2,447 Digital Marketing Specialist Social Media jobs in Kenya

Digital Marketing Specialist - Social Media

10100 Nyeri Town KES70000 Annually WhatJobs remove_red_eye View All

Posted 20 days ago

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full-time
Our client, a vibrant marketing agency, is seeking a talented Digital Marketing Specialist to manage and execute creative campaigns. This role is essential for enhancing our online presence and driving engagement across various digital channels. You will be responsible for developing and implementing comprehensive social media strategies, creating compelling content, and analyzing campaign performance. This position offers a hybrid work model, combining the flexibility of remote work with essential in-office collaboration. Responsibilities include managing social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), planning and executing paid advertising campaigns, and monitoring online conversations. You will work closely with the creative team to ensure brand consistency and maximize campaign impact. The ideal candidate possesses a strong understanding of digital marketing principles, excellent content creation skills, and a proven ability to analyze data and generate actionable insights. Experience with SEO, SEM, and email marketing is a plus. You will be tasked with monitoring industry trends and competitor activities to identify new opportunities. The ability to craft engaging copy and visually appealing content is crucial. This role requires a proactive individual with a keen eye for detail and a passion for innovation in the digital space. You will also be involved in website analytics and reporting, using tools like Google Analytics to track performance and identify areas for improvement. Our client values creativity, strategic thinking, and a data-driven approach to marketing. This is an excellent opportunity for a motivated professional to make a significant impact within a growing organization. The successful candidate will play a key role in shaping our client's brand narrative and expanding their reach in the Nyeri area and beyond. Collaboration and effective communication are key components of this hybrid role.
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Digital Marketing Specialist, Social Media & Content

40100 Kisumu KES350000 Annually WhatJobs remove_red_eye View All

Posted 16 days ago

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full-time
Our client is seeking a creative and data-driven Digital Marketing Specialist to manage their online presence, focusing on social media strategy and compelling content creation. This is a fully remote role that requires a passion for digital trends, an understanding of audience engagement, and the ability to craft impactful marketing campaigns. You will be responsible for developing and executing social media strategies across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn); creating engaging and high-quality content, including written posts, graphics, and short videos; managing the social media content calendar and ensuring consistent brand messaging; monitoring social media channels for trends, feedback, and engagement opportunities; analyzing social media performance metrics and generating reports; collaborating with internal teams to align marketing efforts with business goals; and staying up-to-date with the latest digital marketing tools and best practices.

This position is ideal for a motivated individual who thrives in a remote work environment, possesses excellent communication skills, and has a keen eye for detail. You will work autonomously, contributing innovative ideas to enhance our client's brand visibility and customer engagement. The role offers significant opportunities for professional growth and development within the creative and digital marketing field. While this role is based in **Kisumu, Kisumu, KE**, it is a fully remote position, providing the flexibility to work from anywhere.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • 2-4 years of experience in digital marketing, with a strong focus on social media management and content creation.
  • Proven ability to develop and execute successful social media campaigns.
  • Excellent writing, editing, and communication skills.
  • Proficiency in using social media management tools (e.g., Hootsuite, Buffer).
  • Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
  • Strong understanding of SEO and SEM principles.
  • Ability to analyze data and translate insights into actionable strategies.
  • Self-motivated and able to manage multiple projects effectively in a remote setting.
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Senior Digital Marketing Specialist - Social Media

00100 Abothuguchi West KES75000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client, a dynamic and rapidly growing creative agency specializing in digital engagement and brand storytelling, is seeking a Senior Digital Marketing Specialist with a focus on Social Media to join our vibrant, fully remote team. This role is perfect for a creative and strategic thinker passionate about leveraging social platforms to build brand awareness, drive engagement, and achieve marketing objectives. You will be responsible for developing and executing comprehensive social media strategies, managing content calendars, and analyzing campaign performance across various platforms. The ideal candidate will have a deep understanding of social media trends, audience behavior, and advertising best practices, coupled with exceptional content creation and analytical skills.

