2,464 Remote Digital Marketing Specialist Performance Marketing jobs in Kenya

Remote Digital Marketing Specialist (Performance Marketing)

01100 Makongeni KES95000 Annually WhatJobs remove_red_eye View All

Posted 6 days ago

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Job Description

full-time
Our client, a dynamic marketing agency, is seeking a results-driven Remote Digital Marketing Specialist with a strong focus on performance marketing. This role is pivotal in developing, implementing, and optimizing paid advertising campaigns across various digital channels to drive customer acquisition, engagement, and ROI. You will be responsible for managing budgets, analyzing campaign performance, and continuously refining strategies to achieve marketing objectives. This is a fully remote position, offering a flexible work environment for talented digital marketers.

Responsibilities:
  • Develop and execute comprehensive performance marketing strategies across channels such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms.
  • Manage and optimize paid advertising campaigns to achieve key performance indicators (KPIs) including CPA, ROAS, CPC, and conversion rates.
  • Conduct thorough keyword research, audience segmentation, and ad creative testing to maximize campaign effectiveness.
  • Monitor campaign performance daily, analyzing data and generating reports to provide insights and recommendations for improvement.
  • Manage advertising budgets, ensuring efficient allocation of resources to achieve maximum return on investment.
  • Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
  • Collaborate with content creators, designers, and other marketing team members to develop compelling ad copy and visuals.
  • Implement A/B testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign performance.
  • Analyze website analytics and user behavior to identify optimization opportunities for conversion rates.
  • Ensure accurate tracking and attribution of campaign performance through various analytics and ad platforms.
  • Keep abreast of algorithm changes and new features on advertising platforms.
  • Contribute to strategic planning for overall digital marketing efforts.
  • Manage relationships with ad platform representatives where necessary.
  • Troubleshoot campaign issues and implement timely solutions.
  • Maintain a high level of knowledge regarding competitive landscapes and market dynamics.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proven experience (2+ years) in performance marketing, with a strong understanding of paid search (PPC), social media advertising, and display advertising.
  • Hands-on experience managing campaigns on Google Ads, Facebook Ads Manager, and other major advertising platforms.
  • Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar.
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO).
  • Strong written and verbal communication skills.
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
  • Detail-oriented with a commitment to data accuracy and campaign integrity.
  • Familiarity with marketing automation tools and CRM systems is a plus.
  • A proactive and results-oriented mindset.
  • Certification from Google Ads or Facebook Blueprint is highly advantageous.
  • Adaptability to a fast-paced and evolving digital landscape.
  • Strong problem-solving capabilities.
  • This is a 100% remote position, suitable for self-motivated individuals.
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Remote Digital Marketing Specialist - Performance Campaigns

50100 Kakamega, Western KES95000 Annually WhatJobs remove_red_eye View All

Posted 14 days ago

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Job Description

full-time
Our client is seeking a skilled and results-driven Remote Digital Marketing Specialist to manage and optimize their online marketing efforts from anywhere. This fully remote role is perfect for a creative thinker with a strong analytical mindset, focused on driving measurable results through digital channels. You will be responsible for developing, implementing, and managing marketing campaigns that promote our client's brand and services. Key responsibilities include managing paid advertising campaigns (PPC, social media ads), executing SEO strategies, creating engaging content, managing email marketing campaigns, and analyzing campaign performance data to drive continuous improvement. The ideal candidate will have a proven track record of success in digital marketing, with a deep understanding of various online marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing software. You should be adept at interpreting data, identifying trends, and translating insights into actionable strategies. Excellent copywriting and communication skills are essential for creating compelling marketing materials and engaging with the audience. This position requires a self-starter with the ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote work environment. If you are passionate about digital marketing and eager to make a significant impact, we encourage you to apply.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies across various channels.
  • Manage and optimize paid advertising campaigns (Google Ads, social media advertising).
  • Implement and monitor SEO strategies to improve organic search rankings.
  • Create and curate engaging content for social media, blogs, and websites.
  • Plan and execute email marketing campaigns to nurture leads and engage customers.
  • Analyze campaign performance using Google Analytics and other reporting tools.
  • Track key metrics, identify trends, and provide actionable insights for improvement.
  • Manage social media presence and community engagement.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborate with cross-functional teams to ensure brand consistency and campaign alignment.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience as a Digital Marketing Specialist or in a similar role.
  • Demonstrable success in managing PPC and social media advertising campaigns.
  • Strong understanding of SEO principles and practices.
  • Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
  • Experience with email marketing software (e.g., Mailchimp, HubSpot).
  • Excellent copywriting, editing, and communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to work independently and manage time effectively in a remote setting.
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Remote Digital Marketing Specialist - Arts & Culture

