2,420 Remote Digital Marketing Specialist Performance Campaigns jobs in Kenya
Remote Digital Marketing Specialist (Performance Marketing)
Posted 7 days ago
Job Viewed
Job Description
Our client, a dynamic marketing agency, is seeking a results-driven Remote Digital Marketing Specialist with a strong focus on performance marketing. This role is pivotal in developing, implementing, and optimizing paid advertising campaigns across various digital channels to drive customer acquisition, engagement, and ROI. You will be responsible for managing budgets, analyzing campaign performance, and continuously refining strategies to achieve marketing objectives. This is a fully remote position, offering a flexible work environment for talented digital marketers.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive performance marketing strategies across channels such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms.
- Manage and optimize paid advertising campaigns to achieve key performance indicators (KPIs) including CPA, ROAS, CPC, and conversion rates.
- Conduct thorough keyword research, audience segmentation, and ad creative testing to maximize campaign effectiveness.
- Monitor campaign performance daily, analyzing data and generating reports to provide insights and recommendations for improvement.
- Manage advertising budgets, ensuring efficient allocation of resources to achieve maximum return on investment.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
- Collaborate with content creators, designers, and other marketing team members to develop compelling ad copy and visuals.
- Implement A/B testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign performance.
- Analyze website analytics and user behavior to identify optimization opportunities for conversion rates.
- Ensure accurate tracking and attribution of campaign performance through various analytics and ad platforms.
- Keep abreast of algorithm changes and new features on advertising platforms.
- Contribute to strategic planning for overall digital marketing efforts.
- Manage relationships with ad platform representatives where necessary.
- Troubleshoot campaign issues and implement timely solutions.
- Maintain a high level of knowledge regarding competitive landscapes and market dynamics.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience (2+ years) in performance marketing, with a strong understanding of paid search (PPC), social media advertising, and display advertising.
- Hands-on experience managing campaigns on Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO).
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
- Detail-oriented with a commitment to data accuracy and campaign integrity.
- Familiarity with marketing automation tools and CRM systems is a plus.
- A proactive and results-oriented mindset.
- Certification from Google Ads or Facebook Blueprint is highly advantageous.
- Adaptability to a fast-paced and evolving digital landscape.
- Strong problem-solving capabilities.
- This is a 100% remote position, suitable for self-motivated individuals.
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Remote Digital Marketing Specialist - Performance Campaigns
Posted 14 days ago
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Job Description
Our client is seeking a skilled and results-driven Remote Digital Marketing Specialist to manage and optimize their online marketing efforts from anywhere. This fully remote role is perfect for a creative thinker with a strong analytical mindset, focused on driving measurable results through digital channels. You will be responsible for developing, implementing, and managing marketing campaigns that promote our client's brand and services. Key responsibilities include managing paid advertising campaigns (PPC, social media ads), executing SEO strategies, creating engaging content, managing email marketing campaigns, and analyzing campaign performance data to drive continuous improvement. The ideal candidate will have a proven track record of success in digital marketing, with a deep understanding of various online marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing software. You should be adept at interpreting data, identifying trends, and translating insights into actionable strategies. Excellent copywriting and communication skills are essential for creating compelling marketing materials and engaging with the audience. This position requires a self-starter with the ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote work environment. If you are passionate about digital marketing and eager to make a significant impact, we encourage you to apply.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies across various channels.
- Manage and optimize paid advertising campaigns (Google Ads, social media advertising).
- Implement and monitor SEO strategies to improve organic search rankings.
- Create and curate engaging content for social media, blogs, and websites.
- Plan and execute email marketing campaigns to nurture leads and engage customers.
- Analyze campaign performance using Google Analytics and other reporting tools.
- Track key metrics, identify trends, and provide actionable insights for improvement.
- Manage social media presence and community engagement.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams to ensure brand consistency and campaign alignment.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience as a Digital Marketing Specialist or in a similar role.
- Demonstrable success in managing PPC and social media advertising campaigns.
- Strong understanding of SEO principles and practices.
- Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
- Experience with email marketing software (e.g., Mailchimp, HubSpot).
- Excellent copywriting, editing, and communication skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and manage time effectively in a remote setting.