Key responsibilities include:
  • Developing and implementing data-driven social media strategies aligned with client goals.
  • Creating, curating, and managing engaging and high-quality content across platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
  • Planning and executing paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
  • Monitoring social media channels for trends, conversations, and opportunities for engagement.
  • Analyzing social media metrics and preparing detailed performance reports for clients.
  • Managing online communities, responding to comments and messages in a timely and professional manner.
  • Collaborating with design and content teams to ensure cohesive brand messaging.
  • Staying updated on the latest social media algorithms, tools, and best practices.
  • Identifying and building relationships with relevant influencers and brand advocates.
  • Providing strategic recommendations for continuous improvement of social media efforts.

We require a Bachelor's degree in Marketing, Communications, Digital Media, or a related field, with a minimum of 5 years of experience in social media marketing, preferably within an agency setting. Proven success in managing and growing social media presence for multiple brands is essential. Expertise in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, platform-specific insights) is mandatory. Excellent copywriting, editing, and visual storytelling skills are required. Strong analytical and problem-solving abilities, combined with creativity and a strategic mindset, are crucial. This remote role offers the flexibility to shape impactful digital campaigns from anywhere, contributing to the success of artists and cultural organizations in Nairobi, Nairobi, KE .
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Senior Digital Marketing Specialist - Social Media Strategist

20100 Mwembe KES250000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client is seeking a creative and results-driven Senior Digital Marketing Specialist with a strong focus on Social Media Strategy to join their fully remote team. This role requires a deep understanding of the evolving social media landscape, content creation, community management, and paid social advertising across various platforms. You will be responsible for developing and executing comprehensive social media strategies that align with brand objectives, drive engagement, increase brand awareness, and generate leads. The ideal candidate will possess a proven track record of building and managing successful social media campaigns, analyzing performance metrics, and optimizing strategies for maximum impact. As a remote specialist, you will collaborate closely with marketing, design, and content teams, leveraging digital tools to manage content calendars, schedule posts, monitor conversations, and engage with our online community. Your expertise in paid social advertising, including audience targeting, budget management, and ad creative development, will be crucial. You will stay abreast of the latest social media trends, platform updates, and best practices to ensure our strategies remain innovative and effective. This position demands excellent copywriting skills, a keen eye for visual aesthetics, and strong analytical capabilities to interpret data and derive actionable insights. You will be responsible for reporting on key performance indicators (KPIs), providing insights, and making data-driven recommendations for continuous improvement. The ability to work autonomously, manage multiple projects simultaneously, and communicate effectively with remote team members is essential. This is an exciting opportunity for a seasoned social media expert to lead our online presence and make a significant impact in the arts and entertainment sector from a flexible, remote work environment. You will have the autonomy to experiment with new platforms and creative content formats.

Responsibilities:
  • Develop and implement comprehensive social media strategies across platforms (e.g., Instagram, Facebook, Twitter, TikTok, LinkedIn).
  • Create engaging and high-quality content (text, image, video) tailored to specific platforms and target audiences.
  • Manage social media content calendars, scheduling posts, and ensuring consistent brand messaging.
  • Monitor social media channels, respond to comments and messages, and foster community engagement.
  • Plan, execute, and optimize paid social media advertising campaigns.
  • Analyze social media performance metrics, track KPIs, and generate insightful reports.
  • Stay up-to-date with the latest social media trends, tools, and best practices.
  • Collaborate with marketing, design, and content teams to ensure integrated campaigns.
  • Identify and engage with influencers and brand advocates.
  • Conduct competitive analysis and market research related to social media activities.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on social media management.
  • Proven success in developing and executing social media strategies that drive engagement and growth.
  • In-depth knowledge of major social media platforms and their advertising capabilities.
  • Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Strong understanding of social media analytics and reporting.
  • Excellent copywriting, editing, and communication skills.
  • Creative mindset with a strong visual sensibility.
  • Ability to work independently and manage multiple projects in a remote setting.
  • Experience in the arts and entertainment industry is a significant plus.
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Remote Digital Marketing Specialist - Social Media Focus

