Head of Digital Marketing Strategy

20100 Mwembe KES800000 Annually WhatJobs

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full-time
Our client, a rapidly expanding consumer brand, is actively seeking a visionary Head of Digital Marketing Strategy to spearhead their online presence and customer engagement efforts in a fully remote capacity. This senior leadership role is critical for developing and implementing innovative digital marketing strategies that drive brand awareness, lead generation, and customer acquisition. The ideal candidate will possess a deep understanding of the full spectrum of digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, and performance marketing. You will be responsible for defining the digital marketing roadmap, setting ambitious KPIs, and managing the digital marketing budget effectively. Key responsibilities include analyzing market trends and competitor activities, identifying new opportunities for growth, and optimizing campaigns for maximum ROI. You will lead a team of digital marketing specialists, providing guidance, mentorship, and performance feedback. Exceptional analytical skills are required to interpret data, derive actionable insights, and report on campaign performance to executive stakeholders. This role demands creativity, strategic thinking, and a proven ability to translate business objectives into successful digital marketing initiatives. As a fully remote position, you will leverage cutting-edge marketing automation tools and digital collaboration platforms to ensure seamless execution and team alignment. This is a unique opportunity for a seasoned digital marketing leader to shape the future of our client's brand engagement and drive substantial business growth from a remote location.
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Head of Digital Marketing Strategy

20117 Mwembe KES5800000 Annually WhatJobs

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full-time
Our client, a dynamic and rapidly growing company in the consumer goods sector, is seeking a visionary and data-driven Head of Digital Marketing Strategy to spearhead their online presence and customer engagement initiatives. This is a key, fully remote leadership role demanding a strategic thinker with a proven ability to drive measurable results in the digital landscape. You will be responsible for developing and executing comprehensive digital marketing strategies across all relevant channels, including SEO, SEM, social media marketing, content marketing, email marketing, and performance marketing. Your role will involve setting clear objectives, defining target audiences, and implementing campaigns that enhance brand awareness, drive traffic, and generate leads/sales. You will manage and optimize digital advertising budgets, ensuring maximum ROI. Analyzing campaign performance data, website analytics, and market trends to identify insights and opportunities for continuous improvement is crucial. You will lead and mentor a remote team of digital marketing specialists, fostering a culture of innovation and collaboration. Staying ahead of the curve on emerging digital marketing technologies and best practices will be a core function. The ideal candidate will hold a Bachelor's or Master's degree in Marketing, Digital Media, Business, or a related field, with at least 8 years of progressive experience in digital marketing, with a significant portion in a strategic leadership capacity. Demonstrated success in developing and executing successful multi-channel digital marketing strategies that have driven significant business growth is essential. Strong analytical skills, proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics), and expertise in SEO, SEM, social media advertising, and content strategy are required. Exceptional leadership, communication, and project management skills are vital for leading a distributed team. If you are a strategic digital marketing leader passionate about building brands and driving growth, and you are looking for an exciting, fully remote opportunity to make a significant impact from anywhere, including **Naivasha, Nakuru, KE**, we encourage you to apply.
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Head of Digital Marketing Strategy

20117 Mwembe KES4200000 Annually WhatJobs

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full-time
Our client is looking for a dynamic and strategic Head of Digital Marketing Strategy to lead and execute innovative online marketing campaigns. This is a fully remote position, offering maximum flexibility. You will be responsible for developing and implementing a comprehensive digital marketing strategy that drives brand awareness, customer acquisition, engagement, and revenue growth. This includes overseeing all aspects of digital marketing, such as SEO/SEM, social media marketing, content marketing, email marketing, affiliate marketing, and paid advertising campaigns. You will analyze market trends, identify target audiences, and leverage data analytics to optimize campaign performance and ROI. The ideal candidate will have a proven track record of success in developing and managing integrated digital marketing strategies, with a deep understanding of various digital marketing channels and tools. Strong analytical skills, proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics) are essential. Excellent leadership, communication, and project management skills are required to guide a marketing team and collaborate with cross-functional departments. You will also be responsible for managing marketing budgets effectively and reporting on key performance indicators to senior leadership. Staying abreast of the latest digital marketing trends, technologies, and best practices is crucial. This role offers a unique opportunity to shape our digital presence and drive significant business growth from a remote work setting.
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Head of Digital Marketing Strategy

20400 Mwembe KES180000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client is seeking an accomplished Head of Digital Marketing Strategy to lead their global digital marketing efforts in a fully remote capacity. This executive role requires a strategic visionary with a proven track record of developing and executing successful multi-channel digital marketing campaigns. You will be responsible for defining the overall digital marketing vision, identifying key growth opportunities, and driving customer acquisition and retention strategies across all digital touchpoints. The ideal candidate possesses deep expertise in SEO, SEM, content marketing, social media marketing, email marketing, and marketing automation, coupled with strong analytical skills and a data-driven approach. You will manage a remote team of marketing specialists, ensuring alignment with business objectives and maximizing ROI.

