4 Senior Remote Brand Manager Fmcg jobs in whatjobs
Senior Remote Brand Manager - FMCG
Posted 21 days ago
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and creative Senior Brand Manager to lead their brand initiatives from a remote capacity. This is a fully remote role where you will be responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and profitability. The ideal candidate will possess a deep understanding of the FMCG landscape, market trends, consumer behavior, and effective brand building techniques. You will leverage data analytics, market research, and cross-functional collaboration to bring brands to life and ensure their success. This position requires strong leadership, excellent communication skills, and a proven ability to manage multiple projects in a fast-paced, virtual environment. You will work closely with sales, marketing, product development, and agency partners to achieve brand objectives.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactical execution.
- Conduct in-depth market analysis, consumer research, and competitive benchmarking to identify growth opportunities.
- Manage the brand's P&L, ensuring profitability and return on marketing investment.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, promotions).
- Collaborate with product development teams on new product launches and line extensions.
- Manage agency relationships (advertising, PR, digital) to ensure brand consistency and effectiveness.
- Monitor brand performance metrics, analyzing sales data, market share, and consumer sentiment.
- Lead cross-functional teams to ensure alignment and successful execution of brand initiatives.
- Develop compelling brand messaging and positioning to resonate with target consumers.
- Manage the brand's budget effectively, optimizing spend for maximum impact.
- Stay abreast of industry trends, emerging technologies, and evolving consumer preferences within the FMCG sector.
- Drive innovation in brand storytelling and consumer engagement strategies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 7+ years of progressive experience in brand management, preferably within the FMCG industry.
- Demonstrated success in developing and executing effective brand strategies that have driven significant growth.
- Strong understanding of marketing principles, consumer insights, and market research methodologies.
- Proven experience managing P&Ls and marketing budgets effectively.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to lead and influence cross-functional teams in a remote setting.
- Proficiency with marketing analytics tools and platforms.
This advertiser has chosen not to accept applicants from your region.
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Senior Remote Brand Manager (FMCG)
Posted 13 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and creative Senior Remote Brand Manager to lead the development and execution of brand strategies. This is a fully remote position, empowering you to drive brand growth from anywhere. You will be responsible for building brand awareness, enhancing market share, and ensuring brand consistency across all touchpoints.
Key Responsibilities:
Qualifications:
This is an exciting opportunity to shape the future of prominent FMCG brands in a flexible, remote capacity. The job location is Naivasha, Nakuru, KE , though the role is fully remote.
Key Responsibilities:
- Develop and implement comprehensive brand strategies that align with business objectives and target market needs.
- Conduct market research and competitive analysis to identify consumer insights and market opportunities.
- Manage the brand's overall marketing plan, including advertising, promotions, digital marketing, and public relations.
- Oversee the creation of compelling brand messaging and creative assets.
- Monitor brand performance metrics, analyze results, and recommend adjustments to strategies.
- Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure integrated brand execution.
- Manage brand budgets effectively and ensure optimal return on marketing investments.
- Stay abreast of industry trends, consumer behavior, and emerging marketing technologies.
- Ensure brand consistency across all consumer touchpoints, including packaging, digital platforms, and retail environments.
- Lead the development of new product launches and line extensions from a brand perspective.
- Foster strong relationships with external agencies and partners.
- Provide leadership and mentorship to marketing teams.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 7 years of experience in brand management, with a significant focus on the FMCG sector.
- Proven track record of successfully developing and launching brands and growing market share.
- Deep understanding of consumer insights, market dynamics, and marketing principles.
- Strong analytical skills and experience with market research and data analysis tools.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated ability to lead cross-functional teams and manage projects remotely.
- Proficiency in digital marketing strategies and social media platforms.
- Creative thinking and a passion for building strong, engaging brands.
- Experience in managing marketing budgets and achieving ROI targets.
This is an exciting opportunity to shape the future of prominent FMCG brands in a flexible, remote capacity. The job location is Naivasha, Nakuru, KE , though the role is fully remote.