01100 Makongeni KES75000 Monthly WhatJobs

Posted 22 days ago

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Job Description

full-time
Our client is a vibrant organization seeking a creative and data-driven Remote Digital Marketing Specialist with a strong focus on social media. This is a fully remote position, offering the flexibility to craft and execute impactful online campaigns from anywhere. You will be responsible for developing and implementing social media strategies across various platforms to increase brand awareness, drive engagement, and generate leads. Your duties will include content creation (graphics, videos, copy), community management, social media advertising, performance analysis, and staying abreast of emerging social media trends and best practices. You will collaborate with the marketing team to ensure brand consistency and alignment with overall marketing objectives. The ideal candidate will possess a proven track record in managing successful social media campaigns, excellent content creation skills, and a deep understanding of social media analytics tools. Strong written and verbal communication skills are essential, as is the ability to engage with online communities effectively. Proficiency with social media management tools (e.g., Hootsuite, Buffer) and advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads) is required. This role demands creativity, analytical thinking, and a passion for digital storytelling. We are looking for a self-starter who can work independently, manage multiple projects, and deliver measurable results in a remote environment. Your ability to adapt to evolving social media landscapes and to leverage data to optimize campaign performance will be critical. This is an excellent opportunity to shape our online presence and connect with our target audience in meaningful ways.

Responsibilities:
  • Develop and execute comprehensive social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
  • Create engaging and high-quality content, including text, images, videos, and infographics.
  • Manage and grow our social media communities, fostering interaction and engagement.
  • Plan, execute, and optimize social media advertising campaigns.
  • Monitor social media channels for industry trends, conversations, and brand mentions.
  • Analyze social media performance data using analytics tools and provide regular reports.
  • Identify opportunities to improve content, engagement, and conversion rates.
  • Collaborate with the marketing team on integrated digital marketing campaigns.
  • Stay up-to-date with the latest social media best practices, tools, and technologies.
  • Respond to comments and messages in a timely and professional manner.
  • Manage social media budgets effectively.
  • Ensure brand consistency across all social media channels.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Minimum of 3 years of experience in social media marketing and digital marketing.
  • Proven experience in developing and managing successful social media campaigns.
  • Excellent content creation skills (writing, basic graphic design, video editing).
  • Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Strong understanding of social media analytics and reporting tools.
  • Experience with paid social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads).
  • Excellent written and verbal communication skills.
  • Ability to work independently and manage multiple projects in a remote setting.
  • Creative thinking and problem-solving skills.
  • Knowledge of SEO principles is a plus.
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E-commerce Digital Marketing Specialist - Social Media & Ads

10200 Gathiruini KES190000 Annually WhatJobs

Posted 22 days ago

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Job Description

full-time
Our client is seeking an experienced and results-oriented E-commerce Digital Marketing Specialist to drive online sales and brand presence through innovative social media and advertising strategies. This is a fully remote position, allowing you to contribute your expertise to our growing e-commerce business from your home office. You will be responsible for developing and executing comprehensive digital marketing campaigns across various platforms, optimizing for engagement, conversion, and ROI. The ideal candidate possesses a deep understanding of social media trends, paid advertising, and e-commerce analytics.

Responsibilities:
  • Develop and implement data-driven digital marketing strategies for our e-commerce platforms, focusing on social media and paid advertising.
  • Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and others.
  • Create engaging and compelling content for social media channels, including posts, stories, reels, and video ads.
  • Monitor social media trends, user engagement, and competitor activities to identify new opportunities.
  • Analyze campaign performance data using analytics tools (e.g., Google Analytics, social media insights) and provide regular reports with actionable insights.
  • A/B test ad creatives, targeting, and landing pages to maximize conversion rates and ROI.
  • Manage the social media calendar and ensure consistent brand messaging.
  • Collaborate with the creative team to develop visual assets and ad copy.
  • Stay up-to-date with the latest digital marketing technologies, tools, and best practices.
  • Contribute to the overall e-commerce growth strategy by identifying new channels and innovative marketing approaches.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 3+ years of experience in digital marketing, with a strong focus on e-commerce, social media management, and paid advertising.
  • Proven experience managing successful paid advertising campaigns with significant budgets.
  • Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
  • Strong understanding of SEO/SEM principles and e-commerce best practices.
  • Excellent copywriting and creative content development skills.
  • Data-driven mindset with strong analytical and problem-solving abilities.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
  • Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce) is a plus.
  • Certifications in Google Ads or Facebook Blueprint are highly desirable.
This is an exciting opportunity to lead digital marketing efforts for an e-commerce business from a remote setting, influencing our market reach around **Mlolongo, Machakos, KE** and beyond. Join our team and drive significant growth through strategic online engagement.
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Senior Digital Marketing Specialist - Social Media Strategy

