2,464 Remote Digital Marketing Specialist Performance Marketing jobs in Kenya
Remote Digital Marketing Specialist (Performance Marketing)
Posted 6 days ago
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Job Description
Responsibilities:
- Develop and execute comprehensive performance marketing strategies across channels such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms.
- Manage and optimize paid advertising campaigns to achieve key performance indicators (KPIs) including CPA, ROAS, CPC, and conversion rates.
- Conduct thorough keyword research, audience segmentation, and ad creative testing to maximize campaign effectiveness.
- Monitor campaign performance daily, analyzing data and generating reports to provide insights and recommendations for improvement.
- Manage advertising budgets, ensuring efficient allocation of resources to achieve maximum return on investment.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
- Collaborate with content creators, designers, and other marketing team members to develop compelling ad copy and visuals.
- Implement A/B testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign performance.
- Analyze website analytics and user behavior to identify optimization opportunities for conversion rates.
- Ensure accurate tracking and attribution of campaign performance through various analytics and ad platforms.
- Keep abreast of algorithm changes and new features on advertising platforms.
- Contribute to strategic planning for overall digital marketing efforts.
- Manage relationships with ad platform representatives where necessary.
- Troubleshoot campaign issues and implement timely solutions.
- Maintain a high level of knowledge regarding competitive landscapes and market dynamics.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience (2+ years) in performance marketing, with a strong understanding of paid search (PPC), social media advertising, and display advertising.
- Hands-on experience managing campaigns on Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO).
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
- Detail-oriented with a commitment to data accuracy and campaign integrity.
- Familiarity with marketing automation tools and CRM systems is a plus.
- A proactive and results-oriented mindset.
- Certification from Google Ads or Facebook Blueprint is highly advantageous.
- Adaptability to a fast-paced and evolving digital landscape.
- Strong problem-solving capabilities.
- This is a 100% remote position, suitable for self-motivated individuals.
Remote Digital Marketing Specialist - Performance Campaigns
Posted 14 days ago
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Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies across various channels.
- Manage and optimize paid advertising campaigns (Google Ads, social media advertising).
- Implement and monitor SEO strategies to improve organic search rankings.
- Create and curate engaging content for social media, blogs, and websites.
- Plan and execute email marketing campaigns to nurture leads and engage customers.
- Analyze campaign performance using Google Analytics and other reporting tools.
- Track key metrics, identify trends, and provide actionable insights for improvement.
- Manage social media presence and community engagement.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams to ensure brand consistency and campaign alignment.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience as a Digital Marketing Specialist or in a similar role.
- Demonstrable success in managing PPC and social media advertising campaigns.
- Strong understanding of SEO principles and practices.
- Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
- Experience with email marketing software (e.g., Mailchimp, HubSpot).
- Excellent copywriting, editing, and communication skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and manage time effectively in a remote setting.
Remote Digital Marketing Specialist - Arts & Culture
Posted 14 days ago
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Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing campaigns across various platforms, including social media, email marketing, search engines, and display advertising.
- Create engaging and compelling content (text, image, video) tailored for different digital channels and target audiences within the arts and culture sector.
- Manage and grow the organization's social media presence, fostering community interaction and driving traffic to online platforms.
- Design and implement email marketing campaigns to nurture leads, promote events, and retain patrons.
- Optimize website content and structure for search engines (SEO) to improve organic visibility and user experience.
- Analyze campaign performance using tools like Google Analytics, social media insights, and email marketing platforms, providing regular reports and actionable recommendations.
- Manage paid advertising budgets effectively, ensuring a strong ROI on campaigns.
- Collaborate with internal teams, including curators, educators, and public relations, to align marketing efforts with organizational goals.
- Stay updated on emerging digital marketing trends, tools, and best practices, particularly within the non-profit and arts sectors.
- Identify and engage with online influencers and cultural bloggers to expand reach and visibility.
