2,161 Lead Social Media Campaign Manager jobs in Kenya
Lead Social Media Campaign Manager
Posted 11 days ago
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Job Description
Responsibilities:
- Develop and oversee comprehensive social media campaign strategies tailored to client objectives and target audiences.
- Manage all aspects of campaign execution, including content creation, scheduling, paid social advertising, and community management.
- Lead a team of social media specialists and content creators, providing guidance and fostering a collaborative remote working environment.
- Monitor social media trends, emerging platforms, and new advertising opportunities to ensure campaigns remain innovative and effective.
- Analyze campaign performance data, track key metrics (e.g., engagement rates, reach, conversions), and generate insightful reports for clients.
- Optimize paid social media advertising budgets and strategies to maximize ROI.
- Collaborate with clients to understand their brand voice, marketing goals, and target demographics.
- Develop creative briefs and work with designers and copywriters to produce compelling social media assets.
- Manage influencer marketing programs and partnerships.
- Stay current with platform updates, algorithm changes, and best practices in social media marketing.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 6 years of experience in social media marketing, with at least 2 years in a leadership or management role.
- Demonstrated success in developing and executing high-impact social media campaigns across major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
- Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Experience with paid social media advertising and budget management.
- Strong understanding of SEO principles and content marketing strategies.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Outstanding written and verbal communication and presentation abilities.
- Proven ability to manage multiple projects and clients simultaneously in a remote setting.
- Creative mindset with a passion for storytelling and community building.
- Experience in crisis communication management on social media is a plus.
Lead Social Media and E-commerce Campaign Manager
Posted 17 days ago
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Job Description
Responsibilities:
- Design and implement data-driven social media strategies to drive e-commerce growth and customer acquisition.
- Develop and manage engaging content calendars across key social media channels (e.g., Instagram, Facebook, Twitter, LinkedIn).
- Oversee community management, responding to inquiries, and fostering a positive brand environment.
- Plan, execute, and monitor paid social media campaigns, focusing on performance metrics and ROI.
- Analyze campaign performance, identify trends, and provide actionable insights for continuous improvement.
- Collaborate with cross-functional teams including design, product, and customer service to ensure cohesive brand messaging.
- Manage relationships with influencers and explore partnership opportunities.
- Stay updated on the latest social media trends, platform updates, and e-commerce technologies.
- Manage social media budgets and ensure efficient allocation of resources.
- Report on key performance indicators (KPIs) to senior management.
Lead Social Media Marketing Manager
Posted 20 days ago
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Job Description
Key Responsibilities:
- Develop and implement data-driven social media strategies.
- Manage and grow social media presence across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Create engaging and compelling content, including text, images, and videos.
- Develop and manage social media content calendars.
- Oversee community management and engage with followers.
- Plan and execute paid social media advertising campaigns.
- Monitor social media trends, tools, and applications, and apply that knowledge.
- Analyze social media performance metrics and provide regular reports.
- Collaborate with marketing and creative teams to ensure brand consistency.
- Lead and mentor a team of social media coordinators.
This position offers a hybrid work model, providing flexibility and in-office engagement. The role is based in Eldoret, Uasin Gishu, KE , supporting our client's digital strategy.
E-commerce Social Media Campaign Manager
Posted 20 days ago
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Job Description
Key Responsibilities:
- Develop and implement strategic social media campaign plans aligned with e-commerce objectives and sales targets.
- Manage day-to-day activities across social media platforms, including content scheduling, posting, and community engagement.
- Create compelling and platform-specific content, including graphics, videos, and written copy, to drive engagement and conversions.
- Design, manage, and optimize paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, TikTok Ads) to maximize ROI.
- Monitor social media trends, competitor activities, and industry news to identify opportunities for campaign innovation.
- Analyze campaign performance metrics, track KPIs, and provide regular reports with actionable insights and recommendations for improvement.
- Collaborate with designers, copywriters, and other team members to produce high-quality campaign assets.
- Engage with followers, respond to inquiries, and foster a positive and interactive online community.
- Identify and engage with relevant influencers and brand advocates to amplify campaign reach.
- Stay up-to-date with the latest social media features, tools, and advertising best practices.
- Ensure brand voice and messaging consistency across all social media channels.
