2,830 Senior Brand Manager Digital Marketing jobs in Kenya
Senior Brand Manager - Digital Marketing
Posted 5 days ago
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Job Description
Our client is seeking a seasoned Senior Brand Manager with extensive expertise in digital marketing to lead and elevate their brands within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, requiring a strategic visionary who can drive brand growth, enhance market penetration, and build strong consumer connections through innovative digital campaigns. You will be responsible for developing and executing integrated marketing strategies that resonate with target audiences across all digital touchpoints.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies and marketing plans, with a strong emphasis on digital channels, to achieve business objectives for assigned FMCG brands.
- Oversee the creation and execution of digital marketing campaigns across various platforms, including social media, search engines, email, and display advertising.
- Manage the brand's online presence, ensuring consistent brand messaging, tone of voice, and visual identity across all digital properties.
- Conduct market research and consumer insights analysis to identify new opportunities and trends within the FMCG landscape and digital marketing.
- Monitor and analyze campaign performance, website traffic, and sales data, providing regular reports and actionable insights to optimize marketing efforts.
- Collaborate with internal teams (sales, product development, creative) and external agencies to ensure alignment and successful execution of marketing initiatives.
- Manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Develop and maintain strong relationships with key digital influencers, partners, and media outlets.
- Lead the identification and development of new digital marketing channels and tactics to drive brand awareness and engagement.
- Ensure brand compliance with all marketing regulations and internal policies.
- Contribute to product innovation and packaging design by providing market and consumer-centric feedback.
- Stay abreast of the latest developments in digital marketing, social media, content marketing, and e-commerce, particularly within the FMCG industry.
- Mentor and guide junior marketing team members in a remote setting.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree or MBA is highly desirable.
- Minimum of 7 years of experience in brand management and digital marketing, preferably within the FMCG industry.
- Proven track record of developing and executing successful digital marketing strategies that have driven significant brand growth and engagement.
- Deep understanding of all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
- Experience with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager) and marketing automation tools.
- Strong analytical skills, with the ability to interpret data, derive insights, and make informed marketing decisions.
- Excellent project management, organizational, and time management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Exceptional written and verbal communication skills, with strong presentation abilities.
- Creative thinking and a passion for innovation in brand building and marketing.
- Ability to work independently and collaboratively within a remote team structure.
- Experience managing external agencies and vendors.
- Familiarity with market research tools and consumer behavior analysis.
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Marketing Executive — Website Sales
Posted today
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Job Description
Company Description
Wambugu International is a caring, trusted, and innovative real estate agency in Nairobi, Kenya, specializing in helping clients buy, rent, invest in homes and plots. We have recently launched
Marketing services
to help startups, real estate agents, estate companies, landlords and investors build powerful online identities through development of modern, high-performance websites that drive visibility, credibility, and sales.
Role Description
We're looking for a
Marketing Executive
passionate about selling
website design and development services
. The ideal candidate is results-driven, tech-savvy, and confident in presenting web solutions that meet clients' business goals.
Key Responsibilities
- Generate leads and close deals for website design and redesign projects.
- Pitch customized web packages to clients based on their brand and business size.
- Conduct online and in-person product demos and presentations.
- Collaborate with the design and development teams to ensure timely project delivery
- Track and report performance using CRM tools.
- Stay up-to-date with web trends, CMS tools, and competitors' offerings.
Qualifications
- 2+ years' experience in sales or marketing.
- Strong understanding of websites, domains, hosting, CMS (WordPress), and SEO basics.
- Excellent communication and presentation skills.
- Proven ability to meet or exceed monthly sales targets.
- Self-driven, ambitious, and good at relationship building.
What We Offer
- Competitive salary + commissions per website sale
- Clear growth path into senior management
- Continuous training in digital marketing and web technologies
- Flexible working options (office or remote)
How to Apply
Send your CV and a short cover letter to
This advertiser has chosen not to accept applicants from your region.