This advertiser has chosen not to accept applicants from your region.
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E-commerce Social Media Campaign Manager
Posted 22 days ago
Job Viewed
Job Description
Our client is seeking a creative and results-driven E-commerce Social Media Campaign Manager to spearhead their online marketing efforts. This is an exciting fully remote opportunity to shape brand narratives and drive significant sales growth through innovative social media strategies. You will be responsible for planning, executing, and optimizing social media campaigns that connect with our target audience, enhance brand awareness, and directly contribute to e-commerce revenue. This role requires a deep understanding of social media platforms, e-commerce best practices, content creation, and performance analytics. You will manage the entire campaign lifecycle, from ideation and content development to ad management and performance reporting. The ideal candidate is a strategic thinker with a proven track record of delivering successful campaigns and fostering strong online communities. Collaboration with cross-functional teams, including marketing, product, and sales, will be essential to ensure cohesive and impactful initiatives.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement strategic social media campaign plans aligned with e-commerce objectives and sales targets.
- Manage day-to-day activities across social media platforms, including content scheduling, posting, and community engagement.
- Create compelling and platform-specific content, including graphics, videos, and written copy, to drive engagement and conversions.
- Design, manage, and optimize paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, TikTok Ads) to maximize ROI.
- Monitor social media trends, competitor activities, and industry news to identify opportunities for campaign innovation.
- Analyze campaign performance metrics, track KPIs, and provide regular reports with actionable insights and recommendations for improvement.
- Collaborate with designers, copywriters, and other team members to produce high-quality campaign assets.
- Engage with followers, respond to inquiries, and foster a positive and interactive online community.
- Identify and engage with relevant influencers and brand advocates to amplify campaign reach.
- Stay up-to-date with the latest social media features, tools, and advertising best practices.
- Ensure brand voice and messaging consistency across all social media channels.
- Work closely with the e-commerce team to ensure seamless integration of social media efforts with overall sales funnels.
Qualifications:
- Proven experience as a Social Media Manager, Campaign Manager, or similar role, with a strong focus on e-commerce.
- Demonstrated success in planning and executing social media campaigns that have driven significant sales growth.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Experience with paid social media advertising platforms and budget management.
- Excellent content creation skills, including copywriting and basic graphic design/video editing abilities.
- Strong understanding of SEO principles and how they relate to social media content.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication, organizational, and time management skills.
- Ability to thrive in a fast-paced, remote work environment.
- Familiarity with e-commerce platforms and customer journey optimization is a plus.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Specialist - Creative Campaigns (Remote)
Posted 16 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-oriented Senior Digital Marketing Specialist to lead creative campaign development and execution. This role requires a strategic thinker with a proven ability to craft compelling digital narratives and drive engagement across multiple platforms. You will be responsible for developing innovative marketing strategies, managing social media, optimizing SEO/SEM efforts, and analyzing campaign performance to maximize ROI. This position is based in our office but offers opportunities for occasional remote work flexibility.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Create engaging and persuasive content for various digital channels, including social media, email, websites, and blogs.
- Manage and optimize social media profiles, driving community growth and engagement.
- Plan and execute paid advertising campaigns (Google Ads, social media ads), monitoring performance and budgets.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics).
- Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing.
- Collaborate with design and content teams to create visually appealing and effective marketing materials.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Prepare regular reports on marketing campaign performance and provide insights for improvement.
- Identify new opportunities for digital growth and innovation.
- Manage relationships with external agencies and vendors as needed.
- Contribute to brand building and reputation management efforts online.
- Mentor junior marketing team members and foster a collaborative team environment.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on creative campaign development.
- Proven experience in managing SEO, SEM, social media marketing, and email marketing.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Excellent copywriting and content creation skills, with a strong portfolio.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Experience with marketing automation platforms is a plus.
- Familiarity with design principles and ability to provide creative direction.
- Excellent project management and organizational skills.
- Strong communication and presentation skills.
- Ability to work effectively in a team environment and manage multiple projects.
- Certification in Google Ads, Google Analytics, or similar is advantageous.
This advertiser has chosen not to accept applicants from your region.
