What Jobs are available for Head Of Brand Management Fmcg in Kenya?
Showing 1131 Head Of Brand Management Fmcg jobs in Kenya
Head of Brand Management - FMCG
Posted 2 days ago
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Job Description
Our client is seeking a dynamic and experienced Head of Brand Management to lead their brand strategy and execution for their Fast-Moving Consumer Goods (FMCG) portfolio, all within a fully remote structure. This senior marketing role requires a strategic thinker with a deep understanding of the FMCG market, consumer behavior, and brand development. You will be responsible for crafting and implementing comprehensive brand plans, overseeing product positioning, and driving brand growth initiatives to enhance market share and consumer engagement. The ideal candidate will have a proven track record in developing successful brand campaigns, managing marketing budgets, and leading cross-functional teams in a fast-paced environment. Expertise in market research, consumer insights, digital marketing, and traditional advertising is essential. You will collaborate closely with sales, product development, and R&D teams to ensure brand consistency and market alignment. Exceptional leadership, analytical skills, and creative problem-solving abilities are paramount for success in this remote position. You must be able to work independently, manage multiple projects, and deliver compelling brand strategies that resonate with target audiences. We are looking for a visionary leader who can elevate our client's brands and drive significant business impact.This is a remote role, with strategic oversight supporting the Kericho, Kenya market .
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Remote Head of Brand Management - FMCG
Posted 2 days ago
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Job Description
Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a visionary and results-oriented Head of Brand Management to lead their brand strategy and execution efforts. This is a pivotal, fully remote leadership role, offering the successful candidate the flexibility to work from any location within Kenya.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies to drive market share, brand equity, and profitable growth for our diverse FMCG portfolio.
- Lead the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
- Conduct in-depth market research and competitive analysis to identify consumer trends, opportunities, and threats.
- Define brand positioning, messaging, and visual identity, ensuring consistency across all touchpoints.
- Manage brand budgets effectively, optimizing spend for maximum ROI.
- Oversee product innovation and launch processes, collaborating with R&D, sales, and supply chain teams.
- Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable insights for continuous improvement.
- Build and mentor a high-performing brand management team, fostering a culture of creativity and collaboration.
- Develop strong relationships with external agencies, media partners, and stakeholders.
- Ensure brand compliance with all relevant regulations and legal requirements.
- Drive consumer engagement and loyalty through innovative brand experiences.
- Champion the brand vision and articulate it clearly to internal and external audiences.
- Prepare regular reports and presentations for senior leadership on brand performance and strategic initiatives.
- Stay abreast of emerging trends in marketing, digital technology, and the FMCG industry.
- Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is highly desirable.
- Minimum of 7 years of progressive experience in brand management, preferably within the FMCG industry.
- Demonstrated success in developing and executing impactful brand strategies and integrated marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and competitive landscapes in the FMCG sector.
- Proven ability to lead and inspire teams, foster collaboration, and drive results.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in digital marketing, social media strategy, and analytics tools.
- Experience in managing budgets and optimizing marketing investments.
- Ability to thrive in a fast-paced, dynamic, and fully remote work environment.
- Creative thinker with a passion for building strong, memorable brands.
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1
Head of FMCG Brand Management
Posted 2 days ago
Job Viewed
Job Description
Our client, a leading name in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a visionary and results-driven Head of FMCG Brand Management to lead our brand strategy and execution efforts. This fully remote leadership role is pivotal in shaping and elevating our brand's presence in the market, driving growth, and building strong consumer connections. You will be responsible for developing comprehensive brand plans, overseeing product launches, and managing marketing campaigns across various channels. Key responsibilities include conducting market research, analyzing consumer insights, and identifying opportunities for brand differentiation and expansion. The ideal candidate will possess extensive experience in brand management within the FMCG industry, with a proven track record of successfully launching and growing brands. Strong strategic thinking, exceptional marketing acumen, and a deep understanding of consumer behavior are essential. You will lead a talented team of brand managers, fostering a collaborative and innovative work environment. This role requires excellent communication, presentation, and project management skills to effectively engage with internal teams, agencies, and stakeholders. As a fully remote position, you must be highly self-motivated, organized, and proficient in using digital collaboration tools to manage projects and team dynamics across different locations. If you are a passionate brand leader eager to drive brand success and innovation in a flexible, remote-first setting, we invite you to apply and make a significant impact on our portfolio.