31000 Abothuguchi West KES3500000 Annually WhatJobs remove_red_eye View All

Posted 14 days ago

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Job Description

full-time
Our client, a renowned cultural institution, is looking for a creative and results-oriented Remote Digital Marketing Specialist to spearhead its online presence and audience engagement efforts. This position is entirely remote, offering significant flexibility. You will be responsible for developing and implementing innovative digital marketing strategies to promote exhibitions, performances, and educational programs, reaching new and diverse audiences.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing campaigns across various platforms, including social media, email marketing, search engines, and display advertising.
  • Create engaging and compelling content (text, image, video) tailored for different digital channels and target audiences within the arts and culture sector.
  • Manage and grow the organization's social media presence, fostering community interaction and driving traffic to online platforms.
  • Design and implement email marketing campaigns to nurture leads, promote events, and retain patrons.
  • Optimize website content and structure for search engines (SEO) to improve organic visibility and user experience.
  • Analyze campaign performance using tools like Google Analytics, social media insights, and email marketing platforms, providing regular reports and actionable recommendations.
  • Manage paid advertising budgets effectively, ensuring a strong ROI on campaigns.
  • Collaborate with internal teams, including curators, educators, and public relations, to align marketing efforts with organizational goals.
  • Stay updated on emerging digital marketing trends, tools, and best practices, particularly within the non-profit and arts sectors.
  • Identify and engage with online influencers and cultural bloggers to expand reach and visibility.
  • Develop and maintain a digital marketing calendar, ensuring timely execution of all planned activities.
  • Monitor online conversations and manage the organization's reputation in the digital space.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Arts Administration, or a related field.
  • Minimum of 3 years of proven experience in digital marketing, preferably within the arts, culture, or non-profit sector.
  • Demonstrated expertise in social media marketing (Facebook, Instagram, Twitter, LinkedIn, etc.), content creation, and community management.
  • Proficiency in SEO/SEM best practices and experience with Google Ads and other PPC platforms.
  • Strong understanding of email marketing platforms (e.g., Mailchimp, Constant Contact) and automation.
  • Experience with web analytics tools (e.g., Google Analytics) and data interpretation.
  • Excellent copywriting, editing, and visual storytelling skills.
  • Creative thinker with a passion for the arts and a strong understanding of audience engagement strategies in the cultural space.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
  • Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
This is an exciting opportunity to leverage your digital marketing expertise to promote impactful artistic and cultural experiences, reaching audiences globally from the comfort of your home office. Join our mission to inspire and connect through the arts.
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Remote Digital Marketing Specialist - Performance & Analytics

00200 Mlolongo, Eastern KES90000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client is seeking a data-driven and creative Digital Marketing Specialist to join their fully remote marketing team. This role focuses on driving online growth through strategic performance marketing campaigns and in-depth analytics. You will be responsible for developing, implementing, and managing various digital marketing initiatives across multiple channels, including SEO, SEM, social media advertising, email marketing, and content marketing. Your core responsibilities will involve analyzing campaign performance data, identifying trends, and providing actionable insights to optimize strategies for maximum ROI. You will conduct A/B testing, monitor key performance indicators (KPIs), and prepare detailed reports for management. The ideal candidate will have a strong understanding of digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, email marketing software) and a proven ability to translate data into effective marketing strategies. You should possess excellent analytical skills, a creative mindset, and the ability to think strategically about customer acquisition and engagement. Experience with marketing automation and CRM systems is a plus. This fully remote position offers a flexible work environment where you can collaborate with a passionate team and contribute to the growth of our brand. You will have the opportunity to experiment with new channels and tactics, staying ahead of industry trends. We are looking for an individual who is results-oriented, possesses excellent communication skills, and is eager to make a tangible impact on our online presence and customer base. The ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting is essential. Your expertise will be critical in shaping our digital marketing efforts and driving measurable business outcomes.
Location: This is a fully remote role, allowing you to work from anywhere, with strategic oversight for campaigns targeting the market around Mlolongo, Machakos, KE .
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Remote Digital Marketing Specialist - Creative Arts

