2 Senior E Commerce Manager Digital Marketing jobs in whatjobs

Senior E-commerce Manager - Digital Marketing

30200 Tuwan KES120000 Annually WhatJobs

Posted 23 days ago

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Job Description

full-time
Our client, a rapidly growing e-commerce business, is seeking a dynamic and results-driven Senior E-commerce Manager to lead their digital marketing efforts. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive e-commerce strategies to drive online sales, enhance customer engagement, and expand market reach. Your duties will include managing paid advertising campaigns (SEM, social media ads), optimizing SEO strategies, developing content marketing initiatives, and overseeing email marketing programs. You will also be responsible for analyzing website performance, tracking key metrics (conversion rates, AOV, customer lifetime value), and implementing data-driven improvements. Building and managing relationships with affiliate partners and influencers will also be part of your remit. The ideal candidate will have a proven track record of success in e-commerce management and digital marketing, with at least 5 years of experience. Strong analytical skills, proficiency in e-commerce platforms (e.g., Shopify, WooCommerce), and expertise in digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot) are essential. You should be well-versed in SEO, SEM, social media marketing, content strategy, and email automation. Excellent project management and communication skills are required to collaborate effectively with cross-functional teams. The ability to thrive in a remote work environment, demonstrating initiative, creativity, and a passion for driving online growth, is crucial. Join our client and shape the future of their online presence.
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Senior E-commerce Manager - Digital Marketing

40100 Kisumu KES170000 Monthly WhatJobs

Posted 8 days ago

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Job Description

full-time
Our client, a rapidly growing online retailer, is seeking an experienced Senior E-commerce Manager with a strong background in digital marketing and social media strategy. This is a fully remote position, offering an exciting opportunity to lead and shape the online presence and sales strategies of the company. You will be responsible for driving e-commerce growth through strategic planning, effective marketing campaigns, and optimized online customer journeys. Key duties include managing the e-commerce platform, developing and executing digital marketing initiatives (SEO, SEM, email marketing, social media advertising), analyzing sales data, and identifying opportunities for conversion rate optimization. The ideal candidate will possess a deep understanding of current e-commerce trends, consumer behavior, and social media engagement strategies. Exceptional analytical, strategic thinking, and communication skills are essential, along with the ability to manage remote teams and collaborate effectively with various departments, including product development, customer service, and IT. Proficiency in e-commerce platforms, analytics tools, and social media management software is required. You will be instrumental in enhancing brand visibility, driving customer acquisition, and maximizing online revenue. This role offers significant impact and growth potential within a dynamic remote work environment.

Responsibilities:
  • Develop and execute comprehensive e-commerce and digital marketing strategies to drive online sales and growth.
  • Manage and optimize the company's e-commerce platform for user experience and conversion rates.
  • Plan and oversee digital marketing campaigns across various channels including SEO, SEM, social media, email marketing, and affiliate marketing.
  • Analyze e-commerce performance metrics, sales data, and customer behavior to identify trends and opportunities.
  • Develop and implement strategies to increase customer acquisition, retention, and lifetime value.
  • Manage the social media presence, content strategy, and community engagement.
  • Collaborate with internal teams (product, marketing, IT) to ensure seamless online operations.
  • Monitor competitor activities and industry trends to maintain a competitive edge.
  • Manage the e-commerce budget and ROI for marketing initiatives.
  • Lead and mentor a remote team of e-commerce and digital marketing specialists.
  • Prepare regular reports on e-commerce performance and marketing campaign results.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
  • Minimum of 7 years of experience in e-commerce management and digital marketing.
  • Proven track record of driving significant online sales growth.
  • In-depth knowledge of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing tools (e.g., Google Analytics, Google Ads, social media advertising platforms).
  • Strong understanding of SEO, SEM, email marketing, and social media strategies.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional communication and leadership abilities, particularly in managing remote teams.
  • Experience with A/B testing and conversion rate optimization (CRO).
  • Proficiency in data analysis and reporting.
  • Creative and innovative mindset with a passion for online business.
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