1,872 E Commerce Digital Marketing Specialist jobs in Kenya

E-commerce Digital Marketing Specialist

30100 Tuwan KES95000 Annually WhatJobs remove_red_eye View All

Posted 22 days ago

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Job Description

full-time
Our client, a rapidly growing online retailer, is seeking a creative and results-oriented E-commerce Digital Marketing Specialist to join their fully remote team. This role is pivotal in driving online sales, enhancing brand visibility, and engaging with customers across various digital channels. You will be responsible for developing and executing comprehensive digital marketing campaigns, including SEO, SEM, social media marketing, email marketing, and content creation. The ideal candidate will possess a deep understanding of e-commerce best practices, digital analytics, and a proven track record of successful online marketing initiatives. You will collaborate closely with the e-commerce manager, design team, and customer service representatives to ensure a cohesive and effective online presence. This position offers the flexibility of a remote-first work environment, allowing you to contribute your marketing expertise from anywhere within Kenya.

Key Responsibilities:
  • Develop and implement data-driven digital marketing strategies to drive e-commerce sales and customer acquisition.
  • Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings.
  • Plan and execute Paid Search (SEM) campaigns across platforms like Google Ads and Bing Ads.
  • Develop engaging content for social media platforms (Facebook, Instagram, TikTok, etc.) to increase brand awareness and engagement.
  • Create and manage email marketing campaigns to nurture leads and promote products.
  • Analyze website traffic and marketing campaign performance using tools like Google Analytics.
  • Identify key performance indicators (KPIs) and report on campaign effectiveness.
  • Collaborate with the design team to create visually appealing marketing assets.
  • Stay updated with the latest digital marketing trends and e-commerce technologies.
  • Conduct market research and competitor analysis to identify opportunities.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Minimum of 3 years of experience in digital marketing, with a focus on e-commerce.
  • Proficiency in SEO, SEM, social media marketing, and email marketing platforms.
  • Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is a plus.
  • Strong understanding of Google Analytics and other web analytics tools.
  • Excellent copywriting and content creation skills.
  • Creative thinking and problem-solving abilities.
  • Effective communication and collaboration skills for remote teamwork.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Passion for e-commerce and digital trends.

This fully remote opportunity, supporting business in Eldoret, Uasin Gishu, KE , offers an exciting chance to shape the online presence of a growing e-commerce brand.
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E-commerce and Digital Marketing Specialist

20100 Naivasha, Rift Valley KES60000 Annually WhatJobs remove_red_eye View All

Posted 11 days ago

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Job Description

full-time
Our client is seeking a creative and results-oriented E-commerce and Digital Marketing Specialist to join their dynamic, fully remote team. This role is pivotal in driving online sales, enhancing brand visibility, and managing all aspects of their digital presence. The ideal candidate will possess a strong understanding of e-commerce platforms, digital marketing strategies, SEO, SEM, social media marketing, and content creation. You will be responsible for developing and executing online marketing campaigns, analyzing website traffic and conversion rates, and optimizing the customer journey. This is a remote-first position, requiring exceptional self-discipline, strong communication skills, and the ability to work autonomously in a virtual environment. We are looking for a proactive individual who can manage multiple projects, track key performance indicators (KPIs), and adapt strategies based on data insights. Responsibilities include managing product listings, running targeted advertising campaigns on platforms like Google Ads and social media, and creating engaging content for various digital channels. Experience with email marketing automation, A/B testing, and customer relationship management (CRM) systems is highly beneficial. Your contributions will be essential in growing online revenue and building a strong, engaged online community. This role offers a fantastic opportunity to shape a brand's digital footprint from anywhere, contributing to strategic marketing initiatives and experiencing significant professional development in the ever-evolving e-commerce landscape. A passion for digital trends and a data-driven approach are key to success in this role.

Key Responsibilities:
  • Develop and implement comprehensive e-commerce and digital marketing strategies.
  • Manage and optimize the company's online store, including product listings and merchandising.
  • Plan and execute digital advertising campaigns across various platforms (Google Ads, social media).
  • Conduct keyword research and implement SEO best practices to improve search engine rankings.
  • Create and curate engaging content for social media, blogs, and email marketing.
  • Analyze website traffic, user behavior, and conversion rates using analytics tools.
  • Monitor and report on key performance indicators (KPIs) for digital marketing campaigns.
  • Manage email marketing campaigns and automation workflows.
  • Conduct A/B testing to optimize website performance and marketing effectiveness.
  • Stay up-to-date with the latest digital marketing trends and technologies.
  • Collaborate with design and content teams to ensure brand consistency.
  • Manage online customer service inquiries and feedback.
This advertiser has chosen not to accept applicants from your region.

