291 Lead E Commerce Strategist jobs in Nairobi

• Develop and implement data-driven e-commerce growth strategies to increase sales and customer lifetime value.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.
• Develop and execute SEO strategies to improve organic search rankings and drive traffic.
• Implement and manage email marketing campaigns, including segmentation, automation, and personalization.
• Drive conversion rate optimization (CRO) initiatives through A/B testing and user experience enhancements.
• Analyze website traffic and user behavior using tools like Google Analytics, Hotjar, and other relevant platforms.
• Identify and capitalize on new growth opportunities through market research and trend analysis.
• Collaborate with content creators, designers, and developers to create compelling marketing assets.
• Monitor key performance indicators (KPIs) and provide regular reports on campaign performance and ROI.
• Manage the e-commerce marketing budget effectively.
• Stay current with the latest digital marketing trends, tools, and best practices.
• Contribute to overall brand strategy and customer engagement initiatives.

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in e-commerce marketing, with a strong focus on performance marketing and growth strategies.
• Proven track record of driving significant sales growth through digital channels.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and affiliate marketing.
• Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
• Experience with A/B testing and conversion rate optimization techniques.
• Strong analytical and problem-solving skills, with the ability to interpret complex data.
• Excellent communication and presentation skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Creative mindset with a passion for delivering exceptional customer experiences.

• Develop and execute a comprehensive e-commerce strategy to maximize sales and profitability.
• Manage and optimize all online sales channels, including the company website, marketplaces, and social commerce platforms.
• Oversee the creation and implementation of digital marketing campaigns across social media, email, and paid advertising.
• Analyze website traffic, sales data, and customer behavior to identify growth opportunities and areas for improvement.
• Manage product listings, pricing, and promotions to ensure competitiveness and maximize conversion rates.
• Develop and implement strategies to enhance customer engagement and loyalty through social media and other digital touchpoints.
• Collaborate with marketing, content, and design teams to create compelling product descriptions, visuals, and marketing materials.
• Stay abreast of emerging e-commerce trends, technologies, and competitor activities.
• Manage the e-commerce budget and track ROI for all digital marketing initiatives.
• Effectively communicate strategies and results to senior leadership in a remote setting.

• Bachelor's degree in Marketing, Business, E-commerce, or a related field.
• Proven experience (5+ years) in e-commerce management, digital marketing, and social media strategy.
• Demonstrated success in driving online sales growth and managing e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
• Expertise in social media marketing, SEO, SEM, email marketing, and analytics tools (e.g., Google Analytics).
• Strong understanding of customer acquisition and retention strategies in an online environment.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Outstanding communication and collaboration skills, especially in a remote work context.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience in the retail sector, particularly in the Mombasa, Mombasa, KE area or similar coastal regions, is an advantage.
• Creative thinker with a passion for e-commerce and digital innovation.

Atlancis Technologies Limited seek to hire a motivated and result-oriented Business Development Manager tasked with formulating and executing strategic plans to grow sales revenue across all company product portfolios. The successful candidate will work broadly and collaboratively to achieve both individual and team targets. They will be responsible for client acquisition across Enterprise, Service Provider and Government sectors.

Responsibilities:

• Actively develop Cloud sales in the Kenyan Business Unit to deliver required growth and achieve agreed business targets (through new business)
• Target and contact key decision makers in the target sector to create a need and present new project opportunities, propose specific sales contracts, obtain fully executed contracts for new projects, and achieve business development goals
• Collaborate with pre-sales to properly coordinate project implementation, and operations support interface, and proactively address problems/customer issues, ensuring customer satisfaction
• Devise and execute strategies to develop and grow a network of relationships with potential customers and strategic partners
• Initiate contact with new customers and build relationships with key decision makers in order to create and convert sales opportunities
• Create monthly and quarterly forecast of sales
• Negotiate pricing with customers to ensure profitable margin
• Provide regular feedback to the management on market trends, competitive threats and opportunities to deliver greater value to our customers
• Reporting on all sales activities including sales and prospecting activities, sales calls, presentations, closed sales, and follow-up activities

Skills & Qualifications:

• Bachelor's Degree in a Business-related field
• Over 5years experience within the ICT sector
• Strong practical knowledge of strategic account development, particularly in building new pipeline of accounts
• Extensive network of contacts and ability to build and develop these contacts
• Comprehensive understanding of the new business sales process and the ability to operate at every level within the sales process from conducting a positive initial prospect meeting to crafting and delivering a compelling and successful proposal
• Strong interpersonal and communication skills with the ability to build relationships with new customers and maintain strong relationships with existing ones
• Able to deal professionally with internal and external contacts, able to represent the company with a high level of credibility
• A collaborative style, with exceptional communication and interpersonal skills
• Results oriented and act with a sense of urgency
• Comfortable working in an ever changing, fast paced, dynamic environment

Competencies:

• Personal resilience and mental agility
• Tenacity
• Decisive whilst collaborative
• Excellent Communicator
• Strong negotiating skills
• Ability to analyse sales figures and write reports
• Initiative and the confidence to start things from scratch

How to Apply

If you are up to the challenge, possess the necessary qualifications and experience; please send your CV only quoting the job title on the email subject (Cloud Sales) to on or before Thursday 16th October 2025.

Role

The Market Manager role will be employed by
Remote
and based in Nairobi, Kenya. The role will include providing services to the
Student Recruitment department of Kaplan International Pathways (KIP) ANZ portfolio.

This is a
hands-on role
that combines student recruitment, relationship management, and market development. You will be responsible for supporting and developing our partner agent network, generating new business, and ensuring the retention of existing business. A key aspect of the role is the delivery of
exceptional customer service
and strong collaboration with both internal and external stakeholders.

Responsibilities

• Support the Regional Director
  in implementing a multi-channel engagement strategy to drive student recruitment across Nairobi, Kenya.
• Promote Kaplan International Pathways ANZ study options
  by effectively informing and training agents on courses, destinations, career pathways, and application procedures.
• Deliver exceptional customer service
  to internal and external stakeholders, ensuring timely responses to enquiries and proactive support.
• Build and maintain strong relationships
  with key stakeholders, including education agents, university partners, sponsorship bodies, and industry associations.
• Provide market intelligence and competitor analysis
  , reporting regularly on KPIs and progress against objectives.
• Collaborate with KI ANZ businesses and university partners
  to identify and develop opportunities for mutual growth.
• Evaluate and prioritise engagement activities
  such as events, fairs, and exhibitions, ensuring strong ROI and effective use of budget.
• Represent Kaplan International in-region
  , travelling independently (15–20 weeks per year) to attend exhibitions, seminars, and stakeholder meetings.

Requirements

• University-level education.
• Proven experience in international education agent relationship management
  and engagement across diverse markets.
• Extensive knowledge of the Australia and New Zealand international higher education industry
  , including government regulations and compliance frameworks.
• Demonstrated success in international marketing and engagement
  , with a strong grasp of using marketing resources for different audiences.
• Experience travelling and working across South & East Africa
  , with the ability to operate independently in-region.
• Strong communication and interpersonal skills
  , with the confidence to engage stakeholders at all levels.
• Highly organised, results-driven, and resilient
  , with excellent problem-solving skills and the ability to manage conflicting priorities under pressure.
• Flexibility to travel overseas extensively
  (15–20 weeks per year) and work irregular hours as required.

About us

Kaplan Australia is a division of Kaplan International (KI), one of the world's leading providers of lifelong education. Each year, KI supports over one million students worldwide in achieving their educational and career goals. While our educational offerings span a diverse range of programs, our unwavering commitment to exceptional quality and strong learning outcomes remains consistent across all our operations. Kaplan International encompasses the English Language, Higher Education, Vocational Education, and Financial Training sectors on a global scale. Its key business divisions operate across North America, Europe, the Middle East, Africa, China, Hong Kong, Northeast Asia, Southeast Asia, Singapore, Australia, and New Zealand.

Closing Date for Applications:
15th October 2025

Please note that we may close the vacancy on an earlier date if a suitable shortlist has been gathered so if you're interested in applying, please don't delay.

Background-Check Notice & Declaration

Kaplan and many of its major clients operate in highly regulated environments. This requires us to be proactive and diligent in relation to personnel background checks and to undertake thorough vetting of candidates for roles of this nature. To enable Kaplan to assess a candidate's suitability for this role, each candidate will be required to answer pre-screening questions, and, if you receive a conditional offer of employment, you will be required to undertake the relevant background checks (unless Kaplan determines otherwise). These checks may include one or more of the following: verification of identity, working rights, criminal history, qualifications, and working with children clearance. If you are shortlisted, Kaplan will advise you which checks are required for this role and explain how you will undertake the checks. Kaplan is committed to handling your personal information appropriately. Please see the Privacy Policy at for information about how Kaplan may handle your personal information in connection with this application process.