- Develop and maintain a digital marketing calendar, ensuring timely execution of all planned activities.
- Monitor online conversations and manage the organization's reputation in the digital space.
- Bachelor's degree in Marketing, Communications, Arts Administration, or a related field.
- Minimum of 3 years of proven experience in digital marketing, preferably within the arts, culture, or non-profit sector.
- Demonstrated expertise in social media marketing (Facebook, Instagram, Twitter, LinkedIn, etc.), content creation, and community management.
- Proficiency in SEO/SEM best practices and experience with Google Ads and other PPC platforms.
- Strong understanding of email marketing platforms (e.g., Mailchimp, Constant Contact) and automation.
- Experience with web analytics tools (e.g., Google Analytics) and data interpretation.
- Excellent copywriting, editing, and visual storytelling skills.
- Creative thinker with a passion for the arts and a strong understanding of audience engagement strategies in the cultural space.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
Remote Digital Marketing Specialist - Performance & Analytics
Posted 7 days ago
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Job Description
Location: This is a fully remote role, allowing you to work from anywhere, with strategic oversight for campaigns targeting the market around Mlolongo, Machakos, KE .
Remote Digital Marketing Specialist - Creative Arts
Posted 19 days ago
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Job Description
Remote Digital Marketing Specialist - Arts & Entertainment
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and execute digital marketing strategies to promote arts and entertainment events and content.
- Create engaging and shareable content for social media, email, and website platforms.
- Manage social media profiles, including posting, monitoring, and community engagement.
- Plan and execute paid advertising campaigns (e.g., Google Ads, social media ads).
- Analyze website traffic, campaign performance, and audience engagement using analytics tools.
- Optimize digital marketing campaigns for improved reach, engagement, and conversions.
- Conduct market research and identify target audience trends.
- Collaborate with internal teams to align marketing efforts with organizational goals.
- Stay up-to-date with the latest digital marketing trends and best practices.
- Manage email marketing campaigns and build subscriber lists.
Qualifications:
- Proven experience in digital marketing, with a focus on arts or entertainment sectors.
- Demonstrable success in developing and executing online marketing campaigns.
- Strong knowledge of SEO, SEM, content marketing, and social media management.
- Proficiency in digital analytics tools (e.g., Google Analytics) and marketing automation platforms.
- Excellent content creation and copywriting skills.
- Creative thinker with a passion for the arts and entertainment.
- Strong organizational and project management skills for remote work.
- Ability to work independently and as part of a remote team.
- Bachelor's degree in Marketing, Communications, Arts Management, or a related field.
Remote Digital Marketing Specialist - Arts & Entertainment Focus
Posted 2 days ago
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Job Description
The ideal candidate is passionate about arts and culture, possesses a strong understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing), and has a proven ability to create compelling campaigns. You will leverage analytics to track performance, optimize strategies, and report on key metrics. This remote position requires excellent communication skills, a proactive approach, and the ability to manage multiple projects effectively while working independently. You will collaborate with creative teams, performers, and event organizers to achieve marketing objectives.
Responsibilities:
- Develop and implement digital marketing strategies to promote artists, performances, events, and cultural initiatives.
- Manage and optimize social media presence across platforms (e.g., Instagram, Facebook, Twitter, TikTok, YouTube).
- Create engaging and shareable content, including graphics, videos, and written copy, tailored for digital channels.
- Execute paid advertising campaigns (e.g., Google Ads, social media ads) to drive awareness and ticket sales/engagement.
- Implement SEO strategies to improve organic search rankings and website traffic.
- Develop and manage email marketing campaigns to nurture leads and engage subscribers.
- Analyze website traffic and campaign performance using tools like Google Analytics.
- Track, report, and present key marketing metrics and insights to stakeholders.
- Collaborate with creative teams and external partners to develop campaign assets.
- Stay up-to-date with the latest digital marketing trends and best practices in the arts and entertainment industry.
