2,048 Senior Digital Content Strategist Campaign Manager jobs in Kenya
Senior Digital Content Strategist & Campaign Manager
Posted 20 days ago
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This is a fully remote role, offering the flexibility to work from anywhere while shaping the digital presence of diverse clients across various industries. You will be responsible for developing and implementing comprehensive digital content strategies, including SEO, social media, email marketing, website content, and paid digital advertising. The successful candidate will have a deep understanding of audience segmentation, content optimization, analytics interpretation, and campaign performance tracking. You will lead campaign planning, execution, and reporting, ensuring alignment with client objectives and budget. Exceptional writing, editing, and strategic thinking skills, coupled with a proven ability to manage multiple projects and collaborate effectively in a virtual environment, are paramount.
Key responsibilities include:
- Develop and execute comprehensive digital content strategies that align with client goals and target audience needs.
- Create and manage engaging multi-channel content plans, including blog posts, social media updates, website copy, email newsletters, and video scripts.
- Oversee the creation of compelling digital advertising copy and assets for various platforms (e.g., Google Ads, social media ads).
- Implement SEO best practices to optimize content for search engines and drive organic traffic.
- Manage social media platforms, developing content calendars, community engagement strategies, and social listening programs.
- Plan, launch, and manage digital marketing campaigns across multiple channels, monitoring performance and making data-driven optimizations.
- Analyze campaign performance data, website analytics, and social media metrics to generate insights and provide actionable recommendations for improvement.
- Collaborate closely with graphic designers, videographers, and other creative team members to ensure high-quality content production.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Provide strategic guidance and reporting to clients on digital content performance and campaign effectiveness.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
- Minimum of 5 years of experience in digital content strategy, content marketing, and digital campaign management.
- Proven success in developing and executing successful digital marketing campaigns across various channels.
- Strong understanding of SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
- Proficiency in using analytics tools (e.g., Google Analytics, social media analytics) to measure campaign performance and derive insights.
- Exceptional writing, editing, and storytelling skills with a keen eye for detail.
- Experience with content management platforms and marketing automation tools.
- Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Excellent communication and collaboration skills, essential for a fully remote role.
Lead Digital Marketing Strategist (Content & Social Media)
Posted 10 days ago
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Location: This role is fully remote and associated with **Naivasha, Nakuru, KE**. We encourage applications from individuals who are eager to make a significant impact on our client's digital presence.
Responsibilities:
- Develop and implement integrated digital marketing strategies focusing on content and social media.
- Create and manage a content calendar aligned with marketing objectives.
- Oversee the creation of engaging blog posts, articles, videos, infographics, and other digital assets.
- Manage and grow the company's social media presence across key platforms (e.g., LinkedIn, Twitter, Facebook, Instagram).
- Develop and execute social media advertising campaigns.
- Monitor, analyze, and report on website traffic, campaign performance, and social media engagement using tools like Google Analytics and social media insights.
- Optimize content and campaigns for SEO and conversion.
- Identify new trends and opportunities for digital marketing growth.
- Manage and mentor junior marketing team members.
- Collaborate with internal teams to ensure brand consistency and successful campaign execution.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on content creation and social media management.
- Demonstrated success in developing and executing digital marketing campaigns that drive measurable results.
- Proficiency in SEO, SEM, content marketing, and social media analytics tools.
- Excellent writing, editing, and communication skills.
- Experience with social media management platforms (e.g., Hootsuite, Buffer).
- Experience with marketing automation tools is a plus.
- Strong understanding of current digital marketing trends and best practices.
- Proven ability to lead and motivate a team.
Senior Digital Marketing Strategist - Content & SEO
Posted 20 days ago
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Job Description
Key Responsibilities:
- Develop and implement a robust content marketing strategy aligned with business objectives.
- Conduct in-depth keyword research and SEO analysis to identify opportunities for organic growth.
- Oversee the creation of high-quality, engaging, and SEO-optimized content across various platforms (blog posts, articles, social media, website copy).
- Manage and optimize website content for search engine ranking and user experience.
- Monitor and analyze website traffic, engagement, and conversion rates using tools like Google Analytics.
- Develop and execute link-building strategies to improve domain authority.
- Collaborate with design and development teams to ensure website technical SEO best practices are implemented.
- Stay updated on the latest SEO algorithm changes and digital marketing best practices.
- Manage and nurture online communities and social media channels.
- Report on campaign performance and provide actionable insights to stakeholders.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree is a plus.
- 5+ years of experience in digital marketing, with a strong focus on content strategy and SEO.
- Proven success in developing and executing SEO strategies that drive significant organic traffic and conversions.
- Expertise in keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).
- Strong understanding of website analytics tools (e.g., Google Analytics, Google Search Console).
