2 Senior Digital Marketing Manager E Commerce jobs in whatjobs
Senior Digital Marketing Manager (E-commerce)
Posted 21 days ago
Job Viewed
Job Description
Our client, a fast-growing e-commerce enterprise, is looking for a strategic and results-oriented Senior Digital Marketing Manager to join their dynamic, fully remote marketing department. This role is crucial for driving online sales, enhancing brand visibility, and optimizing customer acquisition and retention strategies across all digital channels. You will be responsible for developing and executing comprehensive digital marketing campaigns, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing. Your primary focus will be on driving traffic, conversions, and maximizing ROI for our client's e-commerce platform. This involves conducting in-depth keyword research, managing paid advertising campaigns (Google Ads, social media ads), and continuously optimizing them for performance. You will also oversee the creation of engaging and persuasive marketing content, manage social media presence, and develop email nurturing sequences. Analyzing campaign performance data, identifying trends, and generating actionable insights to inform future strategies will be a key responsibility. Collaboration with the e-commerce, product, and creative teams will be essential to ensure marketing efforts are aligned with business objectives and brand identity. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A minimum of 6-8 years of progressive experience in digital marketing, with a strong focus on e-commerce and performance marketing, is required. Demonstrated expertise in SEO, SEM, social media advertising, email marketing platforms, and web analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. Excellent analytical, problem-solving, and project management skills are a must. While this role is fully remote, familiarity with the Kenyan e-commerce market, particularly within the **Thika, Kiambu, KE** business environment, would be an advantage. If you are a data-driven marketer with a proven track record of success in driving e-commerce growth through innovative digital strategies, and you thrive in a remote work environment, we encourage you to apply.
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Senior Digital Marketing Manager, E-commerce
Posted 21 days ago
Job Viewed
Job Description
Our client, a rapidly growing e-commerce company, is seeking a dynamic and results-driven Senior Digital Marketing Manager. This is a fully remote position, offering a fantastic opportunity to shape and execute comprehensive digital marketing strategies from anywhere. You will be responsible for driving customer acquisition, engagement, and retention through various online channels. The ideal candidate will possess a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will develop and manage multi-channel campaigns, analyze performance data, and optimize strategies to maximize ROI. Strong leadership skills, excellent communication abilities, and a passion for staying ahead of digital marketing trends are crucial. This role requires a strategic thinker who can translate business objectives into effective online marketing initiatives and effectively manage a remote marketing team.
Key responsibilities include:
Key responsibilities include:
- Developing and implementing integrated digital marketing strategies to drive online sales and brand awareness.
- Managing and optimizing SEO, SEM (Google Ads, Bing Ads), social media, and email marketing campaigns.
- Overseeing content creation and distribution across various digital platforms.
- Analyzing website traffic, campaign performance, and customer behavior to identify insights and opportunities.
- Managing the digital marketing budget and ensuring optimal allocation of resources.
- Conducting market research and competitive analysis to identify new trends and strategies.
- Collaborating with product, sales, and design teams to ensure consistent brand messaging and user experience.
- A/B testing and conversion rate optimization (CRO) initiatives.
- Reporting on key marketing metrics and performance to senior management.
- Managing and mentoring a remote team of digital marketing specialists.
- Staying abreast of the latest digital marketing tools, technologies, and best practices.
This advertiser has chosen not to accept applicants from your region.
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