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Digital Marketing Specialist - E-commerce & Social Media
Posted today
Job Viewed
Job Description
Our client, a rapidly expanding online fashion retailer, is seeking a creative and data-driven Digital Marketing Specialist with expertise in e-commerce and social media. This role is pivotal in driving online sales, increasing brand awareness, and engaging with our target audience across digital platforms. You will be responsible for developing and implementing comprehensive digital marketing campaigns, managing social media content calendars, optimizing online advertising spend, and analyzing campaign performance to ensure maximum ROI. The ideal candidate will possess a strong understanding of e-commerce best practices, social media marketing strategies, SEO, SEM, and content marketing. Your ability to create compelling content, manage online communities, and leverage analytics tools to extract actionable insights is essential. You will collaborate closely with the merchandising and sales teams to align marketing efforts with product launches and promotional activities. Key responsibilities include running targeted ad campaigns on platforms like Facebook, Instagram, and Google Ads, monitoring social media engagement, and reporting on key performance indicators. Experience with email marketing platforms and A/B testing is highly desirable. This position requires excellent communication skills, a passion for digital trends, and a proactive approach to driving online growth. This is an exciting opportunity to contribute significantly to the digital success of a growing e-commerce business. The strategies you develop will play a crucial role in reaching and engaging customers in **Kericho, Kericho, KE**, and beyond.
This advertiser has chosen not to accept applicants from your region.
4
Senior E-commerce & Social Media Campaign Manager
Posted 13 days ago
Job Viewed
Job Description
Our client, a thriving online retailer, is seeking a creative and results-driven Senior E-commerce & Social Media Campaign Manager to join their fully remote team. This role is pivotal in developing and executing integrated digital strategies that drive brand awareness, customer engagement, and online sales. You will be responsible for crafting compelling campaigns that span both e-commerce platforms and various social media channels, ensuring a cohesive and impactful brand presence. The ideal candidate will have a proven track record in managing successful e-commerce operations and social media marketing, with a deep understanding of digital analytics and conversion optimization.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive e-commerce and social media campaign strategies aligned with business objectives.
- Manage the end-to-end execution of digital campaigns, from conceptualization and creative development to implementation and reporting.
- Oversee social media content calendars, ensuring a consistent and engaging brand voice across platforms (e.g., Instagram, Facebook, Twitter, TikTok).
- Optimize e-commerce product listings and promotional activities to maximize conversion rates and sales.
- Plan and manage paid social media advertising budgets, targeting specific demographics and interests to achieve campaign goals.
- Collaborate with marketing, design, and sales teams to ensure campaign synergy and consistent messaging.
- Analyze campaign performance data using tools like Google Analytics, social media insights, and e-commerce platform reports.
- Provide regular reports on campaign performance, key metrics, and actionable insights to senior management.
- Stay abreast of the latest trends in e-commerce, social media marketing, and digital advertising.
- Identify and leverage emerging social media platforms and features to expand reach and engagement.
- Manage relationships with influencers and brand partners where applicable.
- Continuously test and optimize campaign elements (ad creative, targeting, landing pages) for improved results.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 5 years of experience in e-commerce management and social media marketing, with a focus on campaign development and execution.
- Proven experience managing successful paid social media campaigns and understanding of their impact on e-commerce sales.
- Strong understanding of SEO, SEM, content marketing, and email marketing principles.
- Proficiency in social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.
- Excellent analytical skills with the ability to interpret data and translate it into strategic actions.
- Exceptional written and verbal communication skills, with a talent for creative copywriting.
- Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is highly desirable.
- Ability to thrive in a fully remote work environment, demonstrating self-discipline and proactivity.
This advertiser has chosen not to accept applicants from your region.
5
Digital Marketing Strategist - Social Media & E-commerce
Posted 22 days ago
Job Viewed
Job Description
Our client is seeking a creative and data-driven Digital Marketing Strategist with a specialization in E-commerce and Social Media. This hybrid role requires a strategic thinker who can develop and execute comprehensive online marketing campaigns to drive brand awareness, customer engagement, and sales. You will be responsible for managing social media platforms, optimizing e-commerce channels, and leveraging digital advertising to achieve business objectives. This position involves a mix of remote work and in-office collaboration.
Responsibilities:
Responsibilities:
- Develop and implement innovative digital marketing strategies across social media and e-commerce platforms.
