4,933 Marketing Professionals jobs in Kenya
Senior Brand Manager - Go-to-Market Strategy
Posted 5 days ago
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Job Description
Our client, a dynamic and innovative consumer goods company, is seeking a highly experienced Senior Brand Manager to lead their Go-to-Market (GTM) strategy initiatives. This crucial role will be responsible for developing and executing comprehensive plans for launching new products and revitalizing existing brands in key markets. You will drive brand growth by understanding consumer insights, market trends, and competitive landscapes to create compelling brand positioning and messaging. Your responsibilities include leading cross-functional teams (marketing, sales, product development, R&D) to ensure seamless execution of GTM plans, from initial concept through to market launch and post-launch analysis. You will be responsible for setting brand objectives, defining target audiences, and developing integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions. Strong analytical skills are required to measure campaign effectiveness, track brand performance metrics, and provide strategic recommendations for optimization. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of progressive experience in brand management, product marketing, or GTM strategy, preferably within the consumer goods sector. Proven experience in developing and executing successful product launches and integrated marketing campaigns is essential. Excellent leadership, strategic thinking, project management, and communication skills are vital for collaborating effectively with internal teams and external agencies. We are looking for a passionate brand builder with a deep understanding of consumer behavior and a proven ability to drive brand equity and market share. Join us to shape the future of our iconic brands.
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Senior Brand Manager, Remote Market Strategy
Posted 20 days ago
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Job Description
Our client is seeking a strategic and creative Senior Brand Manager to lead their brand development and marketing initiatives. This is a fully remote position responsible for shaping and executing brand strategies that drive market awareness, customer engagement, and sales growth. The ideal candidate will possess a deep understanding of brand management principles, consumer insights, and integrated marketing communications. You will collaborate closely with remote marketing, sales, product development, and creative teams to ensure brand consistency and a compelling brand experience across all touchpoints. This role requires a visionary leader with excellent analytical, communication, and project management skills.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
- Conduct market research and consumer analysis to identify target audiences, market trends, and competitive landscapes.
- Define brand positioning, messaging, and identity, ensuring consistency across all marketing channels.
- Oversee the development and execution of integrated marketing campaigns, including advertising, promotions, digital marketing, and public relations.
- Manage the brand budget effectively, optimizing spend for maximum ROI.
- Collaborate with product development teams to ensure new products align with brand strategy.
- Monitor brand performance, track key metrics (e.g., brand awareness, market share, customer loyalty), and provide regular reports.
- Work closely with creative teams and external agencies to develop compelling brand assets and content.
- Stay abreast of industry trends, consumer behavior, and competitive activities to identify new opportunities and challenges.
- Ensure all marketing communications and materials adhere to brand guidelines and quality standards.
- Lead and mentor junior marketing team members, fostering a culture of creativity and collaboration.
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Senior Brand Manager - Remote Marketing Strategy
Posted today
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Job Description
Our client is seeking a creative and strategic Senior Brand Manager to join their fully remote marketing team. This pivotal role involves shaping and executing brand strategies for our client's diverse portfolio of Fast-Moving Consumer Goods (FMCG). You will be responsible for developing compelling brand narratives, driving market penetration, and ensuring consistent brand messaging across all platforms. The ideal candidate will possess a deep understanding of consumer insights, market trends, and digital marketing tactics, with a proven ability to lead brand initiatives from a remote setting. This position requires a blend of strategic thinking, creative execution, and exceptional collaboration skills.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement comprehensive brand strategies that align with business objectives and target market needs.
- Conduct market research and consumer analysis to identify key insights, trends, and opportunities.
- Oversee the creation and execution of integrated marketing campaigns across digital and traditional channels.
- Manage brand positioning, messaging, and visual identity to ensure consistency and impact.
- Collaborate with product development, sales, and creative teams to launch new products and initiatives.
- Monitor brand performance, analyze market share, and report on key metrics.
- Manage advertising budgets, agency relationships, and promotional activities.
- Identify and explore new marketing channels and partnership opportunities.
- Ensure all marketing communications adhere to brand guidelines and regulatory requirements.
- Lead and mentor junior marketing team members in a remote work environment.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and competitive landscapes.
- Proficiency in digital marketing, social media strategy, and performance analytics.
- Excellent communication, presentation, and project management skills.
- Demonstrated ability to lead cross-functional teams and manage multiple projects remotely.
