554 Digital Marketing jobs in Nakuru
Head of Digital Marketing Strategy
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Head of Digital Marketing Strategy
Posted 2 days ago
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Job Description
Head of Digital Marketing Strategy
Posted 2 days ago
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Job Description
Head of Digital Marketing Strategy
Posted 2 days ago
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Job Description
Responsibilities:
- Develop and implement a comprehensive digital marketing strategy aligned with business goals.
- Oversee all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
- Drive lead generation and customer acquisition initiatives through effective digital campaigns.
- Manage and optimize marketing automation platforms and CRM systems.
- Analyze campaign performance data, provide insights, and recommend optimizations.
- Lead and mentor a remote team of digital marketing professionals.
- Develop and manage the digital marketing budget, ensuring optimal allocation of resources.
- Stay ahead of industry trends and emerging digital marketing technologies.
- Collaborate with product, sales, and customer success teams to ensure cohesive brand messaging.
- Develop and implement strategies for customer engagement and retention through digital channels.
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- 10+ years of progressive experience in digital marketing, with at least 5 years in a strategic leadership role.
- Demonstrated success in developing and executing data-driven digital marketing strategies.
- Expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
- Strong proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
- Experience managing a remote team and fostering a collaborative, high-performance culture.
- Excellent leadership, communication, and presentation skills.
- Proven ability to manage budgets and measure ROI effectively.
- Strategic thinker with a creative and innovative mindset.
- Experience in B2B or B2C marketing, depending on the client's industry.
Head of Digital Marketing Strategy
Posted 2 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement integrated digital marketing strategies across various channels, including SEO, SEM, social media, content marketing, email marketing, and programmatic advertising.
- Conduct in-depth market research, competitor analysis, and audience segmentation to inform strategic planning.
- Define key performance indicators (KPIs) and track campaign performance, providing regular reports and insights to clients and internal teams.
- Oversee the creation and execution of engaging content and campaigns that resonate with target audiences.
- Manage and optimize digital advertising budgets to ensure maximum return on investment.
- Stay abreast of the latest digital marketing trends, tools, and best practices, continuously innovating our approach.
- Lead, mentor, and develop a team of digital marketing specialists, fostering a collaborative and high-performance culture.
- Collaborate with creative, web development, and account management teams to ensure seamless campaign execution.
- Identify new opportunities for client growth and service development within the digital marketing space.
- Analyze campaign data to identify trends, insights, and areas for improvement.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
- Minimum of 8 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
- Proven track record of developing and executing successful digital marketing strategies that have driven significant business growth and ROI.
- Deep expertise across all major digital marketing channels, including SEO, SEM (Google Ads, Bing Ads), social media marketing (paid and organic), content marketing, email automation, and analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Strong understanding of marketing automation platforms and CRM systems.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Exceptional leadership, team management, and communication skills.
- Ability to work independently and manage multiple projects effectively in a fully remote environment.
- Experience working with diverse client portfolios is highly desirable.
Head of Digital Marketing Strategy
Posted 2 days ago
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Digital Marketing & Social Media Manager
Posted 2 days ago
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Key Responsibilities:
- Develop and execute comprehensive digital marketing and social media strategies aligned with company objectives.
- Manage and grow the company's presence across all relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
- Create, curate, and schedule engaging content (text, image, video) that resonates with target audiences.
- Monitor social media trends, conversations, and analytics, adapting strategies as needed.
- Plan and manage paid social media advertising campaigns, optimizing for ROI.
- Implement SEO best practices to improve organic search rankings and website traffic.
- Collaborate with content creators, designers, and other marketing team members to ensure brand consistency.
- Analyze digital marketing campaign performance using tools like Google Analytics and social media insights, providing regular reports and actionable recommendations.
- Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
- Stay up-to-date with the latest digital marketing tools, techniques, and industry best practices.
- Engage with online communities, respond to comments and messages, and foster positive brand interactions.
- Identify opportunities for influencer marketing and strategic partnerships.
- Manage the digital marketing budget effectively, allocating resources to maximize impact.
Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 4 years of experience in digital marketing, social media management, or a related role.
- Proven track record of developing and executing successful social media campaigns and digital marketing strategies.
- In-depth knowledge of various social media platforms, their algorithms, and best practices.
- Experience with SEO/SEM tools and techniques.
- Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
- Excellent written and verbal communication skills, with strong copywriting and editing abilities.
- Creative thinker with a passion for digital storytelling and brand building.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Must have a reliable internet connection and a suitable home office environment.