80100 Nairobi, Nairobi KES2000000 Annually WhatJobs

Posted 15 days ago

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Job Description

full-time
Join our innovative and fully remote team as a Senior Digital Marketing Specialist, focusing on Social Media Strategy. This role is crucial in developing, implementing, and managing comprehensive social media strategies to enhance brand awareness, drive engagement, and generate leads across various platforms. You will be responsible for creating compelling content, managing social media calendars, and analyzing campaign performance to optimize results. The ideal candidate will have a deep understanding of current social media trends, algorithms, and best practices for platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. Your responsibilities will include managing paid social media advertising campaigns, monitoring social media channels for industry trends and competitive activity, and engaging with our online community. You will collaborate closely with the content creation team to ensure brand consistency and messaging alignment. Furthermore, you will be tasked with tracking, analyzing, and reporting on key social media metrics (e.g., reach, engagement, conversion rates) and using data insights to refine strategies. This position requires exceptional creativity, analytical skills, and the ability to work independently and collaboratively in a remote setting. You will be a thought leader in social media marketing, staying abreast of emerging technologies and platforms. Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics) is essential. You will also be involved in developing influencer marketing strategies and managing relationships with key influencers. This is a fantastic opportunity for a passionate digital marketer to contribute to our growth and shape our online presence in a remote-first culture. The successful candidate will possess strong written and verbal communication skills, a keen eye for detail, and a proven ability to drive measurable results.
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Digital Marketing Specialist - Social Media Strategy

80204 Shella KES60000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client is searching for a creative and results-driven Digital Marketing Specialist to spearhead their social media strategy and execution. This role requires a deep understanding of the digital landscape, a passion for content creation, and a knack for engaging online communities. You will be responsible for developing and implementing comprehensive social media campaigns across various platforms, aiming to increase brand awareness, drive website traffic, and generate leads. This position offers a hybrid work model, blending the flexibility of remote work with the collaborative benefits of in-office engagement.

Key Responsibilities:
  • Develop and execute innovative social media marketing strategies aligned with business goals.
  • Create engaging, high-quality content (text, image, video) for platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Manage social media calendars, ensuring consistent and timely posting across all channels.
  • Monitor social media trends, user engagement, and competitor activity to identify opportunities and threats.
  • Respond to comments and customer queries in a timely and professional manner, fostering positive community interaction.
  • Analyze social media performance metrics and generate detailed reports on campaign effectiveness.
  • Collaborate with the content creation team to develop compelling visual assets and written copy.
  • Implement paid social media advertising campaigns, optimizing budgets and targeting for maximum ROI.
  • Stay abreast of the latest social media best practices, tools, and emerging platforms.
  • Identify and engage with influencers and brand advocates to expand reach and credibility.
  • Contribute to broader digital marketing initiatives, including email marketing and SEO.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Proven experience (3+ years) in managing social media platforms for brands or organizations.
  • Demonstrated success in developing and executing social media campaigns that drive engagement and conversions.
  • Excellent copywriting, editing, and visual storytelling skills.
  • Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Strong understanding of social media analytics and reporting.
  • Experience with paid social media advertising platforms (e.g., Facebook Ads Manager).
  • Creative thinking and a passion for digital innovation.
  • Ability to work both independently and collaboratively in a dynamic team environment.
  • Excellent communication and interpersonal skills.
This hybrid role is based in Malindi, Kilifi, KE and requires occasional in-office presence for team meetings and collaborative sessions. The ideal candidate is a digital native, adept at navigating the ever-evolving social media landscape and driven by data-backed insights.
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Senior Digital Marketing Specialist - Social Media & Content (Remote)

01000 Makongeni KES300000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Senior Digital Marketing Specialist with expertise in social media and content strategy to join their fully remote team. This role is crucial for enhancing brand visibility, engagement, and lead generation through compelling online narratives and strategic digital campaigns. You will be responsible for developing and executing social media strategies, creating engaging content, managing online communities, and analyzing campaign performance to drive measurable results.