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2
Head of FMCG Brand Management (Remote)
Posted 2 days ago
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Job Description
Our client, a dynamic and rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a visionary and strategic Head of Brand Management to lead their brand initiatives from a fully remote position. This senior leadership role is responsible for defining and executing the overarching brand strategy across all product lines, driving market share, and enhancing brand equity. The ideal candidate will possess a deep understanding of consumer insights, market dynamics, and brand building within the FMCG landscape. You will lead a team of brand managers, providing mentorship and strategic direction. Responsibilities include developing comprehensive brand plans, overseeing product launches, managing marketing budgets, and collaborating closely with sales, product development, and advertising agencies. You will be instrumental in shaping brand messaging, positioning, and ensuring consistent brand representation across all consumer touchpoints. The Head of Brand Management will also be responsible for analyzing market trends, competitor activities, and consumer behavior to identify growth opportunities and inform strategic decisions. This role demands exceptional leadership qualities, strategic thinking, strong analytical skills, and the ability to inspire and motivate teams in a virtual environment. A proven track record of successfully growing FMCG brands, demonstrated through market performance and brand equity improvements, is essential. A bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA or equivalent is highly preferred. A minimum of 8-10 years of progressive brand management experience in the FMCG industry is a must. Proficiency in market research methodologies, digital marketing strategies, and budget management is crucial. This is a fully remote role, requiring strong self-discipline, proactive communication, and the ability to effectively lead and collaborate with a distributed team, impacting brand perception from Nairobi, Nairobi, KE globally.
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3
Product Marketing Manager
Posted 2 days ago
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Job Description
Our client, a leading innovator in the FMCG sector, is seeking a dynamic and strategic Product Marketing Manager to spearhead the go-to-market strategy for new and existing products. This is a key fully remote role, offering the flexibility to drive product success from wherever you are. You will be responsible for understanding market needs, defining product positioning, developing compelling messaging, and executing marketing plans to achieve business objectives. This role requires a deep understanding of the FMCG market, consumer insights, and effective marketing strategies to drive product adoption and sales.
Key Responsibilities:
Qualifications:
This is an exciting opportunity for a driven marketer to make a significant impact on our client's product portfolio within a fully remote setting. If you have a passion for bringing innovative products to market, we encourage you to apply.
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies and plans for assigned product lines.
- Conduct market research, competitive analysis, and customer segmentation to identify market opportunities and define target audiences.
- Create compelling product positioning and messaging that resonates with target customers.
- Develop sales enablement materials, including presentations, datasheets, and competitive battlecards.
- Collaborate with product management, sales, and marketing teams to ensure successful product launches and ongoing commercial success.
- Develop and manage marketing campaigns across various channels, including digital, social media, and trade shows.
- Analyze product performance, sales data, and market feedback to identify areas for improvement.
- Train and support the sales team on product features, benefits, and value propositions.
- Manage product marketing budgets and measure the effectiveness of marketing initiatives.
- Stay up-to-date with industry trends and competitive activities.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in product marketing, preferably within the FMCG industry.
- Proven track record of developing and executing successful product marketing strategies.
- Strong understanding of marketing principles, consumer behavior, and market research.
- Excellent written and verbal communication skills, with the ability to craft compelling messaging.
- Experience with digital marketing tools and social media platforms.
- Strong analytical and problem-solving skills.
- Ability to manage multiple projects simultaneously and work effectively in a remote environment.
- Experience collaborating with cross-functional teams.
- Proficiency in CRM and marketing automation software is a plus.
This is an exciting opportunity for a driven marketer to make a significant impact on our client's product portfolio within a fully remote setting. If you have a passion for bringing innovative products to market, we encourage you to apply.
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4
Senior Product Marketing Manager
Posted 2 days ago
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Job Description
Our client is seeking a dynamic and strategic Senior Product Marketing Manager to lead product positioning and go-to-market strategies for their innovative offerings. This is a fully remote role, providing the flexibility to work from anywhere while collaborating with a talented international team. You will be responsible for deeply understanding market dynamics, customer needs, and competitive landscapes to develop compelling value propositions and messaging frameworks. Your expertise will be critical in crafting product launches, developing sales enablement materials, and driving demand generation campaigns. The ideal candidate possesses a strong understanding of B2B SaaS markets, excellent communication skills, and a proven ability to influence cross-functional teams. You should be adept at translating technical product features into customer benefits and creating persuasive marketing content. We are looking for a proactive individual who can independently manage multiple projects, conduct market research, and analyze campaign performance to optimize results. This role requires a strategic thinker with a passion for storytelling and a knack for understanding customer motivations. Your contributions will directly impact product adoption and revenue growth. We value candidates who can demonstrate a successful history of launching products and executing effective marketing strategies in a remote-first environment.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute product marketing strategies and go-to-market plans.
- Define product positioning, messaging, and value propositions.
- Conduct market research, competitive analysis, and customer segmentation.
- Create compelling sales enablement materials, including datasheets, presentations, and battlecards.
- Develop and manage product launch plans, coordinating with product management, sales, and marketing teams.
- Create engaging marketing content, such as blog posts, case studies, webinars, and website copy.
- Drive demand generation initiatives and collaborate with demand generation teams.
- Analyze campaign performance and market trends to optimize marketing efforts.
- Serve as a subject matter expert on products and target markets.