Responsibilities:
  • Develop and implement a comprehensive digital marketing strategy aligned with business goals.
  • Oversee all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
  • Drive lead generation and customer acquisition initiatives through effective digital campaigns.
  • Manage and optimize marketing automation platforms and CRM systems.
  • Analyze campaign performance data, provide insights, and recommend optimizations.
  • Lead and mentor a remote team of digital marketing professionals.
  • Develop and manage the digital marketing budget, ensuring optimal allocation of resources.
  • Stay ahead of industry trends and emerging digital marketing technologies.
  • Collaborate with product, sales, and customer success teams to ensure cohesive brand messaging.
  • Develop and implement strategies for customer engagement and retention through digital channels.
Qualifications:
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • 10+ years of progressive experience in digital marketing, with at least 5 years in a strategic leadership role.
  • Demonstrated success in developing and executing data-driven digital marketing strategies.
  • Expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
  • Strong proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
  • Experience managing a remote team and fostering a collaborative, high-performance culture.
  • Excellent leadership, communication, and presentation skills.
  • Proven ability to manage budgets and measure ROI effectively.
  • Strategic thinker with a creative and innovative mindset.
  • Experience in B2B or B2C marketing, depending on the client's industry.
This is an exceptional opportunity to shape the digital future of a growing organization from anywhere in the world. Join us and make a lasting impact.
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Head of Digital Marketing Strategy

20100 Mwembe KES7500000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client is a forward-thinking marketing agency renowned for its data-driven strategies and innovative campaigns that drive measurable results. We are seeking an accomplished Head of Digital Marketing Strategy to lead our digital marketing efforts for a diverse range of clients. This crucial, fully remote position will be responsible for developing and overseeing the execution of comprehensive digital marketing strategies that align with client objectives and maximize ROI. The ideal candidate possesses a deep understanding of the digital marketing landscape, a passion for analytics, and a proven ability to lead teams and deliver exceptional campaign performance. This is an exciting opportunity to shape the digital presence of leading brands and drive significant business growth.

Key Responsibilities:
  • Develop and implement integrated digital marketing strategies across various channels, including SEO, SEM, social media, content marketing, email marketing, and programmatic advertising.
  • Conduct in-depth market research, competitor analysis, and audience segmentation to inform strategic planning.
  • Define key performance indicators (KPIs) and track campaign performance, providing regular reports and insights to clients and internal teams.
  • Oversee the creation and execution of engaging content and campaigns that resonate with target audiences.
  • Manage and optimize digital advertising budgets to ensure maximum return on investment.
  • Stay abreast of the latest digital marketing trends, tools, and best practices, continuously innovating our approach.
  • Lead, mentor, and develop a team of digital marketing specialists, fostering a collaborative and high-performance culture.
  • Collaborate with creative, web development, and account management teams to ensure seamless campaign execution.
  • Identify new opportunities for client growth and service development within the digital marketing space.
  • Analyze campaign data to identify trends, insights, and areas for improvement.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
  • Minimum of 8 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
  • Proven track record of developing and executing successful digital marketing strategies that have driven significant business growth and ROI.
  • Deep expertise across all major digital marketing channels, including SEO, SEM (Google Ads, Bing Ads), social media marketing (paid and organic), content marketing, email automation, and analytics platforms (e.g., Google Analytics, Adobe Analytics).
  • Strong understanding of marketing automation platforms and CRM systems.
  • Excellent analytical, problem-solving, and strategic thinking skills.
  • Exceptional leadership, team management, and communication skills.
  • Ability to work independently and manage multiple projects effectively in a fully remote environment.
  • Experience working with diverse client portfolios is highly desirable.
This is a fully remote position, offering the flexibility to work from anywhere. Join our client's innovative team and lead the charge in shaping impactful digital marketing strategies from Naivasha, Nakuru, KE .
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Head of Digital Marketing Strategy