• Develop and implement comprehensive market development strategies to expand the company's reach and revenue.
• Identify and assess new market opportunities, including emerging trends, untapped segments, and competitive landscapes.
• Build and nurture strategic partnerships with key stakeholders, organizations, and influencers.
• Lead the development and execution of go-to-market plans for new products and services.
• Collaborate with sales and marketing teams to define target customer segments and value propositions.
• Analyze market data, customer feedback, and competitive intelligence to inform strategic decisions.
• Develop and manage budgets for market development initiatives.
• Set ambitious but achievable goals for market penetration and revenue growth.
• Represent the company at industry events, conferences, and trade shows (virtually or in-person as needed).
• Lead and mentor a remote market development team, fostering a high-performance culture.
• Drive innovation in market engagement and customer acquisition strategies.
• Monitor and report on the performance of market development initiatives, adjusting strategies as needed.
• Ensure alignment between market development efforts and overall company objectives.
• Cultivate strong relationships with key decision-makers in target markets.

• MBA or a Master's degree in Marketing, Business, or a related field.
• Minimum of 10 years of experience in market development, business development, strategic marketing, or a related senior role.
• Proven track record of successfully identifying and launching new markets and driving significant revenue growth.
• Deep understanding of market analysis, competitive strategy, and partnership development.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Strong leadership and team management capabilities, with experience leading remote teams.
• Excellent communication, negotiation, and presentation skills.
• Proven ability to build and manage strong relationships with senior stakeholders and partners.
• Experience in developing and executing complex go-to-market strategies.
• Proficiency in market research tools and methodologies.
• Ability to operate effectively in a fast-paced, dynamic, and remote work environment.
• Strong business acumen and a global perspective.

Department:
Mobile for Development
Team:
Digital inclusion
Location:
London/Nairobi
Position type:
Fixed Term Contract – 6-month maternity cover
What The Hiring Manager Says
"This role offers an exciting opportunity to drive strategic interventions focused on improving the affordability of internet-enabled devices in low-and middle-income countries.
As a Market Engagement Manager, you'll collaborate closely with mobile operators to shape and refine their handset affordability strategies, driving digital inclusion for underserved populations, particularly women.
The role requires a blend of commercial acumen and a passion for digital inclusion. You'll help create scalable and impactful solutions that can drive long-term change for women and underserved populations."
Claire Louise Sterngold, Director, Handset Affordability

About The Team
GSMA Mobile for Development (M4D) is a global team within the GSMA, which brings together our mobile operator members, tech innovators, the development community and governments, to realise the impact of mobile in low- and middle-income countries (LMICs):

This role sits within the GSMA's Connected Women programme. GSMA's Connected Women programme works with mobile operators and their partners to address the barriers to women accessing and using mobile internet and mobile money services. For more information, please visit the GSMA Connected Women website at:

About The Role
As the Market Engagement Manager, you will collaborate with mobile operators and their partners across Sub-Saharan Africa and Asia-Pacific to drive initiatives aimed at improving the affordability and ownership of internet-enabled handsets for women, empowering them to meet their needs and support their livelihoods.

You will engage with operators and others in the mobile eco-system to shape their strategies and approaches to handset affordability, helping to build scalable and impactful solutions for underserved populations, particularly women. Your work will build on the existing efforts of the Digital Inclusion team and ensure that operators are supported in addressing the device affordability barrier.

Key Roles And Responsibilities Include The Following

• Drive handset affordability initiatives with the telecom industry: Engage with mobile operators and key stakeholders to develop and advance strategies that improve device affordability and adoption for underserved populations (including device financing), with a particular focus on women. Provide direct support through strategic workshops and technical assistance, ensuring timely, high-quality execution and tracking impact to refine and scale initiatives in alignment with digital inclusion goals. Facilitate partnerships for enhanced impact where relevant.
• Secure operator commitment for technical assistance and research projects: Engage mobile operators to secure their commitment to participate in technical assistance projects, such as qualitative research, design sprints, and program evaluations. Support operators in optimizing their handset affordability and adoption interventions through sharing tailored insights and guidance.
• Monitor trends and impact measurement: Stay informed about trends in digital inclusion and handset affordability, particularly in LMICs and for women. Help to measure and evaluate the impact of affordability initiatives and use data-driven insights to guide further efforts and improve outcomes.
• Collaborate with the insights team: Work closely with the insights team to shape thought leadership on handset affordability and deliver data-driven strategic advisory for operators and other stakeholders. Help translate insights from operator engagements into actionable recommendations, contributing to industry best practices and publications.
• Share insights across the ecosystem: Collaborate with the insights team to document and share findings from operator engagements, disseminating key learnings and actionable insights to the wider mobile and development ecosystem.

