9 Senior Digital Marketing Manager jobs in whatjobs
Senior Digital Marketing Manager
Posted 21 days ago
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Responsibilities:
- Develop and implement comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
- Manage and optimize digital advertising campaigns (Google Ads, Social Media Ads) to maximize ROI.
- Oversee the creation and distribution of engaging content across all digital platforms.
- Analyze website traffic and user behavior, identifying opportunities for conversion rate optimization (CRO).
- Manage the company's social media presence, fostering community engagement and brand loyalty.
- Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing.
- Stay abreast of the latest trends and technologies in digital marketing and e-commerce.
- Collaborate with cross-functional teams (e.g., sales, product development) to align marketing efforts with business objectives.
- Manage the digital marketing budget effectively and report on campaign performance.
- Conduct market research and competitor analysis to identify new opportunities.
- Lead and mentor a team of digital marketing specialists.
- Utilize data analytics tools (e.g., Google Analytics) to track, measure, and report on the success of digital marketing initiatives.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with a proven track record of success in driving online growth.
- In-depth knowledge of SEO, SEM, PPC, social media marketing, email marketing, and content marketing strategies.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Strong analytical and data interpretation skills.
- Excellent project management and organizational abilities.
- Outstanding written and verbal communication skills.
- Demonstrated ability to work independently and lead a remote team effectively.
- Experience in e-commerce or B2C marketing is highly preferred.
- Ability to contribute remotely while supporting the market presence in Mombasa, Mombasa, KE .
Senior Digital Marketing Manager
Posted 17 days ago
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Job Description
Key Responsibilities:
- Develop and implement innovative digital marketing strategies to achieve business objectives.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Oversee content marketing initiatives, including blog posts, articles, infographics, and video content.
- Develop and execute social media marketing strategies to enhance brand engagement and community building.
- Design and manage email marketing campaigns for lead nurturing and customer retention.
- Plan and execute paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads).
- Analyze campaign performance, generate insightful reports, and provide actionable recommendations for optimization.
- Conduct market research and competitor analysis to identify emerging trends and opportunities.
- Manage the digital marketing budget effectively and ensure optimal resource allocation.
- Stay up-to-date with the latest digital marketing trends, tools, and technologies.
- Collaborate with cross-functional teams to ensure brand consistency across all digital touchpoints.
- Lead and mentor junior marketing specialists.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on strategy and execution.
- Demonstrated success in driving measurable results through various digital channels.
- Expertise in SEO, SEM, content marketing, social media, email marketing, and paid advertising.
- Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Experience with marketing automation platforms is a plus.
- Ability to manage projects independently and thrive in a remote work setting.
- Creative mindset with a data-driven approach.
Senior Digital Marketing Manager
Posted 16 days ago
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Job Description
- Developing and executing data-driven digital marketing strategies to achieve business objectives, including lead generation, customer acquisition, and retention.
- Managing and optimizing SEO/SEM campaigns to improve search engine rankings and drive qualified traffic.
- Overseeing social media strategy and content creation across various platforms to enhance brand engagement and community building.
- Designing and implementing effective email marketing campaigns, including segmentation, automation, and A/B testing.
- Developing and managing a content marketing strategy to attract and engage target audiences.
- Analyzing campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics) and providing actionable insights and recommendations.
- Managing the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Collaborating with cross-functional teams, including sales, product, and creative, to ensure integrated marketing efforts.
- Staying abreast of the latest digital marketing trends, tools, and best practices.
- Leading and mentoring junior marketing specialists within the remote team.
- Identifying new opportunities for growth and innovation in the digital space.
- Conducting market research and competitive analysis to inform marketing strategies.
Senior Digital Marketing Manager
Posted 14 days ago
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Senior Digital Marketing Manager
Posted 12 days ago
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Senior Digital Marketing Manager
Posted 23 days ago
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Job Description
Senior Digital Marketing Manager
Posted 23 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies.
- Manage and optimize SEO, SEM, PPC, and social media advertising campaigns.
- Oversee content marketing efforts and drive engagement across various platforms.
- Develop and execute email marketing campaigns to nurture leads and retain customers.
- Analyze website traffic, campaign performance, and user behavior using analytics tools.
- Manage the digital marketing budget and allocate resources effectively.
- Collaborate with content creators, designers, and web developers.
- Stay current with digital marketing trends, technologies, and best practices.
- Lead and mentor a remote digital marketing team.
- Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
- Minimum of 8 years of experience in digital marketing, with a proven track record of success.
- Extensive experience with SEO, SEM, Google Analytics, social media marketing, and email marketing platforms.
- Strong understanding of content strategy, conversion rate optimization, and A/B testing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Demonstrated leadership and team management abilities, especially in a remote context.
- Proficiency in marketing automation tools and CRM systems.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently and manage complex digital marketing initiatives remotely.
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Senior Digital Marketing Manager
Posted 23 days ago
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Senior Digital Marketing Manager
Posted 19 days ago
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Job Description
Key Responsibilities:
- Develop and execute a holistic digital marketing strategy aligned with business objectives and target audience.
- Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve search engine rankings and drive qualified traffic.
- Oversee content marketing initiatives, including blog posts, articles, whitepapers, and website copy, ensuring alignment with brand messaging and SEO best practices.
- Develop and manage social media marketing strategies to build brand awareness, engage communities, and drive traffic/conversions.
- Plan and execute email marketing campaigns, including newsletter creation, list segmentation, and automation, to nurture leads and retain customers.
- Analyze marketing campaign performance using tools like Google Analytics, identifying key metrics, trends, and areas for improvement.
- Collaborate with cross-functional teams, including sales, product development, and design, to ensure integrated marketing efforts.
- Manage the digital marketing budget, ensuring efficient allocation of resources for maximum ROI.
- Stay up-to-date with the latest digital marketing trends, tools, and technologies, recommending adoption of new strategies and platforms.