This position is based in Nakuru, Nakuru, KE , however, the role is fully remote. Our client is committed to innovative digital strategies and offers a collaborative and supportive remote work environment.
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Remote Digital Marketing Manager - Content Strategy
Posted 2 days ago
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Responsibilities:
- Develop and implement a holistic digital marketing strategy focused on content creation, SEO, social media, email marketing, and paid advertising.
- Oversee the creation of high-quality, engaging content across multiple formats, including blog posts, articles, videos, infographics, and social media updates.
- Manage the company's social media presence, developing content calendars, posting schedules, and engagement strategies.
- Implement and optimize SEO strategies to improve organic search rankings and website traffic.
- Develop and execute email marketing campaigns to nurture leads and engage existing customers.
- Manage paid advertising campaigns (e.g., Google Ads, social media ads), optimizing for performance and ROI.
- Analyze marketing campaign performance using tools like Google Analytics, identifying key metrics, and providing actionable insights.
- Collaborate with internal teams (design, product, sales) to ensure brand consistency and campaign alignment.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage and mentor junior marketing team members in a remote setting.
- Develop and maintain relationships with key influencers and media partners.
- Monitor competitor marketing activities and identify opportunities for differentiation.
- Manage the digital marketing budget effectively to maximize campaign impact.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and execution.
- Proven track record of developing and implementing successful digital marketing campaigns.
- Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms (e.g., Hootsuite, Buffer), and email marketing software (e.g., Mailchimp, HubSpot).
- Excellent written and verbal communication skills, with a talent for crafting compelling narratives.
- Strong analytical and data interpretation skills.
- Ability to work independently and manage multiple projects simultaneously in a remote environment.
- Creative thinking and a passion for storytelling.
- Experience managing remote teams is a plus.
- Must be eligible to work remotely from Nakuru, Nakuru, KE or any other location within Kenya, equipped with a reliable internet connection and dedicated workspace.
Digital Marketing Specialist
Posted today
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Key responsibilities include:
- Developing and implementing comprehensive digital marketing strategies across multiple platforms.
- Managing and optimizing social media profiles and content calendar to increase engagement and followership.
- Creating, curating, and managing published content (images, video, written) for the company's online presence.
- Designing and executing email marketing campaigns to nurture leads and retain customers.
- Performing SEO analysis and implementing strategies to improve organic search rankings.
- Managing paid advertising campaigns (e.g., Google Ads, social media ads) to drive targeted traffic and conversions.
- Monitoring and analyzing website traffic and campaign performance using tools like Google Analytics.
- Reporting on key marketing metrics and providing insights for continuous improvement.
- Collaborating with the sales team to align marketing efforts with business objectives.
- Staying up-to-date with the latest digital marketing trends, technologies, and best practices.
We are looking for a candidate with a Bachelor's degree in Marketing, Communications, or a related field, along with at least 3 years of experience in digital marketing. Proven experience in SEO, SEM, email marketing, and social media management is essential. Excellent written and verbal communication skills, with a keen eye for detail and creativity, are required. Proficiency in digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software is necessary. A strong understanding of content marketing principles and experience with graphic design tools would be an added advantage. The ability to analyze data, draw meaningful conclusions, and make data-driven decisions is crucial. This role requires the candidate to be physically present in **Nakuru, Nakuru, KE** to effectively collaborate with the local team and execute on-site initiatives.
Digital Marketing Strategist
Posted today
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Responsibilities:
- Develop and execute integrated digital marketing strategies across multiple platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, email).
- Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to increase website traffic and lead generation.
- Oversee social media strategy, content creation, and community engagement.
- Develop and manage email marketing campaigns, including segmentation, automation, and performance analysis.
- Create compelling and relevant content for blog posts, website pages, and social media to attract and engage target audiences.
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, and provide actionable insights.
- Monitor market trends, competitor activities, and emerging digital technologies.
- Collaborate with cross-functional teams (e.g., sales, product development) to align marketing efforts with business goals.
- Manage the digital marketing budget effectively and track ROI.
- A/B test different strategies and tactics to continuously improve campaign performance.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
- Strong knowledge of SEO, SEM, content marketing, social media marketing, and email marketing best practices.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, and email marketing platforms.
- Excellent analytical skills and the ability to interpret complex data to drive marketing decisions.
- Strong understanding of customer journey mapping and lead nurturing processes.
- Creative thinking and exceptional writing and communication skills.
- Experience in managing marketing budgets and reporting on campaign performance.
- Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.