5 Senior Beauty Wellness Brand Manager jobs in Kenya
Senior Beauty & Wellness Brand Manager
Posted 13 days ago
Job Viewed
Job Description
Our client is seeking a highly creative and strategically-minded Senior Beauty & Wellness Brand Manager to join their dynamic, fully remote marketing team. This role is responsible for developing and executing comprehensive brand strategies to enhance market presence, drive consumer engagement, and achieve ambitious sales targets within the beauty and wellness sector. You will lead brand positioning, product launch initiatives, marketing campaigns, and P&L management for assigned brands. The ideal candidate will possess a deep understanding of the beauty and wellness industry, a proven ability to craft compelling brand narratives, and exceptional leadership and analytical skills. This remote position requires outstanding communication, collaboration, and project management capabilities to effectively lead dispersed teams and external agencies. Key responsibilities include:
- Developing and executing long-term brand strategies, including brand architecture, positioning, and messaging.
- Leading the go-to-market strategy for new product launches, from concept to commercialization.
- Managing the brand's P&L, setting sales forecasts, and analyzing market performance.
- Developing and overseeing integrated marketing campaigns across various channels (digital, social media, PR, retail marketing).
- Conducting market research and competitive analysis to identify consumer trends, market opportunities, and potential threats.
- Collaborating closely with product development, sales, and creative teams to ensure brand consistency and effective execution.
- Managing relationships with advertising agencies, PR firms, and other external partners.
- Monitoring brand health metrics and adjusting strategies as needed to optimize performance.
- Developing compelling product copy, marketing materials, and consumer communications.
- Representing the brand at industry events and consumer activations (may require occasional travel).
- Mentoring junior brand team members and fostering a collaborative, results-oriented environment.
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Senior Beauty & Wellness Brand Manager
Posted 13 days ago
Job Viewed
Job Description
Our client is looking for a creative and strategic Senior Beauty & Wellness Brand Manager to lead the development and growth of their brands. This is a fully remote position, allowing you to shape brand strategies from anywhere. The ideal candidate will have a passion for the beauty and wellness industry, coupled with a strong understanding of brand management principles, consumer marketing, and digital engagement. You will be responsible for developing and executing comprehensive brand strategies, including product positioning, marketing communications, and promotional activities. Key duties include market research, identifying consumer trends, collaborating with product development and sales teams, and managing the brand's marketing budget. This role requires excellent communication, project management, and analytical skills. The ability to build strong relationships with internal stakeholders and external agencies in a remote environment is crucial. Experience with digital marketing, social media strategy, and content creation within the beauty sector is essential. You will also be tasked with monitoring brand performance, analyzing sales data, and identifying opportunities for growth and innovation. We are seeking a dynamic individual who can drive brand visibility and customer loyalty through compelling storytelling and effective campaigns in a remote-first setting. This is a fantastic opportunity for a seasoned brand professional to make a significant impact in the vibrant beauty and wellness market. The role is associated with **Bungoma, Bungoma, KE**, but is a fully remote opportunity, offering flexibility and global reach. If you are a visionary brand leader with a proven track record and a passion for beauty and wellness, we invite you to apply.
This advertiser has chosen not to accept applicants from your region.
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Senior Beauty & Wellness Brand Manager
Posted 13 days ago
Job Viewed
Job Description
Our client is seeking an experienced and dynamic Senior Beauty & Wellness Brand Manager to lead brand strategy and development. This role offers a hybrid work arrangement, allowing for a balance between remote work and in-office collaboration. You will be responsible for defining and executing comprehensive brand strategies, overseeing product development, and driving market growth within the beauty and wellness sectors. The ideal candidate will possess a strong understanding of consumer trends, market analysis, and brand positioning. Your responsibilities will include developing marketing plans, managing promotional activities, and overseeing advertising campaigns to enhance brand visibility and consumer engagement. You will work closely with product development, sales, and creative teams to ensure brand consistency and success. Proven experience in brand management within the beauty or wellness industry is essential. Exceptional communication, leadership, and project management skills are required. You should have a keen eye for detail, a passion for innovation, and the ability to analyze performance metrics to optimize brand strategies. We are looking for a results-oriented individual who can effectively manage budgets, build strong relationships with stakeholders, and inspire teams to achieve ambitious goals. This hybrid role provides the opportunity to contribute to a thriving brand while maintaining a flexible work-life balance. You will play a pivotal role in shaping the future of our client's brands in the competitive beauty and wellness market.