20117 Mwembe KES9000000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client is seeking a strategic and data-driven Head of Digital Marketing to lead their global marketing efforts. This is a fully remote leadership position, offering the chance to shape the digital presence and customer acquisition strategies for a rapidly growing company. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. Your primary goal will be to drive brand awareness, generate high-quality leads, and increase customer engagement and conversion rates. The ideal candidate will have a proven track record of success in developing and managing successful digital marketing strategies, with a deep understanding of analytics and performance measurement. You will lead a team of digital marketing specialists, providing guidance, mentorship, and strategic direction. Responsibilities include market research, competitive analysis, budget management, and the continuous optimization of marketing campaigns based on data-driven insights. Experience with marketing automation platforms, CRM systems, and advanced analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. You should possess strong leadership qualities, excellent communication skills, and the ability to think creatively while maintaining a results-oriented approach. This role requires a comprehensive understanding of the entire digital marketing landscape and the ability to adapt strategies to evolving market trends and consumer behaviors. We are looking for an innovative thinker who can inspire and motivate a remote team to achieve ambitious marketing objectives. This opportunity is based in **Naivasha, Nakuru, KE**, but operates on a fully remote basis, enabling global team collaboration and flexibility. Your strategic vision will be key to our client's continued success in the digital space.
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Digital Marketing & Social Media Manager

20101 Mwembe KES350000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client is looking for a dynamic and results-driven Digital Marketing & Social Media Manager to lead their online presence. This fully remote position offers an exciting opportunity to develop and implement innovative marketing strategies that enhance brand visibility, engage target audiences, and drive business growth. You will be responsible for managing all aspects of digital marketing, from social media campaigns and content creation to SEO optimization and performance analysis.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing and social media strategies aligned with company objectives.
  • Manage and grow the company's presence across all relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
  • Create, curate, and schedule engaging content (text, image, video) that resonates with target audiences.
  • Monitor social media trends, conversations, and analytics, adapting strategies as needed.
  • Plan and manage paid social media advertising campaigns, optimizing for ROI.
  • Implement SEO best practices to improve organic search rankings and website traffic.
  • Collaborate with content creators, designers, and other marketing team members to ensure brand consistency.
  • Analyze digital marketing campaign performance using tools like Google Analytics and social media insights, providing regular reports and actionable recommendations.
  • Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
  • Stay up-to-date with the latest digital marketing tools, techniques, and industry best practices.
  • Engage with online communities, respond to comments and messages, and foster positive brand interactions.
  • Identify opportunities for influencer marketing and strategic partnerships.
  • Manage the digital marketing budget effectively, allocating resources to maximize impact.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Minimum of 4 years of experience in digital marketing, social media management, or a related role.
  • Proven track record of developing and executing successful social media campaigns and digital marketing strategies.
  • In-depth knowledge of various social media platforms, their algorithms, and best practices.
  • Experience with SEO/SEM tools and techniques.
  • Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
  • Excellent written and verbal communication skills, with strong copywriting and editing abilities.
  • Creative thinker with a passion for digital storytelling and brand building.
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
  • Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
  • Must have a reliable internet connection and a suitable home office environment.

This position is based in Nakuru, Nakuru, KE , however, the role is fully remote. Our client is committed to innovative digital strategies and offers a collaborative and supportive remote work environment.
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Remote Digital Marketing Manager - Content Strategy

20100 Mwembe KES650000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client is a rapidly growing digital media company seeking a highly creative and strategic Remote Digital Marketing Manager to lead their content strategy initiatives. This position is fully remote, allowing you to shape compelling online narratives from anywhere. You will be responsible for developing and executing comprehensive digital marketing campaigns across various platforms, with a strong emphasis on engaging content creation and distribution. The ideal candidate will have a proven ability to drive brand awareness, generate leads, and foster community engagement through innovative digital marketing tactics.

Responsibilities:
  • Develop and implement a holistic digital marketing strategy focused on content creation, SEO, social media, email marketing, and paid advertising.
  • Oversee the creation of high-quality, engaging content across multiple formats, including blog posts, articles, videos, infographics, and social media updates.
  • Manage the company's social media presence, developing content calendars, posting schedules, and engagement strategies.
  • Implement and optimize SEO strategies to improve organic search rankings and website traffic.
  • Develop and execute email marketing campaigns to nurture leads and engage existing customers.
  • Manage paid advertising campaigns (e.g., Google Ads, social media ads), optimizing for performance and ROI.
  • Analyze marketing campaign performance using tools like Google Analytics, identifying key metrics, and providing actionable insights.
  • Collaborate with internal teams (design, product, sales) to ensure brand consistency and campaign alignment.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Manage and mentor junior marketing team members in a remote setting.
  • Develop and maintain relationships with key influencers and media partners.
  • Monitor competitor marketing activities and identify opportunities for differentiation.
  • Manage the digital marketing budget effectively to maximize campaign impact.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and execution.
  • Proven track record of developing and implementing successful digital marketing campaigns.
  • Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms (e.g., Hootsuite, Buffer), and email marketing software (e.g., Mailchimp, HubSpot).
  • Excellent written and verbal communication skills, with a talent for crafting compelling narratives.
  • Strong analytical and data interpretation skills.
  • Ability to work independently and manage multiple projects simultaneously in a remote environment.
  • Creative thinking and a passion for storytelling.
  • Experience managing remote teams is a plus.
  • Must be eligible to work remotely from Nakuru, Nakuru, KE or any other location within Kenya, equipped with a reliable internet connection and dedicated workspace.
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Digital Marketing Specialist