00200 Ongata Rongai, Rift Valley KES210000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client, a dynamic organization at the forefront of the arts and entertainment sector, is seeking a creative and strategic Remote Digital Marketing Specialist. This is a fully remote position, allowing you to leverage your digital marketing expertise to promote artistic endeavors and engage diverse audiences from anywhere. You will be responsible for developing and executing comprehensive digital marketing campaigns across various platforms to enhance brand visibility, drive engagement, and promote events and artistic works. Your role will involve managing social media channels, creating compelling content, optimizing search engine visibility, and analyzing campaign performance. The ideal candidate will possess a strong understanding of digital marketing trends, SEO, SEM, content marketing, and social media strategy, with a particular focus on the arts and entertainment industry. Excellent copywriting, visual storytelling, and analytical skills are essential. You will collaborate closely with artists, curators, event organizers, and other stakeholders to translate creative visions into effective marketing initiatives. This position requires a proactive approach to identifying new marketing opportunities and adapting strategies to evolving digital landscapes. You will be responsible for tracking key performance indicators (KPIs), reporting on campaign effectiveness, and making data-driven recommendations for improvement. The ability to work independently, manage multiple projects, and meet deadlines in a remote setting is critical. The role is conceptually linked to Ongata Rongai, Kajiado, KE , but the work is entirely remote, offering excellent flexibility for individuals passionate about the arts.
This advertiser has chosen not to accept applicants from your region.

Remote Digital Marketing Specialist - Arts & Entertainment

80200 Shella KES100000 Annually WhatJobs remove_red_eye View All

Posted 20 days ago

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Job Description

full-time
Join a vibrant arts and entertainment organization as a Remote Digital Marketing Specialist. This is a fully remote position, allowing you to shape and execute impactful marketing campaigns from anywhere. Our client is dedicated to promoting cultural events, artistic talent, and entertainment experiences, and they are seeking a creative and data-driven digital marketer to elevate their online presence. You will be responsible for developing and implementing comprehensive digital marketing strategies across various platforms, including social media, email marketing, search engines, and content marketing. Your role will involve creating engaging content, managing social media channels, running targeted advertising campaigns, and analyzing website traffic and campaign performance. You will work closely with the marketing team to identify key audience segments, craft compelling messaging, and optimize campaigns for maximum reach and engagement. The ideal candidate will have a passion for the arts and entertainment industry, coupled with a deep understanding of digital marketing best practices, SEO, SEM, content creation, and social media management. You should be adept at using analytics tools to track KPIs, generate reports, and derive insights for continuous improvement. Excellent written and verbal communication skills are essential for crafting captivating marketing copy and engaging with online communities. This role requires a proactive, innovative, and highly organized individual who can thrive in a remote-first environment, contributing to projects focused on the vibrant cultural scene around Malindi, Kilifi, KE . If you are a talented digital marketer with a flair for creativity and a desire to promote the arts, we invite you to apply.

Responsibilities:
  • Develop and execute digital marketing strategies to promote arts and entertainment events and content.
  • Create engaging and shareable content for social media, email, and website platforms.
  • Manage social media profiles, including posting, monitoring, and community engagement.
  • Plan and execute paid advertising campaigns (e.g., Google Ads, social media ads).
  • Analyze website traffic, campaign performance, and audience engagement using analytics tools.
  • Optimize digital marketing campaigns for improved reach, engagement, and conversions.
  • Conduct market research and identify target audience trends.
  • Collaborate with internal teams to align marketing efforts with organizational goals.
  • Stay up-to-date with the latest digital marketing trends and best practices.
  • Manage email marketing campaigns and build subscriber lists.

Qualifications:
  • Proven experience in digital marketing, with a focus on arts or entertainment sectors.
  • Demonstrable success in developing and executing online marketing campaigns.
  • Strong knowledge of SEO, SEM, content marketing, and social media management.
  • Proficiency in digital analytics tools (e.g., Google Analytics) and marketing automation platforms.
  • Excellent content creation and copywriting skills.
  • Creative thinker with a passion for the arts and entertainment.
  • Strong organizational and project management skills for remote work.
  • Ability to work independently and as part of a remote team.
  • Bachelor's degree in Marketing, Communications, Arts Management, or a related field.
This advertiser has chosen not to accept applicants from your region.

Remote Digital Marketing Specialist - Arts & Entertainment Focus

50200 Bungoma, Western KES3000000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a dynamic player in the arts and entertainment sector, is seeking a creative and results-driven Digital Marketing Specialist to join their fully remote team. This role is essential for amplifying their brand presence, engaging target audiences, and driving engagement across various digital platforms. You will be responsible for developing and executing comprehensive digital marketing strategies tailored to the unique landscape of the arts and entertainment industry.

