid advertising is essential. Strong content creation skills (writing, basic graphic design, video editing) are highly desirable. Proficiency with SEO/SEM tools, email marketing platforms, and analytics software is required. Excellent communication, project management, and organizational skills are necessary. The ability to work independently, manage multiple projects, and meet deadlines in a remote environment is crucial. A passion for the arts and a keen eye for creative aesthetics will be a significant asset. Understanding of the digital landscape for independent artists and live events is a plus.
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Remote Digital Marketing Specialist - Content Creation

80100 Nairobi, Nairobi KES290000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client is seeking a creative and results-driven Digital Marketing Specialist with a strong focus on content creation to join their dynamic, fully remote marketing team. This role is integral to developing and executing engaging digital marketing campaigns that enhance brand visibility and drive customer acquisition. You will be responsible for conceptualizing, writing, and editing compelling content across various digital platforms, including social media, websites, blogs, email newsletters, and ad campaigns. A deep understanding of SEO best practices, content optimization, and audience engagement strategies is essential. Your duties will include managing content calendars, analyzing campaign performance data, and iterating on strategies to maximize ROI. As a fully remote position, exceptional written and verbal communication skills, strong organizational abilities, and the capacity for self-directed work are paramount. You will collaborate closely with the marketing manager and other team members through virtual channels, ensuring brand consistency and message clarity. Proficiency with digital marketing tools, content management systems (CMS), and social media management platforms is required. We are looking for an innovative individual who can translate marketing objectives into creative and effective digital content. This is an exciting opportunity to contribute to impactful marketing initiatives within a thriving organization, with the flexibility to work from any location.
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Remote Digital Marketing Specialist - SEO & SEM

80100 Nairobi, Nairobi KES250000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Specialist with expertise in SEO and SEM to join their innovative marketing team on a fully remote basis. This role is crucial for enhancing online visibility, driving website traffic, and optimizing digital campaigns. The ideal candidate will have a strong understanding of search engine algorithms, keyword research, and digital advertising platforms. You will be responsible for developing and implementing comprehensive SEO strategies to improve organic search rankings and drive qualified traffic. This includes on-page optimization, technical SEO, link building, and content strategy. Furthermore, you will manage and optimize SEM campaigns across platforms like Google Ads and Bing Ads, ensuring maximum ROI and efficient budget allocation. You will conduct keyword research, develop ad copy, and analyze campaign performance to identify areas for improvement. The ability to track and analyze website analytics, generate reports, and provide actionable insights is essential. This position requires excellent analytical, communication, and project management skills, with a proven ability to work independently and collaborate effectively in a virtual environment. You will stay up-to-date with the latest digital marketing trends and best practices. Experience with various digital marketing tools (e.g., Google Analytics, SEMrush, Ahrefs) is a must. This is a fully remote opportunity, offering the flexibility to work from anywhere while contributing to impactful digital marketing initiatives. We are looking for a results-oriented individual with a passion for all things digital and a commitment to driving measurable outcomes. Join our growing team and help us achieve our online marketing goals.
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Remote Digital Marketing and Communications Specialist