- Manage online community engagement and respond to audience inquiries.
- Bachelor's degree in Marketing, Communications, Arts Administration, or a related field.
- Minimum of 4 years of experience in digital marketing, with a demonstrated understanding of the arts and entertainment sector.
- Proficiency in social media management tools, SEO/SEM platforms, and email marketing software.
- Experience with digital advertising platforms (Google Ads, Facebook Ads Manager).
- Strong understanding of content creation and storytelling for digital audiences.
- Excellent written and verbal communication skills, with a creative flair.
- Proficiency in analytics tools such as Google Analytics.
- Ability to work independently, manage time effectively, and meet deadlines in a remote environment.
- A passion for arts and culture, with a keen eye for creative campaigns.
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
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Senior Remote Digital Marketing Specialist - Arts & Entertainment
Posted 7 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies for arts and entertainment projects.
- Manage and grow social media presence across various platforms (e.g., Instagram, Facebook, TikTok, Twitter).
- Plan, execute, and optimize online advertising campaigns (Google Ads, social media ads).
- Create engaging and compelling digital content, including graphics, videos, and written copy.
- Conduct keyword research and implement SEO best practices for online visibility.
- Analyze website and campaign performance using tools like Google Analytics.
- Manage email marketing campaigns to engage target audiences.
- Collaborate with artists, event planners, and creative teams on marketing initiatives.
- Monitor digital trends and recommend innovative marketing approaches.
- Track and report on key performance indicators (KPIs) to measure campaign success.
- Bachelor's degree in Marketing, Communications, Arts Management, or a related field.
- Minimum of 6 years of experience in digital marketing, with a focus on the arts and entertainment industry.
- Proven success in developing and executing successful digital marketing campaigns.
- Strong understanding of SEO, SEM, social media marketing, and content creation.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Meta Business Suite, email marketing software).
- Excellent creative, writing, and visual communication skills.
- Ability to work independently and manage multiple projects in a remote setting.
- Strong analytical and problem-solving skills.
- Experience with event promotion or artist management is a plus.
- Passion for arts and entertainment.
Remote Lead Digital Marketing Specialist - Arts & Entertainment Sector
Posted 7 days ago
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E-commerce Social Media Campaign Manager
Posted 22 days ago
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Job Description
Key Responsibilities:
- Develop and implement strategic social media campaign plans aligned with e-commerce objectives and sales targets.
- Manage day-to-day activities across social media platforms, including content scheduling, posting, and community engagement.
- Create compelling and platform-specific content, including graphics, videos, and written copy, to drive engagement and conversions.
- Design, manage, and optimize paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, TikTok Ads) to maximize ROI.
- Monitor social media trends, competitor activities, and industry news to identify opportunities for campaign innovation.
- Analyze campaign performance metrics, track KPIs, and provide regular reports with actionable insights and recommendations for improvement.
- Collaborate with designers, copywriters, and other team members to produce high-quality campaign assets.
- Engage with followers, respond to inquiries, and foster a positive and interactive online community.
- Identify and engage with relevant influencers and brand advocates to amplify campaign reach.
- Stay up-to-date with the latest social media features, tools, and advertising best practices.
- Ensure brand voice and messaging consistency across all social media channels.
- Work closely with the e-commerce team to ensure seamless integration of social media efforts with overall sales funnels.
Qualifications:
- Proven experience as a Social Media Manager, Campaign Manager, or similar role, with a strong focus on e-commerce.
- Demonstrated success in planning and executing social media campaigns that have driven significant sales growth.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Experience with paid social media advertising platforms and budget management.
- Excellent content creation skills, including copywriting and basic graphic design/video editing abilities.
- Strong understanding of SEO principles and how they relate to social media content.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication, organizational, and time management skills.
- Ability to thrive in a fast-paced, remote work environment.
- Familiarity with e-commerce platforms and customer journey optimization is a plus.