1
E-commerce Social Media Campaign Manager
Posted 23 days ago
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Job Description
Our client is seeking a creative and results-driven E-commerce Social Media Campaign Manager to spearhead their online marketing efforts. This is an exciting fully remote opportunity to shape brand narratives and drive significant sales growth through innovative social media strategies. You will be responsible for planning, executing, and optimizing social media campaigns that connect with our target audience, enhance brand awareness, and directly contribute to e-commerce revenue. This role requires a deep understanding of social media platforms, e-commerce best practices, content creation, and performance analytics. You will manage the entire campaign lifecycle, from ideation and content development to ad management and performance reporting. The ideal candidate is a strategic thinker with a proven track record of delivering successful campaigns and fostering strong online communities. Collaboration with cross-functional teams, including marketing, product, and sales, will be essential to ensure cohesive and impactful initiatives.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement strategic social media campaign plans aligned with e-commerce objectives and sales targets.
- Manage day-to-day activities across social media platforms, including content scheduling, posting, and community engagement.
- Create compelling and platform-specific content, including graphics, videos, and written copy, to drive engagement and conversions.
- Design, manage, and optimize paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, TikTok Ads) to maximize ROI.
- Monitor social media trends, competitor activities, and industry news to identify opportunities for campaign innovation.
- Analyze campaign performance metrics, track KPIs, and provide regular reports with actionable insights and recommendations for improvement.
- Collaborate with designers, copywriters, and other team members to produce high-quality campaign assets.
- Engage with followers, respond to inquiries, and foster a positive and interactive online community.
- Identify and engage with relevant influencers and brand advocates to amplify campaign reach.
- Stay up-to-date with the latest social media features, tools, and advertising best practices.
- Ensure brand voice and messaging consistency across all social media channels.
- Work closely with the e-commerce team to ensure seamless integration of social media efforts with overall sales funnels.
Qualifications:
- Proven experience as a Social Media Manager, Campaign Manager, or similar role, with a strong focus on e-commerce.
- Demonstrated success in planning and executing social media campaigns that have driven significant sales growth.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Experience with paid social media advertising platforms and budget management.
- Excellent content creation skills, including copywriting and basic graphic design/video editing abilities.
- Strong understanding of SEO principles and how they relate to social media content.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication, organizational, and time management skills.
- Ability to thrive in a fast-paced, remote work environment.
- Familiarity with e-commerce platforms and customer journey optimization is a plus.
This advertiser has chosen not to accept applicants from your region.
2
Senior E-commerce & Social Media Campaign Manager
Posted 14 days ago
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Job Description
Our client, a thriving online retailer, is seeking a creative and results-driven Senior E-commerce & Social Media Campaign Manager to join their fully remote team. This role is pivotal in developing and executing integrated digital strategies that drive brand awareness, customer engagement, and online sales. You will be responsible for crafting compelling campaigns that span both e-commerce platforms and various social media channels, ensuring a cohesive and impactful brand presence. The ideal candidate will have a proven track record in managing successful e-commerce operations and social media marketing, with a deep understanding of digital analytics and conversion optimization.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive e-commerce and social media campaign strategies aligned with business objectives.
- Manage the end-to-end execution of digital campaigns, from conceptualization and creative development to implementation and reporting.
- Oversee social media content calendars, ensuring a consistent and engaging brand voice across platforms (e.g., Instagram, Facebook, Twitter, TikTok).
- Optimize e-commerce product listings and promotional activities to maximize conversion rates and sales.
- Plan and manage paid social media advertising budgets, targeting specific demographics and interests to achieve campaign goals.
- Collaborate with marketing, design, and sales teams to ensure campaign synergy and consistent messaging.
- Analyze campaign performance data using tools like Google Analytics, social media insights, and e-commerce platform reports.
- Provide regular reports on campaign performance, key metrics, and actionable insights to senior management.
- Stay abreast of the latest trends in e-commerce, social media marketing, and digital advertising.
