2 Senior Digital Marketing Strategist Performance Optimization jobs in whatjobs

Senior Digital Marketing Strategist - Performance Optimization

21200 Kapsuser KES6800000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client, a dynamic e-commerce leader, is seeking a highly experienced Senior Digital Marketing Strategist to join their fully remote marketing team. This role is critical in driving online growth, optimizing customer acquisition, and enhancing brand visibility through data-driven digital strategies. As a remote-first professional, you will leverage cutting-edge digital marketing tools and collaborative platforms to develop and execute comprehensive marketing campaigns. Your responsibilities will include crafting and implementing strategies across various digital channels, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will be responsible for analyzing campaign performance, identifying key metrics, and utilizing data insights to optimize ROI and achieve marketing objectives. The ideal candidate will possess a deep understanding of the digital marketing landscape, including current trends, emerging technologies, and best practices. Proven experience in developing and managing successful paid advertising campaigns (Google Ads, social media ads) and a strong understanding of SEO principles are essential. You will also be responsible for managing marketing budgets, conducting A/B testing, and overseeing the creation of compelling marketing content. This role requires exceptional analytical, creative, and strategic thinking skills, with a proven ability to manage multiple projects and meet deadlines in a remote environment. You must be adept at collaborating with cross-functional teams, including design, content, and product development, in a virtual setting. Our client is committed to fostering an innovative and productive remote work culture, providing the necessary tools and support for remote employees to excel. We are looking for an individual who is results-oriented, a creative problem-solver, and possesses a strong understanding of customer journey mapping and conversion rate optimization. The ability to work independently, stay abreast of industry changes, and contribute strategically to a virtual team is paramount. This is an exceptional opportunity for a seasoned digital marketer to lead impactful campaigns and drive significant business growth from any location. You will have the opportunity to shape the digital presence of a leading brand and contribute to innovative marketing initiatives. Our client values data-driven decision-making, creativity, and a collaborative spirit. The successful candidate will hold a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic or senior role. Certifications in Google Analytics, Google Ads, or other digital marketing platforms are highly desirable.
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Senior Digital Marketing Strategist - Performance Optimization

30100 Moiben KES290000 Annually WhatJobs

Posted today

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Job Description

full-time
Our client, a rapidly expanding e-commerce firm, is looking for an experienced Senior Digital Marketing Strategist to drive online growth and performance. This is a fully remote position, allowing you to leverage your expertise from anywhere in the world. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will have a deep understanding of digital marketing analytics and the ability to translate data into actionable insights. Your primary focus will be on optimizing campaign performance, increasing lead generation, and maximizing ROI. Key responsibilities include conducting market research, identifying target audiences, and developing innovative strategies to reach and engage them. You will manage digital advertising budgets, monitor campaign performance, and implement A/B testing to continuously improve results. Proficiency with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, HubSpot) is essential. The candidate must possess excellent analytical, strategic thinking, and communication skills, with a proven ability to work independently and manage multiple projects effectively in a remote setting. You will collaborate closely with content creators, designers, and sales teams to ensure cohesive campaign execution. This role demands a data-driven mindset and a passion for staying ahead of digital marketing trends. Although our headquarters are located in **Eldoret, Uasin Gishu, KE**, this role is structured as a remote-first opportunity. You will play a pivotal role in shaping our online presence and driving business growth through innovative and effective digital marketing strategies. The ability to clearly articulate campaign plans, performance reports, and strategic recommendations to remote stakeholders is crucial. We are seeking a results-oriented marketer who is dedicated to achieving measurable success and contributing to a high-performing remote team.
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