616 E Commerce Social Media Marketing Manager Remote jobs in Nairobi

• Develop and implement integrated e-commerce and social media marketing strategies to drive traffic, engagement, and sales.
• Manage all social media channels (e.g., Facebook, Instagram, Twitter, TikTok, LinkedIn), including content creation, scheduling, community management, and performance tracking.
• Oversee the day-to-day operations of the e-commerce platform, including product listings, website content, and user experience optimization.
• Plan and execute paid social media advertising campaigns, managing budgets and optimizing ad performance.
• Analyze website traffic, sales data, and social media metrics to identify trends, insights, and opportunities for improvement.
• Develop and manage email marketing campaigns to nurture leads and retain customers.
• Collaborate with creative teams to develop compelling visual and written content for all digital channels.
• Stay up-to-date with the latest social media trends, platform updates, and e-commerce best practices.
• Monitor competitor activities and industry trends to inform strategy.
• Prepare regular reports on marketing performance, providing actionable recommendations to stakeholders.
• Manage relationships with third-party vendors and agencies as needed.
• Lead and mentor junior marketing team members.

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
• Minimum of 5-7 years of experience in e-commerce and social media marketing, with a strong understanding of online sales funnels.
• Proven experience in developing and executing successful social media marketing campaigns across multiple platforms.
• Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce) and digital marketing tools (e.g., Google Analytics, social media management tools, email marketing software).
• Strong understanding of SEO/SEM principles and their integration with social media.
• Excellent copywriting, editing, and content creation skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively in a remote environment.
• Creative thinking and a passion for digital marketing innovation.

• Developing and implementing a comprehensive social media strategy aligned with e-commerce sales goals.
• Creating, curating, and managing engaging, high-quality content (images, videos, copy) for all social media platforms (e.g., Instagram, Facebook, TikTok, Pinterest).
• Managing social media advertising campaigns to drive traffic, conversions, and ROI for e-commerce products.
• Monitoring social media trends, competitor activities, and customer feedback to identify opportunities and challenges.
• Engaging with the online community, responding to comments and messages, and fostering customer loyalty.
• Utilizing social commerce features and tools to enable direct purchasing through social media channels.
• Analyzing social media performance data, generating reports, and providing actionable insights to optimize campaigns and content.
• Collaborating with the e-commerce team, graphic designers, and marketing professionals to ensure cohesive brand messaging and promotional efforts.
• Staying up-to-date with the latest social media platform updates, algorithms, and best practices for e-commerce.
• Managing influencer collaborations and partnerships to amplify brand reach.
• Tracking key metrics such as engagement rate, click-through rate, conversion rate, and return on ad spend.
• Implementing A/B testing for creative, copy, and targeting to continuously improve campaign performance.

• Develop and implement comprehensive social media strategies aligned with e-commerce goals.
• Create, curate, and schedule engaging content (graphics, videos, copy) for platforms such as Instagram, Facebook, TikTok, Pinterest, and Twitter.
• Manage and optimize paid social media advertising campaigns to maximize ROI.
• Monitor social media channels for trends, conversations, and customer feedback, responding promptly and professionally.
• Build and foster a strong online community around the brand.
• Analyze social media performance using analytics tools and generate regular reports with insights and recommendations for improvement.
• Collaborate with the marketing and e-commerce teams to ensure brand consistency and campaign integration.
• Identify and engage with influencers and brand advocates.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Conduct A/B testing on content and ad creatives to optimize performance.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3+ years of experience managing social media for e-commerce brands, with a strong portfolio of successful campaigns.
• Proven ability to create high-quality, engaging visual and written content.
• Demonstrated experience with paid social media advertising platforms (e.g., Facebook Ads Manager, TikTok Ads).
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of SEO, content marketing, and conversion rate optimization principles.
• Excellent copywriting, editing, and communication skills.
• Creative thinker with a passion for branding and digital storytelling.
• Ability to work independently, manage time effectively, and meet deadlines in a remote environment.
• Experience with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.

The ideal candidate possesses a passion for writing and an innovative ability to create successful marketing campaigns and aid in creating company growth. You will be responsible for generating exciting and compelling stories on both digital and print sources of media.

Responsibilities

• Create new content to assist marketing campaigns
• Work closely with marketing team members
• Optimize content using SEO best practices
• Scribing - Can Listen & capture ideas while writing short notes which then He/She will later write down
• Convert the short notes into a Paper Project - Piece

Qualifications

• Bachelor's degree in Marketing or relevant work experience
• Experience in full life cycle project management
• Proficiency in major digital and print platforms

Kenya

End-Term Evaluation of the Project, "Creative Industries (CI): Enhanced Digital Skills for Livelihood Opportunities in Creative Economy" (12 months)

Organization

• Finn Church Aid

Posted 30 Sep 2025 Closing date 16 Oct 2025

Finn Church Aid (FCA) is Finland's biggest development cooperation organization and the second biggest organization in Finland working in humanitarian aid. FCA is a member of the ACT Alliance (ACT), an alliance of faith-based development and humanitarian aid organizations forming one of the world's largest aid organizations. FCA established presence in Kenya in 2010, working in three thematic areas: Right to Quality Education, Right to Livelihoods, and Right to Peace. FCA Kenya is currently implementing a project funded by the Ministry of Foreign Affairs (MFA) Finland named Creative Industries (CI): Enhanced Digital Skills for Livelihood Opportunities in Creative Economy. The project aims at empowering vulnerable groups such as women youth, and marginalized girls through its Right to Livelihoods (R2L) program by equipping them with essential skills for the evolving digital economy. This aligns with global efforts to enhance digital livelihoods, especially among youth from the informal settlements facing unique challenges in accessing digital employment opportunities.

