1,558 Digital Marketing Content Strategist jobs in Kenya
Lead Digital Marketing Strategist (Content & Social Media)
Posted 11 days ago
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Location: This role is fully remote and associated with **Naivasha, Nakuru, KE**. We encourage applications from individuals who are eager to make a significant impact on our client's digital presence.
Responsibilities:
- Develop and implement integrated digital marketing strategies focusing on content and social media.
- Create and manage a content calendar aligned with marketing objectives.
- Oversee the creation of engaging blog posts, articles, videos, infographics, and other digital assets.
- Manage and grow the company's social media presence across key platforms (e.g., LinkedIn, Twitter, Facebook, Instagram).
- Develop and execute social media advertising campaigns.
- Monitor, analyze, and report on website traffic, campaign performance, and social media engagement using tools like Google Analytics and social media insights.
- Optimize content and campaigns for SEO and conversion.
- Identify new trends and opportunities for digital marketing growth.
- Manage and mentor junior marketing team members.
- Collaborate with internal teams to ensure brand consistency and successful campaign execution.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on content creation and social media management.
- Demonstrated success in developing and executing digital marketing campaigns that drive measurable results.
- Proficiency in SEO, SEM, content marketing, and social media analytics tools.
- Excellent writing, editing, and communication skills.
- Experience with social media management platforms (e.g., Hootsuite, Buffer).
- Experience with marketing automation tools is a plus.
- Strong understanding of current digital marketing trends and best practices.
- Proven ability to lead and motivate a team.
Senior SEO and Content Strategist - Remote
Posted 20 days ago
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Key Responsibilities:
- Develop and implement advanced SEO strategies, including keyword research, on-page optimization, technical SEO, and link building.
- Conduct in-depth website audits to identify areas for improvement in SEO and user experience.
- Create and manage a content calendar that aligns with SEO goals and audience needs.
- Write and edit high-quality, SEO-optimized content, including blog posts, articles, website copy, and landing pages.
- Monitor and analyze website traffic and search engine rankings using tools such as Google Analytics, SEMrush, and Ahrefs.
- Provide actionable insights and recommendations to improve organic search performance.
- Collaborate with design and development teams to ensure websites are technically sound and optimized for search engines.
- Stay abreast of the latest SEO trends, algorithm updates, and best practices.
- Manage the content creation process, including working with freelance writers and editors.
- Develop strategies to increase backlinks and domain authority.
- Track and report on key SEO and content marketing metrics to stakeholders.
- Identify opportunities for content expansion and optimization across various platforms.
The ideal candidate will have a Bachelor's degree in Marketing, Communications, English, or a related field, with a minimum of 5 years of experience in SEO and content strategy. Proven success in driving organic growth and improving search engine rankings is essential. Deep understanding of search engine algorithms and ranking factors is required. Proficiency with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz) and analytics platforms (e.g., Google Analytics) is mandatory. Excellent writing, editing, and communication skills are crucial. The ability to think strategically, analyze data, and translate insights into actionable plans is key. Experience with content management systems (CMS) such as WordPress is beneficial. You should be highly organized, detail-oriented, and adept at managing multiple projects simultaneously in a remote work environment. A proactive approach to problem-solving and a passion for digital marketing excellence are highly valued. This is a significant opportunity to lead strategic initiatives in a dynamic and growing company.
Senior Digital Marketing Strategist - Content & Social Media
Posted 20 days ago
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Responsibilities:
- Develop and implement comprehensive digital marketing strategies focused on content creation, social media engagement, and search engine optimization (SEO).
- Create compelling, high-quality content (blog posts, articles, infographics, videos, social media updates) tailored to different platforms and target audiences.
- Manage and grow social media presence across key platforms (e.g., Facebook, Instagram, Twitter, LinkedIn), including content scheduling, community management, and paid social campaigns.
- Analyze digital marketing performance using tools such as Google Analytics, social media insights, and SEO platforms, providing regular reports and actionable recommendations.
- Identify key performance indicators (KPIs) and track progress towards marketing goals.
- Collaborate with internal teams (e.g., design, product, sales) to ensure brand consistency and alignment of marketing efforts.
- Stay up-to-date with the latest digital marketing trends, algorithm changes, and best practices.
- Develop and manage digital advertising campaigns to increase reach and engagement.
- Contribute to the overall PR and communications strategy.
- Optimize website content for search engines to improve organic visibility.
- Manage marketing budgets and ensure efficient allocation of resources.