- Creative thinking and problem-solving abilities.
- Experience with market research tools and techniques.
- A passion for building strong, memorable brands.
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Head of E-commerce and Digital Marketing Strategy
Posted 3 days ago
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Job Description
Our client is seeking a visionary and results-oriented Head of E-commerce and Digital Marketing Strategy to remotely lead their online sales and marketing efforts. This senior leadership role is responsible for developing and executing comprehensive strategies to drive online revenue growth, enhance customer engagement, and build a strong brand presence in the digital space. You will oversee all aspects of the e-commerce platform, including website optimization, conversion rate improvement, customer experience, and the integration of marketing campaigns. This is a fully remote position, requiring a deep understanding of digital marketing trends, e-commerce best practices, and data analytics. Your responsibilities will include managing paid advertising campaigns, SEO/SEM strategies, social media marketing, content marketing, email marketing, and affiliate programs. You will also be responsible for analyzing performance metrics, identifying key insights, and making data-driven recommendations for continuous improvement. The ideal candidate will have a proven track record of success in e-commerce leadership and digital marketing, with extensive experience in developing and implementing successful online growth strategies. Strong analytical, project management, and communication skills are essential. We are looking for an innovative leader who can drive customer acquisition and retention in a competitive online marketplace. This remote role offers an exciting opportunity to shape the digital future of our client's retail operations, with a strategic focus on markets including Ongata Rongai, Kajiado, KE .
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Senior FMCG Brand Manager - Remote Marketing Strategy
Posted 17 days ago
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Job Description
Our client is seeking an innovative and strategic Senior FMCG Brand Manager to lead brand development and marketing initiatives in a fully remote, remote-first capacity. This role is ideal for a dynamic marketer with a proven track record in the Fast-Moving Consumer Goods sector, capable of driving brand growth, market share, and consumer engagement from anywhere. You will be responsible for crafting and executing comprehensive brand strategies, including product positioning, advertising campaigns, digital marketing, and market analysis. The ideal candidate possesses a deep understanding of consumer insights, a creative mindset, and exceptional analytical skills to translate market trends into actionable brand plans.
Responsibilities:
Responsibilities:
- Develop and implement integrated brand strategies to drive growth and market penetration.
- Conduct market research and consumer insight analysis to identify trends and opportunities.
- Manage brand P&L, including budgeting, forecasting, and optimizing marketing spend.
- Oversee the development and execution of advertising, promotional, and digital marketing campaigns.
- Collaborate with product development teams to ensure product innovation aligns with brand strategy.
- Manage brand messaging, positioning, and visual identity across all touchpoints.
- Analyze sales data and market performance metrics to measure campaign effectiveness and inform future strategies.
- Build and maintain strong relationships with advertising agencies, media partners, and other external stakeholders.
- Develop and manage packaging design and go-to-market strategies for new product launches.
- Monitor competitive landscape and identify threats and opportunities.
- Ensure consistent brand execution across all channels and markets.
- Lead cross-functional teams to ensure successful implementation of brand initiatives.
- Present brand plans and performance reports to senior management.
- Stay abreast of evolving consumer behaviors and digital marketing trends.
- Foster a data-driven approach to marketing decision-making.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- MBA or advanced degree in Marketing is a plus.
- Minimum of 7 years of progressive experience in brand management within the FMCG sector.
- Proven track record of developing and executing successful brand strategies that drive business results.
- Strong understanding of consumer insights, market research, and data analysis.
- Expertise in digital marketing, social media, and integrated campaign management.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and leadership abilities.
- Experience with budget management and P&L responsibility.
- Ability to work independently, manage multiple projects, and thrive in a remote environment.
- Creative and innovative mindset with a passion for consumer brands.
- Experience in product innovation and launch management is highly desirable.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager - Campaign Strategy
Posted 2 days ago
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Job Description
Our client is searching for an experienced and results-oriented Senior Digital Marketing Manager to lead their comprehensive marketing campaigns. This is a fully remote role, offering the flexibility to work from home and contribute to a globally distributed team. The ideal candidate will possess a deep understanding of the digital marketing landscape, with a proven ability to develop, execute, and optimize integrated campaigns that drive brand awareness, lead generation, and customer engagement. You will be responsible for setting strategic direction, managing budgets, analyzing performance, and collaborating effectively with various stakeholders.