- Collaborate closely with sales teams to ensure alignment and effective product representation.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in product marketing, preferably in the SaaS or technology industry.
- Proven track record of developing and executing successful product launches and go-to-market strategies.
- Excellent written and verbal communication skills, with the ability to craft persuasive messaging.
- Strong understanding of market research and competitive analysis methodologies.
- Experience with sales enablement and content creation.
- Ability to work independently, manage multiple priorities, and thrive in a remote environment.
- Strong analytical skills and data-driven decision-making capabilities.
- Experience in the **creative & digital** or technology sector is highly preferred.
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5
Lead Product Marketing Manager, Emerging Markets
Posted 2 days ago
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a seasoned Lead Product Marketing Manager to spearhead their marketing efforts in emerging markets. This is a fully remote position, allowing you to contribute from your preferred location within Kenya. You will be instrumental in developing and executing innovative marketing strategies that drive brand awareness, market share, and revenue growth. This role requires a strategic thinker with a passion for understanding consumer behavior and a proven ability to launch and manage successful product campaigns.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive product marketing strategies for new and existing FMCG products tailored to the unique characteristics of emerging markets.
- Conduct in-depth market research, competitive analysis, and consumer insights gathering to identify market opportunities and potential threats.
- Define product positioning, messaging, and go-to-market strategies that resonate with target audiences.
- Collaborate with cross-functional teams, including product development, sales, digital marketing, and regional teams, to ensure seamless product launches and ongoing marketing support.
- Create compelling marketing collateral, sales enablement tools, and digital content to support product promotion.
- Manage marketing budgets and allocate resources effectively to maximize ROI.
- Monitor and analyze marketing campaign performance, track key metrics, and provide regular reports on progress and outcomes.
- Identify and build relationships with key stakeholders, including distributors, retailers, and media partners.
- Stay informed about industry trends, consumer preferences, and competitive activities in the FMCG landscape.
- Provide leadership and mentorship to junior marketing team members, fostering a collaborative and high-performing environment.
- A Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 8 years of progressive experience in product marketing within the FMCG industry, with a significant portion focused on emerging markets.
- Demonstrated success in developing and executing successful go-to-market strategies for consumer products.
- Strong understanding of consumer behavior, market dynamics, and marketing principles relevant to developing economies.
- Excellent analytical skills with the ability to interpret market data and translate insights into actionable strategies.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence and engage diverse audiences.
- Proven ability to manage multiple projects simultaneously in a fast-paced, remote work setting.
- Proficiency in marketing analytics tools and CRM software.
- Creative thinking and a passion for innovation in marketing.
- Experience in digital marketing and social media strategies is highly desirable.
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6
Senior Product Marketing Manager - SaaS
Posted 2 days ago
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Job Description
Our client, a rapidly growing SaaS company, is seeking a strategic and results-oriented Senior Product Marketing Manager. This role is crucial for defining and executing go-to-market strategies, crafting compelling product messaging, and driving market adoption of our innovative software solutions. You will be responsible for understanding our target markets, competitive landscape, and customer needs to position our products effectively and create demand. The ideal candidate possesses a deep understanding of the SaaS market, exceptional communication skills, and a proven track record in product marketing.
Key Responsibilities:
Qualifications:
This is a 100% remote position, offering the flexibility to work from anywhere while contributing to the growth of a leading SaaS company.
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies for new and existing SaaS products.
- Craft clear, concise, and compelling product messaging and positioning that resonates with target audiences.
- Create high-impact sales enablement materials, including presentations, datasheets, battlecards, and demo scripts.
- Conduct market research, competitive analysis, and customer interviews to gather insights and inform strategy.
- Develop and manage product launch plans, coordinating with product management, sales, and marketing teams.
- Define target customer segments and buyer personas, understanding their needs and pain points.
- Drive demand generation activities through effective marketing campaigns and content creation.
- Train and enable the sales team on product features, benefits, and competitive differentiators.
- Monitor market trends, competitive activities, and customer feedback to identify opportunities and risks.
- Collaborate with product management to provide market feedback for product roadmap development.
- Measure and report on the effectiveness of product marketing initiatives.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field. An MBA is a plus.
- Minimum of 5 years of experience in product marketing, preferably within the SaaS industry.
- Proven experience in developing and executing successful go-to-market strategies.
- Excellent understanding of SaaS business models, market dynamics, and customer acquisition.
- Strong written and verbal communication skills, with the ability to create compelling marketing collateral.
- Proficiency in market research, competitive analysis, and persona development.
- Experience with sales enablement tools and CRM systems (e.g., Salesforce).
- Ability to work effectively with cross-functional teams, including product, sales, and engineering.
- Strong analytical and problem-solving skills.
- Demonstrated ability to work independently and manage multiple projects in a remote setting.
This is a 100% remote position, offering the flexibility to work from anywhere while contributing to the growth of a leading SaaS company.
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