2 Senior Social Media Strategist Content Creator jobs in whatjobs

Senior Social Media Strategist & Content Creator

80300 Abothuguchi West KES360000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client is seeking a dynamic and experienced Senior Social Media Strategist and Content Creator to join their innovative marketing team. This hybrid role requires a balance of remote work for content creation and strategy development, alongside in-office collaboration for team meetings and campaign planning sessions. You will be responsible for developing and executing comprehensive social media strategies across various platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok) to enhance brand awareness, engagement, and drive traffic and conversions. Your role will involve creating compelling, high-quality content (written, visual, and video), managing social media calendars, monitoring trends, and analyzing performance data to optimize campaigns. The ideal candidate possesses a strong understanding of social media algorithms, audience segmentation, and best practices for each platform. You should have a proven ability to craft engaging narratives, build online communities, and translate brand objectives into effective social media initiatives. Excellent copywriting, editing, and visual design skills are essential. You will also be responsible for community management, responding to comments and messages, and managing online reputation. Collaboration with other marketing functions, including content, PR, and paid advertising, will be key. This is an excellent opportunity for a creative and strategic individual to make a significant impact on our client's online presence. We are looking for a proactive self-starter who can work independently and also thrive in a collaborative team environment, leveraging the benefits of both remote focus and in-person synergy.

Key Responsibilities:
  • Develop, implement, and manage social media strategies aligned with marketing goals.
  • Create, curate, and schedule engaging, high-quality content (text, images, video) for all relevant social media platforms.
  • Monitor social media trends, tools, and applications, and apply that knowledge to the strategy.
  • Engage with the online community, responding to comments, messages, and reviews promptly and professionally.
  • Analyze social media performance metrics and provide regular reports with actionable insights.
  • Collaborate with the broader marketing team on integrated campaigns and content initiatives.
  • Manage social media advertising campaigns and optimize for performance.
  • Stay up-to-date with changes in social media platforms and best practices.
  • Identify and engage with influencers and brand advocates.
  • Ensure brand consistency in messaging and visual identity across all social channels.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 5 years of experience in social media management and content creation, preferably in a marketing agency or in-house role.
  • Proven track record of developing and executing successful social media campaigns.
  • Excellent understanding of major social media platforms and their respective audiences.
  • Strong copywriting, editing, and storytelling skills.
  • Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software is a plus.
  • Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Strong analytical skills and experience with social media analytics platforms.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and manage multiple projects in a hybrid setting.
This advertiser has chosen not to accept applicants from your region.

Senior Social Media Strategist & Content Creator

00100 Abothuguchi West KES85000 Annually WhatJobs

Posted 14 days ago

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Job Description

full-time
Our client is looking for a creative and experienced Senior Social Media Strategist & Content Creator to join their fully remote marketing team. This role is essential for developing and executing engaging social media strategies across various platforms to enhance brand awareness, drive engagement, and support marketing objectives for clients relevant to Nairobi, Nairobi, KE . You will be responsible for crafting compelling content, managing social media communities, and analyzing campaign performance to optimize results.

The ideal candidate will have a proven track record of building and managing successful social media campaigns. You should possess excellent writing, editing, and visual storytelling skills, with a keen eye for detail and an understanding of current social media trends and best practices. Proficiency in social media management tools (e.g., Hootsuite, Buffer), content creation software (e.g., Canva, Adobe Creative Suite), and analytics platforms is crucial. You will work closely with the marketing team to align social media efforts with broader marketing initiatives. Your ability to think strategically, generate innovative ideas, and execute campaigns effectively in a remote setting is paramount.

Key Responsibilities include:
  • Developing and implementing comprehensive social media strategies aligned with business and marketing goals.
  • Creating, curating, and managing published content (images, video, written) across social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
  • Monitoring social media channels for trends, opportunities, and potential issues.
  • Engaging with followers, responding to comments and queries in a timely and professional manner.
  • Analyzing social media performance metrics and generating reports on key insights and recommendations.
  • Collaborating with marketing, sales, and product teams to ensure brand consistency.
  • Staying up-to-date with the latest social media best practices, technologies, and platform updates.
  • Managing paid social media advertising campaigns.
  • Developing and executing influencer marketing strategies.
  • Identifying opportunities for community growth and engagement.
A Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred. A minimum of 5 years of experience in social media management and content creation is required. Demonstrated success in growing social media followings and engagement is essential. Excellent communication, organizational, and time management skills are necessary for this remote position. If you are a social media expert passionate about storytelling and driving results, we want to hear from you.
This advertiser has chosen not to accept applicants from your region.
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