Senior E-commerce and Digital Marketing Specialist

81202 Kakamega, Western KES260000 Annually WhatJobs remove_red_eye View All

Posted 12 days ago

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Job Description

full-time
Our client is seeking a dynamic and data-driven Senior E-commerce and Digital Marketing Specialist to lead their fully remote online sales and marketing efforts. In this key role, you will be responsible for developing and executing strategies to drive online sales, enhance customer engagement, and expand brand presence across various digital channels. The ideal candidate will have a proven track record in e-commerce platform management, digital advertising, SEO/SEM, social media marketing, and conversion rate optimization. You will leverage your expertise to analyze performance metrics, identify growth opportunities, and implement innovative campaigns.

Key Responsibilities:
  • Develop and implement comprehensive e-commerce strategies to drive sales and revenue growth.
  • Manage and optimize online product listings, ensuring accuracy, compelling descriptions, and high-quality imagery.
  • Plan and execute digital marketing campaigns across various channels, including social media, email marketing, SEO, and paid advertising (PPC/SEM).
  • Monitor and analyze website traffic, conversion rates, and sales performance using tools like Google Analytics.
  • Identify opportunities for website improvements to enhance user experience and conversion rates.
  • Manage social media accounts, creating engaging content and fostering community interaction.
  • Develop and implement effective email marketing campaigns to nurture leads and retain customers.
  • Conduct keyword research and implement SEO strategies to improve organic search rankings.
  • Manage online advertising budgets and optimize campaigns for maximum ROI.
  • Stay up-to-date with the latest e-commerce trends, digital marketing tools, and best practices.
  • Collaborate with content creators and designers to produce engaging marketing materials.
  • Provide regular reports on digital marketing performance and sales metrics.

Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 5 years of experience in e-commerce and digital marketing.
  • Proven experience with major e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
  • Expertise in SEO/SEM, social media marketing, content marketing, and email marketing.
  • Proficiency in Google Analytics, Google Ads, and other digital marketing tools.
  • Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and deadlines effectively in a remote setting.
  • Creative mindset with a passion for online growth and customer engagement.
  • Experience with A/B testing and conversion rate optimization techniques.
This is an exciting opportunity to drive online success and shape digital strategies for our client from your home office. The role is situated in **Kakamega, Kakamega, KE**, but is a fully remote position.
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E-commerce Digital Marketing Specialist - Social Media & Ads

10200 Gathiruini KES190000 Annually WhatJobs

Posted 22 days ago

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Job Description

full-time
Our client is seeking an experienced and results-oriented E-commerce Digital Marketing Specialist to drive online sales and brand presence through innovative social media and advertising strategies. This is a fully remote position, allowing you to contribute your expertise to our growing e-commerce business from your home office. You will be responsible for developing and executing comprehensive digital marketing campaigns across various platforms, optimizing for engagement, conversion, and ROI. The ideal candidate possesses a deep understanding of social media trends, paid advertising, and e-commerce analytics.

Responsibilities:
  • Develop and implement data-driven digital marketing strategies for our e-commerce platforms, focusing on social media and paid advertising.
  • Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and others.
  • Create engaging and compelling content for social media channels, including posts, stories, reels, and video ads.
  • Monitor social media trends, user engagement, and competitor activities to identify new opportunities.
  • Analyze campaign performance data using analytics tools (e.g., Google Analytics, social media insights) and provide regular reports with actionable insights.
  • A/B test ad creatives, targeting, and landing pages to maximize conversion rates and ROI.
  • Manage the social media calendar and ensure consistent brand messaging.
  • Collaborate with the creative team to develop visual assets and ad copy.
  • Stay up-to-date with the latest digital marketing technologies, tools, and best practices.
  • Contribute to the overall e-commerce growth strategy by identifying new channels and innovative marketing approaches.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 3+ years of experience in digital marketing, with a strong focus on e-commerce, social media management, and paid advertising.
  • Proven experience managing successful paid advertising campaigns with significant budgets.
  • Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
  • Strong understanding of SEO/SEM principles and e-commerce best practices.
  • Excellent copywriting and creative content development skills.
  • Data-driven mindset with strong analytical and problem-solving abilities.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
  • Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce) is a plus.
  • Certifications in Google Ads or Facebook Blueprint are highly desirable.
This is an exciting opportunity to lead digital marketing efforts for an e-commerce business from a remote setting, influencing our market reach around **Mlolongo, Machakos, KE** and beyond. Join our team and drive significant growth through strategic online engagement.
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Remote E-commerce Digital Marketing Specialist