This advertiser has chosen not to accept applicants from your region.
2
Senior Beauty & Wellness Brand Manager
Posted today
Job Viewed
Job Description
Our client, a prominent name in the beauty and wellness sector, is seeking a creative and strategic Senior Beauty & Wellness Brand Manager. This role offers a hybrid work model, blending office collaboration with remote flexibility. You will be instrumental in shaping and elevating the brand's presence, developing innovative marketing strategies, and driving product launches within the competitive beauty and wellness market. Your deep understanding of consumer trends, market dynamics, and brand storytelling will be key to success.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive brand strategies to enhance brand awareness, equity, and market share.
- Oversee product development from concept to launch, ensuring alignment with brand positioning and consumer needs.
- Create compelling marketing campaigns across various channels, including digital, social media, PR, and in-store promotions.
- Conduct market research and analyze consumer insights to identify emerging trends and opportunities.
- Manage the brand budget, ensuring efficient allocation of resources for maximum impact.
- Collaborate with cross-functional teams, including sales, product development, creative, and external agencies.
- Develop and maintain brand guidelines, ensuring consistency in all brand communications.
- Monitor competitor activities and market performance, adjusting strategies as needed.
- Manage relationships with influencers, media, and key opinion leaders to amplify brand messaging.
- Analyze campaign performance data and provide actionable recommendations for optimization.
- Lead and mentor junior brand team members, fostering a collaborative and high-performing environment.
- Stay current with the latest trends in the beauty and wellness industry, including product innovation, marketing techniques, and consumer behavior.
- Plan and execute successful product launches, working closely with all relevant departments.
- Develop and manage promotional calendars and activities.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree is a plus.
- Minimum of 6 years of experience in brand management, preferably within the beauty, wellness, or consumer goods industry.
- Proven track record of developing and executing successful brand strategies and product launches.
- Deep understanding of the beauty and wellness market, including consumer preferences and competitive landscape.
- Strong knowledge of digital marketing, social media marketing, content creation, and public relations.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Outstanding communication, presentation, and interpersonal skills.
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
- Experience with budget management and ROI analysis.
- Creative mindset with a passion for innovation and brand building.
- Ability to work effectively both independently and collaboratively in a hybrid team environment.
This advertiser has chosen not to accept applicants from your region.
3
Senior Beauty & Wellness Brand Manager
Posted today
Job Viewed
Job Description
Our client, a prestigious and innovative brand in the beauty and wellness sector, is seeking a dynamic and strategic Senior Beauty & Wellness Brand Manager. This hybrid role offers a fantastic opportunity to blend strategic brand development with hands-on execution within a collaborative team environment, based in Nairobi, Nairobi, KE . The ideal candidate will be responsible for developing and executing comprehensive brand strategies that enhance brand visibility, market share, and customer engagement. You will lead product development initiatives, manage marketing campaigns, and ensure brand consistency across all touchpoints. This role requires a deep understanding of the beauty and wellness market, consumer trends, and digital marketing strategies.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement overarching brand strategies to drive growth and market leadership.
- Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape.
- Lead product innovation and development, from concept to launch, ensuring alignment with brand vision.
- Develop and execute integrated marketing and communication plans across various channels (digital, social media, PR, events).
- Manage the brand's advertising and promotional activities, ensuring brand messaging is consistent and compelling.
- Collaborate with sales teams to develop effective go-to-market strategies and support retail partners.
- Oversee budget allocation and manage marketing expenditures to maximize ROI.
- Monitor brand performance metrics, analyze campaign results, and provide actionable recommendations.
- Build strong relationships with external agencies, partners, and influencers.
- Ensure brand guidelines are maintained across all marketing collateral and customer touchpoints.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.
- Minimum of 6 years of experience in brand management, preferably within the beauty or wellness industry.
- Proven track record of successfully developing and launching new products and brands.
- In-depth knowledge of the beauty and wellness market, including current trends and consumer behavior.
- Strong understanding of digital marketing, social media, and content creation.
- Excellent strategic thinking, analytical, and project management skills.
- Exceptional communication, presentation, and interpersonal abilities.
- Creative mindset with a passion for brand building and storytelling.
- Ability to work effectively in a hybrid work model, balancing remote and in-office collaboration.
This advertiser has chosen not to accept applicants from your region.
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