The ideal candidate is passionate about arts and culture, possesses a strong understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing), and has a proven ability to create compelling campaigns. You will leverage analytics to track performance, optimize strategies, and report on key metrics. This remote position requires excellent communication skills, a proactive approach, and the ability to manage multiple projects effectively while working independently. You will collaborate with creative teams, performers, and event organizers to achieve marketing objectives.

Responsibilities:
  • Develop and implement digital marketing strategies to promote artists, performances, events, and cultural initiatives.
  • Manage and optimize social media presence across platforms (e.g., Instagram, Facebook, Twitter, TikTok, YouTube).
  • Create engaging and shareable content, including graphics, videos, and written copy, tailored for digital channels.
  • Execute paid advertising campaigns (e.g., Google Ads, social media ads) to drive awareness and ticket sales/engagement.
  • Implement SEO strategies to improve organic search rankings and website traffic.
  • Develop and manage email marketing campaigns to nurture leads and engage subscribers.
  • Analyze website traffic and campaign performance using tools like Google Analytics.
  • Track, report, and present key marketing metrics and insights to stakeholders.
  • Collaborate with creative teams and external partners to develop campaign assets.
  • Stay up-to-date with the latest digital marketing trends and best practices in the arts and entertainment industry.
  • Manage online community engagement and respond to audience inquiries.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Arts Administration, or a related field.
  • Minimum of 4 years of experience in digital marketing, with a demonstrated understanding of the arts and entertainment sector.
  • Proficiency in social media management tools, SEO/SEM platforms, and email marketing software.
  • Experience with digital advertising platforms (Google Ads, Facebook Ads Manager).
  • Strong understanding of content creation and storytelling for digital audiences.
  • Excellent written and verbal communication skills, with a creative flair.
  • Proficiency in analytics tools such as Google Analytics.
  • Ability to work independently, manage time effectively, and meet deadlines in a remote environment.
  • A passion for arts and culture, with a keen eye for creative campaigns.
  • Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
This remote role offers an exciting opportunity to blend your marketing expertise with your passion for the arts, making a tangible impact on the success of creative endeavors.
This advertiser has chosen not to accept applicants from your region.
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Senior Remote Digital Marketing Specialist - Arts & Entertainment

80200 Gede KES120000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client, a vibrant organization within the arts and entertainment sector, is seeking a talented Senior Remote Digital Marketing Specialist to join their fully remote team. This role offers unparalleled flexibility, allowing you to work from any location. You will be instrumental in developing and executing cutting-edge digital marketing campaigns to promote artists, events, and cultural experiences. Your responsibilities will include managing social media platforms, optimizing online advertising, creating engaging content, and analyzing campaign performance to drive audience engagement and ticket sales. The ideal candidate will possess a strong understanding of digital marketing strategies, SEO, SEM, social media marketing, and content creation tailored for the arts and entertainment industry. You will collaborate closely with artists, event organizers, and creative teams to ensure marketing efforts are aligned with artistic vision and business objectives. This position requires exceptional creativity, analytical skills, and the ability to work independently and manage multiple projects in a remote setting. Experience with email marketing, website analytics, and A/B testing is essential. You will play a key role in expanding the reach and impact of their artistic endeavors. This is an exciting opportunity to blend your passion for arts and entertainment with your digital marketing expertise in a flexible, remote work environment.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies for arts and entertainment projects.
  • Manage and grow social media presence across various platforms (e.g., Instagram, Facebook, TikTok, Twitter).
  • Plan, execute, and optimize online advertising campaigns (Google Ads, social media ads).
  • Create engaging and compelling digital content, including graphics, videos, and written copy.
  • Conduct keyword research and implement SEO best practices for online visibility.
  • Analyze website and campaign performance using tools like Google Analytics.
  • Manage email marketing campaigns to engage target audiences.
  • Collaborate with artists, event planners, and creative teams on marketing initiatives.
  • Monitor digital trends and recommend innovative marketing approaches.
  • Track and report on key performance indicators (KPIs) to measure campaign success.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Arts Management, or a related field.
  • Minimum of 6 years of experience in digital marketing, with a focus on the arts and entertainment industry.
  • Proven success in developing and executing successful digital marketing campaigns.
  • Strong understanding of SEO, SEM, social media marketing, and content creation.
  • Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Meta Business Suite, email marketing software).
  • Excellent creative, writing, and visual communication skills.
  • Ability to work independently and manage multiple projects in a remote setting.
  • Strong analytical and problem-solving skills.
  • Experience with event promotion or artist management is a plus.
  • Passion for arts and entertainment.
This is a remote-only opportunity. While the role is listed in connection with Malindi, Kilifi, KE , candidates are welcome to apply from any location as long as they can work remotely. This is a fantastic chance to shape the digital presence of exciting arts and entertainment initiatives.
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Remote Lead Digital Marketing Specialist - Arts & Entertainment Sector

