392 Lead Public Relations Strategist jobs in Kenya

• Develop and oversee the execution of strategic PR plans aligned with client objectives and global market nuances.
• Cultivate and maintain strong relationships with key media outlets, influencers, and stakeholders worldwide.
• Craft compelling press releases, media advisories, and other PR materials tailored for different audiences and platforms.
• Manage proactive and reactive media relations, including crisis communication and reputation management.
• Monitor media coverage and analyze campaign performance, providing actionable insights and reports to clients.
• Identify opportunities for thought leadership and executive profiling.
• Collaborate with internal teams, including marketing and digital, to ensure integrated communication efforts.
• Stay abreast of industry trends, competitor activities, and emerging communication technologies.
• Mentor junior PR team members and foster a collaborative remote work environment.
• Effectively manage PR budgets and resource allocation for assigned campaigns.

• Develop and implement integrated public relations strategies to achieve organizational objectives.
• Craft compelling press releases, media advisories, and other PR materials.
• Build and maintain strong relationships with journalists, influencers, and media contacts.
• Secure positive media coverage across various platforms (print, broadcast, online).
• Manage company's online reputation and social media engagement strategy.
• Develop and execute crisis communication plans.
• Provide strategic counsel to senior leadership on PR matters.
• Monitor media coverage and analyze PR campaign effectiveness.
• Organize press conferences and media events (virtual or in-person as needed).
• Stay abreast of industry trends and emerging communication technologies.

• Proven experience as a Public Relations Specialist, Communications Manager, or similar role.
• Demonstrated success in developing and executing PR campaigns that yielded significant media results.
• Exceptional writing, editing, and verbal communication skills.
• Strong understanding of media relations and the news cycle.
• Experience with social media management and online reputation management.
• Ability to handle crisis communications effectively.
• Excellent networking and interpersonal skills.
• Proficiency with PR software and media monitoring tools.
• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.

• Develop and implement comprehensive public relations strategies aligned with client objectives.
• Craft press releases, media advisories, pitches, and other PR materials for diverse media channels.
• Build and nurture relationships with journalists, editors, bloggers, and social media influencers.
• Secure positive media placements and manage crisis communications effectively.
• Monitor media coverage and analyze campaign effectiveness, providing actionable insights.
• Develop talking points and talking head scripts for spokespeople.
• Identify emerging trends and opportunities for media engagement.
• Manage client expectations and provide regular reporting on PR activities and outcomes.
• Collaborate with internal marketing and communications teams to ensure integrated messaging.
• Contribute to the overall brand reputation and thought leadership initiatives.

• Minimum of 6 years of experience in public relations, media relations, or communications, with a strong portfolio of successful campaigns.
• Demonstrated success in securing media coverage in reputable publications and online platforms.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Proven ability to build and maintain strong media relationships.
• Experience with media monitoring tools and PR software.
• Strong understanding of social media platforms and digital PR strategies.
• Excellent strategic thinking and problem-solving abilities.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience in crisis communication is a significant advantage.
• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.

This job is with ABB, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position Reports To
R&D Team Lead

Take the next step in your career at ABB
Join ABB and work in a team that is dedicated to creating a future where innovative digital technologies allow greater access to cleaner energy.

General information
We are glad to offer a challenging and exciting master thesis project at ABB Robotics, a leading supplier of industrial robots and robot software, equipment and complete application solutions. You will be a part of the Software group in Mölndal, where we work with the development of RobotStudio, the worlds most used offline tool for robotic programming, modelling, simulation and offline programming of ABB robots.

This thesis is performed in collaboration with the project Production for Future. Production for Future is a project that aims to disseminate knowledge about sustainability, diversity and technology. Together with numerous partner companies, the team of students and companies develops technical solutions and creates knowledge that is shown in workshops with people from industry, school classes and teachers. This master thesis shall enhance the collaboration and bring important insights for both Production for Future and ABB. For more information about Production for Future go to:

A brief introduction of the thesis work
Configuring shopfloor layouts in a 3D environment involves many steps and can be time-consuming: importing layouts and CAD, placing devices and fixtures, configuring tools and I/O, defining safety zones, and preparing simulations and checks. This thesis explores a multimodal, agentic AI approach that uses language, vision, and structured data to automate and accelerate key parts of ABB RobotStudio cell setup. You will investigate state-of-the-art AI methods and prototype an agent that can interpret inputs like sketches, CAD, BOMs, and textual specs, then propose or execute setup actions in RobotStudio to reduce time-to-simulation and improve consistency.

The thesis students will have access to workplaces at ABB in Mölndal, and the work should preferably be done partly on site at our office in Mölndal and partly at the university, as per the agreement with the students.

Period: January to June 2026

Number of credits: 30 ECTS/högskolepoäng (hp)

Number of students for this thesis work: 2

Location: Performed partly on site (Mölndal, Sweden)

Your Responsibilities

• Review state-of-the-art methods in multimodal AI (language + vision), agent frameworks, and tool-use relevant to robotics software and CAD/3D workflows.
• Explore integration options with RobotStudio (e.g., SDK/API, add-ins, automation interfaces) and define a safe, incremental agent action space for cell setup tasks.
• Design and implement a prototype multimodal AI agent that interprets inputs (drawings, CAD, layouts, BOMs, text specs) and recommends or performs setup actions in RobotStudio.
• Build data and prompt/tool pipelines for tasks such as component identification, device/fixture placement, basic I/O mapping, and simulation configuration.
• Develop evaluation protocols and baselines to quantify acceleration (e.g., time-to-setup, error rate, rework) on representative cell scenarios.
• Conduct small-scale user studies or expert reviews with RobotStudio users to validate usability, safety, and impact on workflow.
• Document architecture, design decisions, datasets, and results; deliver a demo and recommendations for further development and industrialization.
• Collaborate closely with ABB supervisors while driving your work independently, communicating progress, risks, and findings regularly.
• You will embody ABB's core values of safety and integrity, taking responsibility for your actions while caring for your colleagues and the business.

