2 Senior Brand Manager Digital Marketing jobs in whatjobs
Senior Brand Manager - Digital Marketing
Posted 4 days ago
Job Viewed
Job Description
Our client is seeking a seasoned Senior Brand Manager with extensive expertise in digital marketing to lead and elevate their brands within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, requiring a strategic visionary who can drive brand growth, enhance market penetration, and build strong consumer connections through innovative digital campaigns. You will be responsible for developing and executing integrated marketing strategies that resonate with target audiences across all digital touchpoints.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies and marketing plans, with a strong emphasis on digital channels, to achieve business objectives for assigned FMCG brands.
- Oversee the creation and execution of digital marketing campaigns across various platforms, including social media, search engines, email, and display advertising.
- Manage the brand's online presence, ensuring consistent brand messaging, tone of voice, and visual identity across all digital properties.
- Conduct market research and consumer insights analysis to identify new opportunities and trends within the FMCG landscape and digital marketing.
- Monitor and analyze campaign performance, website traffic, and sales data, providing regular reports and actionable insights to optimize marketing efforts.
- Collaborate with internal teams (sales, product development, creative) and external agencies to ensure alignment and successful execution of marketing initiatives.
- Manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Develop and maintain strong relationships with key digital influencers, partners, and media outlets.
- Lead the identification and development of new digital marketing channels and tactics to drive brand awareness and engagement.
- Ensure brand compliance with all marketing regulations and internal policies.
- Contribute to product innovation and packaging design by providing market and consumer-centric feedback.
- Stay abreast of the latest developments in digital marketing, social media, content marketing, and e-commerce, particularly within the FMCG industry.
- Mentor and guide junior marketing team members in a remote setting.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree or MBA is highly desirable.
- Minimum of 7 years of experience in brand management and digital marketing, preferably within the FMCG industry.
- Proven track record of developing and executing successful digital marketing strategies that have driven significant brand growth and engagement.
- Deep understanding of all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
- Experience with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager) and marketing automation tools.
- Strong analytical skills, with the ability to interpret data, derive insights, and make informed marketing decisions.
- Excellent project management, organizational, and time management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Exceptional written and verbal communication skills, with strong presentation abilities.
- Creative thinking and a passion for innovation in brand building and marketing.
- Ability to work independently and collaboratively within a remote team structure.
- Experience managing external agencies and vendors.
- Familiarity with market research tools and consumer behavior analysis.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager, Digital Marketing
Posted 14 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-driven Senior Brand Manager to lead their digital marketing initiatives. This is a fully remote position, offering a unique opportunity to shape brand strategy and execute impactful campaigns from anywhere. Our client is committed to a remote-first culture, providing the necessary infrastructure and support for team members to thrive in a distributed environment.
As a Senior Brand Manager, you will be responsible for developing and implementing comprehensive digital marketing strategies to enhance brand visibility, drive consumer engagement, and achieve business objectives. This includes overseeing social media, content marketing, search engine optimization (SEO), paid advertising, and email marketing efforts. You will analyze market trends, monitor competitor activities, and leverage data insights to optimize campaign performance and maximize ROI. The ideal candidate possesses a strong understanding of the FMCG landscape, a passion for digital innovation, and a proven track record of successful brand building.
Key Responsibilities:
Qualifications:
This fully remote role is based with a focus near Embu, Embu, KE , but we welcome applications from talented digital marketers worldwide.
As a Senior Brand Manager, you will be responsible for developing and implementing comprehensive digital marketing strategies to enhance brand visibility, drive consumer engagement, and achieve business objectives. This includes overseeing social media, content marketing, search engine optimization (SEO), paid advertising, and email marketing efforts. You will analyze market trends, monitor competitor activities, and leverage data insights to optimize campaign performance and maximize ROI. The ideal candidate possesses a strong understanding of the FMCG landscape, a passion for digital innovation, and a proven track record of successful brand building.
Key Responsibilities:
- Develop and execute integrated digital marketing strategies aligned with overall brand objectives.
- Manage and grow the brand's presence across all relevant digital channels, including social media, websites, and mobile platforms.
- Oversee the creation of compelling digital content, including engaging copy, visuals, and video.
- Plan and manage digital advertising campaigns (PPC, social media ads), ensuring optimal targeting and budget allocation.
- Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
- Manage email marketing campaigns, from list segmentation to campaign execution and analysis.
- Monitor and analyze key digital marketing metrics (e.g., website traffic, conversion rates, engagement rates, ROI) and provide actionable insights.
- Conduct market research and competitive analysis to identify new opportunities and threats.
- Collaborate with internal teams (product development, sales, creative) and external agencies to ensure brand consistency and campaign success.
- Stay updated on the latest digital marketing trends, tools, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 5+ years of experience in brand management or digital marketing, preferably within the FMCG sector.
- Proven expertise in social media marketing, content marketing, SEO, SEM, and email marketing.
- Strong understanding of digital analytics tools (e.g., Google Analytics) and reporting.
- Excellent written and verbal communication skills.
- Demonstrated ability to develop and execute successful digital marketing campaigns.
- Strong analytical and problem-solving skills, with a data-driven approach.
- Ability to work independently, manage multiple priorities, and thrive in a remote work environment.
- Creative thinking and a passion for brand building.
- Experience with marketing automation platforms is a plus.
This fully remote role is based with a focus near Embu, Embu, KE , but we welcome applications from talented digital marketers worldwide.
This advertiser has chosen not to accept applicants from your region.
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