- Work closely with the e-commerce team to ensure seamless integration of social media efforts with overall sales funnels.
Qualifications:
- Proven experience as a Social Media Manager, Campaign Manager, or similar role, with a strong focus on e-commerce.
- Demonstrated success in planning and executing social media campaigns that have driven significant sales growth.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Experience with paid social media advertising platforms and budget management.
- Excellent content creation skills, including copywriting and basic graphic design/video editing abilities.
- Strong understanding of SEO principles and how they relate to social media content.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication, organizational, and time management skills.
- Ability to thrive in a fast-paced, remote work environment.
- Familiarity with e-commerce platforms and customer journey optimization is a plus.
Senior E-commerce & Social Media Campaign Manager
Posted 11 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive e-commerce and social media campaign strategies aligned with business objectives.
- Manage the end-to-end execution of digital campaigns, from conceptualization and creative development to implementation and reporting.
- Oversee social media content calendars, ensuring a consistent and engaging brand voice across platforms (e.g., Instagram, Facebook, Twitter, TikTok).
- Optimize e-commerce product listings and promotional activities to maximize conversion rates and sales.
- Plan and manage paid social media advertising budgets, targeting specific demographics and interests to achieve campaign goals.
- Collaborate with marketing, design, and sales teams to ensure campaign synergy and consistent messaging.
- Analyze campaign performance data using tools like Google Analytics, social media insights, and e-commerce platform reports.
- Provide regular reports on campaign performance, key metrics, and actionable insights to senior management.
- Stay abreast of the latest trends in e-commerce, social media marketing, and digital advertising.
- Identify and leverage emerging social media platforms and features to expand reach and engagement.
- Manage relationships with influencers and brand partners where applicable.
- Continuously test and optimize campaign elements (ad creative, targeting, landing pages) for improved results.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 5 years of experience in e-commerce management and social media marketing, with a focus on campaign development and execution.
- Proven experience managing successful paid social media campaigns and understanding of their impact on e-commerce sales.
- Strong understanding of SEO, SEM, content marketing, and email marketing principles.
- Proficiency in social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.
- Excellent analytical skills with the ability to interpret data and translate it into strategic actions.
- Exceptional written and verbal communication skills, with a talent for creative copywriting.
- Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is highly desirable.
- Ability to thrive in a fully remote work environment, demonstrating self-discipline and proactivity.
Digital Marketing Strategist - Social Media & E-commerce
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement innovative digital marketing strategies across social media and e-commerce platforms.
- Manage and grow the company's social media presence (e.g., Facebook, Instagram, Twitter, LinkedIn), creating engaging content and fostering community interaction.
- Optimize e-commerce product listings, website content, and user experience to improve conversion rates.
- Plan, execute, and analyze paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads) and search engine marketing (SEM) campaigns.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Develop and manage content calendars for social media and blog posts.
- Monitor website analytics and social media performance metrics, providing regular reports and insights.
- Collaborate with design and content teams to create compelling marketing materials.
- Identify and engage with influencers and brand advocates.
- Manage email marketing campaigns, including segmentation, automation, and performance tracking.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Contribute to the overall brand strategy and voice across all digital channels.
- This role demands a blend of creative flair and analytical rigor. You should be adept at understanding customer behavior online and translating insights into actionable strategies. Excellent communication and collaboration skills are essential for working effectively in a hybrid team environment.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on social media and e-commerce.
- Proven experience in developing and executing successful social media campaigns and e-commerce strategies.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer), analytics platforms (e.g., Google Analytics), and e-commerce platforms (e.g., Shopify, WooCommerce).
- Experience with paid social advertising and SEM.
- Excellent content creation, copywriting, and editing skills.
- Strong analytical skills and the ability to interpret data to drive decisions.
- Knowledge of SEO best practices.
- Familiarity with CRM systems is a plus.
- Ability to work independently and as part of a team in a hybrid work model.
- Strong organizational and project management skills.
Digital Marketing and Social Media Strategist
Posted today
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Job Description
Responsibilities:
- Develop and implement integrated digital marketing and social media strategies.
- Create engaging and high-quality content (text, image, video) for social media platforms.