- Identify and leverage emerging social media platforms and features to expand reach and engagement.
- Manage relationships with influencers and brand partners where applicable.
- Continuously test and optimize campaign elements (ad creative, targeting, landing pages) for improved results.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 5 years of experience in e-commerce management and social media marketing, with a focus on campaign development and execution.
- Proven experience managing successful paid social media campaigns and understanding of their impact on e-commerce sales.
- Strong understanding of SEO, SEM, content marketing, and email marketing principles.
- Proficiency in social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.
- Excellent analytical skills with the ability to interpret data and translate it into strategic actions.
- Exceptional written and verbal communication skills, with a talent for creative copywriting.
- Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is highly desirable.
- Ability to thrive in a fully remote work environment, demonstrating self-discipline and proactivity.
This advertiser has chosen not to accept applicants from your region.
3
E-commerce & Social Media Marketing Strategist
Posted 23 days ago
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Job Description
Our client is looking for a creative and data-driven E-commerce & Social Media Marketing Strategist to join their fully remote marketing team. This role is essential for driving online sales, building brand awareness, and engaging with customers across various digital platforms. You will be responsible for developing and executing comprehensive marketing campaigns, managing social media channels, and optimizing the e-commerce customer journey. The ideal candidate will have a proven track record in digital marketing, e-commerce operations, and social media management, with a keen understanding of current marketing trends and consumer behavior. Your responsibilities will include creating compelling content, analyzing campaign performance, managing advertising budgets, and identifying new opportunities for growth. You will also collaborate with design and content teams to ensure brand consistency and enhance customer engagement. This is an exciting opportunity for a talented marketer to make a significant impact on our client's online presence and sales performance. The ability to work autonomously, manage multiple projects, and communicate effectively with a remote team is paramount. You will leverage your expertise to craft innovative strategies that connect with our target audience and drive measurable results. This position requires a passion for digital innovation, strong analytical skills, and a commitment to achieving marketing objectives. This role is based in effect around Thika, Kiambu, KE , but requires you to be fully remote.
This advertiser has chosen not to accept applicants from your region.
4
E-commerce Social Media Marketing Manager
Posted 20 days ago
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Job Description
Our client is seeking a creative and data-driven E-commerce Social Media Marketing Manager to spearhead their online presence. This is a fully remote position, offering the flexibility to work from anywhere while driving impactful digital campaigns. You will be responsible for developing and executing comprehensive social media strategies across various platforms to enhance brand awareness, drive website traffic, and increase online sales. Key responsibilities include creating engaging content, managing social media advertising budgets, analyzing campaign performance, and identifying new growth opportunities. You will also monitor social media trends, community engagement, and competitor activities to ensure our client remains at the forefront of the digital landscape. This role requires a deep understanding of e-commerce best practices, social media algorithms, and audience segmentation. You will collaborate closely with the marketing, sales, and product development teams to ensure cohesive brand messaging and promotional efforts. The ideal candidate is a strategic thinker with a proven ability to translate business objectives into measurable social media outcomes. A strong portfolio showcasing successful social media campaigns, particularly in the e-commerce sector, is essential. You must be proficient in using social media management tools, analytics platforms, and content creation software. Exceptional communication and interpersonal skills are crucial for effective collaboration with remote teams and stakeholders. We are looking for an individual who is passionate about e-commerce and social media, possesses a keen eye for detail, and thrives in a fast-paced, results-oriented remote environment. This role offers a unique opportunity to shape the digital identity of a growing brand and directly contribute to its e-commerce success. We value initiative, creativity, and a proactive approach to problem-solving.
Responsibilities:
Responsibilities:
- Develop and implement a strategic social media plan to align with business goals.
- Create, curate, and manage published content (images, video, written) across all social media channels.
- Monitor, analyze, and report on social media performance using analytics tools.
- Manage and optimize paid social media advertising campaigns.
- Engage with the online community, respond to comments and DMs, and foster positive relationships.