- Manage and grow the company's social media presence (e.g., Facebook, Instagram, Twitter, LinkedIn), creating engaging content and fostering community interaction.
- Optimize e-commerce product listings, website content, and user experience to improve conversion rates.
- Plan, execute, and analyze paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads) and search engine marketing (SEM) campaigns.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Develop and manage content calendars for social media and blog posts.
- Monitor website analytics and social media performance metrics, providing regular reports and insights.
- Collaborate with design and content teams to create compelling marketing materials.
- Identify and engage with influencers and brand advocates.
- Manage email marketing campaigns, including segmentation, automation, and performance tracking.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Contribute to the overall brand strategy and voice across all digital channels.
- This role demands a blend of creative flair and analytical rigor. You should be adept at understanding customer behavior online and translating insights into actionable strategies. Excellent communication and collaboration skills are essential for working effectively in a hybrid team environment.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on social media and e-commerce.
- Proven experience in developing and executing successful social media campaigns and e-commerce strategies.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer), analytics platforms (e.g., Google Analytics), and e-commerce platforms (e.g., Shopify, WooCommerce).
- Experience with paid social advertising and SEM.
- Excellent content creation, copywriting, and editing skills.
- Strong analytical skills and the ability to interpret data to drive decisions.
- Knowledge of SEO best practices.
- Familiarity with CRM systems is a plus.
- Ability to work independently and as part of a team in a hybrid work model.
- Strong organizational and project management skills.
This advertiser has chosen not to accept applicants from your region.
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6
E-commerce & Social Media Marketing Specialist
Posted 20 days ago
Job Viewed
Job Description
Our client is looking for a dynamic and creative E-commerce & Social Media Marketing Specialist to drive online sales and enhance brand presence. This role involves developing and executing integrated marketing campaigns across various digital channels, with a strong focus on e-commerce platforms and social media engagement. The ideal candidate will have a proven track record in managing online stores, optimizing conversion rates, and building thriving social media communities. You will be responsible for content creation, campaign management, performance analysis, and staying ahead of digital marketing trends. A key part of this role will be to leverage social media platforms to increase brand awareness, drive website traffic, and foster customer loyalty. This includes developing engaging content, managing social media advertising budgets, and interacting with followers to build a strong brand voice. Experience with SEO, SEM, email marketing, and e-commerce analytics is essential. You will work closely with the marketing and sales teams to ensure a cohesive brand message and strategy across all digital touchpoints. This position offers a hybrid work arrangement, requiring some in-office presence for collaborative sessions and team meetings, while also allowing for remote work flexibility. Excellent communication, analytical skills, and a passion for digital marketing are crucial for success in this role. You will have the opportunity to shape our online strategy and contribute significantly to our e-commerce growth.
Responsibilities:
Responsibilities:
- Develop and execute e-commerce and social media marketing strategies.
- Manage and optimize online product listings and store performance.
- Create compelling and engaging content for social media platforms and digital ads.
- Plan and execute paid social media campaigns and monitor performance.
- Analyze website traffic, sales data, and social media metrics to identify trends and insights.
- Implement SEO and SEM best practices to improve online visibility.
- Manage email marketing campaigns and customer segmentation.
- Engage with online communities and respond to customer inquiries.
- Collaborate with design and sales teams to ensure brand consistency.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in e-commerce and social media marketing.
- Proven experience with major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
- Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
- Strong understanding of SEO, SEM, and content marketing principles.
- Excellent copywriting, editing, and creative skills.
- Ability to work effectively in a hybrid team environment.
- Data-driven approach to marketing and decision-making.
This advertiser has chosen not to accept applicants from your region.
7
E-commerce and Social Media Marketing Specialist
Posted 6 days ago
Job Viewed
Job Description
Our client is seeking a creative and results-driven E-commerce and Social Media Marketing Specialist to join their remote-first marketing team. This role is responsible for developing and executing strategies to drive online sales, enhance brand visibility, and engage customers across various e-commerce platforms and social media channels. You will manage all aspects of our online store, from product listings and merchandising to order fulfillment coordination and customer service oversight. On the social media front, you will create compelling content, manage social media accounts, run targeted advertising campaigns, and foster community engagement. The ideal candidate possesses a strong understanding of e-commerce best practices, digital marketing trends, and the nuances of different social media platforms. You will analyze website traffic, sales data, and social media metrics to optimize campaigns and drive conversions. Collaboration with design, content, and customer support teams will be essential. This position requires excellent written and verbal communication skills, a keen eye for detail, and the ability to work independently and manage multiple projects in a fast-paced, remote environment. We are looking for a proactive individual passionate about building online brands and driving revenue growth.