Responsibilities:
Responsibilities:
- Develop and implement overarching digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Plan, execute, and manage integrated online marketing campaigns from conception to completion.
- Define key performance indicators (KPIs) for all campaigns and track performance against objectives.
- Analyze campaign data to identify trends, insights, and areas for optimization.
- Manage and allocate digital marketing budgets effectively to maximize ROI.
- Oversee content creation and distribution to ensure brand consistency and audience engagement.
- Collaborate with internal teams (e.g., sales, product, design) and external agencies to align marketing efforts.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Provide regular reports on campaign performance and strategic recommendations to senior leadership.
- Mentor and guide junior marketing team members.
- Utilize marketing automation tools for campaign execution and lead nurturing.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with a significant focus on campaign management and strategy.
- Proven success in developing and executing high-impact digital marketing campaigns.
- Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing, and content marketing.
- Proficiency with marketing analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical and problem-solving skills, with the ability to interpret complex data.
- Excellent written and verbal communication skills, essential for remote collaboration.
- Demonstrated leadership abilities and experience managing teams or projects.
- Ability to work independently and manage multiple projects in a fast-paced, remote environment.
This advertiser has chosen not to accept applicants from your region.
5
E-commerce Growth Manager - Digital Marketing Strategy
Posted 10 days ago
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Job Description
Our client, a dynamic and fast-growing online retailer, is seeking an innovative and results-driven E-commerce Growth Manager to spearhead their digital marketing and sales strategies. This is a fully remote position, offering an exciting opportunity to drive online revenue and customer acquisition from anywhere. You will be responsible for developing and executing comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing, with a strong focus on optimizing the customer journey and maximizing conversion rates. Key duties include analyzing website traffic, user behavior, and sales data to identify growth opportunities, A/B testing various strategies, and managing the e-commerce platform's user experience. The ideal candidate possesses a deep understanding of the e-commerce landscape, digital marketing best practices, and conversion rate optimization (CRO) techniques. Proven experience in developing and implementing successful online marketing strategies that drive measurable results is essential. Strong analytical skills, proficiency in e-commerce platforms and analytics tools (e.g., Google Analytics, Shopify, Klaviyo), and a creative mindset are required. As this is a remote role, you will need to be highly organized, proactive, and adept at communicating and collaborating effectively with cross-functional teams in a virtual setting. This is a fantastic opportunity to take ownership of a critical growth function and make a significant impact on the success of a thriving online business.
Responsibilities:
Responsibilities:
- Develop and implement data-driven e-commerce growth strategies.
- Manage and optimize all digital marketing channels including SEO, SEM, social media, email, and affiliate marketing.
- Analyze website performance, customer behavior, and sales data to identify trends and opportunities.
- Conduct A/B testing and conversion rate optimization (CRO) initiatives.
- Manage the e-commerce platform, ensuring a seamless and engaging user experience.
- Develop and execute targeted marketing campaigns to drive customer acquisition and retention.
- Collaborate with content and design teams to create compelling marketing assets.
- Monitor key performance indicators (KPIs) and report on campaign effectiveness.
- Stay updated with the latest e-commerce trends and digital marketing best practices.
- Manage relationships with third-party marketing vendors and agencies.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in e-commerce, with a focus on digital marketing and growth strategies.
- Proven track record of driving online sales and customer acquisition through digital marketing initiatives.
- In-depth knowledge of SEO, SEM, social media marketing, and email marketing platforms.
- Experience with A/B testing and conversion rate optimization techniques.
- Proficiency in e-commerce platforms (e.g., Shopify, Magento) and web analytics tools (e.g., Google Analytics).
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills, comfortable working remotely.
- Creative mindset with a passion for online retail and customer engagement.
