3,465 Digital Marketing Brand Manager jobs in Kenya

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media, content marketing, email marketing, and paid advertising.
• Manage and grow the company's social media presence, creating engaging content and fostering community interaction.
• Oversee the creation and optimization of website content and landing pages to improve user experience and conversion rates.
• Plan and execute online advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads), managing budgets and optimizing for performance.
• Analyze marketing campaign performance using analytics tools (e.g., Google Analytics, social media insights) and provide actionable reports and recommendations.
• Develop and maintain brand guidelines, ensuring consistency in messaging and visual identity across all digital channels.
• Collaborate with internal teams (e.g., sales, product development) to ensure marketing strategies align with overall business goals.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage external agencies and freelancers as needed to support marketing initiatives.
• Contribute to overall brand strategy and identify new opportunities for brand growth and engagement.

• Developing and implementing comprehensive digital marketing strategies focused on brand awareness and engagement.
• Managing and optimizing SEO efforts to improve search engine rankings and organic traffic.
• Overseeing paid advertising campaigns (PPC, social media ads) to maximize reach and ROI.
• Developing and executing engaging content marketing strategies, including blog posts, articles, videos, and infographics.
• Managing social media platforms, creating compelling content, and fostering community interaction.
• Designing and implementing email marketing campaigns to nurture leads and build customer relationships.
• Collaborating with external agencies and influencers to expand brand reach.
• Analyzing digital marketing campaign performance using tools such as Google Analytics, SEMrush, and social media analytics.
• Providing regular reports on key metrics and insights to senior management.
• Staying abreast of the latest digital marketing trends and technologies.
• Managing the digital marketing budget effectively.
• Ensuring brand consistency across all digital touchpoints.

Company Description

Wambugu International is a caring, trusted, and innovative real estate agency in Nairobi, Kenya, specializing in helping clients buy, rent, invest in homes and plots. We have recently launched
Marketing services
to help startups, real estate agents, estate companies, landlords and investors build powerful online identities through development of modern, high-performance websites that drive visibility, credibility, and sales.

Role Description

We're looking for a
Marketing Executive
passionate about selling
website design and development services
. The ideal candidate is results-driven, tech-savvy, and confident in presenting web solutions that meet clients' business goals.

Key Responsibilities

• Generate leads and close deals for website design and redesign projects.
• Pitch customized web packages to clients based on their brand and business size.
• Conduct online and in-person product demos and presentations.
• Collaborate with the design and development teams to ensure timely project delivery
• Track and report performance using CRM tools.
• Stay up-to-date with web trends, CMS tools, and competitors' offerings.

Qualifications

• 2+ years' experience in sales or marketing.
• Strong understanding of websites, domains, hosting, CMS (WordPress), and SEO basics.
• Excellent communication and presentation skills.
• Proven ability to meet or exceed monthly sales targets.
• Self-driven, ambitious, and good at relationship building.

What We Offer

• Competitive salary + commissions per website sale
• Clear growth path into senior management
• Continuous training in digital marketing and web technologies
• Flexible working options (office or remote)

How to Apply

Send your CV and a short cover letter to

• Develop and implement comprehensive digital marketing strategies aligned with brand objectives and target audience.
• Manage and grow social media presence across key platforms, creating engaging content calendars and fostering community interaction.
• Oversee the creation and execution of content marketing initiatives, including blog posts, articles, videos, and infographics.
• Drive organic search visibility through SEO best practices and manage paid search campaigns (SEM) to maximize ROI.
• Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing for optimal engagement.
• Plan, execute, and optimize digital advertising campaigns across various channels (e.g., Google Ads, social media ads).
• Analyze campaign performance data, website traffic, and customer behavior, providing regular reports and actionable insights to optimize strategies.
• Collaborate with internal creative teams and external agencies to ensure brand consistency and high-quality campaign execution.
• Stay ahead of digital marketing trends, emerging technologies, and competitor activities to identify new opportunities.
• Manage digital marketing budgets effectively to achieve desired outcomes.
• Lead and mentor a remote team of digital marketing specialists.
• Ensure all digital marketing activities adhere to brand guidelines and ethical standards.

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
• Minimum of 7 years of progressive experience in digital marketing, with a significant focus on brand management in the consumer goods or FMCG sector.
• Proven success in developing and executing integrated digital marketing campaigns that drive measurable results.
• Expertise in SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising.
• Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
• Strong understanding of consumer behavior and digital trends.
• Excellent leadership, communication, and project management skills.
• Ability to think strategically and creatively, with a data-driven approach to decision-making.
• Demonstrated ability to work effectively and manage a remote team.
• Experience with e-commerce platforms is advantageous.

