4 Senior Remote Beauty Wellness Brand Strategist jobs in whatjobs
Senior Remote Beauty & Wellness Brand Strategist
Posted 22 days ago
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Senior Remote Beauty & Wellness Brand Strategist
Posted 7 days ago
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Senior Remote Beauty & Wellness Brand Strategist
Posted 5 days ago
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Job Description
Key Responsibilities:
- Develop and articulate clear brand vision, mission, and positioning statements.
- Conduct market research, consumer insights analysis, and competitive landscape assessments to identify growth opportunities.
- Create and implement integrated brand strategies across all touchpoints, including digital, social media, content, and partnerships.
- Oversee brand identity development and ensure consistency in brand messaging and visual representation.
- Develop compelling brand campaigns and marketing initiatives that drive awareness and customer acquisition.
- Monitor brand performance metrics and market trends, making data-driven recommendations for adjustments.
- Collaborate with product development teams to ensure new offerings align with brand strategy.
- Manage brand partnerships and influencer collaborations.
- Act as a brand guardian, ensuring all communications and activities reflect the brand's core values.
- Develop and manage the brand marketing budget effectively.
- Present brand strategy proposals and performance reports to senior leadership.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
- Minimum of 6 years of experience in brand management, marketing strategy, or a closely related field, preferably within the beauty or wellness sector.
- Proven track record of developing and successfully executing impactful brand strategies.
- Deep understanding of consumer insights, market segmentation, and brand positioning.
- Excellent analytical and strategic thinking skills, with the ability to translate insights into actionable plans.
- Strong creative flair and a passion for storytelling.
- Exceptional written and verbal communication skills.
- Proficiency in market research tools and brand analytics platforms.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
- Experience with digital marketing, social media strategy, and content marketing.
- A strong understanding of the beauty and wellness landscape and current consumer trends.
Senior Remote Beauty & Wellness Brand Strategist
Posted 1 day ago
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Responsibilities:
- Develop and implement comprehensive brand strategies that align with business objectives and market opportunities.
- Define brand positioning, value propositions, and key messaging for target audiences.
- Conduct market research, consumer insights analysis, and competitive benchmarking.
- Create and manage brand guidelines to ensure consistent brand expression across all touchpoints.
- Develop and oversee the execution of integrated marketing campaigns and brand initiatives.
- Identify and leverage new opportunities for brand growth and market penetration.
- Collaborate with product development teams to ensure alignment between product offerings and brand promise.
- Work with creative teams to develop compelling brand assets and communication materials.
- Monitor brand performance metrics and adjust strategies as needed.
- Stay abreast of industry trends, consumer behavior, and emerging platforms in beauty and wellness.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 7 years of experience in brand management, marketing strategy, or related roles, preferably within the beauty or wellness industry.
- Demonstrated success in developing and launching successful brands or brand campaigns.
- Strong understanding of market research, consumer insights, and competitive analysis.
- Excellent written and verbal communication, presentation, and interpersonal skills.
- Creative thinking and a passion for the beauty and wellness sectors.
- Ability to work independently and manage multiple projects effectively in a remote setting.
- Proficiency in digital marketing, social media strategy, and campaign management.
- Experience with data analysis and performance tracking is essential.
- Ability to translate strategic concepts into actionable marketing plans.
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