2 Senior Remote E Commerce Digital Marketing Strategist jobs in whatjobs

Senior Remote E-commerce & Digital Marketing Strategist

00200 Kilimani KES100000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client is seeking a highly strategic and results-oriented Senior Remote E-commerce & Digital Marketing Strategist. This role is critical for driving online sales growth, enhancing digital brand presence, and optimizing the customer journey across all digital channels. The ideal candidate will possess a deep understanding of e-commerce platforms, digital marketing tactics, SEO, SEM, social media marketing, and content strategy. As this is a fully remote position, you must be adept at independent work, strategic planning, and leading virtual teams. You will be responsible for developing and executing innovative digital strategies that align with business objectives and drive significant online revenue.

Key Responsibilities:
  • Develop and execute comprehensive e-commerce and digital marketing strategies to drive online traffic, conversions, and revenue.
  • Manage and optimize the company's e-commerce platform(s) for user experience and sales performance.
  • Lead SEO and SEM initiatives to improve search engine rankings and drive qualified traffic.
  • Develop and manage digital advertising campaigns across platforms like Google Ads, social media, and display networks.
  • Create and implement effective social media marketing strategies to build brand awareness and engage with target audiences.
  • Oversee content creation and strategy, ensuring alignment with brand voice and marketing objectives.
  • Analyze website traffic, sales data, and campaign performance, providing insights and actionable recommendations.
  • Collaborate with creative, product, and sales teams to ensure a cohesive digital brand experience.
  • Stay current with the latest trends and best practices in e-commerce, digital marketing, and social media.
  • Manage relationships with digital marketing agencies and technology providers.

Qualifications:
  • Bachelor's degree in Marketing, Digital Media, Business, or a related field. Master's degree is a plus.
  • Minimum of 6 years of experience in e-commerce and digital marketing, with a strong track record of driving online sales growth.
  • Proven expertise in managing and optimizing e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
  • In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
  • Proficiency in analytics tools such as Google Analytics, Adobe Analytics, and various ad platform dashboards.
  • Excellent strategic thinking, analytical, and problem-solving skills.
  • Strong leadership and communication skills, effective in a remote team environment.
  • Experience with marketing automation tools and CRM systems is desirable.
  • Must have a dedicated home office with a reliable, high-speed internet connection.

This role is fully remote, with the e-commerce operations conceptually linked to Ongata Rongai, Kajiado, KE . Join our client and lead their digital transformation.
This advertiser has chosen not to accept applicants from your region.

Senior Remote E-commerce & Digital Marketing Strategist

60100 Embu, Eastern KES160000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a dynamic and innovative e-commerce enterprise, is looking for a strategic and data-driven Senior Remote E-commerce & Digital Marketing Strategist to lead their online growth initiatives. This fully remote position requires a visionary leader with a deep understanding of online retail, digital marketing channels, social media engagement, and customer acquisition strategies. You will be responsible for developing and executing comprehensive plans to enhance brand presence, drive website traffic, optimize conversion rates, and maximize customer lifetime value across all digital platforms. Your expertise in leveraging data analytics to inform marketing decisions will be crucial.

Responsibilities:
  • Develop and implement overarching e-commerce and digital marketing strategies aligned with business goals.
  • Manage and optimize all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
  • Drive online sales growth by optimizing the customer journey, website user experience, and conversion rate optimization (CRO) strategies.
  • Oversee the strategy and execution of social media campaigns to build brand awareness, engage the target audience, and drive traffic and conversions.
  • Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, SEMrush, and others to derive actionable insights.
  • Develop and manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
  • Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
  • Lead the development and execution of effective email marketing campaigns to nurture leads and drive repeat purchases.
  • Collaborate with product, creative, and development teams to ensure a cohesive and impactful online presence.
  • Manage relationships with digital marketing agencies and technology vendors.
  • Stay abreast of the latest trends in e-commerce, digital marketing, social media, and consumer behavior.
  • Develop and mentor junior members of the digital marketing team.
  • Create comprehensive reports on campaign performance, key metrics, and strategic recommendations for senior management.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field. A Master's degree is a plus.
  • Minimum of 6 years of progressive experience in e-commerce and digital marketing, with a proven track record of driving online growth.
  • Demonstrated expertise in developing and executing successful digital marketing campaigns across multiple channels.
  • Strong understanding of SEO, SEM, social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), email marketing, and content marketing.
  • Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce) and digital analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Experience with CRM systems and marketing automation platforms.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Strong leadership and project management capabilities.
  • Exceptional communication, presentation, and interpersonal skills.
  • Ability to work independently and collaboratively in a fully remote, fast-paced environment.
  • Creative mindset with a strong focus on measurable results.
  • Experience with A/B testing and conversion rate optimization techniques.
This is an exciting opportunity to shape the digital future of a growing e-commerce business from anywhere. If you are a results-oriented digital marketing leader, apply now.
This advertiser has chosen not to accept applicants from your region.
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