• Develop and implement strategic social media campaign plans aligned with e-commerce objectives and sales targets.
• Manage day-to-day activities across social media platforms, including content scheduling, posting, and community engagement.
• Create compelling and platform-specific content, including graphics, videos, and written copy, to drive engagement and conversions.
• Design, manage, and optimize paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, TikTok Ads) to maximize ROI.
• Monitor social media trends, competitor activities, and industry news to identify opportunities for campaign innovation.
• Analyze campaign performance metrics, track KPIs, and provide regular reports with actionable insights and recommendations for improvement.
• Collaborate with designers, copywriters, and other team members to produce high-quality campaign assets.
• Engage with followers, respond to inquiries, and foster a positive and interactive online community.
• Identify and engage with relevant influencers and brand advocates to amplify campaign reach.
• Stay up-to-date with the latest social media features, tools, and advertising best practices.
• Ensure brand voice and messaging consistency across all social media channels.
• Work closely with the e-commerce team to ensure seamless integration of social media efforts with overall sales funnels.

• Proven experience as a Social Media Manager, Campaign Manager, or similar role, with a strong focus on e-commerce.
• Demonstrated success in planning and executing social media campaigns that have driven significant sales growth.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Experience with paid social media advertising platforms and budget management.
• Excellent content creation skills, including copywriting and basic graphic design/video editing abilities.
• Strong understanding of SEO principles and how they relate to social media content.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Excellent communication, organizational, and time management skills.
• Ability to thrive in a fast-paced, remote work environment.
• Familiarity with e-commerce platforms and customer journey optimization is a plus.

• Develop and implement comprehensive e-commerce and social media campaign strategies aligned with business objectives.
• Manage the end-to-end execution of digital campaigns, from conceptualization and creative development to implementation and reporting.
• Oversee social media content calendars, ensuring a consistent and engaging brand voice across platforms (e.g., Instagram, Facebook, Twitter, TikTok).
• Optimize e-commerce product listings and promotional activities to maximize conversion rates and sales.
• Plan and manage paid social media advertising budgets, targeting specific demographics and interests to achieve campaign goals.
• Collaborate with marketing, design, and sales teams to ensure campaign synergy and consistent messaging.
• Analyze campaign performance data using tools like Google Analytics, social media insights, and e-commerce platform reports.
• Provide regular reports on campaign performance, key metrics, and actionable insights to senior management.
• Stay abreast of the latest trends in e-commerce, social media marketing, and digital advertising.
• Identify and leverage emerging social media platforms and features to expand reach and engagement.
• Manage relationships with influencers and brand partners where applicable.
• Continuously test and optimize campaign elements (ad creative, targeting, landing pages) for improved results.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in e-commerce management and social media marketing, with a focus on campaign development and execution.
• Proven experience managing successful paid social media campaigns and understanding of their impact on e-commerce sales.
• Strong understanding of SEO, SEM, content marketing, and email marketing principles.
• Proficiency in social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.
• Excellent analytical skills with the ability to interpret data and translate it into strategic actions.
• Exceptional written and verbal communication skills, with a talent for creative copywriting.
• Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is highly desirable.
• Ability to thrive in a fully remote work environment, demonstrating self-discipline and proactivity.

• Develop and implement comprehensive brand strategies and marketing plans, with a strong emphasis on digital channels, to achieve business objectives for assigned FMCG brands.
• Oversee the creation and execution of digital marketing campaigns across various platforms, including social media, search engines, email, and display advertising.
• Manage the brand's online presence, ensuring consistent brand messaging, tone of voice, and visual identity across all digital properties.
• Conduct market research and consumer insights analysis to identify new opportunities and trends within the FMCG landscape and digital marketing.
• Monitor and analyze campaign performance, website traffic, and sales data, providing regular reports and actionable insights to optimize marketing efforts.
• Collaborate with internal teams (sales, product development, creative) and external agencies to ensure alignment and successful execution of marketing initiatives.
• Manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Develop and maintain strong relationships with key digital influencers, partners, and media outlets.
• Lead the identification and development of new digital marketing channels and tactics to drive brand awareness and engagement.
• Ensure brand compliance with all marketing regulations and internal policies.
• Contribute to product innovation and packaging design by providing market and consumer-centric feedback.
• Stay abreast of the latest developments in digital marketing, social media, content marketing, and e-commerce, particularly within the FMCG industry.
• Mentor and guide junior marketing team members in a remote setting.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree or MBA is highly desirable.
• Minimum of 7 years of experience in brand management and digital marketing, preferably within the FMCG industry.
• Proven track record of developing and executing successful digital marketing strategies that have driven significant brand growth and engagement.
• Deep understanding of all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
• Experience with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager) and marketing automation tools.
• Strong analytical skills, with the ability to interpret data, derive insights, and make informed marketing decisions.
• Excellent project management, organizational, and time management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Exceptional written and verbal communication skills, with strong presentation abilities.
• Creative thinking and a passion for innovation in brand building and marketing.
• Ability to work independently and collaboratively within a remote team structure.
• Experience managing external agencies and vendors.
• Familiarity with market research tools and consumer behavior analysis.