- Manage and grow social media communities across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
- Plan, execute, and optimize paid social media advertising campaigns.
- Monitor social media trends, tools, and applications and apply that knowledge.
- Analyze campaign performance using analytics tools and provide actionable insights.
- Manage social media content calendars and posting schedules.
- Engage with followers, respond to comments, and foster community interaction.
- Collaborate with marketing and design teams to ensure brand consistency.
- Stay updated on industry best practices and emerging digital marketing technologies.
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Digital Marketing and Social Media Manager
Posted 20 days ago
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Job Description
Key responsibilities include planning and executing paid advertising campaigns, optimizing website content for search engines (SEO), managing email marketing initiatives, and analyzing key performance indicators (KPIs) to measure the effectiveness of marketing efforts. You will also be involved in developing brand messaging, managing online reputation, and staying at the forefront of digital marketing innovations. The ideal candidate will have a proven track record in managing successful digital marketing campaigns, excellent copywriting and editing skills, and a deep understanding of social media analytics and marketing tools. Experience with e-commerce platforms and a passion for building online communities are highly desirable. You will collaborate closely with internal teams to ensure brand consistency and alignment with overall business objectives. This role offers a hybrid work arrangement, allowing for flexibility between remote work and in-office collaboration within the Kitale, Trans-Nzoia, KE region. If you are a strategic thinker with a passion for digital growth and customer engagement, we want to hear from you.
Responsibilities:
- Develop and implement integrated digital marketing strategies.
- Manage and grow social media presence across multiple platforms.
- Create compelling and shareable content (text, images, video).
- Design and execute paid advertising campaigns (PPC, social ads).
- Optimize website content for search engines (SEO).
- Manage email marketing campaigns and automation.
- Analyze campaign performance and report on KPIs.
- Monitor online trends and competitor activities.
- Engage with online communities and respond to inquiries.
- Collaborate with sales and product teams to align marketing efforts.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing and social media management.
- Proven success in managing paid advertising campaigns and SEO.
- Excellent understanding of social media platforms and analytics tools.
- Strong copywriting, editing, and content creation skills.
- Experience with e-commerce marketing is a plus.
- Ability to work independently and collaboratively in a hybrid setting.
- Creative mindset with strong analytical skills.
Digital Marketing & Social Media Strategist
Posted 19 days ago
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Job Description
Responsibilities:
- Develop and implement integrated digital marketing strategies, including SEO, SEM, email marketing, and content marketing.
- Manage and grow the company's social media presence across platforms like Facebook, Instagram, Twitter, LinkedIn, and others relevant to our target audience.
- Create engaging and high-quality content (text, image, video) for social media posts, blog articles, website copy, and email campaigns.
- Plan and execute paid advertising campaigns on social media and search engines, managing budgets and optimizing for ROI.
- Monitor social media conversations, respond to comments and messages promptly, and foster community engagement.
- Analyze website traffic, social media performance metrics, and campaign results using tools like Google Analytics, social media insights, and other relevant platforms.
- Prepare regular reports on digital marketing performance, providing actionable insights and recommendations for improvement.
- Stay up-to-date with the latest digital marketing trends, algorithm changes, and emerging technologies.
- Collaborate with internal teams to ensure brand consistency and align marketing efforts with business objectives.
- Identify opportunities for content creation and user-generated campaigns to enhance brand visibility.
- This role is fully remote, allowing for flexible work arrangements, and requires excellent virtual communication and collaboration skills.
Qualifications:
- Proven experience of 4+ years as a Digital Marketing Specialist, Social Media Manager, or similar role.
- Demonstrable success in developing and executing digital marketing campaigns that drive engagement and conversions.
- Expertise in social media platforms, content creation, and community management.
- Strong understanding of SEO, SEM, email marketing, and content marketing principles.
- Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, Hootsuite, Buffer, or similar.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Ability to analyze data, interpret metrics, and translate them into actionable strategies.
- Self-motivated, organized, and able to manage multiple projects simultaneously in a remote work setting.
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience working with brands in the Kenyan market is a plus.
- This position is fully remote, supporting our client's initiatives from Kitale, Trans-Nzoia, KE .
Digital Marketing and Social Media Lead
Posted 20 days ago
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