This advertiser has chosen not to accept applicants from your region.
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Senior Remote Brand Manager (FMCG)
Posted 8 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Senior Remote Brand Manager. This is a fully remote position, enabling you to drive brand strategy and growth from the comfort of your home office. You will be responsible for developing and executing comprehensive brand strategies that enhance market presence, consumer engagement, and sales performance for assigned product lines. This includes market research, competitive analysis, product positioning, marketing campaign development, and budget management. The ideal candidate will have a deep understanding of the FMCG landscape, consumer behavior, and effective brand-building techniques. You must possess strong analytical skills to interpret market data, identify trends, and translate insights into actionable brand plans. Exceptional communication, leadership, and cross-functional collaboration skills are crucial, as you will work closely with sales, product development, and marketing teams. Our client is committed to innovation and consumer satisfaction, and this role is central to achieving those goals. You will be expected to develop creative marketing initiatives, manage brand communications, and ensure consistent brand messaging across all platforms. Experience with digital marketing, social media strategy, and e-commerce is highly desirable. The ability to manage multiple projects simultaneously, think strategically, and drive results in a remote setting is paramount. This is an exciting opportunity to lead brand initiatives and make a significant impact within a leading FMCG organization, with the flexibility of remote work.
Responsibilities:
Responsibilities:
- Develop and implement long-term brand strategies to drive growth and market share.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Define product positioning, target audiences, and key messaging.
- Develop and execute integrated marketing campaigns across various channels.
- Manage brand budgets and allocate resources effectively.
- Oversee product launches and promotional activities.
- Collaborate with sales teams to ensure effective market execution.
- Monitor brand performance metrics and provide regular reports.
- Stay informed about industry trends and consumer insights.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management within the FMCG sector.
- Proven track record of developing and executing successful brand strategies.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing, social media, and e-commerce strategies.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently and lead cross-functional teams remotely.
- Experience managing budgets and working with creative agencies.
- Experience in a remote work environment is highly advantageous.
This advertiser has chosen not to accept applicants from your region.
2
Senior Remote Brand Manager (FMCG)
Posted 2 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and innovative Senior Remote Brand Manager. This fully remote role is responsible for developing and executing brand strategies that drive market share, enhance brand equity, and achieve significant commercial success. The ideal candidate will possess a deep understanding of consumer insights, marketing principles, and the ability to lead brand initiatives from a virtual setting.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies, including positioning, messaging, and go-to-market plans for assigned FMCG products.
- Conduct market research and consumer insight analysis to identify opportunities and inform brand development.
- Manage the brand's marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising).
- Collaborate with internal teams (sales, product development, creative) and external agencies to ensure consistent brand execution.
- Monitor brand performance metrics, including sales volume, market share, brand awareness, and profitability, and provide regular reports.
- Identify and capitalize on new product development opportunities that align with brand strategy.
- Lead packaging design, product innovation, and line extensions to maintain brand competitiveness.
- Manage relationships with key stakeholders, including retailers and external partners.
- Stay abreast of industry trends, competitor activities, and consumer behavior shifts within the FMCG landscape.
- Develop compelling brand narratives and ensure their consistent communication across all touchpoints.
- Mentor and guide junior marketing team members remotely.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or Master's degree is a strong asset.
- Minimum of 6-8 years of progressive brand management experience, specifically within the FMCG industry.
- Demonstrated success in developing and launching successful brands and marketing campaigns.
- Proven experience and effectiveness in a remote work environment.
- Strong analytical skills with the ability to interpret market data and consumer insights.
- Excellent strategic thinking, creativity, and problem-solving abilities.
- Outstanding communication, presentation, and interpersonal skills.
- Proficiency in marketing automation tools, analytics platforms, and project management software.
- Ability to manage multiple projects simultaneously and work effectively under pressure in a remote setting.
- A proactive, self-starter attitude with a strong sense of ownership and accountability.
- Deep understanding of digital marketing and social media strategies.
This advertiser has chosen not to accept applicants from your region.
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