30100 Tuwan KES2300000 Annually WhatJobs remove_red_eye View All

Posted 19 days ago

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Job Description

full-time
Our client is seeking a dynamic and results-driven Remote E-commerce Digital Marketing Specialist to lead their online sales and marketing efforts. This is a fully remote position, offering you the chance to drive growth and strategy from your home office. You will be responsible for developing and executing comprehensive digital marketing campaigns across various platforms to enhance brand visibility, drive website traffic, and optimize conversion rates. The ideal candidate will possess a deep understanding of SEO, SEM, social media marketing, email marketing, and content strategy, with a proven track record of success in e-commerce. You will play a crucial role in analyzing market trends, identifying target audiences, and creating compelling campaigns that resonate with customers. This role demands creativity, analytical prowess, and the ability to manage multiple initiatives in a fast-paced, remote environment. Your expertise will be essential in achieving ambitious sales targets and strengthening our client's online presence.

Key Responsibilities:
  • Develop and implement integrated digital marketing strategies to drive e-commerce sales and brand awareness.
  • Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
  • Create and execute engaging social media marketing campaigns across relevant platforms.
  • Develop and manage email marketing campaigns, including segmentation, automation, and performance analysis.
  • Create compelling website content, product descriptions, and promotional copy.
  • Analyze website traffic, user behavior, and conversion metrics to identify areas for improvement.
  • Conduct market research and competitor analysis to inform marketing strategies.
  • Manage online advertising budgets and ensure a strong return on investment (ROI).
  • Collaborate with web development and design teams to enhance user experience and conversion funnels.
  • Monitor industry trends and adapt strategies to stay ahead of the competition.
  • Prepare regular performance reports and present insights to management.
  • Experiment with new digital marketing channels and technologies.
Qualifications:
  • Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
  • Minimum of 4 years of experience in digital marketing, with a strong focus on e-commerce.
  • Proven expertise in SEO, SEM, social media marketing, and email marketing.
  • Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
  • Strong understanding of content marketing and conversion rate optimization (CRO).
  • Excellent analytical, problem-solving, and project management skills.
  • Creative mindset with a flair for compelling copywriting.
  • Ability to work independently and manage multiple priorities in a remote setting.
  • Strong communication and collaboration skills.
  • Certifications in Google Ads, Facebook Blueprint, or similar are a plus.
This is an exciting remote opportunity for a seasoned digital marketer to lead e-commerce growth strategies, contributing to the success of our client's online business serving the Kitale, Trans-Nzoia, KE market.
This advertiser has chosen not to accept applicants from your region.

Senior E-commerce Digital Marketing Specialist

10100 Nyeri Town KES330000 Annually WhatJobs remove_red_eye View All

Posted 22 days ago

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Job Description

full-time
Our client, a dynamic and fast-growing e-commerce business, is seeking a Senior E-commerce Digital Marketing Specialist to lead their online marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere and drive significant impact. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive website traffic, and maximize online sales. Your core duties will include managing and optimizing paid advertising campaigns (Google Ads, social media ads), implementing SEO best practices, and developing engaging content for various digital channels. You will also oversee email marketing campaigns, social media engagement, and influencer collaborations to build a strong online community and customer loyalty. Analyzing marketing data, tracking key performance indicators (KPIs), and generating regular reports on campaign performance are crucial aspects of this role. You will leverage insights from data to identify trends, opportunities, and areas for improvement. The ideal candidate will have a proven track record in e-commerce digital marketing, with extensive experience in SEO, SEM, social media marketing, and content creation. Strong analytical skills, proficiency in marketing analytics tools (e.g., Google Analytics), and a creative mindset are essential. Excellent communication and project management skills are required to effectively collaborate with internal teams and external partners in a remote setting. You must be a self-starter, highly organized, and adept at managing multiple campaigns simultaneously. Join our fully remote team and play a pivotal role in shaping our client's online presence and achieving ambitious growth targets.
This advertiser has chosen not to accept applicants from your region.

E-commerce Digital Marketing Specialist - Remote

40100 Kisumu KES78000 Annually WhatJobs remove_red_eye View All

Posted 22 days ago

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Job Description

full-time
Our client is seeking a highly skilled and results-driven E-commerce Digital Marketing Specialist to manage and optimize their online sales channels. This is a fully remote position, offering the flexibility to work from anywhere. The ideal candidate will possess a deep understanding of digital marketing strategies, social media engagement, content creation, and e-commerce platform management. You will be responsible for driving traffic, increasing conversion rates, and enhancing customer engagement across various online touchpoints.