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Remote Digital Marketing Manager - Campaign Strategy
Posted 20 days ago
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Job Description
Our client is seeking a results-oriented and creative Remote Digital Marketing Manager to lead the development and execution of comprehensive digital marketing campaigns. This fully remote role requires a strategic thinker with a deep understanding of the digital landscape and a proven ability to drive online growth. You will be responsible for defining digital marketing strategies across various channels, including SEO, SEM, social media marketing, email marketing, and content marketing. Your key responsibilities will include managing campaign budgets, setting key performance indicators (KPIs), monitoring campaign performance, and providing actionable insights for optimization. You will collaborate closely with content creators, web developers, and sales teams to ensure cohesive brand messaging and effective lead generation. The ideal candidate will have a strong analytical mindset, experience with marketing automation platforms, and proficiency in data analysis tools (e.g., Google Analytics). We are looking for someone who can stay ahead of digital marketing trends, identify new opportunities, and implement innovative strategies to reach target audiences. This remote position requires excellent communication and project management skills to effectively coordinate with a distributed team and stakeholders. A Bachelor's degree in Marketing, Business, or a related field is required, along with a minimum of 5 years of experience in digital marketing, with at least 2 years in a management or strategic role. Experience in B2B or B2C marketing is essential. Proven success in developing and managing successful digital marketing campaigns is a must. This is an exceptional opportunity to make a significant impact on our client's online presence and drive business growth from a remote location.
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7
Senior Brand Manager - FMCG - Remote Marketing Strategy Lead
Posted 20 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and innovative Senior Brand Manager to join their dynamic, fully remote marketing team. This pivotal role will be responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and revenue growth for key product lines. The ideal candidate will possess a deep understanding of the FMCG landscape, consumer behavior, market trends, and a proven track record in brand management, advertising, and integrated marketing communications. You will be tasked with leading brand planning, product innovation, campaign development, and go-to-market strategies, working closely with cross-functional teams including sales, product development, and digital marketing. The ability to analyze market data, identify consumer insights, and translate them into actionable marketing plans is essential. This position requires strong leadership skills, excellent communication and presentation abilities, and the capacity to manage multiple projects and stakeholders effectively in a remote environment. You will be responsible for managing brand budgets, measuring campaign performance, and optimizing marketing initiatives for maximum ROI. This is an exceptional opportunity to shape the future of well-known consumer brands and drive significant business impact within a thriving, remote-first organization. A passion for understanding and influencing consumer purchasing decisions is a must. We are looking for a creative, results-oriented individual with a strategic mindset and a proactive approach to brand building. The successful candidate will be adept at navigating the complexities of the FMCG market and possess a keen eye for detail in campaign execution. Your contributions will be instrumental in enhancing brand equity, driving consumer loyalty, and achieving ambitious business objectives. The opportunity to lead iconic brands and influence consumer perceptions from a remote location offers a unique and exciting career trajectory. Experience with digital marketing channels, social media strategy, and data analytics platforms is highly desirable. The successful candidate will be a collaborative team player, capable of inspiring action and driving consensus across diverse teams. We are committed to fostering a culture of innovation and excellence, providing you with the tools and support to succeed in this challenging yet rewarding remote role.
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8
Senior Digital Marketing Manager - Remote Campaign Strategy
Posted 6 days ago
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Job Description
Our client is seeking a creative and results-driven Senior Digital Marketing Manager to lead their remote marketing campaigns. This is a 100% remote position, offering the flexibility to work from anywhere, allowing you to leverage your expertise to drive impactful marketing initiatives. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. Your role will involve analyzing market trends, identifying target audiences, and creating compelling campaigns that enhance brand awareness, drive lead generation, and increase customer acquisition. We are looking for a strategic thinker with a proven track record of managing successful digital marketing campaigns and a passion for leveraging data to optimize performance. You will collaborate with cross-functional teams, including sales and product development, to ensure cohesive and effective marketing efforts.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated digital marketing strategies to achieve business objectives.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Develop and execute social media marketing strategies to build brand presence and engage target audiences.
- Create and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
- Oversee content marketing initiatives, including blog posts, articles, white papers, and case studies.
- Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics).
- Identify target audiences and develop buyer personas to tailor marketing messages.
- Manage the digital marketing budget and ensure optimal allocation of resources.
- Collaborate with sales and product teams to ensure alignment of marketing efforts with business goals.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Conduct A/B testing and other optimization techniques to improve campaign effectiveness.
- Prepare regular reports on marketing performance, providing insights and recommendations for improvement.
- Manage relationships with external vendors and agencies as needed.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- Minimum of 8 years of experience in digital marketing, with a proven track record of managing successful online campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and marketing automation.
- Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Mailchimp, HubSpot).
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills.
- Proven ability to develop and execute creative marketing strategies.
- Strong project management and organizational skills.
- Ability to work independently and manage multiple priorities in a remote setting.
- Experience in B2B or B2C marketing, depending on industry focus.
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