- Stay up-to-date with the latest social media best practices, technologies, and trends.
- Collaborate with internal teams to ensure brand consistency and integrated marketing efforts.
- Proven work experience as a Social Media Manager or similar role, with a focus on e-commerce.
- Excellent copywriting, editing, and visual content creation skills.
- Demonstrable experience with social media analytics and advertising platforms.
- Strong understanding of SEO, keyword research, and website traffic metrics.
- Ability to work independently and manage time effectively in a remote setting.
- Bachelor's degree in Marketing, Communications, or a related field.
This advertiser has chosen not to accept applicants from your region.
5
E-commerce & Social Media Marketing Lead
Posted 23 days ago
Job Viewed
Job Description
Our client is looking for an innovative and results-oriented E-commerce & Social Media Marketing Lead to drive online sales and brand engagement. This is a fully remote position where you will be responsible for developing and executing comprehensive strategies to optimize our e-commerce performance and leverage social media platforms for maximum reach and impact. The ideal candidate is a data-driven marketer with a proven ability to identify growth opportunities, create compelling content, and manage online communities. You will be tasked with increasing website traffic, improving conversion rates, and building a loyal customer base through integrated marketing efforts. Responsibilities include managing social media accounts, creating engaging content (graphics, videos, copy), running targeted ad campaigns, analyzing performance metrics, and implementing SEO/SEM strategies. You will also be responsible for monitoring industry trends and competitor activities to stay ahead of the curve. The ability to work autonomously, manage multiple projects concurrently, and collaborate effectively with a remote team is essential. A strong understanding of e-commerce platforms, social media analytics tools, and digital marketing best practices is required. This is an exciting opportunity to shape our online presence and contribute significantly to our business growth. You will be instrumental in connecting with our audience and driving profitable sales through effective digital strategies. This role requires a creative and analytical mind with a passion for all things digital. While the role is remote, you will be strategizing for customers in the Nyeri, Nyeri, KE region, requiring an insight into local online consumer behavior and digital trends.
This advertiser has chosen not to accept applicants from your region.
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6
E-commerce and Social Media Marketing Manager
Posted 15 days ago
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Job Description
Our client is looking for an innovative and results-driven E-commerce and Social Media Marketing Manager to lead their online presence, working entirely remotely. This role is perfect for a creative individual who thrives in a digital environment and has a proven track record of driving sales and brand engagement through online channels. You will be responsible for developing and executing comprehensive e-commerce strategies, managing social media platforms, and optimizing online advertising campaigns to achieve ambitious growth targets. Key responsibilities include overseeing the end-to-end customer journey on e-commerce platforms, from website user experience to order fulfillment and post-purchase engagement. You will craft compelling content strategies for various social media channels, monitor social media trends, and engage with online communities to build brand loyalty. Furthermore, you will manage paid social media advertising budgets, conduct A/B testing to improve campaign performance, and analyze key metrics to provide actionable insights. Collaboration with internal teams, including design, content creation, and customer support, will be crucial to ensure a cohesive brand message and seamless customer experience. The ideal candidate will have extensive experience with e-commerce platforms (e.g., Shopify, WooCommerce), social media management tools (e.g., Hootsuite, Buffer), and analytics platforms (e.g., Google Analytics, Facebook Ads Manager). This fully remote position demands excellent analytical skills, a strong understanding of SEO/SEM principles, and the ability to work autonomously while meeting tight deadlines. You will be expected to stay abreast of the latest digital marketing trends and technologies to keep our client at the forefront of online innovation. This is a fantastic opportunity to take ownership of a brand's digital footprint and drive significant business growth from **Mombasa, Mombasa, KE**, and any other remote location.
This advertiser has chosen not to accept applicants from your region.