Key Responsibilities:
- Social Media Strategy: Develop, implement, and manage comprehensive social media strategies across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) aligned with marketing objectives.
- Content Creation & Curation: Create and curate high-quality, engaging content (text, images, videos, infographics) tailored for social media and other digital channels.
- Community Management: Foster and grow online communities by actively engaging with followers, responding to comments and messages, and moderating discussions.
- Campaign Management: Plan and execute paid social media advertising campaigns, including targeting, budgeting, and performance optimization.
- Performance Analysis & Reporting: Track, analyze, and report on key social media metrics (engagement, reach, conversions) using analytics tools. Provide actionable insights and recommendations for improvement.
- SEO & Content Optimization: Implement SEO best practices for content creation and ensure alignment with overall digital marketing goals.
- Trend Monitoring: Stay up-to-date with the latest social media trends, platform updates, and digital marketing best practices.
- Collaboration: Work closely with other marketing team members, designers, and content creators to ensure a cohesive brand message.

Qualifications:
- Education: Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
- Experience: Minimum of 4-6 years of progressive experience in digital marketing, with a strong focus on social media management and content creation. Proven track record of managing successful social media campaigns.
- Skills: Excellent understanding of social media platforms, their algorithms, and best practices. Proficient in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, native platform insights). Strong writing, editing, and communication skills. Creative thinking and ability to generate innovative content ideas. Basic graphic design and video editing skills are a plus.
- Remote Work Capability: Highly organized, self-motivated, and disciplined with excellent time management skills. Ability to work independently and collaboratively in a virtual team environment. Requires a reliable internet connection and a conducive home workspace.

This is an exciting opportunity for a talented digital marketer to lead social media and content initiatives in a dynamic, fully remote role. The role is associated with Thika, Kiambu, KE , but is performed entirely remotely.
This advertiser has chosen not to accept applicants from your region.

Lead Digital Marketing Specialist - Social Media & Content

40100 Kisumu KES2800000 Annually WhatJobs

Posted 22 days ago

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Job Description

full-time
Our client is seeking an innovative and results-driven Lead Digital Marketing Specialist to spearhead their social media and content strategy. This role will be responsible for developing and executing engaging online campaigns that enhance brand visibility, drive audience engagement, and achieve marketing objectives. You will manage all social media platforms, create compelling content in various formats (text, image, video), and oversee the editorial calendar. This hybrid position allows for flexible collaboration, blending in-office engagement with remote work freedom. Your responsibilities will include monitoring social media trends, analyzing campaign performance, and providing data-driven insights to optimize strategies. You'll also be involved in developing content for our client's website, blogs, and email newsletters, ensuring brand consistency and messaging across all digital channels. This role requires a strong understanding of SEO principles, audience segmentation, and digital marketing analytics tools. The ideal candidate is a creative storyteller with a proven track record in social media management and content creation, capable of inspiring a team and driving impactful marketing initiatives. You will work closely with the marketing team to align digital efforts with overall business goals and contribute to a vibrant online community.

Key Responsibilities:
  • Develop and implement comprehensive social media strategies.
  • Create, curate, and manage engaging content for all social media channels.
  • Monitor social media trends and competitor activities.
  • Analyze campaign performance and provide actionable insights.
  • Manage the company's online community and foster engagement.
  • Collaborate with design and video teams to produce high-quality content.
  • Develop and execute content marketing initiatives, including blog posts and website copy.
  • Optimize content for search engines (SEO).
  • Manage social media advertising campaigns.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 4+ years of experience in digital marketing, with a focus on social media and content.
  • Proven success in growing social media followings and engagement.
  • Excellent writing, editing, and communication skills.
  • Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
  • Experience with SEO best practices and content management systems (CMS).
  • Creative thinking and a passion for storytelling.
  • Experience in graphic design or video editing is a plus.
This role based in **Kisumu, Kisumu, KE** offers a dynamic work environment and the opportunity to shape our client's digital presence.
This advertiser has chosen not to accept applicants from your region.
 

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