3 Senior E Commerce Digital Marketing Manager Remote jobs in whatjobs

Senior E-commerce & Digital Marketing Manager (Remote)

70100 Abothuguchi West KES200000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client is seeking a highly strategic and data-driven Senior E-commerce & Digital Marketing Manager to lead their online sales and marketing efforts. This is a fully remote role where you will be responsible for developing and executing comprehensive strategies to drive online revenue growth, optimize customer acquisition, and enhance the overall e-commerce experience. You will manage all aspects of the digital storefront, including website performance, SEO, SEM, email marketing, social media integration, and conversion rate optimization. The ideal candidate has a proven history of success in managing high-volume e-commerce platforms and a deep understanding of digital marketing channels and analytics.

Responsibilities:
  • Develop and implement a cohesive e-commerce strategy focused on driving sales, improving customer lifetime value, and enhancing brand presence.
  • Manage and optimize the e-commerce website, ensuring a seamless user experience, efficient navigation, and high conversion rates.
  • Oversee search engine optimization (SEO) efforts to improve organic search rankings and drive targeted traffic.
  • Plan and execute paid search (SEM) campaigns, including Google Ads and other PPC platforms, to maximize ROI.
  • Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows.
  • Integrate and leverage social media channels to drive traffic, engagement, and sales.
  • Analyze website performance, sales data, and marketing campaign results using analytics tools (e.g., Google Analytics, Adobe Analytics) to identify trends and opportunities.
  • Conduct A/B testing and other experiments to continuously improve website performance and conversion rates.
  • Manage the e-commerce product catalog, ensuring accuracy, compelling descriptions, and high-quality imagery.
  • Stay abreast of the latest e-commerce trends, technologies, and digital marketing best practices.
  • Collaborate with cross-functional teams, including marketing, operations, and customer service, to ensure a unified brand experience.
  • Manage the e-commerce budget effectively, allocating resources to maximize growth.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
  • Minimum of 7 years of progressive experience in e-commerce management and digital marketing.
  • Proven track record of successfully growing online sales and optimizing digital marketing campaigns.
  • In-depth knowledge of e-commerce platforms (e.g., Shopify, Magento, WooCommerce), SEO, SEM, email marketing, and social media marketing.
  • Strong analytical skills with demonstrated experience using web analytics and data visualization tools.
  • Experience with A/B testing, conversion rate optimization (CRO), and user experience (UX) principles.
  • Excellent project management, communication, and leadership skills.
  • Ability to work independently, prioritize tasks, and manage multiple projects in a remote setting.
  • Creative thinker with a data-driven approach to decision-making.
  • Familiarity with CRM systems is a plus.

This is an exceptional opportunity to lead e-commerce growth from a remote location. If you are a digital marketing expert with a passion for online retail, we encourage you to apply. The role is conceptually associated with Garissa, Garissa, KE but is performed entirely remotely.
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Senior E-commerce & Digital Marketing Manager - Remote

60200 Meru , Eastern KES320000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Senior E-commerce & Digital Marketing Manager to lead and execute their online strategy in a fully remote capacity. This pivotal role will be responsible for driving online sales, enhancing brand presence, and optimizing the customer journey across all digital channels. The ideal candidate will possess a deep understanding of e-commerce platforms, digital marketing tactics, SEO, SEM, social media marketing, content marketing, and email marketing. You will develop and implement comprehensive digital marketing campaigns to acquire and retain customers, increase website traffic, and improve conversion rates. Key responsibilities include managing the e-commerce website, analyzing website performance metrics, and identifying opportunities for optimization. You will also oversee social media strategy, content creation, and paid advertising campaigns. This position requires strong analytical skills, a proven ability to manage budgets effectively, and exceptional communication skills. You will collaborate closely with cross-functional teams, including product development, sales, and customer service, to ensure a cohesive online experience. A passion for staying ahead of digital marketing trends and a creative approach to problem-solving are essential. This is a fully remote position, requiring strong self-discipline, excellent organizational skills, and proficiency with digital collaboration tools to manage campaigns and engage with remote teams and partners. The primary market focus for our client is often centered around regions like **Meru, Meru, KE**, but the digital reach is global.