7
E-commerce and Social Media Marketing Strategist
Posted 13 days ago
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Job Description
Our client, a rapidly expanding e-commerce enterprise, is looking for an innovative and data-driven E-commerce and Social Media Marketing Strategist to spearhead their online presence and customer engagement initiatives. This is a fully remote position, requiring you to develop and execute comprehensive digital marketing strategies that drive online sales and brand awareness. You will be responsible for managing all aspects of the company's e-commerce platforms, including website optimization, product merchandising, and conversion rate optimization (CRO). Furthermore, you will craft and implement compelling social media campaigns across various platforms, leveraging analytics to track performance, identify trends, and adapt strategies for maximum impact. Your role will involve content creation, community management, influencer outreach, and paid advertising (PPC/social ads). We are seeking a candidate with a deep understanding of the digital marketing landscape, particularly in e-commerce and social media. You should possess excellent analytical skills to interpret data, a creative mindset for generating engaging content, and strong project management abilities. Experience with e-commerce platforms (e.g., Shopify, WooCommerce), social media management tools, SEO/SEM, and email marketing is essential. The ideal candidate will be a self-starter, a creative problem-solver, and a collaborative team player who thrives in a remote, fast-paced environment. Your ability to stay abreast of the latest digital marketing trends and technologies will be critical to the success of our client's online ventures. This role offers a unique opportunity to significantly impact online sales and brand perception through expert digital strategy and execution. You will be the driving force behind our client's digital footprint, shaping how customers interact with their brand online.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute integrated e-commerce and social media marketing strategies.
- Manage and optimize the company's e-commerce website for user experience and conversion.
- Create engaging content for social media platforms and manage online communities.
- Plan and execute paid advertising campaigns on social media and search engines.
- Analyze website traffic and social media performance metrics to identify insights and opportunities.
- Collaborate with the design and development teams to enhance the online customer journey.
- Manage email marketing campaigns and lead nurturing efforts.
- Stay up-to-date with industry trends, best practices, and emerging technologies.
- Monitor competitor activities and market trends.
- Report on campaign performance and ROI to management.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5 years of proven experience in e-commerce marketing and social media management.
- Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Expertise in social media marketing tools and analytics (e.g., Hootsuite, Sprout Social, Facebook Ads Manager).
- Strong understanding of SEO, SEM, and content marketing principles.
- Excellent copywriting, editing, and communication skills.
- Experience with graphic design tools and video editing is a plus.
- Ability to analyze data and translate insights into actionable strategies.
- Demonstrated ability to manage multiple projects and meet deadlines.
- A passion for digital marketing and a creative, results-oriented approach.
This advertiser has chosen not to accept applicants from your region.
8
E-commerce and Social Media Marketing Lead
Posted 23 days ago
Job Viewed
Job Description
We are looking for a creative and results-driven E-commerce and Social Media Marketing Lead to spearhead our digital presence. This is a fully remote position where you will be responsible for developing and executing innovative strategies to drive online sales, enhance brand visibility, and engage our target audience across various social media platforms. Your role will involve managing all aspects of our e-commerce store, from product merchandising and optimization to conversion rate analysis. You will also craft compelling social media campaigns, manage content calendars, monitor social trends, and analyze campaign performance to maximize ROI. The ideal candidate possesses a deep understanding of digital marketing principles, SEO/SEM, content marketing, and social media advertising. You will be adept at using analytics tools to track key performance indicators and translate data into actionable insights. Excellent communication and collaboration skills are essential, as you will work closely with cross-functional teams in a remote setting. Responsibilities include developing and implementing comprehensive e-commerce strategies, managing paid social media campaigns, fostering community engagement, and staying abreast of the latest digital marketing technologies and trends. You will also be responsible for analyzing customer behavior, identifying market opportunities, and optimizing the user journey to drive conversions. This is a fantastic opportunity for a seasoned digital marketer to take ownership of our online brand and contribute to significant business growth in a flexible, remote work environment. Your expertise in e-commerce and social media will be crucial in expanding our reach and building a loyal customer base. The role is conceptually linked to **Machakos, Machakos, KE**, but is performed entirely remotely, offering significant work-life flexibility.
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