- Excellent written and verbal communication skills, with a keen eye for detail.
- Experience with CMS platforms (e.g., WordPress) and basic HTML/CSS knowledge.
- Ability to manage multiple projects simultaneously in a remote setting.
- Demonstrated ability to analyze data and translate insights into effective marketing actions.
Remote Digital Marketing Strategist - Content & SEO
Posted 18 days ago
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Senior Digital Marketing Strategist - Content & Social Media
Posted 19 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies focused on content creation, social media engagement, and search engine optimization (SEO).
- Create compelling, high-quality content (blog posts, articles, infographics, videos, social media updates) tailored to different platforms and target audiences.
- Manage and grow social media presence across key platforms (e.g., Facebook, Instagram, Twitter, LinkedIn), including content scheduling, community management, and paid social campaigns.
- Analyze digital marketing performance using tools such as Google Analytics, social media insights, and SEO platforms, providing regular reports and actionable recommendations.
- Identify key performance indicators (KPIs) and track progress towards marketing goals.
- Collaborate with internal teams (e.g., design, product, sales) to ensure brand consistency and alignment of marketing efforts.
- Stay up-to-date with the latest digital marketing trends, algorithm changes, and best practices.
- Develop and manage digital advertising campaigns to increase reach and engagement.
- Contribute to the overall PR and communications strategy.
- Optimize website content for search engines to improve organic visibility.
- Manage marketing budgets and ensure efficient allocation of resources.
Senior Digital Marketing Strategist, SEO & Content
Posted 20 days ago
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Remote Digital Marketing Specialist - SEO & Content Strategist
Posted 20 days ago
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Responsibilities:
- Develop and execute data-driven SEO strategies to improve organic search rankings and website traffic.
- Conduct keyword research, competitor analysis, and backlink audits.
- Create, edit, and publish engaging and optimized content across various digital platforms (blog posts, articles, social media updates, website copy).
- Manage and execute social media marketing campaigns to build brand awareness and engagement.
- Plan and implement paid advertising campaigns (PPC, social media ads) within budget.
- Monitor, analyze, and report on website performance, SEO metrics, and campaign results using tools like Google Analytics.
- Identify trends and insights to optimize marketing campaigns and improve user experience.
- Collaborate with design and development teams to implement website changes for SEO.
- Stay current with the latest digital marketing trends, SEO best practices, and algorithm updates.
- Develop and manage email marketing campaigns.
- Ensure brand consistency across all digital channels.
- Provide recommendations for website optimization and content creation.
This is a fully remote opportunity, offering the flexibility to work from your chosen location. Our client is dedicated to fostering a productive and collaborative remote work culture, providing the tools and support needed for success. While the role is remote, it originates from our client's key operational hub in **Mlolongo, Machakos, Kenya**, offering a chance to impact global marketing efforts. We are looking for passionate marketers who can drive measurable results in the digital space.
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Digital Marketing and Content Strategist
Posted 4 days ago
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Digital Marketing Content Strategist
Posted 19 days ago
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Remote Digital Marketing Strategist & Content Creator
Posted 13 days ago
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Responsibilities:
- Develop and implement comprehensive digital marketing strategies across multiple channels including SEO, SEM, social media, email marketing, and content marketing, tailored for clients targeting markets near **Ruiru, Kiambu**.
- Create high-quality, engaging, and platform-specific content, including website copy, blog posts, social media updates, video scripts, and infographics.
- Manage and grow social media presence for clients, fostering community engagement and brand loyalty.
- Conduct in-depth keyword research and implement SEO best practices to improve organic search rankings.
- Design and execute paid advertising campaigns (PPC) on platforms like Google Ads and social media, optimizing for ROI.
- Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate effectively with remote design, web development, and client management teams.
- Manage content calendars and ensure timely delivery of all marketing assets.
- Develop and execute email marketing campaigns, including list segmentation and A/B testing.
- Monitor competitor activities and market trends to identify new opportunities.
- Understand target audience demographics and psychographics to craft resonant messaging.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 4 years of experience in digital marketing, with a proven track record of successful campaigns.
- Strong expertise in SEO, SEM, social media marketing, content creation, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, HubSpot, Mailchimp, SEMrush, and various social media management platforms.
- Excellent written and verbal communication skills, with a knack for storytelling and persuasive copywriting.
- Creative thinking and problem-solving abilities, with a strong aesthetic sense.
- Ability to manage multiple projects simultaneously and meet tight deadlines in a remote environment.
- Experience with video editing and graphic design tools (e.g., Adobe Creative Suite, Canva) is a significant plus.
- Demonstrated ability to analyze data and translate insights into strategic actions.
- A proactive and self-motivated individual with a passion for digital innovation.
- Understanding of the Kenyan market and consumer behavior is advantageous.