20402 Dundori KES120000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client, a prominent player in the arts and entertainment industry, is seeking an experienced and creative Lead Digital Marketing Specialist for a fully remote position. This role will be pivotal in shaping and executing innovative digital marketing strategies to promote various artistic productions, events, and talent. You will be responsible for developing and managing comprehensive online campaigns across multiple platforms, including social media, search engines, email marketing, and content marketing. The ideal candidate will possess a deep understanding of digital marketing analytics, SEO/SEM best practices, and A/B testing methodologies. You will lead a small team of digital marketers, providing guidance, mentorship, and performance management. Key responsibilities include defining target audiences, setting campaign objectives, allocating budgets, and measuring ROI. You will also be tasked with creating engaging content, optimizing website user experience, and managing online advertising spend. The ability to identify emerging trends in digital marketing and the arts sector is crucial for success. This position requires exceptional communication, collaboration, and project management skills, enabling you to work effectively with artists, promoters, and internal stakeholders in a remote setting. You will analyze campaign performance data to derive actionable insights, continuously refining strategies for maximum impact. We are looking for a results-driven individual with a passion for the arts and a proven track record of driving audience engagement and revenue growth through digital channels. This role offers an exciting opportunity to contribute to the vibrant arts and entertainment landscape while enjoying the flexibility of remote work. Your strategic vision and hands-on expertise will be essential in expanding reach, building brand awareness, and fostering strong community connections for our client's diverse portfolio. The successful candidate will demonstrate a keen eye for detail, creative flair, and a strong ability to translate artistic concepts into compelling digital narratives. Proactive problem-solving and adaptability in a dynamic digital environment are key attributes we seek.
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E-commerce Social Media Campaign Manager

00200 Ngong KES140000 Annually WhatJobs

Posted 22 days ago

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Job Description

full-time
Our client is seeking a creative and results-driven E-commerce Social Media Campaign Manager to spearhead their online marketing efforts. This is an exciting fully remote opportunity to shape brand narratives and drive significant sales growth through innovative social media strategies. You will be responsible for planning, executing, and optimizing social media campaigns that connect with our target audience, enhance brand awareness, and directly contribute to e-commerce revenue. This role requires a deep understanding of social media platforms, e-commerce best practices, content creation, and performance analytics. You will manage the entire campaign lifecycle, from ideation and content development to ad management and performance reporting. The ideal candidate is a strategic thinker with a proven track record of delivering successful campaigns and fostering strong online communities. Collaboration with cross-functional teams, including marketing, product, and sales, will be essential to ensure cohesive and impactful initiatives.

Key Responsibilities:
  • Develop and implement strategic social media campaign plans aligned with e-commerce objectives and sales targets.
  • Manage day-to-day activities across social media platforms, including content scheduling, posting, and community engagement.
  • Create compelling and platform-specific content, including graphics, videos, and written copy, to drive engagement and conversions.
  • Design, manage, and optimize paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, TikTok Ads) to maximize ROI.
  • Monitor social media trends, competitor activities, and industry news to identify opportunities for campaign innovation.
  • Analyze campaign performance metrics, track KPIs, and provide regular reports with actionable insights and recommendations for improvement.
  • Collaborate with designers, copywriters, and other team members to produce high-quality campaign assets.
  • Engage with followers, respond to inquiries, and foster a positive and interactive online community.
  • Identify and engage with relevant influencers and brand advocates to amplify campaign reach.
  • Stay up-to-date with the latest social media features, tools, and advertising best practices.
  • Ensure brand voice and messaging consistency across all social media channels.
  • Work closely with the e-commerce team to ensure seamless integration of social media efforts with overall sales funnels.

Qualifications:
  • Proven experience as a Social Media Manager, Campaign Manager, or similar role, with a strong focus on e-commerce.
  • Demonstrated success in planning and executing social media campaigns that have driven significant sales growth.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
  • Experience with paid social media advertising platforms and budget management.
  • Excellent content creation skills, including copywriting and basic graphic design/video editing abilities.
  • Strong understanding of SEO principles and how they relate to social media content.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Excellent communication, organizational, and time management skills.
  • Ability to thrive in a fast-paced, remote work environment.
  • Familiarity with e-commerce platforms and customer journey optimization is a plus.
This role is based in Ruiru, Kiambu, KE and is fully remote.
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