About You
The right candidate will bring experience and understanding of how to drive digital inclusion for underserved populations, and in particular women, in low-and middle-income countries at scale. This includes having both strong commercial experience and an understanding of approaches to increasing handset affordability with a gender lens. You will be excited to join a diverse team that shares a passion for the ways mobile technology can empower underserved populations in low- and middle-income countries, especially women.

You must have the right to work in the UK or Kenya.

Capabilities

• Commercial expertise: Commercial experience, with a strong understanding of the telecom sector and mobile for development initiatives. Experience in strategy, consulting, or telecom business is highly desirable.
• Expertise in handset affordability and barriers to access: Knowledge and understanding of approaches to improving handset affordability and/or consumer credit, with a strong understanding of the broader challenges facing underserved populations in LMICs—particularly women—in accessing and using mobile phones. Knowledge of holistic approaches that address additional barriers such as digital skills, safety and security, relevance, and access is highly desirable.
• Strategic and analytical skills: Proven ability to develop and implement actionable strategies with measurable impact, particularly in the mobile sector. Skilled in recognizing commercially viable approaches that drive social impact and able to adjust tactics to keep operator partners aligned with project goals.
• Experience in LMICs with underserved populations, ideally with a focus on women: Experience working with underserved communities in LMICs, particularly in Sub-Saharan Africa or Asia-Pacific. Background in mobile for development or development contexts is a plus.
• Exceptional communication and advocacy skills: Strong written and verbal communication skills with an emphasis on influencing and persuading stakeholders. Capable of communicating complex ideas clearly and convincingly to diverse audiences to maintain commitment and focus from operator partners.
• Tenacious relationship-building and influence: Demonstrated ability to build and sustain strong relationships with key stakeholders, especially with mobile operators who may have competing priorities. Able to effectively engage and influence operators both virtually and in-person, maintaining momentum and alignment on key initiatives.
• Global perspective and cultural sensitivity: Ability to work effectively in a global, cross-cultural environment, with strong collaboration skills across diverse teams.
• Project management and execution: Strong project management skills with the ability to work independently. Demonstrated ability to manage multiple projects, including workshops, events, meetings with various partners and stakeholders. A proactive, solutions-oriented mindset is essential for driving impactful initiatives.

Contract type
Fixed Term Contract (Fixed Term)

Worker type
Employee

What We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.

Being You at the GSMA

We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.

GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.

Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.

Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we're always ready to respond to the changing landscape with authority, agility and nuance.

Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other's successes and constantly asking how we can help.

Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we're at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren't at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.

Company Description

Jujaya Media is a dynamic firm specializing in Media, Public Relations, and Communication. We provide innovative solutions that elevate brands by reaching broader audiences and driving increased market share. Our hands-on approach ensures personalized strategies informed by our expertise in people skills, marketing, and exceptional service delivery. With a deep understanding of the diverse African market, we tailor media outreach across multiple platforms to create authentic and impactful campaigns.

Role Description

This is a part-time hybrid role for a Direct Sales Executive located in Nairobi County, Kenya, with some work from home acceptable. The Direct Sales Executive will be responsible for identifying and engaging potential clients, closing sales deals, and maintaining customer relationships. This role involves regular communication with clients, understanding their needs, providing tailored solutions, and achieving sales targets. The executive will also manage customer service inquiries and ensure customer satisfaction.

Qualifications

• Strong Communication and Customer Service skills
• Expertise in Sales and closing deals
• Basic understanding of Finance and Insurance
• Proven ability to work independently and flexibly in a hybrid environment
• Exceptional interpersonal skills and ability to build relationships
• Previous experience in media, public relations, or related fields is a plus
• Bachelor's degree in Business, Marketing, or related field preferred