3 Senior Digital Marketing PR Specialist jobs in whatjobs

Senior Digital Marketing & PR Specialist

10100 Nyeri Town KES100000 Annually WhatJobs

Posted 18 days ago

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Job Description

full-time
Our client is looking for a dynamic and results-driven Senior Digital Marketing & PR Specialist to spearhead their communications efforts in a fully remote capacity. This pivotal role is responsible for developing and executing integrated digital marketing and public relations strategies to enhance brand visibility, engage target audiences, and drive business objectives. You will manage social media platforms, create compelling content, oversee online advertising campaigns, and cultivate relationships with media outlets and influencers. The ideal candidate possesses extensive experience in digital marketing, SEO/SEM, content marketing, social media management, and public relations. A strong understanding of media relations, crisis communication, and brand messaging is crucial. You will be adept at analyzing campaign performance data, generating insights, and optimizing strategies for maximum impact. This is a remote-first position, demanding a highly organized and self-motivated individual with exceptional communication and project management skills. You will collaborate closely with cross-functional teams, including marketing, sales, and product development, to ensure cohesive brand messaging. The Senior Digital Marketing & PR Specialist will lead the creation of press releases, media kits, blog posts, and other marketing collateral. This is an exciting opportunity to shape the public perception and digital footprint of a growing organization. We are seeking a creative thinker with a passion for storytelling and a proven ability to deliver measurable results in a fast-paced environment. The ability to adapt to evolving digital trends and leverage new technologies will be key. You will be instrumental in driving brand awareness and establishing thought leadership through strategic online and media engagement. This remote role offers the flexibility to work from your preferred location while driving significant impact on the company's market presence and reputation through innovative digital campaigns and proactive public relations.
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Senior Digital Marketing & PR Specialist

20101 Mwembe KES130000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client is a rapidly growing innovative company seeking a highly skilled and strategic Senior Digital Marketing & PR Specialist to manage their online presence and public relations efforts entirely remotely. This role requires a creative thinker with a proven ability to develop and execute integrated marketing campaigns that enhance brand visibility, drive engagement, and generate leads. You will be responsible for managing social media channels, creating compelling content, optimizing SEO/SEM strategies, and building relationships with media outlets and influencers. The ideal candidate will possess a strong understanding of the digital landscape, excellent communication skills, and a data-driven approach to marketing. As a remote-first professional, you must be self-motivated, highly organized, and adept at virtual collaboration.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing and PR strategies to enhance brand awareness and drive business objectives.
  • Manage and grow the company's social media presence across various platforms (e.g., LinkedIn, Twitter, Facebook, Instagram), creating engaging content and fostering community interaction.
  • Oversee Search Engine Optimization (SEO) and Search Engine Marketing (SEM) initiatives to improve website visibility and drive organic traffic.
  • Create and curate high-quality content, including blog posts, website copy, press releases, case studies, and marketing collateral.
  • Build and maintain relationships with journalists, bloggers, influencers, and key media contacts to secure positive press coverage.
  • Monitor media mentions and online conversations, responding proactively and managing the company's online reputation.
  • Develop and manage email marketing campaigns, segmenting audiences and analyzing performance metrics.
  • Track, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, social media insights, and CRM data.
  • Collaborate with internal teams (e.g., sales, product development) to ensure consistent brand messaging and integrated campaign execution.
  • Stay updated on the latest digital marketing trends, PR strategies, and emerging technologies.
  • Manage agency relationships and external vendors as needed.
  • Develop crisis communication plans and manage PR responses during critical situations.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
  • Minimum of 5-7 years of experience in digital marketing, content creation, social media management, and public relations.
  • Proven track record of developing and executing successful integrated marketing and PR campaigns.
  • In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing best practices.
  • Excellent written and verbal communication skills, with strong storytelling and persuasive writing abilities.
  • Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Hootsuite, Mailchimp, CRM systems).
  • Strong analytical skills and the ability to interpret data to inform marketing decisions.
  • Demonstrated ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
  • Experience in media relations and reputation management is essential.
  • Creative thinking and a passion for innovative marketing approaches.
This fully remote position offers the opportunity to shape and amplify the company's brand narrative on a global scale, providing creative freedom and professional growth.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing & PR Specialist

60200 Embu, Eastern KES450000 Annually WhatJobs

Posted 14 days ago

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Job Description

full-time
Our client is seeking a creative and results-oriented Senior Digital Marketing & PR Specialist to manage and elevate their online presence and public image. This is a fully remote role, offering the flexibility to work from anywhere. You will be responsible for developing and executing integrated digital marketing and public relations strategies to enhance brand awareness, drive engagement, and generate leads.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
  • Create engaging and compelling content for various digital platforms, including website copy, blog posts, social media updates, and press releases.
  • Manage and grow the company's social media presence across key platforms, fostering community engagement and brand loyalty.
  • Develop and execute public relations campaigns, including media outreach, crisis communication, and influencer collaborations.
  • Monitor and analyze digital marketing performance metrics, using data to inform strategy and optimize campaigns for maximum ROI.
  • Manage the company's online reputation, responding to reviews and comments in a timely and professional manner.
  • Collaborate with internal teams (e.g., sales, product development) to ensure consistent brand messaging and campaign alignment.
  • Conduct market research and competitor analysis to identify emerging trends and opportunities.
  • Manage digital advertising budgets and allocate resources effectively across various channels.
  • Develop and maintain relationships with media outlets, journalists, and industry influencers.
  • Organize and promote virtual events, webinars, and online press conferences.
  • Ensure all marketing and PR activities are aligned with brand guidelines and strategic objectives.
  • Stay up-to-date with the latest digital marketing and PR tools, techniques, and best practices.
  • Generate regular reports on campaign performance, key learnings, and future recommendations.
Qualifications:
  • A Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • A minimum of 5 years of progressive experience in digital marketing and public relations, with a proven track record of success.
  • Demonstrated expertise in SEO, SEM, social media marketing, content creation, and email marketing.
  • Strong understanding of PR principles and media relations.
  • Excellent written and verbal communication skills, with a flair for creative storytelling.
  • Proficiency in using digital marketing tools (e.g., Google Analytics, social media management platforms, email marketing software).
  • Experience with content management systems (CMS) and basic HTML/CSS is a plus.
  • Ability to analyze data, interpret trends, and make data-driven decisions.
  • Strong organizational and project management skills, with the ability to manage multiple tasks simultaneously.
  • Experience working in a remote environment is highly desirable.
  • A creative mindset and a passion for digital innovation.
This is an exciting opportunity for a talented marketing and PR professional to take charge of our digital presence and make a significant impact in a fully remote capacity.
This advertiser has chosen not to accept applicants from your region.
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