Digital Marketing and Content Strategist
Posted 5 days ago
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Digital Marketing Content Strategist
Posted 20 days ago
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Senior Digital Marketing Strategist - Content & SEO
Posted 21 days ago
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Key Responsibilities:
- Develop and implement a robust content marketing strategy aligned with business objectives.
- Conduct in-depth keyword research and SEO analysis to identify opportunities for organic growth.
- Oversee the creation of high-quality, engaging, and SEO-optimized content across various platforms (blog posts, articles, social media, website copy).
- Manage and optimize website content for search engine ranking and user experience.
- Monitor and analyze website traffic, engagement, and conversion rates using tools like Google Analytics.
- Develop and execute link-building strategies to improve domain authority.
- Collaborate with design and development teams to ensure website technical SEO best practices are implemented.
- Stay updated on the latest SEO algorithm changes and digital marketing best practices.
- Manage and nurture online communities and social media channels.
- Report on campaign performance and provide actionable insights to stakeholders.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree is a plus.
- 5+ years of experience in digital marketing, with a strong focus on content strategy and SEO.
- Proven success in developing and executing SEO strategies that drive significant organic traffic and conversions.
- Expertise in keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).
- Strong understanding of website analytics tools (e.g., Google Analytics, Google Search Console).
- Excellent written and verbal communication skills, with a keen eye for detail.
- Experience with CMS platforms (e.g., WordPress) and basic HTML/CSS knowledge.
- Ability to manage multiple projects simultaneously in a remote setting.
- Demonstrated ability to analyze data and translate insights into effective marketing actions.
Remote Digital Marketing Strategist - Content & SEO
Posted 19 days ago
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Remote Digital Marketing & Content Strategist
Posted 20 days ago
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Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve business objectives.
- Create, curate, and manage engaging written, visual, and video content for websites, blogs, social media, and email campaigns.
- Optimize website content and structure for search engines (SEO) to improve organic search rankings.
- Manage and execute paid advertising campaigns (SEM/PPC) across platforms like Google Ads and social media.
- Develop and manage social media presence, engage with followers, and build online communities.
- Analyze website traffic, campaign performance, and user engagement metrics using tools like Google Analytics.
- Identify target audiences and devise strategies to reach them through relevant digital channels.
- Collaborate with designers, developers, and other stakeholders to ensure brand consistency and effective campaign delivery.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage content calendars and ensure timely publication of content across all platforms.
- Develop and execute email marketing campaigns to nurture leads and retain customers.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3 years of experience in digital marketing and content strategy.
- Proven track record of developing and executing successful online marketing campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
- Proficiency with analytics tools such as Google Analytics and Google Search Console.
- Experience with marketing automation platforms and CRM systems is a plus.
- Excellent writing, editing, and storytelling skills.
- Strong understanding of user experience (UX) principles.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Creative thinking and strong problem-solving abilities.
Remote Digital Marketing and Content Strategist
Posted 19 days ago
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Remote Digital Marketing Strategist & Content Creator
Posted 14 days ago
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Responsibilities:
- Develop and implement comprehensive digital marketing strategies across multiple channels including SEO, SEM, social media, email marketing, and content marketing, tailored for clients targeting markets near **Ruiru, Kiambu**.
- Create high-quality, engaging, and platform-specific content, including website copy, blog posts, social media updates, video scripts, and infographics.
- Manage and grow social media presence for clients, fostering community engagement and brand loyalty.
- Conduct in-depth keyword research and implement SEO best practices to improve organic search rankings.
- Design and execute paid advertising campaigns (PPC) on platforms like Google Ads and social media, optimizing for ROI.
- Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for improvement.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate effectively with remote design, web development, and client management teams.
- Manage content calendars and ensure timely delivery of all marketing assets.
- Develop and execute email marketing campaigns, including list segmentation and A/B testing.
- Monitor competitor activities and market trends to identify new opportunities.
- Understand target audience demographics and psychographics to craft resonant messaging.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 4 years of experience in digital marketing, with a proven track record of successful campaigns.
- Strong expertise in SEO, SEM, social media marketing, content creation, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, HubSpot, Mailchimp, SEMrush, and various social media management platforms.
- Excellent written and verbal communication skills, with a knack for storytelling and persuasive copywriting.
- Creative thinking and problem-solving abilities, with a strong aesthetic sense.
- Ability to manage multiple projects simultaneously and meet tight deadlines in a remote environment.
- Experience with video editing and graphic design tools (e.g., Adobe Creative Suite, Canva) is a significant plus.
- Demonstrated ability to analyze data and translate insights into strategic actions.
- A proactive and self-motivated individual with a passion for digital innovation.
- Understanding of the Kenyan market and consumer behavior is advantageous.