80100 Nairobi, Nairobi KES150000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client, a respected non-profit organization dedicated to community development, is seeking a creative and driven Digital Marketing and Communications Specialist for a fully remote position. This role is essential for enhancing our client's online presence, engaging with stakeholders, and effectively communicating their mission and impact to a wider audience. You will be responsible for developing and executing comprehensive digital marketing strategies across various platforms, including social media, email, and the organization's website. Key responsibilities include creating compelling content, managing social media channels, analyzing campaign performance, and optimizing online engagement. We are looking for a candidate with a proven track record in digital marketing, content creation, and social media management. Excellent writing, editing, and communication skills are a must. Experience with SEO/SEM, email marketing platforms, and content management systems (CMS) is highly desirable. The ideal candidate will be passionate about the non-profit sector, possess a strong understanding of digital communication trends, and have the ability to work independently and manage multiple projects in a remote setting. You will collaborate with program teams to gather insights and craft narratives that highlight the organization's work and achievements. This is a fantastic opportunity to leverage your digital marketing expertise to make a tangible difference in the community. The role requires a proactive approach, creativity, and a commitment to driving meaningful engagement. You will have the autonomy to shape our client's online voice and outreach efforts. Success in this role will contribute directly to the organization's ability to garner support and achieve its objectives. The remote nature of this position offers significant flexibility while demanding excellent organizational skills and self-discipline. You will be part of a passionate team working towards a common, impactful goal. The ability to adapt quickly to new digital tools and platforms is crucial. We value individuals who are eager to contribute innovative ideas and take ownership of their projects. This role is ideal for someone looking to apply their professional skills in a mission-driven environment.
Responsibilities:
  • Develop and implement digital marketing strategies to increase brand awareness and engagement.
  • Create, curate, and manage published content across social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
  • Write and edit engaging copy for website articles, blog posts, newsletters, and marketing materials.
  • Manage email marketing campaigns, including list segmentation and performance tracking.
  • Monitor and analyze website traffic and social media engagement using analytics tools.
  • Optimize content for search engines (SEO) to improve visibility.
  • Collaborate with internal teams to gather content and ensure brand consistency.
  • Manage the organization's online reputation and respond to comments and inquiries.
  • Track and report on key performance indicators (KPIs) for all digital marketing efforts.
  • Stay up-to-date with the latest digital marketing trends and technologies.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 3-5 years of experience in digital marketing and communications, preferably in the non-profit sector.
  • Proven experience in content creation, social media management, and email marketing.
  • Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
  • Strong understanding of SEO/SEM principles.
  • Excellent writing, editing, and proofreading skills.
  • Experience with content management systems (CMS) like WordPress.
  • Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
  • Strong interpersonal and collaboration skills.
  • A passion for social impact and community development.
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Remote Digital Marketing and PR Specialist

80100 Nairobi, Nairobi KES100000 Annually WhatJobs

Posted 20 days ago

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full-time
Our client is seeking a creative and strategic Digital Marketing and PR Specialist to enhance their brand visibility and reputation. This is a fully remote position, offering the flexibility to work from anywhere while driving impactful marketing and public relations campaigns. The ideal candidate will have a strong understanding of both digital marketing tactics and traditional PR strategies, with a proven ability to craft compelling narratives and execute integrated campaigns. You will be responsible for developing and implementing digital marketing plans, including social media management, content marketing, SEO, and email marketing. Simultaneously, you will manage public relations efforts, including media outreach, press release writing, and building relationships with journalists and influencers. Your duties will encompass creating engaging content across various platforms, monitoring online conversations, and responding to media inquiries. The successful candidate must possess excellent writing, communication, and analytical skills, with a keen eye for detail and a passion for storytelling. This role demands a high degree of self-motivation, organizational ability, and proficiency in digital marketing tools and PR platforms. You will be tasked with measuring campaign performance, analyzing results, and providing actionable insights to optimize future strategies. Experience in crisis communication and reputation management is a valuable asset. We are looking for an innovative individual who can proactively identify opportunities to elevate our client's brand presence and manage their public image effectively. This is a dynamic role that offers the chance to make a significant impact on our client's brand perception and market position. This is a completely remote position, supporting media and public relations initiatives for a business operating in the Mombasa, Mombasa, KE region, but requires you to be fully remote.

Responsibilities:
  • Develop and execute integrated digital marketing and PR strategies.
  • Create and distribute compelling content, including press releases, blog posts, and social media updates.
  • Manage social media channels, engage with online communities, and monitor brand mentions.
  • Conduct media outreach and build relationships with journalists and influencers.
  • Implement SEO best practices to improve online visibility.
  • Develop and manage email marketing campaigns.
  • Monitor and analyze campaign performance, providing regular reports.
  • Manage online reputation and respond to inquiries and media requests.
  • Assist in crisis communication planning and execution.
  • Stay abreast of industry trends and emerging media landscape.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
  • Proven experience in digital marketing and public relations.
  • Strong portfolio showcasing successful campaigns and media placements.
  • Excellent writing, editing, and proofreading skills.
  • Proficiency in social media management tools, SEO best practices, and email marketing platforms.
  • Experience with media databases and PR outreach tools.
  • Strong analytical skills and ability to interpret campaign data.
  • Excellent interpersonal skills and ability to build relationships.
  • Self-motivated with strong organizational and time management abilities.
  • Ability to work independently and manage multiple projects in a remote setting.
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