4 Senior E Commerce Digital Marketing Strategist jobs in whatjobs
Senior E-commerce & Digital Marketing Strategist
Posted 23 days ago
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Senior E-commerce & Digital Marketing Strategist
Posted 7 days ago
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Responsibilities include developing and executing comprehensive e-commerce strategies to optimize website performance, conversion rates, and overall customer experience. You will lead digital marketing initiatives across various channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing. This role involves analyzing website traffic, sales data, and campaign performance metrics to identify trends, opportunities, and areas for improvement. You will manage the e-commerce platform, including product catalog management, pricing strategies, and promotional campaigns. Collaborating with creative teams to develop engaging marketing content and ad creatives is also a key part of the role. Staying abreast of the latest e-commerce and digital marketing trends and technologies is essential.
Required qualifications include a Bachelor's degree in Marketing, Business, or a related field, with a strong emphasis on digital commerce. A minimum of 5-7 years of experience in e-commerce management and digital marketing, with a proven track record of success in driving online sales growth, is mandatory. Extensive experience with major e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing tools (e.g., Google Analytics, Google Ads, Meta Ads Manager, email marketing platforms) is required. Strong analytical skills and proficiency in data interpretation are essential. Excellent written and verbal communication skills, along with strong project management abilities, are critical for this remote role. Experience with content management systems (CMS) and basic HTML/CSS knowledge is a plus.
This is an exceptional opportunity to take ownership of the e-commerce strategy for a thriving online brand and make a significant impact on its growth trajectory. Join our innovative, remote-first team and contribute to shaping the future of online retail. This role supports our client's digital operations impacting customers nationwide, with a specific strategic focus related to areas around Kakamega, Kakamega, KE , but is performed entirely remotely.
Senior E-commerce & Digital Marketing Strategist
Posted today
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Job Description
Key Responsibilities:
- Develop and implement overarching e-commerce and digital marketing strategies.
- Manage and optimize the company's e-commerce website for user experience and conversion.
- Plan and execute digital advertising campaigns (SEM, social media ads, display ads).
- Oversee SEO initiatives to improve organic search rankings and traffic.
- Develop and manage email marketing campaigns for customer engagement and retention.
- Analyze website performance, sales data, and campaign results using analytics tools.
- Identify key performance indicators (KPIs) and track progress towards goals.
- Collaborate with cross-functional teams to ensure brand consistency and campaign effectiveness.
- Stay updated on the latest trends and best practices in e-commerce and digital marketing.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
- Minimum of 6 years of experience in e-commerce and digital marketing.
- Proven experience managing successful e-commerce websites and online sales growth.
- Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Proficiency with e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
- Strong understanding of CRO principles and A/B testing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong communication and project management abilities for remote collaboration.
Senior E-commerce & Digital Marketing Strategist
Posted today
Job Viewed
Job Description
Responsibilities:
- Develop and implement integrated digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize the e-commerce platform to ensure a seamless user experience and maximize conversion rates.
- Conduct thorough market research, competitor analysis, and customer segmentation to identify growth opportunities.
- Oversee paid advertising campaigns (PPC, social media ads), managing budgets and optimizing performance for ROI.
- Develop and execute data-driven strategies to improve website traffic, customer acquisition, and customer retention.
- Analyze website analytics and campaign performance data, providing actionable insights and recommendations for improvement.
- Collaborate with content creators, designers, and developers to produce engaging marketing materials and optimize website content.
- Stay abreast of the latest trends and best practices in e-commerce, digital marketing, and social media.
- Manage affiliate marketing programs and influencer collaborations.
- Lead and mentor junior members of the digital marketing team.
- Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree is a plus.
- Minimum of 7 years of progressive experience in e-commerce and digital marketing roles.
- Proven track record of successfully driving online sales growth and managing digital marketing campaigns.
- Deep understanding of SEO, SEM, social media marketing, email marketing, and content strategy.
- Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Strong analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
- Excellent communication, leadership, and project management abilities.
- Experience managing remote teams and fostering a productive virtual work environment.
- Creative thinking and a passion for digital innovation.
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