Responsibilities:
Responsibilities:
- Manage and optimize product listings and merchandising on e-commerce platforms.
- Develop and execute social media marketing strategies across relevant platforms (e.g., Instagram, Facebook, TikTok).
- Create engaging content (text, images, videos) for social media and e-commerce channels.
- Plan and manage paid social media advertising campaigns.
- Monitor and respond to customer inquiries and comments on social media and e-commerce sites.
- Analyze website and social media performance data to identify trends and insights.
- Implement SEO strategies to improve organic visibility for e-commerce listings.
- Collaborate with design and content teams to ensure brand consistency.
- Stay updated on the latest e-commerce and social media marketing trends and tools.
- Coordinate with fulfillment teams to ensure smooth order processing.
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
- 2-3 years of experience in e-commerce management and social media marketing.
- Proven experience managing online stores and social media platforms.
- Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce) and social media management tools.
- Experience with digital advertising (e.g., Facebook Ads Manager, Google Ads).
- Strong understanding of SEO principles.
- Excellent content creation and copywriting skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and manage time effectively in a remote setting.
This advertiser has chosen not to accept applicants from your region.
8
Senior Digital Marketing Specialist (E-commerce & Social Media)
Posted today
Job Viewed
Job Description
Our client is actively seeking a highly creative and data-driven Senior Digital Marketing Specialist to spearhead their e-commerce and social media initiatives. This is a fully remote position, allowing you to contribute to our client's online success from anywhere. You will be instrumental in developing and executing comprehensive digital marketing strategies designed to drive website traffic, increase brand awareness, boost customer engagement, and ultimately, maximize online sales. Your expertise will be crucial in managing and optimizing paid advertising campaigns across various platforms (Google Ads, Facebook Ads, Instagram Ads, etc.), focusing on ROI and customer acquisition cost (CAC). You will also be responsible for developing and implementing engaging social media content calendars, fostering community interaction, and leveraging social listening tools to stay ahead of trends and customer sentiment. A key part of this role involves understanding the e-commerce customer journey, from initial awareness through to conversion and post-purchase engagement. You will analyze website analytics, e-commerce performance data, and social media metrics to identify insights and make data-driven recommendations for campaign improvement. Collaboration with the sales and product teams will be essential to ensure marketing efforts are aligned with business objectives. The ideal candidate possesses a deep understanding of SEO, SEM, content marketing, email marketing, and social media best practices. Excellent written and verbal communication skills are vital, as you will be crafting compelling ad copy, social media posts, and campaign reports. This is a fantastic opportunity to take ownership of significant digital marketing initiatives within a flexible, remote-first environment.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute integrated digital marketing strategies for e-commerce and social media.
- Manage and optimize paid advertising campaigns (PPC, social media ads) to drive traffic and conversions.
- Create and manage engaging content for social media platforms, fostering community growth and interaction.
- Analyze website performance, e-commerce metrics, and social media analytics to report on campaign effectiveness.
- Conduct keyword research and implement SEO best practices to improve organic search visibility.
- Develop and execute email marketing campaigns to nurture leads and retain customers.
- Collaborate with cross-functional teams to align marketing efforts with sales and product strategies.
- Stay up-to-date with the latest digital marketing trends, tools, and platform changes.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Generate regular reports on campaign performance, insights, and recommendations.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce and social media.
- Proven experience in managing successful paid advertising campaigns (Google Ads, Meta Ads).
- Demonstrated expertise in social media marketing, content creation, and community management.
- Proficiency with analytics tools (e.g., Google Analytics, Adobe Analytics) and SEO tools.
- Strong understanding of e-commerce principles and customer journey optimization.
- Excellent copywriting, editing, and communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
This advertiser has chosen not to accept applicants from your region.
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