The project targets youth from the informal settlements of Eastlands in Nairobi, who often face unrealistic expectations and barriers such as limited access to technology, digital literacy, and infrastructure, hindering their integration into the digital workforce. The project focuses not only on skills improvement but also on preparing participants for the markets through a phased approach for professional experience through an apprenticeship program. Through the project, emerging creatives are better able to visualize their potential and pursue future opportunities in the gig economy.

The project through working closely with the private sector actors has improved training quality by aligning skills development with market demands and continuously adapting to evolving needs. It has also established comprehensive support systems aimed at ensuring long-term success and inclusivity within the digital workforce. Success is measured not just by economic benefits from higher-paying jobs but also by its positive impact on participants' social, mental, and community wellbeing.

The project is coming to an end in December 2025, thus the need for end-term evaluation. An end term evaluation was conducted in 2023, which acted as a baseline for the project. Overall project impact: The goal of the Creative Industries (CI): Enhanced Digital Skills for Livelihood Opportunities in the Creative Economy project is to implement an upskilling and job program that develops an employment pipeline for potential clients and employers. The focus is on improving employability in creative industries areas such as animation, digital marketing, graphic design, and web design. Additionally, the project aims to create a system of incentives for employers.

Project Objectives
Objective 1.1: Youth and young adults in vulnerable situations become economically self-reliant

and contribute positively to social cohesion.

Objective 1.2: People in vulnerable situations engage in and benefit from inclusive and

sustainable economic growth.

Objective 2.1: Policies and processes promote positive change and are transparent, responsive,

and participatory

Objective 3.1: Local communities and their members play an active and leading role in societal

development, contributing to enhanced social cohesion

Rational, purpose, and priority objectives of the evaluation
The overall purpose of the end-term evaluation is to assess the continued relevance of the action

and the progress made toward achieving its planned outcomes. It will also determine in an objectivemanner the progress of project outcome indicators to inform the program implementation team on the status of planned milestones based on observed actuals. FCA will also use the results for learning to continue to inform the programming and accountability to the donor. The scope of the evaluation entails conducting a detailed analysis of the project within its implementation context and establishing the extent to which the project has contributed to the FCA Rights to Livelihoods mandate. The evaluation will mainly focus on the project activities in informal settlements of Eastlands in Nairobi and will target project beneficiaries, implementing partners, staff and other stakeholders.

The specific objectives of the end-term evaluation are as follows:

• To evaluate the relevance of the project activities to the context and stakeholders.
• Measure the efficiency of the project in relation to the resources.
• Assess the overall contribution of the action to improved digital skills delivered to youths in the informal settlements of Eastlands Nairobi.
• Document challenges, programmatic lessons learned, and key recommendations for program improvement.
• Analyse the change brought by the project implementation through comparison with the baseline report.

Skills And Qualifications Required

• Post-graduate degree in Data Science, Social Sciences, Mathematics, Statistics, or related field.
• Minimum 5-10 years of relevant professional experience in livelihoods programming and research.
• Strong background and experience in data collection and analysis; experienced in and able/willing to use mobile technology (tablets) for data collection.
• Proven experience in undertaking evaluations/research or leading evaluation/research teams, with outstanding skills in qualitative and quantitative research and data analysis using relevant software such as STATA or SPSS
• Technical expertise in assessing issues of education and market demand and supply, and the ability to draw strong and valid conclusions.
• Solid understanding of Kenya's informal settlements context, labour market dynamics, and digital & creative economy policies.

How to apply

To get the full Term of Reference (TOR) which includes the instructions for preparation and submission of the proposal, the rules that govern the application process please log into the FCA cloudia supplier portal using this link by 16th October 2025 at 2259 hrs Kenyan time.

Late applications will be rejected.
Please note that the prices shall be quoted in KES only inclusive of VAT.

All applications, in English only, MUST be submitted online through this link

If you experience technical problems, please contact for support. Please do not submit the applications via email. They must be submitted using the link above after registering in the supplier portal.
Bid submissions via email will NOT be accepted.
Cancellation For Convenience
The Contracting authority may for its own convenience and without charge or liability cancel this advertising process at any stage.

Job details

Country

• Kenya

City Nairobi Source

• Finn Church Aid

Type

• Consultancy

Career category

• Monitoring and Evaluation

Years of experience

• 5-9 years

Theme

• Health

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