Your background

• You are pursuing a master's degree in computer science, Robotics, AI/ML, Mechatronics, or a related field.
• Strong programming skills in C# and .NET; experience building plugins/add-ins and integrating with SDKs/APIs (RobotStudio ecosystem is a plus).
• Understanding of modern AI/ML in a .NET environment, especially large language models and/or computer vision; experience orchestrating LLMs and tools with Microsoft Semantic Kernel is a strong plus.
• Experience with one or more of: Microsoft Semantic Kernel, Azure OpenAI Service, Azure AI Vision/Document Intelligence, ML.NET, Emgu CV (.NET/OpenCV), CAD/3D geometry processing or RobotStudio APIs, and agent/tool-use patterns in .NET.
• Interest in robotics simulation and offline programming; prior exposure to RobotStudio or similar tools is meritorious.
• Comfortable designing experiments, evaluating results, and communicating findings clearly in English.
• Proactive, collaborative, and able to work partly on site in Mölndal per agreed schedule.

More About Us
Bring your very own sense of pride and purpose as you help us drive forward the Fourth Industrial Revolution – creating a sustainable future for our planet, and your career. Join ABB and harness the power of our diverse global network, as you collaborate with and learn from our world-class teams. Above all, challenge yourself every day. Let's write the future, together.

Recruiting Manager: Göran Holmqvist,

For questions regarding the content of the thesis work, contact: Oskar Henriksson,

Positions are filled continuously. Apply with your CV, academic transcripts, and a cover letter in English. Welcome to apply

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. Run What Runs the World.

Exciting Career Opportunity in Robotics
This role is part of ABB's Robotics business, which is preparing to become an independent company. By joining us now, you'll be part of a dynamic and fast-paced organization at the forefront of robotics innovation. As we transition into a separate entity outside the ABB Group, you'll have the chance to shape the future, grow your career, and work alongside world-class experts in a more agile and entrepreneurial environment.

A Future Opportunity

Please note that this position is part of our talent pipeline and not an active job opening at this time. By applying, you express your interest in future career opportunities with ABB.

We value people from different backgrounds. Could this be your story? Apply today or visit to learn more about us and see the impact of our work across the globe.

• Develop and implement strategic PR plans to enhance brand visibility and reputation.
• Manage media relations, building and maintaining strong connections with journalists and influencers.
• Write and distribute press releases, media advisories, and other PR materials.
• Develop and execute crisis communication strategies.
• Monitor media coverage and industry trends, providing regular reports.
• Organize and manage press conferences, media events, and interviews.
• Collaborate with internal teams to ensure consistent messaging.
• Identify and cultivate new PR opportunities.
• Advise senior management on PR matters.
• Manage PR agency relationships, if applicable.

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• Minimum of 7 years of experience in public relations or corporate communications.
• Demonstrated success in developing and executing PR campaigns.
• Excellent media relations skills and established network of contacts.
• Exceptional writing, editing, and storytelling abilities.
• Proven crisis communication management experience.
• Strong understanding of digital PR and social media engagement.
• Proficiency in PR software and monitoring tools.
• Excellent organizational, project management, and multitasking skills.
• Ability to work independently and collaboratively in a remote environment.

• Develop and implement a comprehensive corporate communications strategy that aligns with business objectives and enhances brand reputation.
• Serve as the primary spokesperson and manage relationships with national and international media outlets.
• Oversee all media relations activities, including press releases, media kits, press conferences, and interviews.
• Develop and execute crisis communication plans to effectively manage and mitigate reputational risks.
• Create compelling content for various platforms, including corporate website, social media, annual reports, and internal newsletters.
• Manage the company's social media presence and ensure consistent brand messaging across all digital channels.
• Develop and execute internal communication strategies to foster employee engagement and inform stakeholders.
• Monitor media coverage and public sentiment, providing regular reports and strategic recommendations to senior leadership.
• Manage the communications budget and external PR agencies, ensuring cost-effectiveness and optimal performance.
• Provide strategic counsel and guidance to executive leadership on communication matters.

• Master's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Minimum of 10 years of progressive experience in corporate communications, public relations, or media management, with at least 3 years in a leadership role.
• Demonstrated success in building and maintaining strong relationships with key media contacts.
• Proven expertise in crisis communications and reputation management.
• Exceptional writing, editing, and verbal communication skills, with a talent for crafting persuasive narratives.
• Strong understanding of digital communication channels, social media platforms, and content marketing.
• Experience in developing and executing successful internal communication programs.
• Ability to think strategically, anticipate potential issues, and develop proactive communication solutions.
• Excellent leadership, interpersonal, and stakeholder management skills.
• Experience working in a remote-first environment and managing distributed teams is a significant advantage.