Key Responsibilities:
  • Develop and execute comprehensive e-commerce and digital marketing strategies.
  • Manage and optimize the company's e-commerce website to drive sales and improve user experience.
  • Plan, execute, and measure digital marketing campaigns across various channels (SEO, SEM, social media, email).
  • Develop and manage content strategy, including website copy, blog posts, and social media updates.
  • Oversee social media presence and engagement to build brand community.
  • Analyze website traffic, conversion rates, and campaign performance data.
  • Identify and implement strategies to improve customer acquisition and retention.
  • Manage digital marketing budgets and ensure ROI optimization.
  • Stay up-to-date with the latest digital marketing trends and technologies.
  • Collaborate with internal teams to ensure brand consistency and integrated marketing efforts.
Qualifications:
  • Bachelor's degree in Marketing, Business, Digital Media, or a related field.
  • Minimum of 6 years of experience in e-commerce and digital marketing, with a strong focus on strategy and execution.
  • Proven experience managing and growing online sales through various digital channels.
  • In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency with e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
  • Strong analytical skills and ability to interpret data to drive decisions.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and work independently in a remote environment.
  • Creative thinking and problem-solving abilities.
This advertiser has chosen not to accept applicants from your region.

Senior E-commerce & Digital Marketing Manager (Remote)

40200 Mangu KES180000 Annually WhatJobs

Posted 23 days ago

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Job Description

full-time
Our client, a fast-growing e-commerce enterprise, is seeking a dynamic and results-driven Senior E-commerce & Digital Marketing Manager to lead their online strategy. This is a fully remote position, offering the flexibility to drive digital growth from anywhere. The ideal candidate will possess a proven track record in developing and executing successful e-commerce strategies, digital marketing campaigns, and online sales growth initiatives. You will be responsible for managing the online store, optimizing user experience, driving website traffic, increasing conversion rates, and managing all aspects of digital advertising, social media marketing, and SEO/SEM. Your expertise will be crucial in analyzing market trends, identifying customer needs, and leveraging data to maximize online revenue.

Key Responsibilities:
  • Develop and implement comprehensive e-commerce and digital marketing strategies to drive online sales and brand awareness.
  • Manage the day-to-day operations of the e-commerce platform, including product merchandising, content management, and order fulfillment coordination.
  • Optimize the website for user experience (UX) and conversion rates (CRO) through A/B testing and data analysis.
  • Plan, execute, and manage digital advertising campaigns across various platforms (e.g., Google Ads, social media ads).
  • Develop and execute social media marketing strategies to engage target audiences and build brand community.
  • Implement and manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve organic and paid search rankings.
  • Analyze website traffic, sales data, and campaign performance using analytics tools (e.g., Google Analytics) to identify trends and opportunities.
  • Develop and manage email marketing campaigns to nurture leads and retain customers.
  • Stay abreast of the latest trends in e-commerce, digital marketing, and consumer behavior.
  • Collaborate with cross-functional teams, including product development, customer service, and creative.
  • Manage the digital marketing budget effectively to achieve maximum ROI.
A Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field is required. A Master's degree is a plus. A minimum of 6 years of progressive experience in e-commerce management and digital marketing, with a significant focus on driving online sales and growth, is essential. Proven experience in managing remote teams and digital marketing operations is highly desirable. Strong understanding of SEO/SEM, social media marketing, content marketing, email marketing, and e-commerce platforms (e.g., Shopify, Magento) is mandatory. Excellent analytical, strategic thinking, and problem-solving skills are crucial. Exceptional leadership, communication, and project management skills are necessary for leading a dispersed team and collaborating effectively. Experience with marketing automation tools and CRM systems is a significant advantage. If you are a forward-thinking digital marketing leader passionate about online growth and seeking a challenging remote opportunity, we encourage you to apply.
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