Responsibilities:
  • Develop and execute comprehensive digital marketing strategies for e-commerce platforms, including SEO, SEM, social media marketing, email marketing, and content marketing.
  • Manage and grow social media presence across platforms like Facebook, Instagram, Twitter, and LinkedIn, creating engaging content and fostering community interaction.
  • Conduct market research to identify emerging trends, customer needs, and competitor activities, translating insights into actionable marketing plans.
  • Analyze website traffic, sales data, and campaign performance metrics, generating regular reports and recommendations for improvement.
  • Optimize product listings, website content, and user experience to improve search engine rankings and conversion rates.
  • Develop and manage paid advertising campaigns (e.g., Google Ads, social media ads), monitoring budget and performance to maximize ROI.
  • Collaborate with the content creation team to produce high-quality, brand-consistent marketing materials, including website copy, blog posts, social media updates, and email newsletters.
  • Implement and manage email marketing campaigns, including list segmentation, automation, and A/B testing.
  • Stay up-to-date with the latest digital marketing tools, platforms, and best practices, continuously seeking innovative ways to enhance online visibility and sales.
  • Manage relationships with external vendors and agencies as needed.
  • Ensure all marketing activities are aligned with brand guidelines and business objectives.
Qualifications:
  • Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
  • Minimum of 4 years of proven experience in e-commerce digital marketing, with a strong portfolio of successful campaigns.
  • In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
  • Proficiency in using e-commerce platforms (e.g., Shopify, WooCommerce) and digital marketing analytics tools (e.g., Google Analytics, SEMrush).
  • Experience with CRM systems and marketing automation platforms.
  • Excellent written and verbal communication skills, with strong copywriting and content creation abilities.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Creative thinker with a passion for e-commerce and digital innovation.
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment.
  • Familiarity with graphic design tools is a plus.
This remote role is ideal for a proactive digital marketer looking to drive growth in the e-commerce space. Join our client's innovative team and shape the future of their online presence. The job location is based in **Kisumu, Kisumu, KE**, but will be performed remotely.
This advertiser has chosen not to accept applicants from your region.
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Remote E-commerce and Digital Marketing Specialist

80100 Shella KES140000 Annually WhatJobs

Posted 22 days ago

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Job Description

full-time
Our client, a thriving online retail business, is looking for a creative and data-driven E-commerce and Digital Marketing Specialist to manage and grow their online presence. This is a fully remote role, perfect for an individual with a passion for digital strategy and a proven ability to drive online sales. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media marketing, email marketing, and content marketing. Key duties include managing the e-commerce platform, optimizing product listings, analyzing website traffic and sales data, and implementing strategies to improve conversion rates. You will also be tasked with building and nurturing customer relationships through engaging online content and excellent customer service. The ideal candidate will have a strong understanding of e-commerce best practices, digital marketing tools, and analytics platforms. Excellent copywriting skills and a keen eye for design are essential for creating compelling marketing materials. This role requires excellent organizational skills, a proactive mindset, and the ability to work independently and collaboratively in a remote setting. The position is advertised in **Malindi, Kilifi, KE**, but is a fully remote opportunity, allowing you to work from anywhere. We are seeking a motivated individual who can contribute to the growth and success of our client's online brand. A bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
Key Responsibilities:
  • Develop and implement effective e-commerce and digital marketing strategies.
  • Manage and optimize the company's e-commerce website, including product catalog, pricing, and promotions.
  • Drive website traffic through SEO, SEM, social media, and email marketing campaigns.
  • Create engaging and compelling content for various digital channels.
  • Analyze website performance, sales data, and marketing campaign metrics using tools like Google Analytics.
  • Identify trends and insights to optimize user experience and conversion rates.
  • Manage social media accounts and build online communities.
  • Plan and execute email marketing campaigns to nurture leads and retain customers.
  • Monitor competitor activities and industry trends to identify opportunities.
  • Provide excellent customer support and manage online inquiries.

Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 3 years of experience in e-commerce and digital marketing.
  • Proven experience with SEO, SEM, social media marketing, and email marketing.
  • Proficiency in using e-commerce platforms (e.g., Shopify, WooCommerce).
  • Strong understanding of Google Analytics and other web analytics tools.
  • Excellent copywriting, editing, and content creation skills.
  • Familiarity with graphic design tools is a plus.
  • Strong analytical and problem-solving abilities.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and manage multiple projects effectively in a remote environment.
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E-commerce Content and SEO Specialist

60200 Meru , Eastern KES95000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client, a fast-growing online retailer specializing in unique artisanal products, is seeking a talented and detail-oriented E-commerce Content and SEO Specialist to enhance their online visibility and drive organic traffic. This is a fully remote position, allowing you to contribute your expertise from anywhere. You will be responsible for creating high-quality, engaging product descriptions, website copy, blog posts, and other marketing content, all optimized for search engines. A core part of your role will involve conducting keyword research, analyzing search trends, and implementing SEO best practices across the website to improve search engine rankings and drive qualified leads. You will work closely with the marketing and product teams to ensure content is accurate, compelling, and aligns with brand messaging and e-commerce strategies. The ideal candidate will have a proven ability to write persuasive and informative content, coupled with a strong understanding of SEO principles and tools like Google Analytics, SEMrush, or Ahrefs. Experience with e-commerce platforms (e.g., Shopify) is essential. You should be adept at identifying content gaps, optimizing existing content, and developing content strategies that support business goals. This role requires a self-starter with excellent organizational skills, the ability to manage multiple projects simultaneously, and a passion for digital content and search engine optimization. As this is a remote role, exceptional written and verbal communication skills are crucial for effective collaboration. If you are a creative wordsmith with a knack for SEO and a desire to help e-commerce businesses thrive online, we encourage you to apply. This position is conceptually linked to **Meru, Meru, KE**, but operates entirely remotely. We are looking for someone who can craft compelling narratives that not only attract but also convert customers through optimized online content.

Key Responsibilities:
  • Develop and write compelling, SEO-optimized product descriptions, website copy, blog posts, and other marketing content.
  • Conduct thorough keyword research and competitive analysis to identify content opportunities.
  • Implement on-page and off-page SEO strategies to improve search engine rankings and organic traffic.
  • Optimize existing website content for better search engine visibility and user engagement.
  • Create and manage content calendars in alignment with marketing campaigns and product launches.
  • Monitor SEO performance using tools like Google Analytics and Search Console, providing regular reports.
  • Collaborate with designers and developers to ensure content is presented effectively and technically sound.
  • Stay updated on the latest SEO trends, algorithm changes, and best practices.
  • Identify content gaps and recommend strategies to fill them.
  • Ensure all content is accurate, on-brand, and free of grammatical errors.
Qualifications:
  • Bachelor's degree in Marketing, English, Communications, or a related field.
  • Minimum of 3 years of experience in content creation and SEO, preferably in an e-commerce environment.
  • Proven ability to write clear, concise, and engaging marketing copy.
  • Strong understanding of SEO principles, keyword research, and on-page/off-page optimization techniques.
  • Proficiency with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz).
  • Experience with e-commerce platforms (e.g., Shopify, WooCommerce).
  • Excellent research and analytical skills.
  • Ability to work independently, manage priorities, and meet deadlines in a remote setting.
  • Strong attention to detail and accuracy.
  • Excellent written and verbal communication skills.
This advertiser has chosen not to accept applicants from your region.

Remote Real Estate Digital Marketing Specialist

20200 Mwembe KES90000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client, a forward-thinking real estate firm, is actively seeking a creative and results-driven Remote Real Estate Digital Marketing Specialist to join their growing team. This is a 100% remote position, allowing you to contribute from anywhere. You will be instrumental in developing and executing innovative digital marketing strategies to promote properties, generate leads, and enhance brand visibility across various online channels. Your responsibilities will include managing social media campaigns, creating engaging content (text, image, and video), optimizing website content for SEO, running targeted advertising campaigns (Google Ads, social media ads), and analyzing campaign performance using analytics tools. You will also be involved in email marketing, lead nurturing, and staying abreast of the latest digital marketing trends and best practices within the real estate sector. A deep understanding of the Kenyan real estate market is a plus. The ideal candidate possesses excellent copywriting and visual content creation skills, proficiency with digital marketing platforms and analytics, and a strong understanding of SEO principles. You should be highly organized, self-motivated, and able to work independently with minimal supervision. Exceptional communication and interpersonal skills are vital for collaborating with the sales team and other stakeholders. A Bachelor's degree in Marketing, Communications, Business, or a related field is preferred, along with at least 2-3 years of experience in digital marketing, preferably within the real estate industry. Portfolio showcasing successful digital marketing campaigns is highly encouraged. This role offers a unique opportunity to shape the online presence of a dynamic real estate company, driving significant growth and engagement. You will be part of a collaborative remote environment that values innovation and efficiency. The **Kericho, Kericho, KE** location serves as the administrative base for the company, and while you will be working remotely, an understanding of the market dynamics relevant to this and surrounding areas would be beneficial for context. Our client is dedicated to leveraging technology to connect buyers and sellers effectively.
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