3 Senior E Commerce And Digital Marketing Specialist jobs in whatjobs

Senior E-commerce and Digital Marketing Specialist

81202 Kakamega, Western KES260000 Annually WhatJobs

Posted 12 days ago

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Job Description

full-time
Our client is seeking a dynamic and data-driven Senior E-commerce and Digital Marketing Specialist to lead their fully remote online sales and marketing efforts. In this key role, you will be responsible for developing and executing strategies to drive online sales, enhance customer engagement, and expand brand presence across various digital channels. The ideal candidate will have a proven track record in e-commerce platform management, digital advertising, SEO/SEM, social media marketing, and conversion rate optimization. You will leverage your expertise to analyze performance metrics, identify growth opportunities, and implement innovative campaigns.

Key Responsibilities:
  • Develop and implement comprehensive e-commerce strategies to drive sales and revenue growth.
  • Manage and optimize online product listings, ensuring accuracy, compelling descriptions, and high-quality imagery.
  • Plan and execute digital marketing campaigns across various channels, including social media, email marketing, SEO, and paid advertising (PPC/SEM).
  • Monitor and analyze website traffic, conversion rates, and sales performance using tools like Google Analytics.
  • Identify opportunities for website improvements to enhance user experience and conversion rates.
  • Manage social media accounts, creating engaging content and fostering community interaction.
  • Develop and implement effective email marketing campaigns to nurture leads and retain customers.
  • Conduct keyword research and implement SEO strategies to improve organic search rankings.
  • Manage online advertising budgets and optimize campaigns for maximum ROI.
  • Stay up-to-date with the latest e-commerce trends, digital marketing tools, and best practices.
  • Collaborate with content creators and designers to produce engaging marketing materials.
  • Provide regular reports on digital marketing performance and sales metrics.

Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 5 years of experience in e-commerce and digital marketing.
  • Proven experience with major e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
  • Expertise in SEO/SEM, social media marketing, content marketing, and email marketing.
  • Proficiency in Google Analytics, Google Ads, and other digital marketing tools.
  • Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and deadlines effectively in a remote setting.
  • Creative mindset with a passion for online growth and customer engagement.
  • Experience with A/B testing and conversion rate optimization techniques.
This is an exciting opportunity to drive online success and shape digital strategies for our client from your home office. The role is situated in **Kakamega, Kakamega, KE**, but is a fully remote position.
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Senior E-commerce and Digital Marketing Specialist

40100 Kisumu KES180000 Monthly WhatJobs

Posted 10 days ago

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Job Description

contractor
Our client is seeking a highly skilled and creative Senior E-commerce and Digital Marketing Specialist to drive online sales and brand presence. This role will be responsible for developing and executing comprehensive digital marketing strategies, managing the e-commerce platform, and optimizing online customer journeys. You will leverage your expertise in SEO, SEM, social media marketing, email marketing, and content creation to increase website traffic, conversion rates, and customer engagement. The ideal candidate will have a deep understanding of e-commerce trends, consumer behavior, and the latest digital marketing tools and platforms. You will be tasked with analyzing campaign performance, identifying areas for improvement, and implementing data-driven strategies to achieve marketing objectives. Responsibilities include managing product listings, optimizing website user experience, and ensuring a seamless checkout process. You will also be responsible for developing engaging content across various digital channels, including social media, blogs, and email newsletters. Collaboration with the sales and product development teams will be crucial to ensure a cohesive brand message and promotional strategy. Experience with e-commerce platforms (e.g., Shopify, WooCommerce), analytics tools (e.g., Google Analytics), and advertising platforms (e.g., Google Ads, Facebook Ads) is essential. This role requires a proactive individual who can work independently and as part of a team, possess excellent communication skills, and thrive in a fast-paced environment. The ability to stay ahead of digital marketing trends and adapt strategies accordingly is paramount. A bachelor's degree in Marketing, Digital Media, Business Administration, or a related field is preferred. A minimum of 5 years of experience in e-commerce and digital marketing is required, with a proven track record of success in driving online sales and marketing campaigns. Strong analytical skills and the ability to interpret data to make informed decisions are crucial. Excellent copywriting and content creation skills are a must. Experience with A/B testing and conversion rate optimization (CRO) is highly desirable. If you are a results-oriented digital marketing expert with a passion for e-commerce and a knack for driving online growth, we encourage you to apply for this on-site position. This role is based in **Kisumu, Kisumu, KE**.
Responsibilities:
  • Develop and implement integrated e-commerce and digital marketing strategies.
  • Manage and optimize the company's e-commerce website for user experience and conversion rates.
  • Execute SEO and SEM campaigns to drive organic and paid traffic.
  • Manage social media marketing efforts and engage with online communities.
  • Develop and execute email marketing campaigns to nurture leads and retain customers.
  • Create compelling and high-quality content for the website, social media, and other digital channels.
  • Analyze website traffic, campaign performance, and customer behavior using analytics tools.
  • Collaborate with sales and product teams to ensure consistent brand messaging and promotional activities.
  • Stay up-to-date with the latest digital marketing trends and technologies.
  • Manage advertising budgets and optimize ad spend for maximum ROI.
Qualifications:
  • Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field (preferred).
  • Minimum of 5 years of experience in e-commerce and digital marketing.
  • Proven track record of success in driving online sales and marketing campaigns.
  • Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce).
  • Expertise in SEO, SEM, social media marketing, and email marketing.
  • Experience with Google Analytics, Google Ads, and social media advertising platforms.
  • Strong analytical skills and ability to interpret data for decision-making.
  • Excellent copywriting, content creation, and communication skills.
  • Experience with A/B testing and CRO is a plus.
This advertiser has chosen not to accept applicants from your region.

Senior E-commerce and Digital Marketing Specialist

80200 Casuarina KES100000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client is seeking a highly skilled and results-driven Senior E-commerce and Digital Marketing Specialist to join their fully remote team. In this pivotal role, you will be responsible for developing and executing strategies to drive online sales, enhance brand presence, and manage social media engagement. You will leverage your expertise in digital marketing channels to optimize customer acquisition and retention. This is an exciting opportunity to contribute to significant online growth from anywhere, with no requirement for you to be physically located in **Malindi, Kilifi, KE**. You will oversee the day-to-day operations of the e-commerce platform, ensuring a seamless customer journey from browsing to purchase. Develop and implement comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media advertising, email marketing, and content marketing. Analyze website traffic, sales data, and marketing campaign performance, providing insights and recommendations for optimization. Manage social media accounts, creating engaging content and fostering community interaction. Identify and collaborate with influencers and affiliate partners. Monitor market trends and competitor activities to stay ahead of the curve. Optimize product listings and website content for search engines and conversion. Manage the e-commerce budget effectively. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent practical experience. A minimum of 5 years of proven experience in e-commerce management and digital marketing. Demonstrated success in driving online sales growth and managing digital marketing campaigns. Expertise in SEO, SEM, social media marketing, email marketing, and content strategy. Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics). Strong analytical and problem-solving skills. Excellent written and verbal communication skills. Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced remote environment. Creativity and a passion for digital innovation. Experience with A/B testing and conversion rate optimization is highly desirable. This fully remote role demands a strategic thinker with a strong execution capability to elevate our online presence and revenue.

Key Responsibilities:
  • Developing and executing e-commerce strategies.
  • Managing digital marketing campaigns across various channels.
  • Optimizing website performance and user experience.
  • Overseeing social media engagement and content creation.
  • Analyzing marketing data and driving ROI.
This advertiser has chosen not to accept applicants from your region.
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