20100 Mwembe KES200000 Annually WhatJobs

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full-time
Our client is seeking a creative and results-oriented Digital Marketing Specialist to join their team in **Nakuru, Nakuru, KE**. This role is pivotal in developing and executing online marketing strategies to enhance brand awareness, drive website traffic, and generate leads. You will be responsible for managing various digital marketing channels, including social media, email marketing, search engine optimization (SEO), and paid advertising campaigns. The ideal candidate will possess a deep understanding of digital marketing trends, a strong analytical mindset, and a passion for creating engaging online content.

Key responsibilities include:
  • Developing and implementing comprehensive digital marketing strategies across multiple platforms.
  • Managing and optimizing social media profiles and content calendar to increase engagement and followership.
  • Creating, curating, and managing published content (images, video, written) for the company's online presence.
  • Designing and executing email marketing campaigns to nurture leads and retain customers.
  • Performing SEO analysis and implementing strategies to improve organic search rankings.
  • Managing paid advertising campaigns (e.g., Google Ads, social media ads) to drive targeted traffic and conversions.
  • Monitoring and analyzing website traffic and campaign performance using tools like Google Analytics.
  • Reporting on key marketing metrics and providing insights for continuous improvement.
  • Collaborating with the sales team to align marketing efforts with business objectives.
  • Staying up-to-date with the latest digital marketing trends, technologies, and best practices.

We are looking for a candidate with a Bachelor's degree in Marketing, Communications, or a related field, along with at least 3 years of experience in digital marketing. Proven experience in SEO, SEM, email marketing, and social media management is essential. Excellent written and verbal communication skills, with a keen eye for detail and creativity, are required. Proficiency in digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software is necessary. A strong understanding of content marketing principles and experience with graphic design tools would be an added advantage. The ability to analyze data, draw meaningful conclusions, and make data-driven decisions is crucial. This role requires the candidate to be physically present in **Nakuru, Nakuru, KE** to effectively collaborate with the local team and execute on-site initiatives.
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Digital Marketing Strategist

20100 Mwembe KES250000 Annually WhatJobs

Posted today

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full-time
Our client is looking for a creative and data-driven Digital Marketing Strategist to spearhead their online presence and drive customer acquisition. This role requires a blend of strategic thinking and hands-on execution across various digital channels. The ideal candidate will develop and implement comprehensive digital marketing campaigns, focusing on optimizing performance and achieving key business objectives. You will be responsible for managing SEO, SEM, social media marketing, content marketing, email marketing, and affiliate programs. A deep understanding of analytics, user behavior, and emerging digital trends is essential. This is a hybrid role, offering a mix of remote flexibility and in-office collaboration.

Responsibilities:
  • Develop and execute integrated digital marketing strategies across multiple platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, email).
  • Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to increase website traffic and lead generation.
  • Oversee social media strategy, content creation, and community engagement.
  • Develop and manage email marketing campaigns, including segmentation, automation, and performance analysis.
  • Create compelling and relevant content for blog posts, website pages, and social media to attract and engage target audiences.
  • Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, and provide actionable insights.
  • Monitor market trends, competitor activities, and emerging digital technologies.
  • Collaborate with cross-functional teams (e.g., sales, product development) to align marketing efforts with business goals.
  • Manage the digital marketing budget effectively and track ROI.
  • A/B test different strategies and tactics to continuously improve campaign performance.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
  • Strong knowledge of SEO, SEM, content marketing, social media marketing, and email marketing best practices.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, and email marketing platforms.
  • Excellent analytical skills and the ability to interpret complex data to drive marketing decisions.
  • Strong understanding of customer journey mapping and lead nurturing processes.
  • Creative thinking and exceptional writing and communication skills.
  • Experience in managing marketing budgets and reporting on campaign performance.
  • Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.
This hybrid position offers a dynamic work environment where you can leverage your digital marketing expertise to make a significant impact. Join a collaborative team and help shape the future of our client's brand.
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